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Online Advertising to Grow 30 Percent in 2005

ClickZ has another good article with a prediction about Online Advertising that should warm the hearts of ProBloggers everywhere.



‘Online advertising will grow by 30 percent next year from $7.8 billion in 2004 to $10.2 billion in 2005, a rate reminiscent of the late nineties when the medium was in its infancy, according to the Jack Myers 2005 Spending Forecast.

In contrast, Myers projects that overall advertising will grow at a more modest 4.8 percent from $181.5 billion in 2004 to $190.2 billion in 2005.

“Most offline advertising has reached a state of what I would call parity, where the major players are all spending roughly the same amount as their competitors,” Myers said. “Online is seen as the place to seek for a competitive advantage for a comparatively low amount of spending.”’



Read more at Myers: Online Advertising to Grow 30 Percent in ’05

Moveable Type announce Upgrade to combat Comment Spam

Six Apart have just announced the release of Movable Type 3.14 which they have developed to fix ‘the issue of extreme loads witnessed on servers under the strain of a massive spam attack.

Its a free upgrade for all MT3 users.

Seduction Blogging

Well it seems that one of the emerging focuses for blogging is ‘Seduction blogging’. Yep you heard it – blogs with seduction and dating tips. Check out the Seduction Lair’s reflections on Starting Your Own Seduction Blog:



‘Seduction blogging seems to be a growing trend online these days, which I’m more than happy to be a part of. One of the great things about blogging on this topic is that it really does help you keep focused on improving yourself, and it also opens a forum for constructive feedback by the internet audience. I know that my game has improved a great deal because of my association with this site. In just one year, I’ve racked up almost 700 individual posts all about dating and seduction related stuff.’

So far it doesn’t seem to have an income stream so I wouldn’t clasify it as a problogger blog – but it wouldn’t take much to take it in that direction. I can think of a few ways they could monetize this one!

Advertisers Target Ads to Keyword Searches of Bloggers’ Names

Rick over at Business Blog consulting observes a new trend in contextual advertising where Savvy Advertisers Target Ads to Keyword Searches of Bloggers’ Names:

‘Steve Rubel noted that IntelliSeek is targeting ads on Google to keyword searches of Steve Rubel. Some additional quick research shows the same goes for Nick Denton and Jason Calacanis.’

Like Rick – it seems no one has yet to pounce on the amazing opportunity of advertising under the name of Darren Rowse.

Surely it won’t be long…. any takers?….anyone?….errr…is this thing on?…..testing, 1, 2, 3…. anyone?

What to do When Someone Steals Your Blog’s Content – Blog Plagiarism

What do you do when a site blatantly steals your blog’s content? This is a growing problem for bloggers but thanks to tools like CopyScape its not hard to find them. The challenge comes when you want to do something about it.

A few days back I found a site which had copied (word for word) all 8 articles in my Adsense for Bloggers series of posts.

It especially concerns me as this is a site that not only gave no backlink to my articles or even a mention of who the original author was (they post it as if it is original content). They didn’t ask permision and were running the articles on a site that is commercial in nature and is making money off my own work.

So what should one do?

1. Contact the site concerned – First port of Call should always be to contact the webmaster concerned and politely explain to them that they are in breech of copyright and that you wish them to remove the content immediately. In 90% of cases where I’ve done this the content has been removed within 24 hours and there has usually been some sort of apology.

Unfortunately in this case no email address or contact details are on the site in question. You can try some random email addresses including [email protected] or [email protected]

2. Whois – Run a Whois check on the site concerned. There are numerous services around that do this – I use the CopyScape service and on the page in question got information on the site with details of the owner of it.Whilst it doesn’t tell much it does give one or two avenues for further action.

For example in this case it gives me a name of registrant of the site and an email address.

It also tells me who the site is registered through and who is now hosting the site.

[Read more...]

MSN Search Engine Beta Optimization Techniques

MSN’s Search is one of the latest entries into the Search Engine market and many are tipping it to rival Yahoo and then Google in the popularity stakes for those wanting to get the best results from their searching of the billions of web pages currently online. Whilst it is still in beta – the initial reports about MSN Search are very positive.

As a blogger this is another Search Engine it is worth getting your blog optimized for to position yourself for an increase in popularity of the tool over the next year.

SEO Chat has just published a very helpful article on how to get Optimized for MSN Search. It is written by our friend – Wayne Hurlbert. Here are a few snippets:

‘Achieving high search engine rankings in MSN has some similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well….

Perhaps the first and probably most important aspect of the MSN Search Beta is the need for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly….

As expected, links are important to MSN, as they are important to Yahoo, and of course to the legendarily link obsessed Google algorithm….

Clean coding is a must with MSN Search, as its spider has a strong preference for well written code….

Like Yahoo, MSN Search seems to still place some importance on meta tags.’

Read the full article at MSN Search Engine Beta Optimization Techniques

Search Engine Strategies Chicago Recap

Rebecca Lieb has a worthwhile summary of the recent Search Engine Strategies (SES) conference and expo in Chicago. One of her more interesting paragraphs is a description of some comments by keynote speaker Danny Sullivan:

‘“Personal search is here,” Sullivan observed. Last year’s dream is this year’s reality, with the launch of more personalized engines such as A9 and MSN Search and moves like the Eurekster alliance. “Personal changed this year to memory/history, or discovery versus recovery,” said Sullivan. “There are shortcuts and direct display, like Yahoo shortcuts, AOL Snapshots, and AskJeeves’ Smart Search.” All these, in some, way funnel Web results into vertical or local results. “Marketers need to get it. Marketers need to plan for it,” is Sullivan’s message. Are you optimizing solely for organic Web search results? One day soon, your listing could vanish from the results screen.’

Read more at Search-A-Palooza ’04

Professional Bloggers Association Developments

Paul over at Radiant Marketing Group has been talking about a Professional Bloggers Association (BPA?) for a while now – and today posts that a group of bloggers is ‘going underground’ to polish the concept up. I’m really interested in seeing what comes out of this although am still a little confused as to the definition they are using of Professional Blogger. As I write in his comments:

“Pro blogging’ is a pretty wide term and is being used to talk about everyone from ‘business blogs’ to ‘blog consultants’ to ‘bloggers who make money from their blogs directly’ to ‘those who provide blog tools/services’ for blogging.



I think it will be fascinating to see what they come up with and will follow with interest the emerging discussions no matter what they decide to go with.



Read more at Professional Bloggers Association Idea Moving Ahead

What do you think the idea of a Professional Bloggers Association (PBA)? Would you join? What would you like to see if focus on? What would be the benefits in your mind of banding together with other Probloggers?

Online Ad Spend Up $45 Million in October

Clickz reports that October saw another 6.5% increase in online advertising – a second month in a row with such an increase:

‘Internet advertising increased by $45 million in October to reaching a total $741.2 million for the month, according to AdZone’s Internet Advertising Report.

The 6.5 percent gain marked the second consecutive month-over-month increase, and the highest monthly total since April, when online ad spending reached $746.0 million. For the first 10 months of the year, total online ad spend was approximately $7.0 billion.’



Read more at Online Ad Spend Up $45 Million in October:

In a similar vain – WebPro News reports that 128 Million Visited Online Retail Sites in November.

Both are signs of the health of the wider e-commerce industry.

Christmas present from Google

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It looks like Adsense have decided to send Christmas presents to some of their bigger earners this year. Its a ‘Mood lighting AM/FM Radio’ like the one pictured here.

‘Turn down the lights. Turn on the mood music. Now, let the light show gently take you on a journey into 7 vibrant hues and passages of soothing relaxation. This AM/FM Radio with precision quality sound, LED technology, and rotating gravity switch helps you choose just the right mood. It even has a 60 minute timer.’

Lamp

Reminds me a little of one of those 1980′s lamps with all the fibre optic like things sticking out of it that my nana had (left).

The gift seems to be only sent to medium to high income earners with one user on the Webmaster world saying he got one having averaged somewhere in the $2,000-$3,000 range per month.

Nothing in my mailbox yet.

Source – Christmas present from Google:

Update: My Mood lit radio just showed up – it only slightly improved my mood from my other Christmas present from Google.