Jim at BlogKits has a good article on why Google Adsense Doesn’t Work for all Bloggers. His argument is sound and his figures are good. He does a case study whereby he comes to the conclusion that a blog with 200 visitors per day with 1000 page views would earn $2 per day if the click through rate were 10% and the value per click were 2 cents each.
His thinking is similar to a post I did a few months ago asking ‘is contextual advertising Viable on a Blog?‘ I gave some tables there that showed a range of different potential earning levels depending upon:
1. Click through rate
2. Traffic levels
3. Value of Clicks
Earnings varied vastly with different combinations of the above ranging from 10 cents to $6250 per day!