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Blog Post Formats

Amy at Contentious is writing a series on different types of blog posts which might be of interest to some readers. She’s broken blog posts down into 7 formats and is working through each post (only 3 completed so far.)

1. Link-only

2. Link blurb

3. Brief remark

4. List

5. Short article

6. Long article

7. Series

Why should bloggers understand and care about posting format?…

Bloggers who clearly understand posting formats and consider them consciously are more likely to choose the best format for each posting they publish – one that suits the content as well as the audience and the blogger’s own resources.

Before you start blogging, it helps to envision what your final posting will look like. Remember: your ultimate goal is communication, so it helps to publish in ways that effectively support communication. For text-based blogs, selecting the right format for each posting is a big part of achieving that goal.” Read more – Found via Weblogg-ed

Webmaster World – Free Advice for Bloggers on Profitable Blogging

Webmaster World is probably one of the best places that I can suggest you head over to if you’re interested in developing a profitable blog. It is on my regular rounds of surfing for ideas and discussion about how to get the best out of your website. Of particular interest to me, as a Google Adsense user, is their forum dedicated to the Adsense program. Whilst the discussion rarely mentions blogs and at times can be a little criptic – I’d say I’ve learnt more about how to get the most out of the program through digging through the hundreds (if not thousdands) of threads there. Often users of the forum are pretty secretive about the sites they are talking about and don’t give everything away (and I don’t blame them – tell everyone your secrets and you’ll end up with hundreds of new competitors) but if you’re willing to dig around and read between the lines you can learn a lot.

I remember one afternoon learning one small thing on those forums that doubled my earnings with a simple change to my approach. So it is well worth visiting and participating in the discussions there.

Also in their Marketing section of forums is one dedicated to Search Engine Promotion and another looking at Advertising Sales and Affiliate Programs – both of which are full of useful information.

Add to that the rest of their forums and you’ve got hours, if not days, of rich learning about running a successful website (and most of it is easily transferrable to blogs) – and its all free.

Search Engines, Directories and RSS Agregators to Submit your Blog to

Most Search Engines, Directories and News Aggregators will not find your blog on their own – well not quickly anyway – many need a little help and have ways of suggesting sites to be added to their databases.

Big List of Blog Search Engines is just what it says – a big list of Search Engines, directories, and web-based RSS aggregators that you might want to consider submitting your blog to in order to promote it to web users everywhere.

A beginner’s guide to setting up an online store

I’ve noticed a number of blogger recently who are setting up their own online stores to sell products related to their blog’s topic. Following is an excerpt from a useful article that might help you to begin to think through what such an approach might entail.



‘Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is intended to give you a fair idea of what you would need to do and what you need to avoid while planning an online selling business.

The following are the various steps that you would need to take in order to open a successful online store

The first most important aspect of online selling is to have a professional looking website that is designed to sell. You can go about creating the website from code up using web designers or simply go for readymade website templates. If you are purchasing website templates, be sure to go for templates that are professionally designed and have the option of shopping carts. Buying templates from providers who offer allied services like template customization, web hosting; SEO etc would be even better. Some template providers like ‘buytemplates.ne’; offer allied services irrespective of where you actually purchased the template from. To get a rough idea of how your site should be designed you can take hints from successful online discount stores like http://www.ishopage.com and bestbuy.com.’

Read more at A beginner’s guide to setting up an online store

Advertisers Beware: Blog-Fortified “Copy Cops” at Your Doorstep

Media Daily News has a fascinating article on the rise of blogging and the implications for Advertisers. They give some interesting tips to marketers and brand managers on how to stay three steps ahead of us blogging types.



‘Blog and bloggers have made a huge mark in 2004, and this should give every major marketer and advertiser pause for deep reflection.

Bloggers gave Howard Dean’s campaign early, unexpected momentum. They fanned the flames of the Iraqi prison crisis with rapid distribution of photos, especially the most controversial ones. They catapulted into the mainstream Burger King’s “Viral Chicken” campaign, as well as the controversial “Swift Boat Veteran for Truth” anti-Kerry video. More recently, blogs have showcased new and promising ways for brands like Microsoft, Nike, Nokia, Sun, and HP to reach out to consumers and other stakeholders.

[Read more...]

Nokia pioneers cellphone blogging

Tools like those Nokia and Six Apart are developing for moblogging will be very useful for pro-bloggers in the future. The technology is constantly improving to allow updating your blog from virtually anywhere.

‘E-mails and text messages are passe, if you talk to Nokia’s director of multimedia applications Christian Lindholm.

What’s in, according to the “godfather” of mobile phone users in Finland, home of Nokia, is instant “life caching” with cellphones.

“The whole of humanity has memories and we are getting into the business of keeping, enjoying and sharing them with others,” said Lindholm.

Last week, Nokia announced a collaboration with California-based Six Apart to bring the personal blogging experience to a new level early next year.’

Read more at Nokia pioneers cellphone blogging

Blogging not leading to financial prosperity

This article in the Houston Chronicle is all about how bloggers are NOT getting rich – or anywhere near rich – from blogging. It is an interesting read – but as with so many of these articles (and they are appearing more and more) – they tend to focus upon personal or even political bloggers and not those who are focussing upon niche target markets/topics (which is where I think there is most potential to make some decent money with some commitment, creativity and hard work. I also suspect that we’re not hearing too many stories of successful bloggers who are making money partly because such bloggers are not wanting to tell their story for fear of the market being flooded with competitors.

Anyway – here is what they write.



‘If you think those Web journals of opinions and obsessions are a way to get rich, consider Jeff Soyer, a self-described “gay gun nut” in Vermont.

Soyer, who runs the journal Alphecca.com, pleaded for donations last month alongside an image of a tip jar topped by gun-toting cartoon character Yosemite Sam. “Ten bucks buys a box of bullets or feeds my cats for a week,” he wrote.

Days passed and he received nothing. “By next week this domain could belong to a porno site,” he subsequently posted. “Maybe you folks think that would be a better thing. I’m starting to think so, too.” Only after other bloggers linked to his request did he receive enough donations to pay the $117 for a domain name and a year of Web hosting fees.

[Read more...]

Paid Contextual Advertising Driving Search Towards Personalization


‘The Internet is in the midst of another technological revolution, the effect of which will change the ways we will access information and entertainment. Innovation on many core technologies has changed the online marketing environment and the ways commercial information is offered to us. Paid placement based on keyword targeting is a rudimentary example and is currently a major force driving decisions in the industry. The two most successful paid-placement/contextual-delivery programs, Adwords and Overture have been joined by dozens of smaller paid-placement/contextual-delivery engines such as E-Spotting, FindWhat, and Kanoodle. With a market that appears to be growing exponentially, the business potential of providing truly guaranteed listings is enormous. Effectively managing paid marketing efforts is important and tailoring advertising campaigns to maximize revenues will be an artful science.


Read More at Paid Contextual Advertising Driving Search Towards Personalization

Page Rank Explained

If you’re wondering how Google works out how to rank search results on their search engine – and are also curious about how to climb the rankings with your blog or site then you might like to head over to Page Rank Explained which gives a pretty comprehensive outline of Page Rank.

‘PageRank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.

PageRank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar PageRank only goes from 0 – 10 and seems to be something like a logarithmic scale….

We can’t know the exact details of the scale because, as we’ll see later, the maximum PR of all pages on the web changes every month when Google does its re-indexing! If we presume the scale is logarithmic (although there is only anecdotal evidence for this at the time of writing) then Google could simply give the highest actual PR page a toolbar PR of 10 and scale the rest appropriately.’ Read more at Page Rank Explained.

Blogging for Dollars

Will blogging produce millionaires? Can blogging financially provide people with a full time earning capacity? Will we see more and more professional bloggers blogging for dollars? Can and should blogs earn money?

An increasing amount of people are writing about making money from Blogging. There is a quite a bit of debate about the legitimacy of doing so.

Megnut wrote an interesting article titled Blogging for Dollars: Giving Rise to the Professional Blogger . She writes:

Most financial discussions focus on blog content and explore donations, advertising, or some type of sponsorship/patronage model as the means to compensate bloggers. Very little progress has been made towards finding viable economic models because people still think of Weblogs as personal sites. If you aren’t Andrew Sullivan (who purportedly makes $6,000 per month on his site through donations), it’s hard to imagine how you’d get the traffic and donations to generate such revenue….

By paying great bloggers to produce Weblogs, we remove economic constraints and enable them to devote their energies full-time to producing compelling content and creating outstanding Weblogs.’

Whether you agree with it or not – here are some of the ways bloggers are going earning money from their blogs.
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