Adsense publishers (or at least some of them) have had emails arrive in the last few minutes informing them that for the month of February and January that there have been reporting delays that have meant a certain portion (undisclosed) of clicks being slow to appear on reports. They have emailed to say that they have adjusted these discrepancies on publishers accounts.
Promote your RSS Feed – Under my invitation to receive an email newsletter I have an invitation to subscribe to my RSS feed on each post. Again this just gives readers another opportunity to hook themselves into what I write about on a daily basis. Make it easy for them to get involved
Search this site – have a clearly labeled feature that allows readers to search your blog. My readers regularly use my search features to find if I’ve written on specific topics. I tend to use the Google search option that Adsense gives you that allows you to run Adsense ads in your search results. This not only allows your readers to search your site but gives you an other income stream for your blog.
Include a link to other relevant posts – your reader has somehow ended up on your blog because the post you’ve written has gotten their attention either on a search engine or on someone else’s site that has linked to you. Something about the topic you’ve just written on interested them enough to visit your site. A logical way of keeping them on your site is by providing them with more on the same topic. There are a number of ways you can do this:
1. Firstly within your posts link to other things you’ve written that are relevant. For example, if you want to know some of the benefits of internal links in a blog you might also be interested in this post.
2. Some blog tools have plugins that help you point to ‘relevant posts’ at the end of your post. WordPress and Moveable Type have the ability to do this – rather than having to manually find previously written relevant posts they’ll find them for you based upon keywords and title.
3. Include a link to the category you’ve classified the post you are writing in. For example at the bottom of this post will be a link saying ‘More from Blog Promotion’ which will take readers to a page with other articles written on how to promote their blogs.
I can finally announce today that the sponsorship deal that I’ve been working on and alluding to here for the past few weeks is official and my Digital Photography Blog is now officially sponsored by Kodak. I cannot reveal the details of the agreement’s financially or conditions wise except to say that over the next month a certain percentage of the page impressions on that blog will have Kodak Ads served to them in a banner position.
At the end of this time there is the option to re-negotiate based upon the performance this month.
You might also like to read part I, part III and Part IV of this series on helping those first time readers to become loyal ongoing visitors to your site before reading on. Here are a few of the things that I’ve tried over the past few years to help those one off first time readers to stay around and interact with me and my blog a little longer than a one one off visit:
• Individual Page Design – Make sure the individual pages on your blog are as well designed and laid out as your front page. I constantly come across blogs with very poorly individual archive pages. Work on making your pages engaging and easy to navigate – they are a potential doorway into the rest of your blog and therefore deserve a little attention when it comes to the design of your blog. It is worth asking a non blogging friend to test your blog’s usability and navigability to see just how easy it is to use.
Wayne has a good post titled Previous posts still bring visitors which picks up on the importance of your old posts in blogging. He writes:
‘Blog posting on a regular and long term basis pays off in visitor traffic.
Older posts are like a good gift that keeps on giving.
Like a beautiful flowering apple tree, a blog continues to grow and bear fruit. It also provides sustenance from the past, like apples frozen for pies at a later date….’
How true Wayne’s words are. The way I like to think of it is that my blog’s archives are perhaps my blogs greatest asset. Each post I write has the potential not only to reach current readers – but readers for many years that surf in after finding it on search engines.
It looks like a number of my blogging tools are making the most of the weekend to do maintenance. Bloglines hasn’t been accessible for me for a while and Adsense has also been out of action for the last few hours. I’m not sure I’ll make my 25 post target today – maybe I’ll have to go find something non blog related to do! Hmmmm – I wonder if I remember how?
Ok – here’s a dream job for bloggers who love the Dukes of Hazzard who want to get paid ($100,000) for watching (and blogging) about it.
Job responsibilities include:
— watch The Dukes of Hazzard weeknight on CMT
— know the words to The Dukes of Hazzard theme song, Good Ol’ Boys
— write The Dukes of Hazzard Institute online blog for cmt.com
— serve as expert on all things The Dukes of Hazzard
— maybe take The General Lee for a spin now and then
found via Business Logs