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3 New Adsense Features Being Tested

Adsense may be testing some new features – I just stumbled upon a site that seems to be being used as a testbed for the new stuff. This is a page I first noticed two ads per page on – about a month before it became public that the rest of us could do that. I notice three new features so far:

1. Little dividers between the ads on the skyscraper site. It breaks it up a little and is a little different.

2. Change to Ads About Option – Also I just noticed that this particular user has another option at the bottom of their ads that says:

“Change to Ads About:” and then it lists five other related topics to click on. When you click on one of the options the ads change to ones related to the topic at hand.

3. Change to Ads About Search – Also after you click on a couple of ‘change ads’ options a search field comes up that says:

“Change to Ads About:”

This allows you to type in a request for ads about any particular topic!

So it seems Adsense are testing a feature that lets our readers choose their own topics for ads! Interesting. I’m not sure how many of my readers would take the time to toggle the ads. But this feature would be useful for ME if I could have a little more control over the ads my users see on particular pages – which I’m not seeing as an option.

Has anyone else seen these options on sites?

Keywords or Keyword Phrases? Effective SEO Strategy

About.com asks the question – should those wanting to optimize their site target single keywords or keyword phrases?



“Consider the keyword “cars.” A quick search for this phrase at Google reveals nearly 20 million web sites competing for a ranking for this phrase. Since studies show that few consumers make it past the first few pages of search results, that means that all but about 30 of these web sites are unlikely to see any traffic from this phrase.

Apart from the fact that even the most skilled SEOs would be hard pressed to earn top rankings on this keyword, it’s also not a very targeted phrase to optimize for. Will the searcher who types “cars” be looking for pictures of cars? Car sales? Car events? New Cars? Old Cars? The list could go on and on.

Web surfers tend to learn very quickly that in order to find what they are looking for, they need to target their search queries more carefully. So…get specific with your keywords.”



Read more at SEO 101 – Beginner’s Guide to Keyword Research

The Blog Marketing Explosion

‘Rich Orr writes that blogging is Possibly, the most powerful type of corporate marketing per dollar spent ever invented.

‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet to convey their personal thoughts on happenings in their industry and life. They are blogging for the same reasons they do public speaking, to build credibility for themselves and their company’s. Blogging has become a new … less time consuming and less expensive way to reach potential and current customers….’



Read More at The Blog Marketing Explosion

Found via Micro Persuassion

Graphic Design Using Color

by: Kelly Paal

Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market.

If you don’t think that color speaks just complete this sentence, “red means —- and green means –“ even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let’s start with the basics. The color wheel. We’ve all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

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Twelve Business Models for Blog Technologies

Online Business Networks Blog has an interesting post on Twelve Business Models for Blog Technologies
They divide it into four categories:

- Traditional Businesses Leveraging Blogs – including Individual virtual presence, Corporate virtual presence and Using blogs to improve existing processes.
- Selling Blog Technology – including Technology sales to the enterprise and Technology sales focused on individuals .
- Media Businesses Using Blogs – including Online communities, Premium Content and Blog-based media.
- Peripheral Services – including Enabling advertising to blog audience, Data about the blogosphere, Consulting and Education.

Its an interesting breakdown – where does your proBlogging fit into this framework? Most of mine to this point focusses upon 6. – Blog-based media.

Kanoodle BrightAds Challenges Google AdSense

‘Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds™, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle’s content-targeted sponsored links on their sites. With the launch of BrightAds, Kanoodle enters the market of competing against Google AdSense to secure small and medium sized publishers.

A unique benefit of BrightAds is that it maps ads by “topics” rather than keywords, which prevents core keyword mapping challenges and provides publishers with ads that are more relevant to their site’s content. This protects the editorial integrity of publishers’ sites, ensuring that the ads appearing on each page are directly related to the context of the reader and are not dependent on arbitrary keywords.’

Read More at Search Engine News Journal » Kanoodle BrightAds Challenges Google AdSense

Gawker Targets Males with New Blogs

ProBlogger Nick Denton from Gawker has just announced three new blogs:

- Jalopnik a blog about Cars

- Kotaku a blog about Video Games

- Screehead a blog about “funny shit.”

The blogs unashamedly are targeting a young male readership – a smart strategic move from Gawker who has obviously seen the same research about Young males using the net more and more that the rest of us have seen. The difference between Nick and the rest of us is that he’s done something about it and is positioning himself very well for some successful and profitable blogging.

They’ve also signed a deal with Audi to sponser their Jalopnik blog – another smart move.

Business Blogging – Inc.com

Inc.com has a good article introducing the concept of Business Blogging.

‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.

A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’

They list a number of reasons why a business might want to use blogs including:
- More efficient communication
- Easier distribution of your company’s marketing message and content
- Reduction in IT staff workload
- Boost in search engine marketing efforts

They cover a whole lot more ground in the article – well worth the read.

Write a review and win a $100 Amazon Gift Voucher

I’m running this competition on my other blogs and thought some of you might like to participate.

Do you own a digital camera, printer, scanner or camera phone? Would you like the chance to win a $100 (US) gift from Amazon simply by writing a short review of your experiences with it?

Digital Photography Blog, in conjunction with Camera Phone Zone and Printer Blog are giving you the chance to win a $100 gift voucher from Amazon for each review of a printer, scanner, digital camera, camera phone or photo editing software package. You get one chance in the draw for each review submitted in the next 30 days. Entries close on 5th November 2004. Please carefully read the following Conditions and Guidelines before submitting entries.

Entries should be submitted via email to Darren at:

darren at livingroom.org.au or by using this contact form (please ensure you leave a contact email address so that we can contact you regarding your prize if drawn on November 5).

Conditions of entry:
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Online Advertising Continues to Increase

In the finance segment on the ABC (Australian National) News tonight there was mention that the last quarter had seen advertising in Print and TV media have a down turn. Correspondingly there was an increase in Online advertising for the same period which has to be heartening news for those of us exploring online revenue streams.