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Another Look Ahead at 2005

Some of the predictions for 2005 in John Battelle’s Searchblog are worth a read for pro blogging types looking into the crystal ball. Here is a taste of the first three:

’1….We’ll all work on figuring out ways to stick to our principles and get paid at the same time, however, I expect that things might get more contentious before they get better, and 2005 may be a more fractious year in the blogosphere as we evolve through this process.

2…. It will get harder to innovate before it gets easier. We’ll all be surprised by the lack of what we consider “progress” in the RSS/Blogging world, and expectations of major publishing revenues will not materialize as quickly as perhaps we think they should. However, we’ll in fact be making huge strides in understanding the path forward, it just won’t seem like it….

3. There will be two to five major new sites that emerge from “nowhere” to become major cultural influencers along the lines of the political bloggers of 2004. One of them will be sold to a major publisher/aggregator for what seems like a large sum of money, driving the abovementioned #2 and #1…’

Read more predictions for 2005 at John Battelle’s Searchblog: A Look Ahead

Google on 60 Minutes – Adsense Publishers to Profit?

Online Business Opportunity is predicting profits will result for Adsense users after the 60 Minutes show on Google tonight in the States. They say watch out for a rise in earnings due to:

‘- The price per click will rise across all products and services

- AdSense advertisers will be earning more money due to this rise in click prices

- A less sophisticated group of advertisers will be spending money without proper tracking and ROI calculation’

I’m not sure there will be much noticeable difference but will be interested to track it and am keen to get my hands upon a copy of the episode.

Translating Blogs

The Multi Lingual Blog (Blogos) has an interesting post examinging Translation in the Blogosphere.

‘Now that millions of individuals around the world are being empowered, if that’s the right expression, by blog software to file reports from sites that the news media cannot always reach, or expose and share their personal lives in interesting new ways, or engage in intense discussion about issues of moment, far from the exclusive institutions of the nation state, the language barrier suddenly looms up like a wall of ice from the sea of words. How can we free the meanings encoded in those alien tongues?’

This is another of those ‘gap areas’ where I see opportunity for some enterprising person or group to provide some tools that would be snapped up by thousands of bloggers around the world who want to expand the reach of their sites (whether they be purely hobby blogs or professional ones).

I’ve previously experimented with free translation software like Babel Fish or Google’s Translation Tools – but I’ve never been completely satisfied with them. I’ve recently seen a number of bloggers who have people translate their articles by word on a voluntary or paid basis – but this is a slow and arduous task.

The other end of the spectrum is how to monetize your translated pages. Many advertising programs will not allow you to put your ads on non english sites. Adsense now has a number of languages available for its ads, but it can get quite tricky to set them all up if you have multiple versions of the one page.

I’m keen to hear how others have tackled the issue of translating their blogs? Have you seen good models of it? What tools work for you? What don’t? Feel free to leave your comments and suggestions below – share the knowledge so we can all improve our work.

Why Blogs Can Boost Your Business

Blog for Fun and Profit (who has posted some good articles over the past month or so) has a good post on 5 Important Reasons Why Blogs Can Boost Your Business here is Reason 1:

Your Markets Are Getting Smarter, Faster, And More Organized

With all the attention blogs and RSS has gotten in 2004 it is a sure bet that blogs will be even bigger news in 2005 as we move forward with defining more effective business uses for blogs. This one thing is for sure, thousands of blogs are created every day. The last statistic I’ve seen quoted by Technorati.com is that 23,000 blogs a day are created which is equal to about 1 blog every 3 seconds that joins the World Live Web….’

Continue reading 5 Important Reasons Why Blogs Can Boost Your Business

Update – They’ve just added another 5 reasons why blogs can boost your Business

The State of Blogging in America – Stats Released

The Pew Internet and American Life Project have announced study results into the state of American Blogging. Get the full PDF study here. Some of their results include:

- 8 million American adults say they have created blogs (around 7% of the population);

- blog readership jumped 58% in 2004 and now stands at 27% of internet users (ie around 32 million American blog readers);

- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online;

- 12% of internet users have posted comments or other material on blogs;

- 62% of internet users do not know what a blog is.

Interesting results that fit pretty well with the anecdotal evidence I collect from conversations here in Australia also. Most people still don’t know what a blog is – but when you dig a little you find that many people have actually been reading them without knowing what a blog actually is.

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Blogs go Mainstream…. Again

The BBC announces that Blogs are taking on the mainstream - ‘Web logs or blogs are everywhere, with at least an estimated five million on the web and that number is set to grow….

But this year the focus has been on blogs which cast a critical eye over news events, often writing about issues ignored by the big media or offering an eye-witness account of events.

Most blogs may have only a small readership, but communication experts say they have provided an avenue for people to have a say in the world of politics….

US research think-tank Pew Internet & American Life says a blog is created every 5.8 seconds, although less than 40% of the total are updated at least once every two months.’

Looks like its that time of year again when all the articles come out to predict that this is the year of the blog.

Google PageRank Update Under Way

As we predicted a couple of weeks ago – it seems that Google is now doing a PageRank Update. As with the back link update a week or two back this will take a few days (a week or more some suggest) to settle down. Google have chosen to do these updates over the Christmas break which of course is good for some as its traditionally a quiet period – however it makes it difficult to discern how their new results are impacting your blog.

Good luck all!

Blog Herald Predictions for 2005

The Blog Herald have just predicted their Predictions for blogging in 2005 which make interesting reading (although the first three they admit they’ve been predicting for a couple of years now).

Anyway – some of the predictions are quite relevant for those wanting to make money from blogging so they are relevant to problogger – particularly predictions 5,6 and 7.

5. Blog advertising will boom – YEAH bring it on!

6. The better blogs will be purchased –
I agree – we’ve talked about this a few times at How much is your blog worth and Blog Farming

7. Other will pool their resources - ie we’ll see more networks for bloggers emerge to compete with those like Weblogs Inc. Again I agree and have seen a few examples of this recently. They’ve got some catching up to do though!



Read the rest of the list at The Blog Herald Predictions for 2005

The 2005 Business Blogging Awards

Jeremy and Darren over at Inside Blogging have decided to hold the very first ‘Business Blogging Awards‘ which is already causing some excitement on a number of business blogs that I saw on my rounds today. They are accepting nominations here until January 24 at which time a panel will whittle down the number in each category so that voting can begin on January 26 (ends Feb 9).

This is a great project as it will identify and highlight some quality bloggers and will lift the profile and standard of business blogs everywhere.

They have a massive 33 categories for you to nominate your favorites in and are even open to you suggesting more! This is going to be fun. Get over there and nominate your favorites now!

Favorite Pro Blogging Resources of 2004

Well it is New Years Eve here in Australia and I’ve been holed up in bed for the last few days with the flu. All I’ve really been able to do is a few short bursts of blogging and a lot of thinking about life, the past year and what is ahead (as well as a lot of coughing, spluttering and popping pills).

I got to thinking about the year that has just been and about some of the great blogs that I’ve discovered in recent months that have been useful on this career path. I thought I’d ask and compile a list of answers here to the question:

‘What have been your most useful pro blogging resources (blogs, rss feeds, websites, forums etc) in 2004?’



What resources inspire, education, motivate, teach or support you the most and why?

Here are a few of my recent favorites (in no particular order):

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