A few people have emailed and asked for more information about the Olympic Blog we’ve run. Phil asked – “what lessons did you learn about running a successful blog through the process.” I thought it might make an interesting Blog Tip post.
1. Think Ahead – The whole Olympic Blog experiment emerged in my mind a number of months back when a smaller experiment paid off. Back in February I posted a post titled ‘American Idol 3 Winner’. Now that might seem like a crazy post to do back in February when the winner would be announced in May – but the whole point was to post something in advance of the event to let Google index it and rank it highly so that when the day came it would be the first thing people would see when they searched for the term. The experiment paid off – to this day we’re still number 1 on that post (which now has up to date relevant news of the winner) and more importantly on the day when one of the biggest search terms on the web was ‘American Idol 3 Winner’ we had 10s of thousands of visitors.
After this little experiment I began to wonder what other events I could anticipate. One of the looming world events was obviously the Olympics and so we resolved to expand the experiment.