Electronic Business has a good article introducing some of the concepts around Business Blogs (and Wikis), especially highlighting some of the internal ways that blogs can be used to communicate within a business.
‘Forget about all the hype you’ve heard about blogs (a.k.a. Web logs) as the latest outlet for personal journalism. It turns out they also have a remarkable ability to aid communication in business, whether within internal workgroups or among external chains of suppliers and partners. For an industry such as electronics—where relationships are far-flung and time-to-market pressures require fast communications—blogs can bring a new agility to the workforce….
Gomes suggests, blogs work best internally as a knowledge management tool, because information can be made so easily accessible.’