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Unique Titles for Each Page of your Blog

Good post over at Search Engine Roundtable on the importance Unique Titles for Each Page of your Site (Blog). I can’t agree with the post more – I have all my blogs set up this way (ie the title of my post becomes the title of my page) and noticed a huge difference in search engine referrals a few days after I made the change.

Some blogging systems are set up this way by default, but most require you to specify it and manually set it up this way. Also important is having your key words in the URL of your page. I incorporate the title (and therefore the keywords of my post) in my URLs and again noticed an increase in traffic after making this change a year or so back. Here’s an excerpt from the post mentioned above.



‘Each page should have a unique title – one that will attract clicks.

A title consisting of keywords separated by commas may not be the most appealing to surfers – it’s the title that appears as the clickable link in the SERPs. So make it about 8-9 words or less, including the main keyword phrase for the page and also a word or two that’s a variation or additional modifier, to target a little wider variety of phrases.’



Read more at Unique Titles for Each Web Page

update – also check out Permalinks, Key Feature Number One which is a post on the same topic that is well worth the read.

Why Weblogs work so good at site promotion

Sohosad has a good post on Why Weblogs work so good at site promotion. Complete with cool little pictures!

BlogAds: Is There Life after Nov. 2?

‘The outfit, which sells ads on Web logs, has enjoyed this year’s burst of interest in political sites, but it needs a post-election plan….

‘Copeland’s company sells ads to run on more than 500 blogs, including political specialists like InstaPundit and DailyKos. After Sept. 20, he says, business went through the roof. “Watching big corporate media suffer at the hands of 100 individual bloggers, I have to admit I was happy,” Copeland says. “There was a big traffic spike and a nice gush of ads.” By some estimates, DailyKos was pulling in $20,000 per month advertising at its peak. Copeland gets a 20% cut.

But can the blog business survive without a Presidential election and gaffes by mainstream media firing up the Internet masses? Skeptics wonder, particularly since some blog sites damaged their credibility when they jumped the gun and erroneously predicted Senator John Kerry would win the election.’



Read more at BlogAds: Is There Life after Nov. 2?

The Adsense Shuffle – Is it time for a Direct Debit Payment System?

With the arrival of September’s Adsense cheque today (its now November 4) I find myself doing what I like to call the ‘Adsense Shuffle’.

As a non US citizen cashing my cheque is becoming an increasingly difficult prospect. You see not only do I have to arrange for my cheque to be cashed, exchanged into Aussie dollars (which involves the filling in a number of forms) – cheques over $xxxx require further authentication which means the cheque has to be physically sent back to the US before they are cleared. Despite the planes that fly back to the US every day this extra process takes a further 6 weeks!

So the money that I earned on the first day of September is not likely to hit my bank account until the 18th December (if I’m lucky)!

Of course I’m getting used to it now – money still comes to me every month – but its amazing that a company with as many innovations and cutting edge technologies as Google can’t arrange for the people who are paying a lot of their bills to get their share of the profits a little quicker than 108 days after they earned them.

Of course I shouldn’t complain too much – my real gripe is with Amazon which only sends cheques quarterly. The money I earned from them on the first day of July won’t hit my bank account until 18th December also!

8 Year Old ProBlogger blogs for a Horse

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8 year old Delaney is a ProBlogger. Her new blog – Horseshues.com is an attempt to buy her a horse (and teach her a few lessons in web design, business and creativity along the way).

The concept is simple – she takes old horseshoes and she decorates them and sells them from her blog for $15US. Its quite the little cottage industry.

The site uses PayPal to collect the income and has photos of each horseshoe for sale.

One of Delaney’s parents left a comment on Paul Allen’s Internet Entrepreneur blog saying that she has made enough in her first week of operations to pay them back their initial set up seeding investment in her project and that she is well on the way to buying her horse.

What a wonderful idea – not only will Delaney get a horse one day from her blog – but along the way she’s learning some really useful lessons and developing some wonderful skills.

The question is – if an 8 year old can do it – what is stopping the rest of us?

Paying bloggers: Participating in the conversation

There is a couple of interesting articles the last few days on the topic of blogging for dollars starting over at Red Herring Blog who is writing about Paying bloggers: Participating in the conversation. He’s got some helpful things to say on the topic and suggests a way forward:

‘Pay bloggers for feeds of their sites that are aggregated to topical blogs hosted by a sponsor. For example, if a snack food maker wants to have a blog, fill it with postings provided by food enthusiasts. Any number of companies are in the position to fulfill this role in the market. By hosting the comment sections for the aggregated blogs, these companies would provide sponsors the ability to participate in the conversation without necessarily intruding on the source blogs’ discussions.’

Then also at Raving Lunacy where the topic is Blogvertising is probably a zero sum game who seems to like the idea of blogging for money but can’t see it working. He writes:

‘One of the latest ideas floating around the blogsphere is getting paid for blogging. This idea was kicked of by a post by Marc Canter whose proposition is that there is this enormous pool of money out there that bloggers can get a slice of by promoting products. This is a silly idea and doomed to failure.

Do hits matter?

‘The problem with blogs that are only intended to attract traffic is that they can’t survive in the long-run. Traffic statistics keep bloggers going for a while, but the numbers eventually stabilise: there can only be a 100,000 most popular 100,000 websites. The world just doesn’t have enough internet users to support millions of traffic-seeking blogs.’

I just read an interesting article in The Age newspaper about blogging and the reliance upon hits to make it a profitable enterprise. Its a bit of a no brainer really – although I’d disagree that its ALL about hit levels. They write:

‘The few bloggers who try to transform hits into returns invariably focus on ad revenue. Unfortunately, ads cannot sustain millions of blogs, and never will. Some simple math makes this painfully clear. If five percent of a blog’s visitors contribute 25 cents in ad revenue each, it will take 100,000 visitors a month just to make $1250.’

Ok – thats good analysis – if you’re going to make reasonable money blogging about a topic that pays 25 cents per click you do need a lot of hits. However if you are blogging about a topic that pays 50 cents per hit – or even $2-$10 a hit you need a whole heap less traffic.

I have a number of blogs – some are obviously more profitable than others – some rely upon lots of traffic, others do not. Traffic obviously helps them all – increase it at any pay per click level and you’ll increase your earnings – but also be smart about your topics and income stream choices and you can also do pretty well with average hit levels.

SEO Strategy – Content or Links?

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?



‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.

Every King needs a Queen.

In this case, the Queen is in the form of links…’

Read more at Blog Business World

Google Does The Update: What’s New?

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.

Google has finally updated its display of sites’ incoming links. Along with that incoming link update, Google has made public some changes in its vaunted Google PageRank. As always, misconceptions, conflicting theories, and webmaster panic are everywhere. It’s time to look past the mythology, forget the quick fixes, and ignore the latest hair pulling and teeth gnashing.’

Read more at Google Does The Update: What’s New?:

Watch Your Weblog – Legal Issues with Blogging

Computerworld has a good article on the legal issues that corporate bloggers face that is a must read for all Problogger. Here’s a taster:

‘As weblogs have multiplied, a number of legal issues have arisen, and regardless of whether your company sponsors its bloggers, it may be opening itself up to hidden liabilities. Here are some of the dangers of corporate blogging and precautions companies should consider.



Danger: Libel and trade libel. Bloggers who write anything negative or defamatory about a corporation or an individual are opening themselves and their companies up to the possibility of libel suits, says David Carr, an attorney and partner at London-based consulting firm Big Blog Co.

Precaution: Do your homework. If the blogger is going to make negative statements about a company’s or individual’s business activities, Carr says, “he’s really got to do his research and make sure what he’s saying can be proven to be true and not just believed to be true….”‘

Read more at Watch Your Weblog – Computerworld