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Understanding Adsense Statistics

There is a good post over at Webmaster world titled A few notes on Adsense stats where one user of Adsense writes some definitions of terms used in and lessons learned interpreting Adsense statistics. It won’t be much use to long term Adsense users but might be helpful in discerning what you’re looking at for Adsense Newbies.

Chitika Contextual Advertising Launched

Chitika Tptp

It seems that there is yet another contextual advertising system being launched that is specifically targetted at bloggers. It is called Chitika and promises to motetize your blogs and your feeds using contextual ads. They offer all the main formats of ads and seem pretty sstandard in terms of design and layout. They pay publishers 30% of any revenue raised from a click on the ads. This sounds low but there is no real way of comparing it to Adsense who does not publish the percentage that they pay out.

It looks quite similar to Crisp Ads – neither of which I can really test without removing the Adsense program from my blogs (Adsense forbids you using any other contextual advertising on your blog concurrently with it).

As always – I’m keen to hear your opinion on this ad program – write us a review and we’ll publish it with plenty of links back to your own site.

InsideBlogging – The Blog Consulting Company

Leave it Behind has 10 useful tips for building a better blog. Here are the titles of each section:

1. Use Categories

2. Use Titles

3. Publish During High Traffic Times

4. Syndicate Your Entire Post

5. Click Your Own Links

6. Develop an Authentic Voice

7. Tell Us Who You Are and How to Contact You

8. Don’t Be Afraid to Promote

9. Comment on Other Sites and Your Own

10. The More You Write, the More You’ll Have to Write Write About

Found via Inside Blogging

Bloglines Revenue Models – A fine line to walk

I missed this snippet of a post by Bloglines CEO Mark Fletcher late last year where he talks about the business model (income stream) for Bloglines in the future:

‘Eric was interested in the business model behind Bloglines. Not accepting my usual stock answer of “Volume!”, I detailed that we will integrating highly targetted contextual advertising into Bloglines next year, or “Adwords on Steroids” as Eric puts it (I like that description!). To reiterate what I told Eric, when we do start to roll out advertising, we will be very sensitive to user feedback, and we will be looking to our users to help guide us in this area.’

It will be very interesting to watch the rollout of such a system of ads for a number of reasons. Firstly I’ll be fascinated to see how their users (RSS subscribers) react to seeing ads appearing in or around their RSS feeds.

But secondly I’ll be interested to see how publishers react to it.

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Blogger traffic soars due to tsunami

‘Traffic to Blogger.com leaped 73 percent (to 1.3 million unique visitors) in the week after the tsunami hit Asia, according to Nielsen//NetRatings. ‘

Read more at CyberJournalist.net: Blogger traffic soars due to tsunami

Depression News Blog Launched

I’m really pleased to announce a new blogging project that I’ve been working on for the past few days – Depression News - a blog that will report the latest news and information about the symptoms and treatment of Depression. It is still in beta but is at a stage where I’m happy for people to start to use it.

Over the past 10 years in my work I have encountered many people who suffer from depression and have always had an interest in seeing them reach their potential in terms of health. In more recent years I have had more personal confrontations with depression and have always kept an eye on the latest news on treatment and studies into it. I am also passionate about advocating on behalf of those who suffer from depression or mental illness.

It seemed natural to extend this personal interest in the topic into a blog where others could benefit from my own research.

I have felt a growing urge within me in recent months to look for ways to extend my blogging in a direction where it not only is about making me money or satisfying the consumeristic urges of my readers to have the latest gadget – Depression News is one of the responses that I’m making and is an project that I hope to repeat many times over in the future as I develop my blogging.

Depression News is being hosted with the Breaking News Blog collective and uses Word Press as its backbone. I am funding it (and hoping to raise a few dollars for a local mental health charity) using Google’s Adsense and Amazon Affiliateship at present but am also open to other forms of sponsorship. The design is based upon one from Cre8d design but tweaked quite a bit in CSS by me.

I hope that you or someone that you know finds it a helpful resource. I’m open to it becoming a group blog if others wish to join in with some posting. Just let me know. Your comments suggestions on design and features are also welcome in comments below or via email.

Can Blogging Produce a Passive Income?

Business Opportunities points to an article over at About.com on Passive Income that is worth a read. I think most of us would like to get to a situation where we could say our income earning is somewhat passive:

‘Passive income, on the other hand, is income that does not require your direct involvement. Some kinds of passive income you may be familiar with include owning rental property, royalties on an invention or creative work, and network marketing. If you want to earn more, work less, and have a decent retirement, you’re going to have to start creating income streams that do not require your direct involvement. Whether you’re just starting your business, or you’ve been running it a while, the sooner you start thinking about how you are going to shift your business model to create more passive income, the sooner you can achieve personal and financial freedom.’

The question I’ve been asked a number of times by friends is whether my blogging strategy is one in which I’m building a passive income?

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Companies that Fire Bloggers

The Bloggers’ Rights Blog is compiling a list of companies that have fired, threatened, disciplined, fined or not hired people because of their blogs.

I’m sure it is a list (currently of 28 companies) that will grow a little more in the years ahead.

Blogathon 2005: Blogging for Victims of the Tsunami

I believe that Blogging can make a difference not only to the hip pockets of those doing the blogging but the wider community. This is your chance to join me in such a project.

On Thursday 20 January I will be blogging for 24 hours straight with at least one post every 15 minutes to raise money for victims of the Tsunami. I’ll be blogging at this blogathon site and would like to invite you to be a part of the project.

You can support the project in a number of ways – either by a direct donation, sponsoring the site (I’ll leave your ads up forever!), by helping promote the project or by helping me out with content or proof reading.

I’m particularly seeking some marketing/PR savy bloggers to help get the word out through the blogosphere about the project as the more who hear about it and visit the site the more we’ll be able to raise through donation or via sponsorship.

I’d also love someone with some design skills to design me a little button to promote the blogathon that I can give to other bloggers to put on their sites. Doesn’t have to be anything too amazing – if it could just say something like ‘Tsunami Blogathon’ or something similar. Any takers?

I’m attempting to make the project as transparent and accountable as possible so that 100% of all money raised goes through to our chosen charity who are doing some great work in the Tsunami affected areas.

Please don’t hesitate to contact me as soon as possible if you have any ideas or would like to lend a hand to the project.

Why Comment Spam is Dangerous to Our Blogs

Comment Spam is a terrible thing. I feel like I’m constantly fighting a battle against the slime that leave unsolicited, irrelevant and often degrading comments filled with links to disreputable sites on my blogs. It comes from the automated bot spammers but also from the small blogger who think that a comment like ‘nice site’ with a link back to their site is any better. I delete them all and add them to a blacklist.

There have been mornings that I’ve logged onto my blogs after peaceful night’s sleep to find thousands of comments on my blogs. It can be down right depressing – especially when you think you’ve finally installed that tool to stop spammers in their tracks only to find that they’ve found a way around it.

However I fight on. You see I believe that if we don’t delete and fight comment spammers then we’ll do ourselves a disservice. Comment spam left unchecked can not only bring your own site into disrepute and degradation, but I believe it can also decrease your site’s standing in Google and other search engines and that in the end we all suffer from it.

This morning I was doing some surfing and I thought I’d stop by Blog Search Engine to see what was happening there. I ended up on their blog and was really disappointed by what I saw. It wasn’t that the blog hasn’t been updated for a few months (that is their prerogative) but it was the 142 comments on the last post – all of which (bar one that I could find) were spam to poker, finance and drug sites. Unfortunately this was the tale to virtually every post on their blog – between 80 and 160 spam comments everywhere you look.

Whilst I can understand the frustration of dealing with spam I worry for Blog Search Engine when I see the way they’ve let their blog go. I worry for them on a number of levels:

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