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Adsense/Adwords Changes are Coming – 1 Merchant ad per Page Rumored

It is rumored that on January 12 there could be changes in the air for bloggers using Adsense. Actually the changes would start with Adwords (the other side of the Adsense coin). You see it seems that Advertisers using the program will be told tomorrow (or in the next few days) that there are changes coming into effect on the 12th. The big change is this:

No longer will Google allow more than one ad per page for the same affiliate program. Presently a number of the ads on any one given page could actually be sending clickers through to the one merchant program but this will all come to an end next week. The results of this change will definately impact publishers using Adsense to monetize their sites – however the debate is still out as to what impact it will have upon our bottom line.

Some theorize that this move will see a flood of affiliate advertisers leave the program in favor of other methods of earning a dollar. The result would be less ads in Google’s stock and less competition for keywords which would result in a drop off of click values.

However other are arguing that the impact will be quite the opposite. With less spots available a bidding war might open up between some affiliate advertisers seeing keyword prices increase.

Whilst I’d love to see the second of these options come to pass I wonder if it will. You see most affiliate advertisers have a finely tuned operation going. They take out ads on Adsense for affiliate programs that pay out more than it costs them to advertise. As a result of this there will be a limit as to how high they will be willing to bid on keywords. If the bidding goes too high they cut their margins and there is little point making the bids at all.

Jen over at JenSense.com has yet another theory: ‘However, if Adwords/AdSense get together on this and allow one advertiser per keyword per merchant on the search side, yet allow as many advertisers per keyword per merchant on the content side of things, this could actually result in more advertisers opting into content. If they cannot afford the bid price in search, advertisers would still have the chance of getting click throughs in content, where it could be more affordable if all the advertisers are not trying to outbid each other for a single spot in the serps.’

Whatever the case it will be an interesting change to watch and one which could make or break Google’s Adsense program for 2005 as it has the potential to alienate both publishers and advertisers.

BlogKits BlogMatch Network

Blogkits

I’m interested in the launch of a new program that will attempt to match bloggers with adertisers – BlogKits. It seems to be what I’ve been suggesting is needed from what they write in their News Release:



‘“Until today, bloggers primarily embraced tools such as Google Adsense or Henry Copeland’s BlogAds.com to generate revenues,” said Jim Kukral, Blogging Guru and founder of BlogKits.com. “While both excellent solutions, the fact remains that both of those tools rely on a blogger’s ability to generate large amounts of web traffic for any real income opportunities, leaving 99% of all blogs out in the cold.”

The BlogKits BlogMatchTM Network will allow all blogs, even those without high levels of visitor traffic, the no-cost opportunity to earn revenues in a multitude of ways by matching them with advertisers/marketers that care more about reaching the right target audience, not just necessarily the biggest one, and not necessarily through only traditional methods like banner ads.’

What they seem to be offering is a listing of blogs for Advertisers and Marketers to approach for a variety of sponsorship arrangements. As a blogger they invite you to submit your blog to the network by filling out a form. Then you add a small piece of code to your blog so that they can track your traffic levels and I guess will contact you if an Advertiser wants to develop some sort of partnership arrangement. Seems pretty simple and worth a go.

About Darren

Pro-BloggerMy name is Darren Rowse and I’m the guy behind ProBlogger. You can read a little more about my journey of blogging on the About ProBlogger page – but let me take a moment to give you a bit of glimpse at who I am.

I’m a 35 year old Australian living in Melbourne. I am married to ‘V’ and together we have a son, born in 2006. I am a full time blogger making a living from the medium since 2004/5.

I’ve been blogging since November 2002 on a number of sites. I started out with just one at Livingroom – a site about Spirituality, Pop Culture, Life in Australia and miscellaneous topics that take my fancy from time to time. That site spawned a number of others which you can read about here.

I am also one of the founders of b5media – a blog network where I’m the VP of Training.

You can read my story of becoming a full time blogger here.

You might think working on such a variety of blogs would fill my life up – not true. I have a number of other ‘hats’ in life that I work on including:

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  • blog consulting – I have recently started taking on some work with businesses wanting to explore how blogging can enhance their products and services.
  • speaking – I regularly speak at conferences, workshops, retreats on a variety of topics including blogging, new media, spirituality, leadership, community development.
  • community – being on the leadership team of a small alternative emerging Christian community, called LivingRoom – I started LivingRoom a couple of years ago and find it to be an enriching part of my life.
  • Teleclass – I am also currently involved in running a six week course for bloggers titled Six Figure Blogging which looks at entrepreneurial blogging.

As you’ll be able to tell from my blogs, I’m a photography nut and love getting out and about with my DSLR. I’m also an avid reader, enjoy good food and wine and love a movie.

I hope that’s given a glimpse of who Darren Rowse is. If you’re a blogger and want to improve your blog then I’d love to keep in touch. You can subscribe to this blog via one of numerous subscription methods and I’d love to hear from you about your experiences of blogging in the comments sections on my posts.

Blog Revenue Streams

ProBlogger is all about how to make a few dollars (or more than a few dollars) from your blog. Around 9 months after starting my first blog I began to experiment with a variety of income generating ideas that I suspected would be suitable for blogging. Over the past 18 months I’ve built these revenue streams to a level that I am now making a full time living from blogging.

This site is a place where I share what I’ve learnt. My archives are full of ideas, experiments, lessons and tips. Let me point you in the direction of some starting points if you’re interested in learning what I’ve discovered.

  • Blogging for Dollars – This is an article I originally wrote back when I first started experimenting with making money from blogs. I’ve learnt a lot more since but it is a good introduction to the topic.
  • Adsense – This is my Adsense category where I keep all my tips and news on this contextual advertising program. Adsense is the main way I earn an income from my blogging. If you want a good starting point for learning how to use it on your blog check out this first part of a series I’ve written on Adsense for Bloggers.
  • Affiliate Programs – Affiliate programs are where you link to products that others are selling – in return you usually get a small percentage of any sales. Amazon has a popular affiliate program that you might want to check out but there are hundreds of others also.
  • Advertising – this is where I keep news and tips on other forms of advertising (apart from Adsense. There are many ways of advertising on your site ranging from selling text links, running private banner and skyscraper ads, using systems like BlogAds or Fast Click.
  • RSS – RSS feeds are one of the most exciting and fastest growing aspects of Blogging. The race is on to provide easy ways to monetise these feeds.
  • Other Income Streams – there are many other ways to earn an income from blogging. Every week it seems someone is trying something else. These methods range from selling your blog, blog consulting, writing books, selling subscriptions to your blog, asking for donations, auctioning yourself as a blogger on Ebay etc.

26 Steps to 15,000 visitors a day

Jon from Flamin Tiki has a great common sense article filled with useful tips on building up your blog titled 26 Steps to 15,000 visitors a day. I would second everything he writes – although would want to qualify that the 15,000 visitors per day promise depends a little o the topic that you choose. You could do every step suggested with a non searched for topic and never have any visitors – so choose carefully. Otherwise its a great list which should give new bloggers plenty to work on.

SEO Scoop suggests that Google is in a state of chaos

SEO scoop notes what many of us have been suspecting for a while – that Google is in a state of chaos. I’m not sure I’d describe it as chaos – but the past month has seems some odd and unexplainable results including:



- Search for the word “Yahoo” on Google (without the quotes), and it returns less than 40 results. Yes you heard that right. Less than 40 results.

- The PageRank and Backlink update that began on December 31 has still not finished spreading across the datacenters. In fact, some datacenters that had the new information yesterday have reverted back to the old information today.

- The PR update was strange in that a lot of people received higher PR on their interior pages than they did on the home page – without having more backlinks to the interior pages

- Many people lost rankings in the last few weeks for undeterminable reasons. That in itself would not be anything out of the ordinary, but coupled with the above strangeness, it may actually be a part of the whole weirdness being seen.’

Read more of SEO Scoop’s Observations

Six Apart to buy Live Journal

Om Malik has just revealed that Six Apart are about to buy Live Journal. This would definitely Six Apart up a notch when it comes to competing with Google’s Blogger as it would take them to 6.5 million users.

‘Folks have been predicting a big year for mergers and acquisitions in 2005, and we are starting the year with a bang. I have learnt exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live Journal, for an undisclosed amount. The deal is a mix of stock and cash, and could be announced sometime later this month, according to those close to the two companies.’

Gawker Media seeks Corporate Intern

Gawker Media are looking for a Corporate Intern. Of course no sooner had they made that announcement than they’d asked for no more applicants as they’d been flooded with expressions of interest from eager bloggers from around the world.

Categories and Search Engine Optimization

I would add another point to the last post on why Blogs are Popular with Search Engines and comment that it is not only page structure that works well but often overall site structure. The fact that many blog systems like Word Press and Moveable Type allow bloggers to categorize their posts can actually help Search Engines spider blogs and give them authority.

I get quite a few hits to the category pages of my blogs. For instance, one of the more popular entry pages from search engines on this blog is my Adsense page. This is not because loads of people directly link to this page (I can only find one external link that does) but it is because that particular page is keyword rich (ie the word Adsense is all over it ) – not because I’ve rigged it that way but just because its in virtually every title and first sentence of each post. It is also a page that is linked to from every page on this blog in the menu.

One of the disadvantages that I see with Blogger blogs (without hacking them) is that they do naturally come with a categories option. Instead posts are only archived according to date which means that they miss some of the benefits outlined here.

Why Blogs are Popular with Search Engines

Corporate Blogging Blog writes a very good article about why blogs rank well in Search Engines. Of course one of the big reasons is links – one of the major features of blogging is the interlinking between blogs of a similar theme or topic. If you write good content on a particular topic it is likely that you’ll attract inward bound links from other relevant blogs – this of course is one of the major ways that a Search Engine like Google or Yahoo decide how to rank sites. However Frank argues that there are other reasons in addition to links that make blogs attractive to search engines including:

- Keywords, key phrases

- Straight to the point

- Each post’s page structure

- Coding

- One subject per post

- The blog site’s information structure

- Links then…?

Frank expands each point well and his argument makes perfect sense. In fact they are more than common sense some of his points can actually be built upon as a strategy. Learn from what he’s saying. For example – ‘one subject per point’ – the temptation is often to write 10 points on each post that you do. The smarter way to approach it would be to write 10 posts – each with a punchy title and content that tightly focused upon one point. You’re more willing to get picked up and ranked highly by search engines using this method than by a long general essay.