In a previous post in this series I asked the questions:
‘can you have too many adsense ads on a post?’ and ‘when does more actually = less with adsense?’
There are probably two main ways of answering these questions. The first one is from the point of view of aesthetics and the second is about cold hard cash and whether it will earn you more money to have more ads or less.
1. Aesthetics – probably the most common complaint I hear against Adsense (and other types of ads) is that advertising is an eyesore and ruins the design of a page. I’ve read post after post of people complaining that they do not want to be exposed with ads and especially offensive to their sensitivities are pages that have ads all over them.
I have some sympathy for this view and its something that always weighs heavily on my mind as a blogger – how many ads are too many ads? The beauty (probably the wrong work in a paragraph about aesthetics) of Adsense is that it is customizable and ads can be made to blend into or contrast the design of a page. Even so, the more ads you put on your page the higher the chance you have of offending the those who are advertorially (I know its not a word – I’m being post-modern) sensitive.
Related to this is the theme of your blog. I have some blogs that I only serve one ad per page (or even no ads) simply because I don’t feel its appropriate to commercialize the blog at all.
2. Financial Considerations – believe it or not – but having more Adsense ads on your site can actually mean you earn less income from them! I know this sounds stupid and some of you think I’ve finally lost it – but its true, I found out for myself last week. Let me tell you the story.