A few days ago I attempted to explain Adsense Ad Click Value Variations (or why sometimes clicks are worth a lot and other times they are not). A number of readers emailed or instant messaged to say that I’d forgotten to mention ‘Smart Pricing’ which many believe is another factor that impacts Adsense click values.
Smart Pricing is an attempt by Google to give Advertisers value for money and to guard against click fraud. One of the dangers of Adsense is that publishers set up temporary, trashy and/or un-authoritative pages of content on topics that they know attract high paying ads. Clicks on such pages (whether fraudulent or not) are not really good value for advertisers.
Smart Pricing sets a click value for each ad clicked based upon a variety of factors – none of which have been made public. There has been much speculation by publishers about what these factors might include – guesses as to what is included that I’ve seen in forums include: [Read more…]