What is the biggest pro blogging operation that you can think of?
If you believed the press it would probably either be Gawker or Weblogs Inc. They certainly know how to get press coverage. But whilst they are successful blogging networks there is another one that is quietly going about its business of building market share in the background with little noise or PR (at least that I’ve seen).
About.com is a site that many of us will have surfed by on numerous occasions after searching on Google for anything from Action Figures to Archaeology to Salt Water Aquariums. Their reach is quite staggering in terms of topic but also traffic. This is a megasite.
Actually it is a Megablog.