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No more beer, drugs, tobacco or weaponry for you!

If you’re using Adsense to bring an income stream to your blog about alcohol, tobacco, weapons or prescription drugs then it might be time to find a new advertising method because in part of the latest update on Google they have moved to ban such topics.

They have also re emphasized that you must not give any incentives for your readers to click on your ads – in any way whether they be financial or point-based programs.

New URL Channel Feature on Adsense

Adsense forums are buzzing this morning over a new feature added to the Adsense program in the last few hours that allows publishers to track their statistics without adding code to pages. You simply add the URL of the site, directory, category and they will provide statistics for that part of your blog.

For instance if I want to track the earnings from the Adsense category of this blog I would simply set ‘http://www.livingroom.org.au/problogger/archives/adsense/’ as the category. Previously to track categories on blogs would mean a lot of tricky coding that I’m not sure I have the time, energy or skill for.

The only unfortunate part of the new features is that they have only made an extra 10 channels available to publishers which means the benefits will be limited. Still – its a useful tool.

The Ten Commandments of Keyword Selection

SEO Chat has an interesting article on Keyword Selection which may be helpful for some bloggers wanting to generate quality income around targeted keywords:

‘Is your website getting a lot of traffic, but not a lot of sales? Maybe you need to take a look at the keywords you’re using. Praveen Viswanath walks you through keyword selection process, and sums it up with ten keyword selection commandments to help keep you on track.

A term or a phrase used by a searcher to find information on a particular topic is called a “keyword.” “Keyword selection” is the process of scrutinizing different prospective keywords to select the right ones for your campaign. It is the stepping stone to your success in the Web world. Find the right keyword, and you strike gold. Make a mistake, and you’ve just punched yourself in the face.’



Read more at The Ten Commandments of Keyword Selection

BlogTalk Downunder – Another Aussie Blogging Conference

It looks like there will be yet another Aussie Blogging conference in Australia next year – this time in Sydney between 20 – 21 May.

As with the Melbourne conference that we mentioned a few days ago, there are not many details yet but the fact that there are two groups talking about such an event is promising for bloggers downunder. My only wonder is if they should combine their efforts and put on a bigger and better conference together.

I hope to get to both events.

Learn more at Learning Technologies: BlogTalk Downunder

The Business Of Blogging

Business Week Online has an interesting article on The Business Of Blogging. It is pretty basic with the usual quotes from the usual probloggers – but its another example of how blogging for dollars is becoming more main stream.

‘Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

Don’t expect a repeat of the dot-com rush that inflated the Web bubble of the late 1990s. “This is a long game, with lots of ebbs and flows,” says Henry Copeland, founder of media-buying firm BlogAds. Blogging isn’t about to lead to vast wealth anytime soon, says Copeland, but he does expect “more money to [flow to] more authors as smart advertisers bypass publishers and pay authors directly for their audiences.” BlogAds is placing ads on 50 to 100 blogs a day for up to 20 advertisers, including Sharp Electronics Corp. and Walt Disney Co. Just six months ago, the firm served 20 blogs for about 10 advertisers….’

Read more at The Business Of Blogging

Weblogs Inc Introduces Luxist

Luxist

Weblogs Inc have just announce their latest blog Luxist – a blog that promotes itself as obsessively covering luxury products. They write about everthing from clothes, to gadgets, to jewelry through to cars.

Their income stream will be much the same as other Weblogs Inc blogs and includes Adsense and private advertising.

How to Grow Your Blogging Income

Dan Harper asked in the comments of my post on No Money in Blogging? for more comment on the ‘growth factor’ of blogging. He asks:

‘How long would a new blogger see slow growth for?
What do you think that factors are here, any advice on speeding the growth up?’

Good questions – I guess in many ways they are the Million Dollar Questions so to speak and ones that many would like ‘the answer’ to.

Unfortunately there is no one answer to speeding up the growth and earnings on your blog. There are however a number of things to consider that I’ve previously written about but which tend to get lost in the archives on this site. As a result I thought I’d outline some of the more popular and helpful posts that I’ve written below:
[Read more...]

MSN get on the Blogging Express – or have they missed it?

Paid Content has a good Round-up of MSNs launch into Blogging. Maybe I’m just overly tired after a big week at conferences but I’m over all the writing about it. I’m not sure how much impact MSN will have upon blogging – at least in the short term.

2005 Australian Blogging Conference

Just found a site for the 2005 Australian Blogging Conference. Not much in the way of details of a time and place yet – except to say that it will be in Melbourne sometime in February 2005. Suits me fine as that is my home city and apart from two days February is looking very empty in my diary so far!

I’ll be interested to see how it all unfolds in terms of content, turn out and its success.

Monetizing Blogs

In stark contrast to the last post, Jasen Dowdell at marketing shift predicts that Bloggers will start to get more and more attention from Ad agencies. He predicts:

‘- Ad agencies will seek out A-List bloggers who have strong relationships with other A-List bloggers to head up their blog placement departments.

- Someone will step up and create a blog taxonomy that shows the key players in specific blog verticals. This will identify the “people to know” if you want to succeed with your blog pr campaign.

- Large PR Firms and Ad Agencies will spin off subsidiaries dedicated to blogs to increase their relationship with bloggers and appear to be experts in blog product placement and blog pr.

- Blogs will continue to increase their focus on specific areas whether these are niche verticals or niche subject areas.’



Read more of this interesting (and hopeful) article at Monetizing Blogs