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Interview with Glenn Fleishman

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A few weeks ago I stumbled upon one of the most helpful discussions (audio/visual link) I’d heard or read about Entrepreneurial Blogging for quite some time. It was by a guy named Glenn Fleishman who I’d actually read the blogs of numerous times but whom I’d never really heard speak about blogging before. I wrote up my impressions from his session at BBS and have found myself coming back to it numerous times since. I immediately knew that Glenn was someone that I’d like to feature on my weekly interviews and so approached him.

Glenn has gone above and beyond the call to do this interview and has put a lot of time and energy into his answers for which I’m grateful. This is an interview I’m very proud to post here and hope that you find it as helpful as I have to hear the experiences and advice of a Pro Blogger who has been making a living (at least part of one) online for some time now.

ProBlogger – Glenn can you briefly tell us a little about yourself how do you introduce yourself to new people?

Glenn – Sure. These days, I say I’m a journalist. I divide my about 30 to 40 percent writing for print, 30 to 40 percent writing for online (my own and others sites), and the remainder on projects like isbn.nu, a book-price comparison service I’ve run since 1999.

I’ve been lucky enough to follow my bliss. I started as a graphic designer, getting a degree in art as an undergrad at Yale in 1990, working for Kodak’s miraculous (and brief) Center for Creative Imaging in Maine from 1991 to 1993, and then getting into publishing as a managing editor of a small computer book firm.
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DPB signs Blog Sponsorship Deal

Sorry that posting has been slow today but I’ve been busy negotiating an advertising deal for Digital Photography Blog. The deal has just been signed which is a great relief. I’m not yet able to publicly comment upon who the advertiser is (except to say its one of the big digicam manufacturers) and will not be at liberty to discuss the financial side of the deal when it becomes public but I’m very pleased with the way it is shaping up.

The initial deal is for a short trial period with options to extend once performance is ascertained. It does not include me having to sell the products of this advertiser or to change my approach to writing content in any way shape or form. Its a bit of a dream come true.

It is nice to be able to report not only the deals of other blogs with major sponsorship deals but to be able to work on my own. Here’s hoping it all comes off well and the relationship can become ongoing. If it does I might be on the way to taking on a writer for the sites I’m currently running. Will update more as it goes public.

Update: Thanks for the comments already on this post – it seems to have peaked some interest. Without going into specifics of the deal I’m able to give a little more information as requested….
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My Readers my Valentines

Well my wonderful readers – its Valentines day here in Australia today and I’d like to take this opportunity to tell you of my undying love for you all (ok – it might not be love – but I do appreciate your support and hope you’ve enjoyed our time together lately).

Now I’m not expecting too many of you to send me Valentines Cards this year but if you’d like to do something nice for my blog this week perhaps you could head to the Business Blog Awards and cast a vote for ProBlogger.

Last night when I went to bed I was 8% in front – this morning just 6 hours later I’m down by 1% and thought it worth one more call for votes.

Vote or not – have a happy Valentines Day readers!

Yahoo Developing Blog Search Engine?

Inside Google wonders if Yahoo is preparing to build a Technorrati-like RSS search engine after having visits from a new crawler which is indexing RSS feeds called ‘Yahoo-NewsCrawler Test’.

Read more at Yahoo Developing Blog Search Engine

Contextless Problogger Links

Some more weekend ProBlogging links without context:

- Adsense Blogger Movie – Using Adsense with Blogger (movie – 16.7MB)
- Six Apart May Be Acquisition Target
- The Secret To High Traffic
- Real Benefits of Blogs
- FeedDemon v 1.5 RSS Reader Reviewed
- Adsense inline – WordPress Plug in for inserting Adsense into Posts
- Click Fraud Looms As Search-Engine Threat

A Question of Fonts

Today I had an email from a reader who suggested that the font of my new design might be a little hard to read – especially in large slabs of text. What do you think?

I’m taking an informal poll in comments below. I want to make reading this blog a natural and easy thing so if the font is hard on your eyes I’m more than willing to make some changes.

To see a post with lots of text look at this one as a test.

Let me know what you think and I’ll try and adapt the overall thoughts into my design.

Contextless ProBlogger Links

On my daily rounds of my RSS feeds I come across more articles than I can link to without spending most of my day on this blog. So I’ve decided to start doing some contextless link posts which are a collection of ProBlogger Links from around the web that have no explanation of what they contain except for their title. If it grabs you, click, if not, surf on (after voting for ProBlogger of course).

- Driving Traffic To Your Weblog
- Earn Money From Your Blog With Product Sales or Merchandising
- Business Blogging Success FAQ 1-8
- Click fraud looms as threat to search engine
- Google blogger: ‘I was terminated’

Combatting Comment Spam – Contraception for your Blog

In my ‘Questions for ProBloggers‘ post Rick asks:

‘How do you deal with comment spammers?’

Comment spam is an insidious problem which threatens to kill or at least overwhelm many blog projects. I detest it on many levels, partly because of the content of many spam comments (which go against my values), partly because the people who do it are exploiting the hard work of others to make a quick (and big) buck and largely because of the time that it can take to delete it.

So how do you stop comment spam? This is the question everyone is asking and one which I’m afraid there is no easy answer for. The only 100% way not to have comment spam is to take away the ability to leave comments on your posts. (For some strange reason this reminds me of the age old advice on how not to get pregnant….don’t have sex).
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Outward Links – Good for Blogs?

Wayne at Blog Business World writes a good article on the value of outbound links in Search Engine Optimization. As he observes there are both pros and cons in linking to other sites from your blog that are worth considering as you think about SEO. I personally come down on the side of the argument that is pro outbound link. I don’t have the technological knowledge Wayne has to argue my case but from anecdotal evidence I’ve found the strategy has really helped my blogs to rise through the Search Engine Rankings.

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Weblogs Inc earns $600 a day from Adsense

Weblogs Inc is said to earn $600 per day from Adsense. PaidContent writes:

Weblogs Inc., described as the largest publisher of professional blogs, was offered as an example of how AdSense benfits online publishers. According to the slide, Weblogs is averaging $600 a day in AdSense revenue and made $45,000 in the first four months; the blogging company added AdSense in late August 2004.’

At first I was actually a little surprised by the $600 figure – with 70 blogs (an average of $8.50 per day per blog) who do a total of 20 million monthly page views (they therefore earn 0.0009 cents per impressions. From my experience with the program I would have thought the figure would have been significantly higher than that.

However it is also worth noting that Adsense is not their main source of income. For example look at Engadget and you’ll see that the prime position ads are all private ads and Adsense advertising does not appear above the fold. I deduce (guess) that these ads are paying better than the Adsense ads would in those positions.

The strategy that I use in placing ads on my site is that I put the highest paying ads in the prime position. If an advertiser wants to pay more than Adsense can earn in a position I am willing to sell them that space and move Adsense to another spot – I presume that this is how Weblogs Inc operates also so we can guess that the $600 per day from Adsense is perhaps only the minority of their earnings.