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What you can learn about writing Blogs from Infomercials

Search Engine Guide has an interesting post on – what you can learn about writing web copy from Infomercials. Whilst I’m not really sure I’d want my blogs to look too much like the infomercials we get here in Australia (they tend to be a laughing stock and very tacky) perhaps there is something to be learned. Here are the main points written about in the article. What do you think?

  • Define The Problem.
  • Deliver Your Solution.
  • Explain the Benefits, Not Just the Features.
  • Have a USP, or a Reason Your Company is Different.
  • Use Calls to Action Liberally Throughout the Copy.
  • Repeat the Key Phrases Frequently.
  • Target Your Audience for Best Results.

Read more at What You Can Learn About SEO Copywriting From Infomercials

Earning a Six Figure Income from Blogging?

There has been quite a bit of flow on interest from the Interview that I did a few days back with Susannah Gardner. Interestingly, despite the fact that I wrote thousands of words of wisdom (I like to think so) it was a line buried way down at the bottom of the first part of the interview that seems to have gotten everyone talking and emailing me. In response to the question of ‘how much do you earn’ I wrote:

‘This is the big question, isn’t it? Some of the systems I use don’t allow disclosure of actual figures so I won’t break it down or give specifics. It is actually difficult to put a figure on it because each month is different and overall my earnings are still on the rise from month to month. However based on how things are currently going I expect that this year my blogging (across all blogs and income streams) will generate a six figure income ($US).

To be honest I grappled with whether to include that detail in this interview. As I’ve said here before, I was brought up not to discuss money and to do so to me feels a little awkward – but i did it for a couple of reasons:

[Read more...]

Posting for profit

There is a well written article over at the Guardian Unlimited on Posting for profit (note – link seems to have been deleted over at Guardian Unlimited). It takes quite a broad look at a variety of ways that there are to make money from and around blogging – they examine everything from bloggers asking for donations, to the emerging blog networks to blog services etc. It’s a pretty typical ‘blogging for dollars’ type article but has a few pretty up to date examples.

More on Making a Living Off of AdSense

Paul has just posted a second article in his Making a Living Off of AdSense series. This time he’s focussing upon choosing keywords and themes for your blog. Its not just as simple as picking a topic out of the air and writing about it randomly – it takes work to make a living from blogging (I feel like I’m saying this every second post these days). But if you’re willing to sweat a little – Paul’s advice might just point you in the right direction. Quality advice once again Paul. Here is where he starts:

‘First let me dispel the myth that you should go looking for the highest paying keywords. This works for some people, but odds are the sharks have already taken over those words. That super keyword you thought was big money (meso*) is nothing now because so many people are covering it. Advertisers pay big bucks for those rare clicks so that is what we are looking for….’

Read more at Making a Living Off of AdSense Part II » Work Boxers

Does 1.8 million Page Views Make it News?

Nick Denton reveals Gawker media had 1.8 million page views in a day yesterday. That’s what posting pictures of Paris Hilton nude will do for your blogs.

Jason Calacanis on the other hand decided not to run with the story and warned others from doing so saying it wasn’t newsworthy.

I tend to agree with Jason on this one – although 1.8 million page views makes me think someone out there thought it was news…

Do You Credit Your Sources?

What is your policy on giving credit to sites who pointed you to a link that you post about?

Do you for instance write use a ‘found via (insert blog who pointed you to the post you’ve written about here)’ byline or tag on your blog? (see last post for an example of what I mean).

I do this where ever possible but have noticed recently that fewer and fewer bloggers seem to credit where they get their information from. I think this is just plain bad manners and that its actually a missed opportunity also.

[Read more...]

New Google Adsense Payment Options?

Adsense-Payment CopyHas anyone else noticed the change in the way Adsense are reporting earnings in their ‘Payment History’ section? Its a new design which is much easier to read and get an overview of all at once.

However when you click on the ‘payments’ link for each month you get taken to a page that has a section called ‘Payment Type’ (see picture – highlighted section especially). Interestingly next to this heading is the word ‘Check’.

I wonder why they need to clarify what sort of payment we’re getting? Does this give us an indication of a change in payment options? Maybe Google have been listening to the many calls for new options for receiving monthly payments – we can only hope!

Found via Jensense

Sites that make a living from Google Adsense

What kind of site does it take to make enough to live off with Google Adsense?

This is a question that has been asked over at WebmasterWorld – Adsense Forum. It is actually a question that has sparked quite a long and interesting discussion (120 replies so far – and counting).

Here are a few of the better quotes:

‘I know plenty of people with little to no tech skills making 6 figures a year with Adsense. The key is to make a site that gets visitors looking for something in particular. Your site should be about that subject. Your title and description should be written in such a way that they think they can get what they are looking for. Your site should provide just enough information to get you ranked for the terms you want and get ads targeted to what your visitors are looking for…. Your content should not provide any solution that will send them on their way without clicking on an ad.’ – by ogletree

‘Try to be a big fish in a small pond, not vice versa. Own a small niche. Loads of things could be profitable – if there are some affiliate programs available, and some adsense ads on related terms, then there’s the chance to make money. Picking something you know and love will make life a lot easier. So will choosing something without too much competition.’ by 7_Driver

‘I’m a proponent of multiple sites if only because, no matter how much plotting and planning you do, you don’t really know which sites are going to take off and become big money earners. Something as simple (and unpredictable) as a DMOZ link can make a site (it’s happened to me). I have a site that I spent about 20 hours working on, then abandoned for almost a year, that went on to consistently earn 2-3k a month. I have other sites that I thought were sure things that make less than $100/mo. This is a game where you can lose 9 times, win once, and suddenly be making enough to quit your day job. Once you have a winner or two, you can focus on those sites.’ – by Teshka

Found via Search Engine RoundTable

Business Blogging Award Winners

Congratulations to the winners of the Business Blogging Awards for 2005. What a great list of blogs there are in this list. Special congratulations to the team at Security Awareness for taking out the category I competed in here at ProBlogger. Here are the winners:

Best Overall Blog – Security Awareness
Best Group Blog – Monty’s Bluff
Best New Blog – 800-CEO-READ
Best Law Blog – Phosita
Best VC/Entrepreneur Blog – Business Opportunities
Best Financial Industry/Investment Blog – Between the Hedges
Best Personal Finance Blog – PFBlog
Best Blog by a Small Business – The Tin Basher Blog
Best Blog About Small Business – eBizBlog
Best PR Blog – Media Guerilla
Best Tech Company Blog – Security Awareness
Best Media Blog – Fast Company Blog
Best Real Estate Blog – Tampa Bay’s Inside Real Estate Journal
Best Marketing Blog – JSLogan
Best SEO Blog – Blog Business World
Best Project Management Blog – AgileManagement
Best Leadership Blog – Leadership Now
The Picasso Award (Best Design) – Signal vs. Noise
The Peacock Award (Most Self-Important) – Inside Real Estate Journal
The Chris Pirillo Award (For Shameless Self Promotion) – Chris Pirillo

Interview with….Me – Part II

Susannah has posted the second part of the interview she did with me – this time she asks for my tips for new entrepreneurial bloggers of businesses looking at blogging and for my feelings on the future of blogging.