Pete continues the discussion going over at pc4media on The Lone Blogger vs The Group, responding to my post and some comments left on it by lone bloggers who are making a living from blogging. He writes:
‘The key to building a business is building “processes” that are valuable, not “products” that are valuable. And if you are blogging and selling ads and you don’t have anyone helping you with anything, you have no processes. All you have is a product: your writing and your ability to sell. Jason Calacanis is building a business. Darren Rowse is making a living.
I certainly wasn’t implying in my earlier post that this was not possible. But, it certainly is not scalable. And although, you could make a living being a blogger, you certainly aren’t building a business if you are a lone operator. ‘
Again I partly agree with Pete but mainly disagree. Maybe its about definitions but in my mind what I’ve built or made so far is a business that makes me a living. I actually don’t see much distinction between my approach and Weblogs Inc except for the scale of our operations. Whilst Weblogs Inc has 70 blogs I have 17. Whilst they have many bloggers, I have 1. Whilst they split their profits between many, I take 100% of the takings. Whilst they have people negotiating advertising deals, I do that work myself (I should be able to make an announcement on a significant new one tomorrow).