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CopyScape – Keeping your Content Secure from Plagiarists

CopySafe is an internet infringement Protection tool that helps you to find out of people are stealing your blog’s content. I’ve accidentally stumbled upon a number of sites recently that have copied and pasted articles that I’d written word for word (and link for link) from one of my blogs onto another blog. On every occasion so far it only took an email to the relevant blogmaster for them to remove it (with the threat of further action) but I’ve often wondered how many other articles I’ve written have been stolen. Now with CopySafe I can find out. All it takes is for you to add the URL of the post from your blog and it will suggest possible plagiarism infringements.

Found via Affiliate Tip

Blogs enter mainstream, eye revenue streams

This article in New York Business takes a look at two of the emerging Revenue Raising Blogging Organizations – Gawker and Weblogsinc.

“Shedding their outsider status, blogs are not only entering the political and cultural mainstream, but they are also looking to become moneymaking media businesses. Two of the most aggressive companies, Manhattan-based Weblogs Inc. and Gawker Media, are intent on building profitable, advertising-supported blog networks.

”In the last six months, advertisers have woken up to Web logs,“ says Nick Denton, a British transplant whose Gawker Media publishes three irreverent gossip sites, including Gawker.com for New York and Wonkette.com for Washington, D.C., as well as a porn site, and a blog devoted to technology gadgets. ”They’ve become interested because they see a young, hip demographic that is pretty elusive in other mediums,“ he says.”

Of course, it’s far from certain that these current media darlings will be any more successful than the rash of Web-based magazines that sprouted during the dot-com era. However, these operations have learned an important lesson–keep expenditures to a minimum.

Read more at Blogs Enter Mainstream, Eye Revenue Streams

Web Usage Figures – Digital Future Report

Digital Future Report 2004 (PDF) is a very useful report for anyone working online. Its full of useful research including the following tidbits:

- In the past year of the study numbers of those accessing the web in the US continued to rise (now around 75%).
- The average US web user is online 12.5 hours per week (up from 9.4% in 2000)
- Over 75% of Net users are 55 years or under.
- 66% (approx) have home internet access.
- the number of adults who bought online increased slightly over the previous year; the annual number of purchases continues to increase, and the average dollars spent online by adult buyers dipped slightly.

Marketing Your Blog

Orangejack Blog is doing a series of instructional posts about blogging that might be useful for those just starting out in this whole blogging thing. Today they post one about Marketing…

“Today we’re going to talk about marketing your blog…or letting people know you have a blog and getting them to come read it. To be honest, this was one of the hurdles I wanted to cross early because I just wasn’t sure how you’d get people to come. Any why would they? And if they aren’t coming, then why invest the time into creating it?

Well, one answer is that some people blog just to do it and don’t care if people come or not. That’s fine. You’ve got enough for your Associates degree after taking Blogging 101, 102, 201, and 202. If you want your Bachelors of Blogging in the Orangejack School of Blogging, you’re going to learn about marketing.

Read more at Orangejack Blog: Blogging 301: Marketing

New Sites Abandoned by Googlebot

Mike Banks Valentine writes this excellent piece on the plight of new websites in their quest to be ranked by Google.



“As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week.

This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule on a fairly routine basis.

Two clients that hired me for recent work saw their rankings shoot to the top for a newly targeted search phrase in a weekend when I did optimization on a Thursday and they were ranked instantly by Saturday. Now keep in mind that this doesn’t happen for everyone, only those that have been online for some period and already have significant content that simply needs tweaking and proper title and metatag information added. They usually have relatively good existing PageRank and do well for other RELEVANT search phrases already. I offer that warning only to avoid instilling false hopes in anyone hoping to achieve the same instant ranking boost overnight.”

Read more at Sites Abandoned by Googlebot

The Future of Online Advertising

Free Webmoney has posted a great list of resources for people wanting to explore online advertising options. Its a good starting point on a variety of different topics.

How to Make Money from The Blogging Phenomenon

‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them.

Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and context.

Blogging is technology driven, and we are not done yet. There are serious fortunes to be made by brining together the right tech mix into new products. In particular, the integration of social tools — instant messaging, streaming content, and the like — with blogging.

The media companies are losing their control of the media markets, and knowledgeable and erudite bloggers are being able to directly influence market behavior. This transition will accelerate, and then the media business will reformulate itself around the new paradigm.’

Read More at Business Blogs for Business Applications: How to Make Money from The Blogging Phenomenon

Product Blogs

Peter Davidson has a post worth reading titled Thinking About Product Blogs.

‘Many product blogs(PB) and small biz blogs(SBB) fail to define narrowly enough their audience and what they want to accomplish with their blog. Are you writing for existing customers or prospective customers? Both is the common answer. I would say this is a problem since the interests and information needs of these two groups are very different. For example: many SBBs and PBs post every media or prominent blogger mention they get. While this may be useful to people seeking additional information about your product it is not very useful to existing product owners. Do I really want to read all the press clippings about a product I already own. Press mentions should be compiled in a sidebar or miniblog.’

Read more of Thinking About Product Blogs.

Blogging for Beginners

I’ve been asked to submit a very short piece into a magazine with some basic tips for beginner bloggers which I thought I’d share here. They are not Rocket Science – pretty basic – but a good starting point for someone starting out in Blogging.

- Keep it simple. Start with a free and easy to use blogging tool like Blogger. Pick a simple design and just start writing. You can tweak the design and make it look good later.
[Read more...]

Three kinds of blogs – Which are best Suited to Making Money?

Seth’s Godin has an interesting post unpacking three types of blogs.

He classifies them as:

1. News Blogs – Chronicling the News of the day on a variety of topics from Politics to Gadgetry to Recipies.

2. Writers Blogs – Where a writer rants, raves, monologues, writes – generally original content inspired by life, readers questions, others thoughts.

3. Our Blogs – Community centred blogs where posts stimulate discussion – its less about one blogger’s ideas but about a communal learning/discussion/discovery etc.

Of course some blogs attempt to sit between two of these categories – or emerge from one into another over time.

Thinking about Revenue Streams – how does this apply to commercial opportunities? –

News Blogs – most of the blogs out there that seem to be attempting to generate revenue directly seem to fit into the ‘News Blog’ type category. For example consider Gizmodo which points to and announces new technological gadgets. There are hundreds of other blogs doing similar things including most of my own ventures.

Some Writers blogs are big and popular enough to generate some income but in my experience it is pretty hard to do so as the advertising pool can be a little limited. Some of the blogs that I’d say fit into this cateogory who run ads include Instapundit and Andrew Sullivan.

Our Blogs‘ I see as a bit of an untapped area in terms of the commercial nature. One of the things I’ve noticed about some ‘Our Blogs’ is that they generate ALOT of repeat traffic. People come back to them to interact, leave comments, lurk, debate – this is an idea situation for impression based ads programs like Fastclick. In my experience these community type blogs don’t tend to do well on programs that rely on clicks as much because those using the blogs become a little blind to the ads – but impression based ads are another story. One of the blogs that I’ve seen that is very successful in its community focus work is Idol Blog.

Read more of Seth’s thinking at Three kinds of blogs