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Adsense Tips for Bloggers 5 – High Paying Ads

adsense.jpgThis is part 5 in a series of posts on maximizing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product – whilst you have no direct say in how much is charged for ads run on your site – there are ways of targeting types of ads that might bring in a higher return than others.
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Adsense Tips for Bloggers 4 – Increasing Traffic

adsense.jpgThis is part 4 in a series of posts on maximizing adsense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

I have argued the case for our equation for increasing Adsense Revenue

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

I now will turn my attention to each of the four elements of good Adsense revenue in turn and give some practical easy to implement tips to improve each from my experience.

Increasing Traffic Levels is a key component to increasing Adsense revenue. As I wrote previously, ‘The more people that see you Adsense Ads, the more likelihood there is that someone will click on them.’

Increasing the readership of your blog is not as simple as it sounds, it takes time, patience and hard work (and sometimes a bit of luck) Having said that there are many things you can do to get your blog in front of a wider audience and there exposing the adsense messages on your site to more potential ‘clickers’. Here are a few tips…
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Adsense Tips for Bloggers 3 – An Equation for Success

This is Part 3 in a series for Bloggers on how to use the Google Adsense Program. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

There are many factors that impact the level of revenue generated from a blog using the Google Adsense program. Books have been written explaining expert strategies for Adsense – However for the purposes of this series we’ve boiled it all down into four elements that we believe impact your Adsense earning capacity the most. Speaking in general terms here is a simple equation that illustrates how the factors each contribute to Adsense Revenue.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

Its not Rocket Science. Each of the above four elements contribute directly to the total revenue that your Adsense Ads will produce. Don’t just work on one of them though because if any one is weak it will hold your potential earnings back. Lets break each factor down….
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Adsense Tips for Bloggers 2 – Is Your Blog Suitable for Adsense?

adsense.jpgThis is Part 2 in a series on using Adsense on your Blog – The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Is your blog suitable for Adsense? – Before you rush into signing up for Adsense expecting it to earn you a million dollars it is worth asking the question of whether Adsense is the right revenue strategy for your blog. By no means is it the only option – you might like to check out this tip on other ways of making money from blogging.

Whilst there are some amazing success stories about earning big dollars with Adsense out there, it is worth taking a realistic look at some cold hard truths about the Adsense program.
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Adsense Tips for Bloggers 1

adsense.jpgHow do you make money from the Google Adsense Program? What AdSense Tips can you share with us?

I have been asked this question so many times in the past few weeks that I thought I should write something on the topic. It seems increasingly bloggers want to try to cover their hosting and ISP costs with some revenue from their blog – and increasingly they’re doing it and are able to make a few (or quite a lot) dollars on the side. Many are turning to Google’s Adsense program.

Covering costs of my Digital Photography Blog is why I originally signed up with Google Adsense – blogging can get expensive when you have high levels of traffic and a lot of pages.

Whilst the agreement you sign with Google stresses that you are not allowed to give specific information about your earnings from the program I can say that I’m glad I’ve signed up because its well and truly covered my costs – and then some. In fact I think its quite feasible to expect that Adsense coupled with other strategies for making money from Blogging could quite easily generate a decent living. It takes time and hard work, but I think its very doable. (Update: Since writing this series I’ve revealed that I am now looking at making over a six figure income this year in 2005 from blogging).

So how do I make money from Google Adsense? Let me share some AdSense Tips that heve helped me.

This will be the first in a series of posts on this topic. Let me say up front I’m no expert – there are a lot of people out there making a lot more money than I am using Adsense – however most of them are not telling their secrets – well not for free anyway. I’ve got no secrets to hide and am willing to share what I’ve learnt since I signed up for the program 8 months ago. If you want a REAL expert’s opinion on Adsense I’d recommend buying Joel Comm’s What Google Never Told You About Making Money with Adsense E-Book. Joel earns $15,000 per month from Adsense and has some good things to share.

I know some bloggers are put off or offended by the idea of making money from blogging so I’ll try not to let these posts dominate my blog – however if you are not interested in the topic, simply skip over these posts.
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Blog Tips – Getting Comments

What is your experience with Blog Comments? Do you use them? How do they enhance or hinder your blogging experience? How do you suggest bloggers starting out approach the issue?

One of our citywide papers has a section on a Thursday dedicated to Media and Technology. One of the writers there has started his own blog – The Bleeding Edge. Its got some good posts on it and as with most new blogs its being updated many times per day.

Today they wrote a post about the lack of comments on their blog. As they put it, its a bit of a ‘No Comment Zone’. I decided to leave my thoughts and then after rambling on a bit decided to add them to my Blog Tip Collection.

Here is what I wrote…
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Weblog Primer

Franois from padawan.info has just written a great Weblog Primer.

‘Since I’ve sold the idea of weblogs within my company, I’ve been charged with the task to explain what are weblogs to people who haven’t heard of them yet. I wrote this primer as a starter. This is a work in progress, with probably more to come. I’d love to have your feedback on it.’

Its a great piece that I’m going to add to my blog tips collection. Thanks to Presurfer for the link.

Moveable Type – Individual Archives Titles

This week’s Blogger Idol topic was one dear to my heart – Blog Tips. Some of the tips there are excellent (its never too late to submit yours). One in particular has been valuable to me as a Moveable Type user. In fact just one of his tips might have doubled the number of visitors of my blog today. Nicholas submitted Optimizing your MovableType blog for Google.

His post is longish and a tad technical but it is well worth a look if you’re using MT. (If you don’t use MT you might not find the following that helpful) Most of it I’ve already incorporated into this blog previously (a lot of it by fluke) but of particular use to me was this short paragraph:

‘While I’m on the subject, my recollection is that, by default, the title of an individual entry archive with MovableType is the name of the blog, followed by the name of the entry. Get rid of the blog name part of this – it’s dead weight that will drag down your relevancy quotient with Google.’
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Blog Design – Choosing Colours

One of the most important decisions you can make when it comes to designing your website is to think about your colour scheme. One of the more useful articles I’ve read on this topic is Choosing Colour for your Website

‘For most people, colour is something taken for granted. It is all around us. Yet, when we come to use colour, in paintings, in design, in our furnishings and clothes we often make mistakes because we don’t understand what is going on.

Some people will say that this colour goes with that colour and that “blue and green should never be seen.” They will even try to make up complex tables and formulae for combining colours in pleasing ways. I’m not going to do that!’

Its nice to read a site on the topic that actually uses colour beautifully in their writing. If you want to think more about the colour of your blog you might aslo want to check out some of the following colourful resources.
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Blogging for Change (6) – Fear to Commitment

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This is the last installment of a 6 part series on blogging that brings about lasting change. Before reading on you might like to Read the introduction here.

Stage 5 – Fear to Commitment

Depending upon the gravity of the topic you’re talking about, fear can play a part in asking people to take some action to bring about lasting change. Real and sustained change can be a scary thing for many people.

I even found when I invited people to engage in blogger idol (not really that scary a thing) that a few people emailed me to say that they’d like to participate, but they were worried about implications of doing so.

Your last task in bringing about lasting change is to help your reader move from fear of the change to commitment to it. It is time to ‘seal the deal’.

Towards the end of your post you might want to reinforce the positives of what you’re asking people to consider. Give them a picture of what ‘might be’ if they take your words seriously. Reinforce the steps people can to follow to do what you’re asking, keep any processes as simple as possible and give people options to opt in a little bit or a lot. Give them a tangible way to respond – don’t just ask for change without giving a way forward.

When people do respond – follow them up with some encouraging words and support – keep them accountable to their decision but do so in a gracious and supportive way. If someone leaves a comment on your site for the first time or shoots you an email in response to a post, try to acknowledge them in some way – even if it is small acknowledgement. It is amazing how just a small acknowledgement of a first time reader can make them into a committed regular reader.

Concluding Words – So there you have it. Five tasks that bloggers might face if they desire to see their blogging bring about lasting change in their readers. As I said at the beginning of the series – this is a process I was taught as a public speaker. I’ve seen it’s effectiveness in that medium but I guess the jury is still out when it comes to blogging. I’m interested in your thoughts, comments, feedback and ideas. I’d like to adapt this if it needs it.

The steps in this process are:
1. Rejection to Attention
2. Indifference to Interest
3. Skepticism to Conviction
4. Procrastination to Desire
5. Fear to Commitment