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Generating High Quanitities of Blog Content – Ecto

This is the Fourth post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Use a blogging tool like Ecto. I’m a big user of this tool. It is blogging tool that allows you to post offline (ie I can take my laptop to the cafe where there is no wireless net connection and still blog – to upload later).

It also has a nifty two click ‘blog this’ function that lets you highlight text in an article that you want to quote. With just one key stroke you can import the highlighted text, article title and a link to the article into your blog tool from your browser (in a pre-determined format) to be posted with just another click (some editing is sometimes needed depending upon how the article is formatted). They also have a ‘what you see is what you get’ editing feature and a drag and drop image uploader.

I use the Mac version (version 2 – still in beta) which has a few extra features than the Windows one but I’ve heard the Win version is just as helpful. I know that using Ecto during the Olympic games enabled me to post over 100 posts per day on our Olympics Blog.

Update: Check out my more recent post on other Blog Desktop Editors.

Generating High Quanitities of Blog Content – Break Posts Down

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Break your longer articles down into smaller bite sized posts on more targeted topics. When I first started blogging I used to write very long rants and reflections on topics. These days I still do occasionally but as I do I always now ask myself – ‘can I break this into a series?’ There are multiple reasons to write a series of posts rather than a long article including:

1. You’re more likely to keep your readers attention with some short sharp bursts of writing than a really long diatribe. I rarely get all the way through reading a long post of someone else unless its compelling reading.
2. You might generate some repeat visits to your site if you post on the same topic over a few days telling your reader to come back tomorrow for the next installment.
3. You’ll generate more page views this way which is good if you’re running impression based ads on your site and link from one post to the next in the series.
4. You individual pages will rank higher in Google usually with a more targeted post than a long one that has many themes. ie a post with one point is more likely to rank well on that point than an article with ten points.
5. You will probably get better and more relevant ads from contextual advertising like Google.

Of course this is partly personal preference – a lot of people like the long rant and are frustrated by having to navigate numerous pages of a series. Your choice. Let us know what you think in comments below.

Generating High Quanitities of Blog Content – Start a New Blog

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Start a new blog – Many of the successful professional bloggers that I’ve observed over the past few months have highly targeted topics and themes for their blogs (for example Weblogs Inc’s stable of blogs). There are many benefits of having a niche blog both in terms of getting ranked in Google and getting quality contextual ads. However there is only so much that you can blog about each day on most topics.

I realized a few months ago that most days I could find quality material for at least 5-10 posts on my Digital Camera blog but that unless there was a trade show on that I generally had a lot more time to blog each day than it took for those posts. As a result I’ve diversified my blogs and have started another four blogs (including this one) in the past fortnight. Now rather than just posting 5-10 posts on Digicams each day I can post 5-10 posts on four subjects. I’ve just quadrupled the amount of content that I could post each day.

Of course you need to be careful that you don’t bite off more than you can chew – add a blog and see how it goes. If you find you’ve still got time to post more add more until you hit a level that doesn’t burn you out but that gets you generating an optimum quantity of content each day.

To Outward Link or not to Outward link….

There is a good article from Wayne Hurlbert at SEO Chat about the pros and cons of outward bound links in terms of SEO on your blog.

“Few topics in search engine optimization (SEO) cause as many heated disputes as the concept of linking out to other sites. Whenever the subject of linking to other sites arises in conversation or on and Internet message forum, the sides in the debate are certain to become very polarized….

Most SEO professionals tend to agree that linking out provides no real boost in link popularity. They rightly point to the fact that the search engines, and especially link-obsessed Google, reward incoming links. The search engines provide no weight to the links going to other websites. With that in mind, many website owners are reluctant to link out to other sites….

Outbound links are not all bad, according to many Internet marketing specialists. By linking out to other related sites, a visitor is provided with even more helpful information on the topic. Sending to traffic to other useful websites is especially important for purely informational sites….”

Read more at Linking Out: Finding the Benefits

Nerve Endings Firing Away: Google Adsense makes sense

Nerve Endings Firing Away has a good review of Google Adsene, from a blogger’s perspective.

“It has been a month since I succumbed to the advertising devil in disguise. But in retrospective Google Adsense is indeed impressive and makes perfect sense for small-time publishers. Regular bloggers have achieved the tag of informal journalists and are publishing czars in their own right. But there is no free lunch in a capitalistic society. I moved to Typepad couple of months ago from Rediff for greater flexibility and customization of my blog. This additional coolness comes at a cost; $8.95 per month to be exact. Google Adsense gave me not only a way to cover the costs, but also superceded my expectations by making some more. In a nutshell, all visitors see the ads on my blog, some click on them, and advertisers are happy to get traffic on their commercial websites, even if the visitors don’t buy anything. They pay Google for customizing the ads, according to the content, for my blog and Google pays me a share. How much is Google paid and the percentage of my share is not clear yet.”
Read more at Google Adsense makes sense

Read the first post in our Adsense Tips for Bloggers series.

Generating High Quanitities of Blog Content – News Sites and Aggregators

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Use News Aggregators (like Bloglines), News Services (like Google News, Daily Yahoo News or Topix) or other Blog tools (like Technorati) to follow subjects that you like to write about. The majority of posts on my commercial blogs are links to articles, blog posts and other sites around the web that write on the topics I’m interested in.

Using the above tools I generally know if someone has written something of interest about one of these topics in a newspaper or blog around the world pretty quickly after its been written and then its not too hard to link up to it with a few comments attached or maybe a quote from the relevant article. It’s great to be able to follow specific blogs of interest using News Aggregators or to be able to have more general alerts on specific keywords.

The great thing about some of the news services is that they are quite automated and will email you any relevant articles – what could be easier!

What tools do you use to find content for your blog?

Generating High Quanitities of Blog Content – Set a Target

Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Set yourself a target of how many pages you’ll add to your blog per day or week. I aim for a minimum of 10 pages of good content across my blogs every day including weekends – I see it as a discipline and set time (usually an hour or two) aside most mornings and evenings to complete my task. Some days I set myself bonus targets of 20 or more in a day like yesterday when I did 50 because of the release of some new products on one of my blogs.

10 pages of content per day is 3650 pages in a year! If for instance each page posted were to generate you 2 cents per day 3650 pages would make you $73 per day (7 days a week). 20 posts per day is 7300 pages….you do the sums. Of course some blogs won’t generate 2 cents per page per day – others will generate significantly more – the principle remains however. Also its worth remembering that you don’t suddenly have 3650 or 7300 pages – it takes time. But if you’re willing to take a long term project and see each post as like a deposit in the bank you might just find that down the track you’ll have built yourself a nice little earner.

Setting yourself a target and making it a discipline you stick to is just one way of generating quantities of content. How do you do it? I’ll share more of my tips shortly.

Blog Tip – Generate a high Quantity of Content

Do you want to generate good traffic on your blog and therefore give yourself a chance at earning an income from it? Quality Content is an essential first step – but it is not always enough – you need to work on Quantity also.

On virtually every Blog tips article I’ve ever read I’ve seen advice about ‘Quality Content’. The theory is that if you write interesting, well informed, insightful posts – people will come to your blog. I’ve written this advice in numerous places on this blog already – and let me say I stand by it as solid advice. I work hard at providing quality content on my sites. After all without it you’ve got little chance of a repeat visitor to your site.

Having said this I also am a big believer in providing Quantities of Content also.

Someone emailed me recently asking me to take a look at their blog. They had worked very hard on writing some great articles, they’d paid for a designer to design a beautiful site, they had added adsense and affiliate ads and had optimized their pages well for Google (they were in the top 3 for a number of search terms). The only problem was that they were only generating a handful of daily visitors and their revenue was just a few cents (if that) each week.

One of the main reasons I feel that their site was only going to ever go so far was that they spent so much time writing quality content that they only ever posted one post per day at the most (and none on weekends). After over three months of blogging their whole site was only 60 posts/pages. They were good pages but there just wasn’t very many of them. Now I’m not wanting to say that a 60 page blog can’t earn revenue – if those 60 pages all rank highly in Google on some popular and high paying keywords they could do ok – but at that rate I doubt this blogger will make more than a dollar a week for at least a year or two. They just don’t have enough pages.

[Read more...]

Blog Explosion – Blog Traffic Generator

Blog Explosion is a new way to generate traffic for your blog. I’ll let them explain:

“The concept is very simple. You read other blog sites and they in return visit your blog. Blogexplosion is the internet’s first blog exchange where thousands of bloggers visit each other’s blogs in order to receive tons of blog traffic. Imagine how many other people out there could be adding your blog to their blogroller and how many people would be reading your blog every day with this sort of attention. It’s free to use! “

Read more at Need more traffic to your BLOG? Join BlogExplosion.com the internet’s largest BLOG traffic generator! 100% FREE! – BlogExplosion.com:

Blogging Sells, and Sells Out

“By most accounts, blogs — web logs to the uninitiated — scored a major coup last week when CBS News admitted that it couldn’t vouch for the authenticity of memos supposedly written by George W. Bush’s commander in the Texas Air National Guard. The conservative bloggers who led the charge against the CBS story were hailed as giant slayers. And yet it’s the blogging phenomenon itself that may need the last rites.

That may seem a strange thing to say, given the flattering coverage of blogs triggered by the CBS affair. But the media’s infatuation has a distinct odor of the deathbed about it — not for the blogosphere, which has a commercially bright future, but for the idea of blogging as a grass-roots challenge to the increasingly sanitized “content” peddled by the Time Warner-Capital Cities-Disney-General Electric-Viacom-Tribune media oligopoly….

Recently, however, I’ve watched the commercialization of this culture of dissent with growing unease. When I recently decided to take a long break from blogging, it was for a mix of personal and philosophical reasons. But the direction the blogosphere is going makes me wonder whether I’ll ever go back.

Even as it collectively achieves celebrity status for its anti-establishment views, blogging is already being domesticated by its success. What began as a spontaneous eruption of populist creativity is on the verge of being absorbed by the media-industrial complex it claims to despise….”



Read more at Blogging Sells, and Sells Out