Judging by my inbox this mornig it seems that my post examining whether contextual advertising is viable on a blog both inspired and depressed a few bloggers that had been thinking about running Adsense and Overture on their blogs.
In short what I was trying to show in the post was that making money from a blog through contextual advertising wasn’t quite as easy as some might think – but that under the right circumstances you could make quite a lot of money using it.
In doing so I posted some tables that outlined a variety of scenarios and how much bloggers could earn.
- a site with 2,000 daily impressions and a click through rate (CTR) of 1% and 5 cent ads would earn $1 per day
- a site with 10,000 daily impressions at 2% CTR with 10 cent ads earns $20 per day
- a site with 10,000 daily impressions at 5% CTR with 50 cent ads earns $250 per day
The variety of combinations are limitless – check out the tables in this post for more on this.
Ok – so it seems that some who emailed me were a little depressed by these figures. At the lower end of the spectrum, say $5 – $20 per day isn’t much is it!? True – its not. But let me share a messages from my experience that might give a little hope.
1. Blogging is a 7 days per week venture – Most traditional jobs are 5 days a week. When I first started blogging for dollars it took a while to get in the habit of not multiplying my daily earnings by 5. $20 per day is $140 per week or $600 in a 30 day month – or $7300 in a year….