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Adsense isn’t for all Blogs

MediaDailyNews has a great article that describes a situation where running Adsense didn’t work out for one blogger who wasn’t happy with the type of ads being served on his politically conservative blog.

‘Maloney pronounced Thursday on his site that Google’s contextual ad service, AdSense, was ‘not ready for primetime.’ He complained that Google routinely sent ads that weren’t meant for his conservative audience. One ad, for instance, asked readers: ‘How can 59,054,087 people be so dumb?’–referring to the voters who re-elected President George W. Bush in 2004.

‘I could live with the occasional mistargeted ad, but it seemed that a vast majority of the ads were inappropriate for large segments of this site’s audience,’ Maloney wrote Thursday on his site. ‘I could even live with the many ads that highlighted positions different from mine, if some of them weren’t so downright insulting.’ Maloney cited ads that sold T-shirts labeling Vice President Dick Cheney, Secretary of Defense Donald Rumsfeld, and President Bush ‘asses of evil,’ and ‘Hillary for President’ ads. Maloney since withdrew from AdSense.’

It is a good reminder that whilst Adsense can serve incredibly relevant ads at times that it is an automated service that does not have the ability to discern opinion, sarcasm, tone or the points of arguments or debate.

Keyword Identification Tool – NicheBOT

Nichebot
Thinking of starting a new blog but you don’t know what keywords to target? NicheBot might be a tool worth checking out. Its a very useful tool that helps you to identify keywords that:

1. are being searched for

2. don’t have too many other sites competing for the same keyword

To use it simply enter in a keyword that you’re considering targeting – I’ll choose ‘MP3 Player’ for our example as its something I’m kind of interested in. After a short wait they’ll come back to you with a result page like this which has some very useful information (well it gets me going!) – the results are made up of the following pieces of information which they glean from Google and Word Tracker

[Read more...]

I need your help Bloggers

I need your help. Truly I do – but it won’t cost you much – in fact you’ll probably get something out of it if you do.

In the next months I’ve decided to interview a number of Pro Bloggers about their blogging ventures. These are bloggers who are currently making (or attempting to make) an income from the genre of blogging. Some are doing it by writing blogs on niche topics, others are blog consultants, others are providing blog tools or services to bloggers.

I’ve already lined up a few of the interviews with some prominent and soon to be prominent (I think) bloggers but I need your help (is there an echo in here?).

What would you like to ask pro bloggers? What is your itch that we can scratch for you? What do you need to know to take your blogging to the next level? You might also like to suggest who you’d like to see interviewed and I’ll add them to my hit list.

Leave your questions, ponderings, wonderings and suggestions in comments below either anonymously or with your details (I’ll credit you in the interviews).

Did I mention that I need your help?

Quiz Time

It’s Jeremy’s fault that I spent the last 10 minutes doing this but I’m a sucker for a good online test.

My nerd rating is 9 – They say I’m definitely not nerdy and might even be cool! Can someone please tell my wife?

My geek rating is 153 – Digital Ace – although I was penalized for being a Mac user.

Six Apart to go Public?

Dave Winer believes that Six Apart’s motivation for buying is LiveJournal is about Six Apart wanting to go public:

‘In all the speculation about the deal betw Six Apart and LiveJournal I haven’t seen what surely is the motivator. Six Apart plans to go public. The market will value SA based on its ability to generate profits, and it will likely do so in proportion to the number of users, the theory being that they can sell things to the users, so the more users, the more they can sell. The more users the more value. LJ has a lot of users. So the founders of LJ get SA stock, and the shareholders of SA get more users, and value of the combined companies goes up and the day of the IPO gets closer.’

Chat with me on MSN Messenger

I have had the fortune of chatting on MSN messenger today with a couple of my Problogging heroes and thought I’d like to connect with more in this way in 2005. So – with much trepidation I’m going to let you know my MSN Messenger ID.

It’s [email protected]

Please note – this is not an email address I use or check – EVER. But if you’d like a chat please feel free to add me and message me to say hi (it might be worth introducing yourself in your first message and saying you are from this blog as I occasionally get a few ‘nutters’ msg me out of the blue who I tend to block pretty quickly).

Of course some times are beter to chat than others so don’t be offended if I’m a bit slow to respond – I’ll get to you eventually but sometimes when I’m multitasking it takes me a few minutes to finish up a stream of thought (or a stream of blogging as they case will probably be).

Do Internal links boost Search Engine Ranking?

Interesting thread over at ‘Self Starter’s Weekly Tips’ forums – Do Incoming links from the same URL have less weight than incomeing links from a different domain? was the question that started the thread off.

The advice is good – and can basically be summed up as follows:

Internal links within your blog are good for a number of reasons:

- Firstly they help your readers navigate around your site. A well thought out menu or relevant links within your posts to other post on a similar topic will help you retain your reader for longer and send them deeper within your site.

- They help Search Engine’s robots to navigate your site and hopefully to get every possible page indexed. If you have a site map page or an archives page that links to every page on your blog this helps the SE’s robots index you more comprehensively.

- It seems that most Search Engines (like Google for instance) do give some weight to internal links when it comes to ranking your pages.

However internal links are not the be all and end all when it comes to SEO

- I suspect that Google are decreasing the value/weight of internal links. There is a number of other people that I respect who believe that the last few updates to Google’s algorithm have had something to do with this – and that pages with a lot of internal links have actually seen their search engine page rankings (SERPS) decrease. I don’t think internal links are penalized – but rather have been given less value. Its just my opinion.

- External links are more important to SEO. If you want to build your blog’s ranking and SERPs then it would be a better use of your time to look for external incoming links from other relevant sites than to plaster your own blog with internal links.

Blog Ads seeks Sales Person – Blog Job

Blogads.com is looking for a sales person. Their advertisement reads:



Blogads.com ,a fast-growing ad network focused on bloggers, is seeking entry-level salespeople and assistants.

We’ve got offices in Carrboro, NC and Budapest, Hungary and have been featured recently in Business Week and the Wall Street Journal.

You must be an articulate, personable, pop-culture savvy, hyper-literate, ambitious media maven. You’ve got to love communicating. You are decent at math and enjoy science. You want to make money AND grow.

You will service existing clients and research and sell to prospective advertisers. You’ll analyze advertising trends. You’ll stretch and grab and pull in all sorts of unexpected directions. If you want the status quo plus 7%, don’t apply.

If you are interested, please e-mail a resume and a short cover note explaining what you think makes blog advertising special. Extra points if you already blog.’

Apply for the job at Sales person for blog ad network

Breaking News Blog Collective is Launched

One of the projects that I’ve been working on with a number of others over the past two months is Breaking News Blog. Put most simply, the Breaking News Blog project is a collective of bloggers who are each focussing upon a niche news topic. There are currently 17 blogs that are live on the network in four general themes of Technology, Health, Sport and Entertainment and Lifestyle. The latest post from each blog in the collective are presented on the central Breaking News Blog home page but each is an independent blog in its own right at:

Technology Blogs: MP3 PlayersSatellite RadioPDAsRoboticsPrintersVoIP
Laptops
Health Blogs: Medical ResearchMineral SupplementsDietsMedical Alarms

Sport and Entertainment: America’s CupJessica Simpson

Lifestyle Blogs: Personal FinanceCredit Card NewsLife Insurance NewsCar Insurance News

Also hosted by Breaking News Blog is the Blogger Idol project.

Bloggers in the collective write about areas of personal interest and expertise. Of course there is a financial element to what we do (income stream is largely Adsense, Amazon and other affiliates) but we’re not only interested in the big dollar and are looking forward to some projects in the months ahead that will make a difference to the wider community that we are a part of.

[Read more...]

Six Apart buy LiveJournal – Its Official

Live Journal have just made the news that Six Apart are buying them out official at Big news… Six Apart and LiveJournal! They attempt to answer the ‘why’ question with the following reasons:

‘Our companies are more alike than different.

We both use Perl.

Together we form super robot that’s stronger than the sum of its parts.

Super robots can fight super companies.

They respect us, we respect them.

We have a number of features they don’t.

We have experience with making “inward-facing” community sites, whereas their sites/products tend to be “outward-facing”. They want some of that inward-facing action.

Because we’re awesome.’

Six Apart also make the announcement official:

‘Six Apart, makers of the highly acclaimed Movable Type publishing platform and TypePad personal weblogging service, today announced that it has acquired Danga Interactive, Inc., the operators of the popular service LiveJournal, for an undisclosed amount of stock and cash. With the acquisition, Six Apart solidifies its position as the industry’s recognized leader in weblogging software across all markets, and LiveJournal can continue its rapid growth trajectory under Six Apart’s umbrella. As of today, the combined user base of both companies exceeds 6.5 million users, with thousands more added daily.’

Mena has also some interesting comments on her blog:

‘Brad’s initial question — an expected one — was “why does Six Apart want to acquire Danga (LiveJournal)?” The answer was simple; “Many of our weaknesses are LiveJournal’s strengths and many of LiveJournal’s weaknesses are our strengths.”’