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Successful Blogging – Lessons Learned from an Olympic Experiment

A few people have emailed and asked for more information about the Olympic Blog we’ve run. Phil asked – “what lessons did you learn about running a successful blog through the process.” I thought it might make an interesting Blog Tip post.

1. Think Ahead – The whole Olympic Blog experiment emerged in my mind a number of months back when a smaller experiment paid off. Back in February I posted a post titled ‘American Idol 3 Winner’. Now that might seem like a crazy post to do back in February when the winner would be announced in May – but the whole point was to post something in advance of the event to let Google index it and rank it highly so that when the day came it would be the first thing people would see when they searched for the term. The experiment paid off – to this day we’re still number 1 on that post (which now has up to date relevant news of the winner) and more importantly on the day when one of the biggest search terms on the web was ‘American Idol 3 Winner’ we had 10s of thousands of visitors.

After this little experiment I began to wonder what other events I could anticipate. One of the looming world events was obviously the Olympics and so we resolved to expand the experiment.

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Everything you wanted to know but were afraid to ask about Blogging

Simon World has a good post titled Everything you wanted to know but were afraid to ask. Its got some great advice on blogging for anyone starting out….or continuing in blogging.

Here is a couple of his tips:

4. Prepare for the reality that the rest of the world may not share your high opinion of yourself and your site.
5. You know that movie where the guy built a baseball field and waited for some dead folks to turn up and play ball? Blogging’s like that. Prepare to slog at putting up brilliantly crafted, accurate and to-the-point insights that will proceed to make no difference to anything at all….
7. The big bloggers (in terms of readership, not size. I’m sure at least some of them are thin) are big for a reason. They fill a niche, they have interesting opinions, they’ve been doing it for a long time. Whatever it is, you need to realise that overnight success can take years to create.

There is heaps more there to look over.

On a similar blogging theme – Rachel has a great collection of thoughts on Business Blogging.

How to Start a Blog

Jonny Baker has an Idiots Guide to Starting a Blog which is well worth the read if you’re thinking of starting one but don’t know how. I’m going to add it to my Blog Tips Central Register.

Other good ‘How to start a blog’ type articles include:

If you’ve written any material that would help a blogger just starting out (or know of any) please feel free to add them in comment below.

Adsense Tips for Bloggers 8 – Miscellaneous Adsense Tips

adsense.jpgThis is part 8 (and the last) in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

We have unpacked our Adsense Equation in detail and have given numerous tips for maximising Adsense Revenue. Whilst there are occasions that Adsense doesn’t perform as well on some websites for no particular reason as others we can safely predict that if you work on each of the four areas you should see an increase in the amount of the cheque that Adsense sends you at the end of each month. Remember though that your revenue will only be as high as your weakest link – work on all elements of the equation – not just one or two.

As well as the proceeding tips there are a number of other things that might be helpful to know in using Adsense that we couldn’t find a place for in previous posts.

Millions of dollars in online sales every day. Get your share.
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Adsense Tips for Bloggers 7 – Well Placed and Designed Ads

adsense.jpgThis is part 7 in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The forth element of our Adsense Equation is that of having well designed and optimally placed Adsense Ads. I’ve found that ad positioning is incredibly important. I remember shifting the ads on one of my blogs a while back and being over the moon to discover the next morning that the move had doubled the click through rates that I’d had over night! Its worth doing some tweaking.
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Adsense Tips for Bloggers 6 – Relevant Ads

adsense.jpgThis is part 6 in a series of posts on increasing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Revenue = high readership + high paying ads + relevant ads + well placed and designed ads

The third element of our Adsense equation is that of relevant Adsense ads. It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.
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Adsense Tips for Bloggers 5 – High Paying Ads

adsense.jpgThis is part 5 in a series of posts on maximizing AdSense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

The next element of this Adsense equation to be examined is how to get high paying Adsense Ads running on your site. Obviously in any business one way to get higher profits is to charge more for your product – whilst you have no direct say in how much is charged for ads run on your site – there are ways of targeting types of ads that might bring in a higher return than others.
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Adsense Tips for Bloggers 4 – Increasing Traffic

adsense.jpgThis is part 4 in a series of posts on maximizing adsense revenue for bloggers. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

I have argued the case for our equation for increasing Adsense Revenue

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

I now will turn my attention to each of the four elements of good Adsense revenue in turn and give some practical easy to implement tips to improve each from my experience.

Increasing Traffic Levels is a key component to increasing Adsense revenue. As I wrote previously, ‘The more people that see you Adsense Ads, the more likelihood there is that someone will click on them.’

Increasing the readership of your blog is not as simple as it sounds, it takes time, patience and hard work (and sometimes a bit of luck) Having said that there are many things you can do to get your blog in front of a wider audience and there exposing the adsense messages on your site to more potential ‘clickers’. Here are a few tips…
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Adsense Tips for Bloggers 3 – An Equation for Success

This is Part 3 in a series for Bloggers on how to use the Google Adsense Program. The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

There are many factors that impact the level of revenue generated from a blog using the Google Adsense program. Books have been written explaining expert strategies for Adsense – However for the purposes of this series we’ve boiled it all down into four elements that we believe impact your Adsense earning capacity the most. Speaking in general terms here is a simple equation that illustrates how the factors each contribute to Adsense Revenue.

Adsense Revenue = Traffic Levels + High Paying Ads + Relevant Ads + Optimally Positioned and Designed Ads

Its not Rocket Science. Each of the above four elements contribute directly to the total revenue that your Adsense Ads will produce. Don’t just work on one of them though because if any one is weak it will hold your potential earnings back. Lets break each factor down….
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Adsense Tips for Bloggers 2 – Is Your Blog Suitable for Adsense?

adsense.jpgThis is Part 2 in a series on using Adsense on your Blog – The full series is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.

Is your blog suitable for Adsense? – Before you rush into signing up for Adsense expecting it to earn you a million dollars it is worth asking the question of whether Adsense is the right revenue strategy for your blog. By no means is it the only option – you might like to check out this tip on other ways of making money from blogging.

Whilst there are some amazing success stories about earning big dollars with Adsense out there, it is worth taking a realistic look at some cold hard truths about the Adsense program.
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