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The State of Blogging in America – Stats Released

The Pew Internet and American Life Project have announced study results into the state of American Blogging. Get the full PDF study here. Some of their results include:

- 8 million American adults say they have created blogs (around 7% of the population);

- blog readership jumped 58% in 2004 and now stands at 27% of internet users (ie around 32 million American blog readers);

- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online;

- 12% of internet users have posted comments or other material on blogs;

- 62% of internet users do not know what a blog is.

Interesting results that fit pretty well with the anecdotal evidence I collect from conversations here in Australia also. Most people still don’t know what a blog is – but when you dig a little you find that many people have actually been reading them without knowing what a blog actually is.

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Blogs go Mainstream…. Again

The BBC announces that Blogs are taking on the mainstream - ‘Web logs or blogs are everywhere, with at least an estimated five million on the web and that number is set to grow….

But this year the focus has been on blogs which cast a critical eye over news events, often writing about issues ignored by the big media or offering an eye-witness account of events.

Most blogs may have only a small readership, but communication experts say they have provided an avenue for people to have a say in the world of politics….

US research think-tank Pew Internet & American Life says a blog is created every 5.8 seconds, although less than 40% of the total are updated at least once every two months.’

Looks like its that time of year again when all the articles come out to predict that this is the year of the blog.

Google PageRank Update Under Way

As we predicted a couple of weeks ago – it seems that Google is now doing a PageRank Update. As with the back link update a week or two back this will take a few days (a week or more some suggest) to settle down. Google have chosen to do these updates over the Christmas break which of course is good for some as its traditionally a quiet period – however it makes it difficult to discern how their new results are impacting your blog.

Good luck all!

Blog Herald Predictions for 2005

The Blog Herald have just predicted their Predictions for blogging in 2005 which make interesting reading (although the first three they admit they’ve been predicting for a couple of years now).

Anyway – some of the predictions are quite relevant for those wanting to make money from blogging so they are relevant to problogger – particularly predictions 5,6 and 7.

5. Blog advertising will boom – YEAH bring it on!

6. The better blogs will be purchased –
I agree – we’ve talked about this a few times at How much is your blog worth and Blog Farming

7. Other will pool their resources - ie we’ll see more networks for bloggers emerge to compete with those like Weblogs Inc. Again I agree and have seen a few examples of this recently. They’ve got some catching up to do though!



Read the rest of the list at The Blog Herald Predictions for 2005

The 2005 Business Blogging Awards

Jeremy and Darren over at Inside Blogging have decided to hold the very first ‘Business Blogging Awards‘ which is already causing some excitement on a number of business blogs that I saw on my rounds today. They are accepting nominations here until January 24 at which time a panel will whittle down the number in each category so that voting can begin on January 26 (ends Feb 9).

This is a great project as it will identify and highlight some quality bloggers and will lift the profile and standard of business blogs everywhere.

They have a massive 33 categories for you to nominate your favorites in and are even open to you suggesting more! This is going to be fun. Get over there and nominate your favorites now!

Favorite Pro Blogging Resources of 2004

Well it is New Years Eve here in Australia and I’ve been holed up in bed for the last few days with the flu. All I’ve really been able to do is a few short bursts of blogging and a lot of thinking about life, the past year and what is ahead (as well as a lot of coughing, spluttering and popping pills).

I got to thinking about the year that has just been and about some of the great blogs that I’ve discovered in recent months that have been useful on this career path. I thought I’d ask and compile a list of answers here to the question:

‘What have been your most useful pro blogging resources (blogs, rss feeds, websites, forums etc) in 2004?’



What resources inspire, education, motivate, teach or support you the most and why?

Here are a few of my recent favorites (in no particular order):

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Message Cast – Live Message Alerts

I’m testing Live Message Alerts on this blog at the moment which enables you the reader to receive an alert every time I post new content. You can choose to be alerted either on you msn messenger, via email and/or to your mobile device. You have to have an MSN passport to be included in the program. The system uses my RSS feed and is currently in Beta. Let me know how it works for you if you sign up for it. You can do so via this button.

LiveMessage Alerts

10 Emerging Trends for Bloggers to Watch in 2005

The Scotsman has one of the more useful predictions for 2005 lists that I’ve read over the past week or so. They write about the 10 trends that will shape 2005. I think its a worthwhile list for enterprising bloggers to consider – it might just give you a hint or two for some new directions for the year of blogging ahead. Here are the 10 trends with a few of my comments of explanation and dreaming on each.

1. Age complexity – Kids are growing up faster and adults are behaving more like kids. A number of successful blogs already tap into this – for example Gawker’s Kotaku is one that springs to mind – targeting adult males with a blog about games. In fact a few of Gawker’s blogs seem to be tapping into this playful zone.

2. Gender complexity - Distinctions between the genders continue to blur. Whilst I’m not sure this is just something for 2005 (its been going on for years) I’ve noticed in the past couple of years some interesting developments in our own community. For example I’ve noticed more groups for dads who are stay at home parents, there has been an increase in emphasis on beauty tips/ plastic surgery etc for males etc. I’ve not seen too many blogs tapping into either of these markets yet – maybe something to explore?

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About.com – Megablog

Abt

What is the biggest pro blogging operation that you can think of?

If you believed the press it would probably either be Gawker or Weblogs Inc. They certainly know how to get press coverage. But whilst they are successful blogging networks there is another one that is quietly going about its business of building market share in the background with little noise or PR (at least that I’ve seen).

About.com is a site that many of us will have surfed by on numerous occasions after searching on Google for anything from Action Figures to Archaeology to Salt Water Aquariums. Their reach is quite staggering in terms of topic but also traffic. This is a megasite.

Actually it is a Megablog.

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Bloggers Banned from Trade Show

Blog Your Way has picked up this interesting tidbit in an article at InfoWorld about the upcoming CES (consumer electronic show) in Las Vegas in January. Apparently no bloggers will be allowed at the event.



‘The CEA spent more time qualifying attendees this year to make sure everyone in attendance has a legitimate attachment to the consumer electronics industry, said Kristen Peiffer, a CEA spokeswoman. The show is not open to the general public, and the CEA does not allow the blogging community or other independent observers to attend the show.’

I find this pretty disturbing as a blogger who remotely covers this event on one of my blogs (remotely). Whilst I was not planning a trip to cover the event this year it was something I have been considering for the future.

Whilst I can understand that they don’t want their event crowded out by thousands of bloggers each covering the event from a different angle I don’t understand why they wouldn’t embrace some of the recognized tech bloggers. I doubt strongly that they’ll be turning representatives from Gizmodo or Engadget away at the door.

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