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Digital Photography Blog welcomes Kodak Sponsorship

I can finally announce today that the sponsorship deal that I’ve been working on and alluding to here for the past few weeks is official and my Digital Photography Blog is now officially sponsored by Kodak. I cannot reveal the details of the agreement’s financially or conditions wise except to say that over the next month a certain percentage of the page impressions on that blog will have Kodak Ads served to them in a banner position.

At the end of this time there is the option to re-negotiate based upon the performance this month.

How to Keep First Time Readers to your Blog – Part II

You might also like to read part I, part III and Part IV of this series on helping those first time readers to become loyal ongoing visitors to your site before reading on. Here are a few of the things that I’ve tried over the past few years to help those one off first time readers to stay around and interact with me and my blog a little longer than a one one off visit:

Individual Page Design – Make sure the individual pages on your blog are as well designed and laid out as your front page. I constantly come across blogs with very poorly individual archive pages. Work on making your pages engaging and easy to navigate – they are a potential doorway into the rest of your blog and therefore deserve a little attention when it comes to the design of your blog. It is worth asking a non blogging friend to test your blog’s usability and navigability to see just how easy it is to use.

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How to Keep First Time Readers to your Blog – Part I

This is a 4 part series on how to keep first time readers on your blog (or how to make your blog sticky). This series of posts continues at part II, part III and part IV.

Wayne has a good post titled Previous posts still bring visitors which picks up on the importance of your old posts in blogging. He writes:

‘Blog posting on a regular and long term basis pays off in visitor traffic.

Older posts are like a good gift that keeps on giving.

Like a beautiful flowering apple tree, a blog continues to grow and bear fruit. It also provides sustenance from the past, like apples frozen for pies at a later date….’

How true Wayne’s words are. The way I like to think of it is that my blog’s archives are perhaps my blogs greatest asset. Each post I write has the potential not only to reach current readers – but readers for many years that surf in after finding it on search engines.

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When the blogging stops…

It looks like a number of my blogging tools are making the most of the weekend to do maintenance. Bloglines hasn’t been accessible for me for a while and Adsense has also been out of action for the last few hours. I’m not sure I’ll make my 25 post target today – maybe I’ll have to go find something non blog related to do! Hmmmm – I wonder if I remember how?

Contextless Problogger Links

- Internal Blogs And Wikis At The BBC
- Oscar Producer is blogging the Academy Awards
- Podcasting business idea – from NY Times
- Podcast Directory: PodCast Marketing – How Effectively Are You Deploying This Definitive Marketing Solution?

$100,000 to Blog on Dukes of Hazzard

Ok – here’s a dream job for bloggers who love the Dukes of Hazzard who want to get paid ($100,000) for watching (and blogging) about it.

Job responsibilities include:

– watch The Dukes of Hazzard weeknight on CMT
– know the words to The Dukes of Hazzard theme song, Good Ol’ Boys
– write The Dukes of Hazzard Institute online blog for cmt.com
– serve as expert on all things The Dukes of Hazzard
– maybe take The General Lee for a spin now and then

Read more at LinkedIn: Vice President, CMT Dukes of Hazzard Institute at CMT Dukes of Hazzard Institute

found via Business Logs

Bloggers blend business with stuff they like

I didn’t spot this article in the Chicago Tribune til today on blogging and advertising. Its titled Bloggers blend business with stuff they like and has a few interesting tidbits and examples of blogs making an income from their work. One blog featured is The Movie Blog.

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Why the Crocodile Hunter needs a Blog

Crocodile-HunterI was just chatting to Paul on Skype when the conversation wandered to Australia (my home) and the Crocodile Hunter, Steve Irwin (as it tends to when I talk to friends from overseas). Paul suggested the Steve should start a blog. Of course this was the only invitation I needed to shoot over to the Crocodile Hunter’s web page to check out what they currently have as a web presence.

What I saw left me convinced that Steve really could do with a blog. In fact I think a blog would suit what he and many other high profile celebrities are doing down to the ground. Of course it would be called ‘CrikeyBlog.com’.

I can imagine categories for:

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Bloggeropoly – Blog Matchmaking Agency

Paul over at Radian Marketing Group is launching Bloggeropoly – the World’s First Blogger-for-hire Agency. It is pretty much what it sounds like. Paul wants to represent bloggers who are looking for work and help set them up with Networks, Businesses and blogs looking for quality writers.

Paul will act as match maker and I presume take a cut for his services. I like the concept and hope to use it myself (because what’s another few blogs to run?). I’m actually talking to a couple of people at the moment who are looking for people to hire for some writing – had Bloggeropoly been up and running it would have made their job a lot easier to find me. Watching on with interest at how this one goes.

What you can learn about writing Blogs from Infomercials

Search Engine Guide has an interesting post on – what you can learn about writing web copy from Infomercials. Whilst I’m not really sure I’d want my blogs to look too much like the infomercials we get here in Australia (they tend to be a laughing stock and very tacky) perhaps there is something to be learned. Here are the main points written about in the article. What do you think?

  • Define The Problem.
  • Deliver Your Solution.
  • Explain the Benefits, Not Just the Features.
  • Have a USP, or a Reason Your Company is Different.
  • Use Calls to Action Liberally Throughout the Copy.
  • Repeat the Key Phrases Frequently.
  • Target Your Audience for Best Results.

Read more at What You Can Learn About SEO Copywriting From Infomercials