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Do hits matter?

‘The problem with blogs that are only intended to attract traffic is that they can’t survive in the long-run. Traffic statistics keep bloggers going for a while, but the numbers eventually stabilise: there can only be a 100,000 most popular 100,000 websites. The world just doesn’t have enough internet users to support millions of traffic-seeking blogs.’

I just read an interesting article in The Age newspaper about blogging and the reliance upon hits to make it a profitable enterprise. Its a bit of a no brainer really – although I’d disagree that its ALL about hit levels. They write:

‘The few bloggers who try to transform hits into returns invariably focus on ad revenue. Unfortunately, ads cannot sustain millions of blogs, and never will. Some simple math makes this painfully clear. If five percent of a blog’s visitors contribute 25 cents in ad revenue each, it will take 100,000 visitors a month just to make $1250.’

Ok – thats good analysis – if you’re going to make reasonable money blogging about a topic that pays 25 cents per click you do need a lot of hits. However if you are blogging about a topic that pays 50 cents per hit – or even $2-$10 a hit you need a whole heap less traffic.

I have a number of blogs – some are obviously more profitable than others – some rely upon lots of traffic, others do not. Traffic obviously helps them all – increase it at any pay per click level and you’ll increase your earnings – but also be smart about your topics and income stream choices and you can also do pretty well with average hit levels.

SEO Strategy – Content or Links?

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?



‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.

Every King needs a Queen.

In this case, the Queen is in the form of links…’

Read more at Blog Business World

Google Does The Update: What’s New?

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.

Google has finally updated its display of sites’ incoming links. Along with that incoming link update, Google has made public some changes in its vaunted Google PageRank. As always, misconceptions, conflicting theories, and webmaster panic are everywhere. It’s time to look past the mythology, forget the quick fixes, and ignore the latest hair pulling and teeth gnashing.’

Read more at Google Does The Update: What’s New?:

Watch Your Weblog – Legal Issues with Blogging

Computerworld has a good article on the legal issues that corporate bloggers face that is a must read for all Problogger. Here’s a taster:

‘As weblogs have multiplied, a number of legal issues have arisen, and regardless of whether your company sponsors its bloggers, it may be opening itself up to hidden liabilities. Here are some of the dangers of corporate blogging and precautions companies should consider.



Danger: Libel and trade libel. Bloggers who write anything negative or defamatory about a corporation or an individual are opening themselves and their companies up to the possibility of libel suits, says David Carr, an attorney and partner at London-based consulting firm Big Blog Co.

Precaution: Do your homework. If the blogger is going to make negative statements about a company’s or individual’s business activities, Carr says, “he’s really got to do his research and make sure what he’s saying can be proven to be true and not just believed to be true….”‘

Read more at Watch Your Weblog – Computerworld

Sharp Money – Making Money Online

Sharp Money is a blog about making money online which itself is an attempt at blogging for money.



‘With this blog, we will explore opportunities for making money on the web (without resorting to spam, spyware or other predatory practices). Of special interest, of course, will be generating money from blogging. We’ll also look at ebay, affiliate programs and anything else having to do with generating revenue on the web.’

Its still very embreonic by the looks of things but will be an interesting one to follow. They are running Google ads as an income stream (although none are showing at present on the front page – perhaps they need to set up some alternate ads).

Bloggers adopt a revenue stream more lucrative than panhandling

‘The odds of making a living by writing a blog are a lot like the odds of a garage band turning out a hit album: It can happen, but you better enjoy the music and hang on to your day job in the meantime.

Two years ago, the odds were even longer. The main source of income for bloggers was panhandling, for example, putting the ubiquitous PayPal or Amazon Honor System micropayment bug on your site, and periodically passing the metaphorical tip jar among the faithful for an electronic funds transfer. Even the most successful bloggers were barely making beer money, and were astonished when Libertarian Republican Andrew Sullivan announced his blog’s fund drive had earned enough, along with some ads for Amazon.com, to hire an assistant.

Since then the economics of blogging have shifted rapidly, thanks to a simple but brilliant idea called Blogads, which allows bloggers to outsource the equivalent of a newspaper’s business and advertising departments, and focus solely on writing. You report! You decide! Blogads sends check!’

Read more at Bloggers adopt a revenue stream more lucrative than panhandling

Spy Journal ProBlogs

Tim has emailed this week while I was taking a bit of a holiday in New Zealand to let me know of a mini problogging network that he’s started reading the tips here on Problogger. You can check his new blogs at:

He’s using Adsense as an income stream. He’s asked for some constructive criticism of his blogs as he’s still developing them and I’ll be shooting him off an email tonight with some of my suggestions – but drop by and say g’day (he’s an Aussie) and give your own encouragement and suggestions there on his blogs.

Blog Business Summit

The Blog Business Summit will be held between 24-25 January in 2005 in Seattle. It looks like a good gathering to get involved with if the founding board are anything to go by. It might be a bit out of reach of the average blogger at $795 for the two days but for US bloggers serious about exploring business blogging I suspect that the lessons learnt and the networking done would make it pay for itself pretty quickly.

‘The summit will be the gathering place for hundreds of entrepreneurs, marketing professionals, and current bloggers who want to leverage the latest in Web publishing tools and technologies.’

Hopefully we’ll see other such events held around the globe to make these types of gatherings accessible to us non US bloggers also in the years ahead. I’ll look forward to hearing about the conference via the web as the airfare to the US from Australia could be a bit of a killer.

The Stylephile

The Stylephile is a new commercial blog from the Variety stable of blogs that is focussing upon Shopping.

They’re posting on sales, openings and products/picks of the day.

At this stage their income stream is not overly evident – although the topic of the blog will definitely lend itself to all kinds of options including static advertising, contextual ads and affiliate programs.

Weblogs Inc. adds top execs

‘Touting itself now as “the world’s largest blog publisher,” Weblogs Inc. announced it has hired an editorial director and a vice president of sales and marketing. Judith Meskill, a communications consultant who writes a blog about social networking, will oversee the editorial side of the company. “We’re going to have 100 blogs by the end of this year (50 at present), and 300 in 2005. Judith’s ability to create systems for managing growth is going to be invaluable,” said Brian Alvey, a co-founder of Weblogs Inc. Also, Shawn Gold, former president of eUniverse — which used the Web and e-mail to distribute online greetings, games, cartoons, jokes and contests — signed on to head up business and content strategy, the company said.’

Read more at Weblogs Inc. adds top Execs