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Ad Placement – Where do Readers Look on a Blog?

WebProNews also has a good article on Ad Placement on websites:



‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while Eyetrack monitored where their eyes focused….

“Advertising placed on top and in the left column of the page was viewed most. Ads placed at the bottom of the page were viewed least.” On their first mock-up page, 68% saw/focused on ads that were positioned in the top left of the page; conversely, ads appearing at the bottom of the page were only viewed by 14% of the test subjects….

researchers found that ads that blended into surrounding editorial content on a news homepage attracted people’s eyes more often than ads that featured contrasting colors or designs.’

Read more at Ad Placement You’re Getting Warmer

RSS Ads A Growing Trend

WebProNews has an interesting article on the rise of RSS Ads and RSS spam:

‘Really Simple Syndication (RSS) is one of the fastest growing methods of content distribution associated with Internet technologies. Because creating feeds is not too complicated, the ability to present on-page information to subscribers has been embraced by bloggers and business sites alike. Many users also recognize the value of RSS when it comes to improving search engine ranking. Links that appear within subscription feeds are given relevance, which is essential for enhancing SERP position.’



Read more at RSS Ads A Growing Trend

New Google Adsense Features

Google’s Adsense has just added a newly designed FAQ/Support page to their site with more advice and tips for the program. They’ve also added a ‘invite a friend’ option to the program. Unfortunately there is no incentive to make such an invitation for publishers. Already forums dedicated to Adsense are full of comments about this feature – complaining about the lack of commission or reward for recruiting new Adsense users. Many other similar programs pay referrers either a one of payment or an ongoing percentage of earnings from those that they refer. I guess Google don’t need new publishers that much.

Relationship Between the PageRank and the Number of Backlinks

How many links to your blog do you need to climb up Google’s page ranking? A recent study titled Relationship Between the PageRank and the Number of Backlinks – Articles about link building and PageRank examines that question and draws some interesting conclusions:



‘- With a few exceptions, whatever the PR is, more backlinks than the month before are required every month to get a given PR.

- As expected, one needs far more backlinks in order to get a high PR than a low one. Even if there may be exceptions, because the study deals with a good number of data, it gives experimental support to the theoretical hypotheses or ideas never proved before but only discussed in forums.

- During this summer (2004), Google changed the behaviour of the link: command which now includes low PR pages. Only PR4 or higher PR pages used to be listed by this command. Conversely since this summer you can also list the low PR pages backlinks, which you can see in the table.’



Get more details of this study at Relationship Between the PageRank and the Number of Backlinks

Found via Micro Persuasion

8 Tips for Maximizing Contextual Advertising Revenues

WebProNews has a good article on Tips for Maximizing Contextual Advertising Revenues – the first of these 8 tips is:

1. Determine overall fit with your site.

The first rule of thumb of contextual advertising is that it is not for everyone. Some sites do extremely well with it, earning 5-figures or more a month, while others earn mere pennies a month. Others running Google Adsense, for example, enjoy being in the “UPS Club” (Google sends by UPS the checks to publishers who earned $10,000 or more whereas the rest gets their check through regular mail). Many say that they find it hard to even reach the monthly check cut-off amount of $100.

The beauty about contextual advertising is that it is not about traffic, as there are some sites getting only 5,000 ad impressions that earn more than those getting 50,000 impressions monthly. It is about the types of visitors you have. So what types of site do well with contextual advertising?

Sites where users are in a buying mood

Sites where users are looking for information on specific products or services that interest them – product, business opportunity, looking to buy tickets, etc.

Sites where users are researching ways to spend money

Sites with a high percentage of fresh unique visitors (regular visitors tend to ignore ads)

Sites where users show an interest to ads, and not just the site’s offerings

If contextual advertising is not working for you as you expect, be sure to check out other forms to monetize your web real estate such as affiliate programs and CPM-based advertising.’

Read the other 7 tips at Tips for Maximizing Contextual Advertising Revenues

How To Plan Your Week Making Money At Home

How To Plan Your Week Making Money At Home is an interesting article with some practical tips on how to have a money making week at home on the internet…



‘Is it really possible to earn a 6 figure income on the internet? The answer to that is yes, but not everyone will do it! WHY?

The biggest lie told everyday on the internet is you can make money at home doing nothing.

“Join my program and I will build your downline for you. I do all of the work. This is so easy anyone can do it in their underwear. Buy my book and you will be successful.”And on and on…. We have all fallen for this at one time or another.

My book shelf is full of books I have bought online and never finsished reading. Who has ime to read all of this stuff and still actually work at making money?’

Internet Ad Spending Hits New Heights

ClickZ reports‘Internet ad spend topped $2.4 billion last quarter, according to the quarterly “Internet Ad Revenue Report” conducted by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau (IAB).

The third quarter estimates mark the eighth consecutive quarterly increase for the industry and the fourth record-setting quarter. Q3 2004 represents a 35.3 percent increase over the $1.79 billion of the year-ago quarter, and a 2.4 percent increase over the $2.37 billion of the previous quarter.

“Historically, the second and fourth quarters are the strongest in advertising,” said Greg Stuart, the IAB’s president and CEO. “That the industry bested Q2 revenues is testament to the confidence and success marketers have found in the medium. As the experts predict, the holiday season should be a merry one for the industry.”

Revenue for the first nine months of 2004 totaled slightly over $7.0 billion, compared with the $7.3 billion in revenue reported for all 2003. Based on these numbers, 2004 could be a record year, beating the previous $8.0 billion revenue record reported in 2000, according to Pete Petrusky, director of advisory services at PwC.

The third-quarter figures are an estimate, based on aggregated data from the top 15 online ad sellers. These results were extrapolated to calculate the total estimated industry revenue figure. Actual Q3 results will be appear in PwC’s full report, expected in Spring 2005.’



Read more at Report: Internet Ad Spending Hits New Heights

Pay Per Click (PPC) Blog

Cube Management’s Pay Per Click (PPC) Blog will be an interesting one to follow if you are thinking about promoting your blog in this way. As the name suggests its following all Pay Per Click news from around the web.

‘Pay-Per-Click is a powerful tool that companies can use to increase sales. Cube’s PPC blog offer helpful insights the multifaceted world of pay-per-click campaigns, focusing on relevant stories and issues that appeal to both PPC novices as well as expert Pay-Per-Click campaigners. Cube’s PPC blog aims to be the top pay per click resource on the internet.’

Found via PR Leap

Malcolm Gladwell on Human Nature

IT Conversations have a good recording of Malcolm Gladwell talking about ‘Human Nature’ which is well worth the read. It doesn’t directly apply to bloggers but Malcolm’s stuff has always been influential in the way I approach my blogging.


‘Malcolm explores why we can’t trust people’s opinions — because we don’t have the language to express our feelings. His examples include the story of New Coke and how Coke’s market research misled them, and the development of Herman-Miller’s Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail.’

These Traffic Numbers Are Real

‘Mention “audit” to David Barlin, vice president of marketing for I/Pro, a company that verifies audience data for about 500 small and medium-sized websites, and he practically gushes.

“They’re exciting,” he said, not at all defensively. “Really.”

That’s because he and the company he works for see a potential gold mine in independently auditing the traffic for all the sites that are not Google, Yahoo or MSNBC — the tens of thousands (if not hundreds of thousands) of commercial websites dedicated to niche subjects like business-to-business, chemical engineering, software development and online publishing. Since fans of these types of sites rarely make it to the mass portals, advertisers have been clamoring for ways to reach them.

Of course, Yahoo is fine if you want to peddle mass consumer items like, say, camera phones, vacation getaways and the latest Hollywood offering. But if you want to sell a new type of chip, manufacture routers or market a B-to-B website, you need to go straight to the people most likely to buy your product. To figure out whether a certain site will give a sufficient return on advertising, however, requires accurate traffic forecasts, something that has been lacking.’

Read more at Wired News: These Traffic Numbers Are Real