I didn’t spot this article in the Chicago Tribune til today on blogging and advertising. Its titled Bloggers blend business with stuff they like and has a few interesting tidbits and examples of blogs making an income from their work. One blog featured is The Movie Blog.
I was just chatting to Paul on Skype when the conversation wandered to Australia (my home) and the Crocodile Hunter, Steve Irwin (as it tends to when I talk to friends from overseas). Paul suggested the Steve should start a blog. Of course this was the only invitation I needed to shoot over to the Crocodile Hunter’s web page to check out what they currently have as a web presence.
What I saw left me convinced that Steve really could do with a blog. In fact I think a blog would suit what he and many other high profile celebrities are doing down to the ground. Of course it would be called ‘CrikeyBlog.com’.
I can imagine categories for:
Paul over at Radian Marketing Group is launching Bloggeropoly – the World’s First Blogger-for-hire Agency. It is pretty much what it sounds like. Paul wants to represent bloggers who are looking for work and help set them up with Networks, Businesses and blogs looking for quality writers.
Paul will act as match maker and I presume take a cut for his services. I like the concept and hope to use it myself (because what’s another few blogs to run?). I’m actually talking to a couple of people at the moment who are looking for people to hire for some writing – had Bloggeropoly been up and running it would have made their job a lot easier to find me. Watching on with interest at how this one goes.
Search Engine Guide has an interesting post on – what you can learn about writing web copy from Infomercials. Whilst I’m not really sure I’d want my blogs to look too much like the infomercials we get here in Australia (they tend to be a laughing stock and very tacky) perhaps there is something to be learned. Here are the main points written about in the article. What do you think?
- Define The Problem.
- Deliver Your Solution.
- Explain the Benefits, Not Just the Features.
- Have a USP, or a Reason Your Company is Different.
- Use Calls to Action Liberally Throughout the Copy.
- Repeat the Key Phrases Frequently.
- Target Your Audience for Best Results.
There has been quite a bit of flow on interest from the Interview that I did a few days back with Susannah Gardner. Interestingly, despite the fact that I wrote thousands of words of wisdom (I like to think so) it was a line buried way down at the bottom of the first part of the interview that seems to have gotten everyone talking and emailing me. In response to the question of ‘how much do you earn’ I wrote:
‘This is the big question, isn’t it? Some of the systems I use don’t allow disclosure of actual figures so I won’t break it down or give specifics. It is actually difficult to put a figure on it because each month is different and overall my earnings are still on the rise from month to month. However based on how things are currently going I expect that this year my blogging (across all blogs and income streams) will generate a six figure income ($US).‘
To be honest I grappled with whether to include that detail in this interview. As I’ve said here before, I was brought up not to discuss money and to do so to me feels a little awkward – but i did it for a couple of reasons:
There is a well written article over at the Guardian Unlimited on Posting for profit (note – link seems to have been deleted over at Guardian Unlimited). It takes quite a broad look at a variety of ways that there are to make money from and around blogging – they examine everything from bloggers asking for donations, to the emerging blog networks to blog services etc. It’s a pretty typical ‘blogging for dollars’ type article but has a few pretty up to date examples.
Paul has just posted a second article in his Making a Living Off of AdSense series. This time he’s focussing upon choosing keywords and themes for your blog. Its not just as simple as picking a topic out of the air and writing about it randomly – it takes work to make a living from blogging (I feel like I’m saying this every second post these days). But if you’re willing to sweat a little – Paul’s advice might just point you in the right direction. Quality advice once again Paul. Here is where he starts:
‘First let me dispel the myth that you should go looking for the highest paying keywords. This works for some people, but odds are the sharks have already taken over those words. That super keyword you thought was big money (meso*) is nothing now because so many people are covering it. Advertisers pay big bucks for those rare clicks so that is what we are looking for….’
Nick Denton reveals Gawker media had 1.8 million page views in a day yesterday. That’s what posting pictures of Paris Hilton nude will do for your blogs.
Jason Calacanis on the other hand decided not to run with the story and warned others from doing so saying it wasn’t newsworthy.
I tend to agree with Jason on this one – although 1.8 million page views makes me think someone out there thought it was news…
What is your policy on giving credit to sites who pointed you to a link that you post about?
Do you for instance write use a ‘found via (insert blog who pointed you to the post you’ve written about here)’ byline or tag on your blog? (see last post for an example of what I mean).
I do this where ever possible but have noticed recently that fewer and fewer bloggers seem to credit where they get their information from. I think this is just plain bad manners and that its actually a missed opportunity also.
Has anyone else noticed the change in the way Adsense are reporting earnings in their ‘Payment History’ section? Its a new design which is much easier to read and get an overview of all at once.
However when you click on the ‘payments’ link for each month you get taken to a page that has a section called ‘Payment Type’ (see picture – highlighted section especially). Interestingly next to this heading is the word ‘Check’.
I wonder why they need to clarify what sort of payment we’re getting? Does this give us an indication of a change in payment options? Maybe Google have been listening to the many calls for new options for receiving monthly payments – we can only hope!
Found via Jensense