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Price Rise Fuels Online Ad Increase

‘Online advertising grew 2.5 times as fast as overall U.S. advertising in the first three quarters of 2004, according to data released by TNS Media Intelligence/CMR.

Online advertising in the U.S. totaled $5.59 billion for the first three quarters of this year, up 25.8 percent over the $4.45 billion measured over the same time period in 2003. That growth was well ahead of the year-over-year increase of 10.3 percent in overall U.S. ad spending to $102.47 billion from January through September, from the $92.90 billion spent in the same time period in 2003. The figures come amid other signs of stabilization within the online advertising market in recent weeks….’

Read more at Studies: Price Rise Fuels Online Ad Increase

Blogs – Diamonds in the Rough

Richard Zwicky writes that ‘Blogs are Diamonds in the Rough

Blogs are a potential diamond in the rough for your businesses marketing effots. The material posted on an ongoing basis to blogs are a veritable gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights….’

What Every Blogger Needs To Know About Their Target Audience

John Taylor writes on the topic of keeping your reader in mind as you blog….



It doesn’t matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and not the word need. There is a world of difference between wants and needs. For example you might need a means of getting from A to B and almost any vehicle would fulfil that need; but what you really want is a top of the range BMW!

I write my blog with just one person in mind. In my minds eye I have come to know that person intimately, I understand his goals, his dreams and his aspirations and I know the things that really interests him. He is my ideal reader, he soaks up every word and he clicks every link I include in each blog post.

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Clicklab Releases White Paper on Click Fraud

‘Clicklab, a leader in the emerging field of click fraud detection and prevention, announced the release and general availability of the white paper “How to Defend Your Website Against Click Fraud.”

http://www.clicklab.com/white-paper



The white paper is released shortly after Google has filed first-of-a-kind click fraud lawsuit against AdSense publisher. The lawsuit filed in a California Superior Court, alleges that a Texas-based website publisher generated fake clicks on its AdSense ads and paid a number of individuals to do the same.

Earlier this year, a California programmer was indicted for allegedly attempting to extort $100,000 from Google to prevent him from releasing Google Clique, the software he wrote to generate fake clicks on AdSense ads.’



Read more at Clicklab Releases White Paper on Click Fraud as Google Files First Click Fraud Lawsuit against AdSense Publisher

Blogs Are Business Support Tools, Not Direct Money Makers

Fredrik from CorporateBloggingBlog has an interesting post on making money directly from blogging and writes:

‘I’m not sure why so many people are looking for direct revenue streams from blogging. Or, well, I understand why. We all have to pay the mortgages. But I don’t think that blogging as such ever will be more than a small niche business.’ Read more at : Blogs Are Business Support Tools, Not Direct Money Makers

I have to agree with Fredrik – but also disagree. I think the majority of money to be made from blogging probably comes from other activities on the edge of blogging and not directly from the activity of posting articles. For instances blogging tools, support services (like providing advertisers for bloggers) and blog consulting are obvious examples of how people can make money indirectly from blogging – however I think its been proven that it is possible to not only make a few dollars directly from blogging – but to make a decent income from it. I know of a growing number of full time bloggers who sustain their total income from their blogging (most of whom are not willing to go public about it for fear of being copied). Of course this is a small number of people and is an activity that will become more difficult as more and more bloggers give it a go and compete – but I really believe that the market is big enough to sustain a good deal of bloggers taking this approach.

Pro-blogging >> My two year Journey of Discovery

Yesterday was the 2 year anniversary of the very first blog post that I ever did on my first personal blog.

It has been a very interesting and rewarding two years. I’ve been reflecting today a little about the journey of blogging so far. There have been a number of movements that have brought me to the place I’m in today as someone who now who earns a living from blogging. Let me reflect a little on the journey so far….

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Another Blogger for Hire on EBay

Friday we mentioned that Jeremy Wright was Darren has also started an auction on ebay – but instead of starting at $100 he’s decided to kick the bidding off at $500. No bids so far – but I’m sure he’ll get there.

The publicity for these two alone will be worth the effort. Here’s what they should do – start bidding on each others auctions. Get it up really high – like $10,000 – it would cause a massive stir in the media. Then at the end when they both buy each others services for the same price – they don’t have to shell out any money but they surf on the fame of it all.

ecto blog: Amazon

The wonderful people who developed ecto – a tool that has revolutionised the way I blog – has added a feature that I requested in forums a few weeks back to their MacOSX version – the ability to add Amazon affiliate products to your blog all remotely! This means not only can I blog this entry without having to log into MT – but I can now also add links like this one to “Blogging: Genius Strategies for Instant Web Content” (Biz Stone) or the image based one in this post with just a couple of clicks!

Have I mentioned that I LOVE ecto?

Product Placement hits Blogging

‘On Monday, a squad of around 15 independent bloggers will begin inserting mentions of Marqui’s hosted communications management services into their blogs for money.

The bloggers will get $800 a month to mention Marqui with a link once a week in their blogs and post its emblem on a page. They’ll get an additional $50 per qualified sales lead they send to Marqui.

“We hit on the idea of [connecting with] heavily read, influential bloggers who create public discussion groups and get feedback,” said Stephen King, Marqui CEO. “But there are no mechanisms for them to make money. So we came up with idea of paying them.”‘

Read more of this article at Marc’s Voice: Marqui product placement ads

Also talking about this story is Steve Rubel at Micro Persuasion, who writes ‘I am on the fence on whether this is smart strategy or not. On the one hand, the company gets to reach influentials in a very cost-effective way. On the other, I feel that it’s tainted.’

I tend to agree with Steve and feel like this is something of a risky experiment both for Marqui and the bloggers taking on the job. Does this approach run the risk of disenchanting readers?

This will be an interesting story to follow – if its done carefully and the bloggers chosen are writing on related topics to the product they place in their content then it could prove to be a worthwhile move – however if it becomes an unsubtle and obviously money grabbing exercise that dominates the blogs chosen then I’m not so sure.

Blogger for Hire on EBay

Blogger Jeremy C. Wright is in the news again – this time he’s auctioning his services as a blogger to the highest bidder! Yes you heard me right – Jeremy of Ensight is willing to blog for three months for the highest bidder – posting 5 to 10 times per week. The auction is at ebay and the bidding as of tonight is at $112.73.

He posts about it on his blog answering the question – Isn’t this all a little stupid? – Maybe. But, like all free market stuff, you never know if there’s a demand for something until you try. If there is a demand for this, there may be a demand for more blogger trials at more companies in which case – who knows – maybe I’ll end up brokering such deals for other bloggers with other companies.’

This isn’t the first time we’ve mentioned Jeremy on this blog – last time he was selling his blog in another attempt to earn money from his blogging.

So why is he auctioning himself? – ‘To be honest, I’m doing this to raise the profile of blogging, plain and simple. Plus, being a writer as well as a consultant in a past life, I know I can help companies figure out if blogging is the right space for them to be looking at.’

Interesting move – not only is he raising blogging’s profile but again he’s raising his own and hopefully will earn a few dollars on the side. $112.73 would be a bargain but with 7 days and 3 hours still to go in the auction I’m sure the price will rise – if not I know I’ll be putting in a bid!