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Search Engine Strategies Chicago Recap

Rebecca Lieb has a worthwhile summary of the recent Search Engine Strategies (SES) conference and expo in Chicago. One of her more interesting paragraphs is a description of some comments by keynote speaker Danny Sullivan:

‘“Personal search is here,” Sullivan observed. Last year’s dream is this year’s reality, with the launch of more personalized engines such as A9 and MSN Search and moves like the Eurekster alliance. “Personal changed this year to memory/history, or discovery versus recovery,” said Sullivan. “There are shortcuts and direct display, like Yahoo shortcuts, AOL Snapshots, and AskJeeves’ Smart Search.” All these, in some, way funnel Web results into vertical or local results. “Marketers need to get it. Marketers need to plan for it,” is Sullivan’s message. Are you optimizing solely for organic Web search results? One day soon, your listing could vanish from the results screen.’

Read more at Search-A-Palooza ’04

Professional Bloggers Association Developments

Paul over at Radiant Marketing Group has been talking about a Professional Bloggers Association (BPA?) for a while now – and today posts that a group of bloggers is ‘going underground’ to polish the concept up. I’m really interested in seeing what comes out of this although am still a little confused as to the definition they are using of Professional Blogger. As I write in his comments:

“Pro blogging’ is a pretty wide term and is being used to talk about everyone from ‘business blogs’ to ‘blog consultants’ to ‘bloggers who make money from their blogs directly’ to ‘those who provide blog tools/services’ for blogging.



I think it will be fascinating to see what they come up with and will follow with interest the emerging discussions no matter what they decide to go with.



Read more at Professional Bloggers Association Idea Moving Ahead

What do you think the idea of a Professional Bloggers Association (PBA)? Would you join? What would you like to see if focus on? What would be the benefits in your mind of banding together with other Probloggers?

Online Ad Spend Up $45 Million in October

Clickz reports that October saw another 6.5% increase in online advertising – a second month in a row with such an increase:

‘Internet advertising increased by $45 million in October to reaching a total $741.2 million for the month, according to AdZone’s Internet Advertising Report.

The 6.5 percent gain marked the second consecutive month-over-month increase, and the highest monthly total since April, when online ad spending reached $746.0 million. For the first 10 months of the year, total online ad spend was approximately $7.0 billion.’



Read more at Online Ad Spend Up $45 Million in October:

In a similar vain – WebPro News reports that 128 Million Visited Online Retail Sites in November.

Both are signs of the health of the wider e-commerce industry.

Christmas present from Google

Fc696 Main

It looks like Adsense have decided to send Christmas presents to some of their bigger earners this year. Its a ‘Mood lighting AM/FM Radio’ like the one pictured here.

‘Turn down the lights. Turn on the mood music. Now, let the light show gently take you on a journey into 7 vibrant hues and passages of soothing relaxation. This AM/FM Radio with precision quality sound, LED technology, and rotating gravity switch helps you choose just the right mood. It even has a 60 minute timer.’

Lamp

Reminds me a little of one of those 1980′s lamps with all the fibre optic like things sticking out of it that my nana had (left).

The gift seems to be only sent to medium to high income earners with one user on the Webmaster world saying he got one having averaged somewhere in the $2,000-$3,000 range per month.

Nothing in my mailbox yet.

Source – Christmas present from Google:

Update: My Mood lit radio just showed up – it only slightly improved my mood from my other Christmas present from Google.

How To Post Photos to Blogger

One of the main complaints I hear from Blogger users about their blogging platform is the difficulty that they have in posting pictures to their blog. Photos, diagrams, graphs and other visuals can really lift a blog post so this can be a real limiting factor to using Blogger.

So – when I saw About Weblogs had posted a good tutorial on How To Post Photos to Blogger Using Hello BloggerBot I thought I should link up so that next time I heard the complaint I’d have an answer.

Let me know how you go with it Blogger users.

Google’s Christmas Present – Ouch

PunchThis is a little of how I’m feeling this morning waking up for the third day with a sick feeling in my stomach.

The feeling is partly physical – I suspect somewhere in the past week of three birthday parties, one work break up party, two Christmas parties and one wedding that I ate something a little dodgy which has left me feeling queasy.

The other part of it is a sinking feeling in the guts as I look at the impact of Google’s latest update upon my blogging ventures. I mentioned a couple of days back that the update was in full swing and that bloggers were reporting a wide diversity of results – some record high traffic, others record lows and still others no impact.

The main advice coming from experienced webmasters was to hang in there and wait unitl things settle – good advice which I’ve been taking heed of. However the news so far for this problogger isn’t too good as can be seen from the following traffic graph (click to enlarge) from my Digital Photography Blog.

Statsdpb-1Of course its too soon to tell what the lasting results will be but the last two day’s traffic isn’t looking particularly positive. Traffic is down to around 25% of ‘normal’ levels and SERPS (search engine results positions) are way down. Not the nicest Christmas present Google could have given me.

[Read more...]

Gawker Has Record Traffic in November

Gizmodo-Traffic

Choire Sicha has a round up of Gawker Media’s Traffic for the month of November – the month saw an increase by 6 million page views from 23 million to 29 million (click to enlarge graph).

‘Gawker had a substantial gain in November, adding more than a million page views to the previous month’s total — and growing 42% over three months previous. Wonkette did quite well, a 15% growth in November on top of a 55% growth in October. Fleshbot had a rather astounding gain of 3 1/2 million page views. Defamer has sailed by the 2-million-views-per-month level. Gizmodo continues merrily, with just about 6 million page views in November.’

On Comment Spammers

Jeremy at WebproNews has an interesting article written after meeting some comment spammers.

‘One of the comment spammers asked me: “You know why we spam blogs, don’t you?” And I knew the answer. They do it because blogs are easy targets and because, just like e-mail spam, it works….

Then a partial solution is fairly clear. I’ve heard and seen others discuss it over the past few months. The search engines needs to be smarter about reading and indexing content.

Read more at Some Comment Spammers Have Blogs Too

ecto blog: Special christmas discount!

ecto is offering a spacial Christmas discount on its amazing blogging software. I use ecto for MacOS 10.3 (windows version is also available) and absolutely LOVE it – it totally revolutionized my blogging experience when I stumbled upon it.

‘With ecto you can write and manage entries for your weblog(s). The advantage over using your weblog’s control panel is that you can compose entries offline and use the extra features ecto offers, such as spellcheck, creating links, attachments, and much more. ecto is designed to make blogging much more easier and yet give the users as much power as possible to manage their weblogs.’

Get a list ectos features at:

- Mac version

- Windows version

The discount is valid between 20 – 26 December and is for a limited time only – get 30% off here.

RSS and Blog Advertising Network – CrispAds

Crispads Logo

Just stumbled upon another Advertising program that has been designed specifically for RSS and Blogs called CrispAds. They promote it to bloggers as follows:

- Place ads in your blog articles when you want

- Ads also appear in your RSS or ATOM feed!

- 95% of advertiser click-thru revenues flow to you

- Get paid via Paypal at the end of every month

- Just generate code and place into blog article!

- Automated tracking system to track earnings

I haven’t talked to too many people using CrispAds yet but they seem to have most of the features that a blogger wanting to ad an income stream to their blog would want. One of the main advantages that this system has over an ad network like Adsense is the ability to run ads in RSS. I’m sure Adsense is working on this feature – but it could be a while.

On the down side I suspect that it will take a while for them to find a good stock of advertisers – but its a program worth trying. Following is a sample ad to give you an idea of what they look like.

update:Coincidentally Jen at Jensense has just posted a little review on Crisp Ads also. She writes:

‘But how well their ads would do when targeting non-blog keywords remain to be seen. Because unlike AdSense which contextually targets based on the page contents, CrispAds targets based on catagories submitted by advertisers, and matched up to the catagories a publisher submits for each blog. They do seem to be having difficulty attracting advertisers into the program.’