Podcasting and Blogging got a little attention in the Age today with an article titled Welcome to the wide world of the podosphere featuring comments from fellow Australian Bloggers and Podcasters Cameron Reilly and Duncan Riley.
Search Engine Journal has a good post on What To Do When Your Established Site Drops in Rankings and gives this advice:
‘All I can say is that many have suggested the same advice in the WebmasterWorld thread. Brett Tabke, the founder of WebmasterWorld, suggested to do “NOTHING”. He said, “The worst thing you could do, would be to go make a bunch of changes. Just let the algo work itself out.” A senior member said that he “made the mistake of making many changes after taking the hit, many months later no where to be found.” ‘
I totally agree with this advice out of my own experience of disappearing from Google late last year. The temptation was to make some major changes at that time but I decided to stick it out and just keep working on some of the basics including writing good content, making the coding of my site validate, building relationships with other sites in the hope that I’d get a few extra incoming links.
Thanks to the many readers who have let me know about this knowing I blog about Digital Cameras. I’ve actually already emailed them expressing my interest but they are not interested in taking on a blogger who has a ‘competing blog’ on the same topic. This is understandable although I was interested in the possibilities of exploring what a creative partnership on a niche topic might look like.
Hopefully one of my readers out there gets the job/s – simply email Jason and the guys at Engadget with a few sample posts to show what you’re made of.
I find it interesting to see that MSN Spaces is now adding advertising to their blogger’s blogs. In a way if makes sense – they have 4.5 million users, even if it was just the users themselves who saw the ads thats significant exposure – let alone all the readers.
I’m surprised however not to see much reaction from bloggers about this yet. When I first heard the news I thought that there might be a bit of an outcry from MSN spaces users who resisted the idea of MSN using their blogs to make money for themselves without giving them anything but a free space to write. Perhaps I’ve missed these sorts of blogger’s posts – has anyone seen any? Update: in digging around I’ve now found a few but not as many as i’d have expected.
I’m also a little intrigued by MSN’s business model in comparison to Blogger’s (owned by Google) who used to have their Adsense ads on every free Blogger blog but who removed these ads about 18 months ago for some reason. I’ve always wondered why they removed these ads – Did they just not work? Were bloggers protesting too much? Do the search boxes that they now put on blogger blogs pay more? Or do they hope that every blogger in their program will add their own Adsense ads and blog better and smarter if they give them the chance to earn a share of the revenue.
I’ll be interested to see how this strategy goes for MSN Spaces and am especially interested to see if they offer a paid version where bloggers can opt out of the ads or even a system of sharing revenue on advertising with bloggers using some sort of system like Adsense.
WorkBoxers writes a great post comparing Search Engine Traffic to Daily Visitors, Which Is Better? I agree with Scrivs again on this one – its a ‘both’ thing – both types of readers have their value to your blog. You can successfully target either one exclusively or even both depending upon what the goal of your site is.
Targeting Search Engine Readers – For example when we ran the Olympics blog last year we were not really too interested in loyal daily readers (apart from the two weeks of the game themselves) – we did have a few of them but the vast majority of the 2 million readers we got that month came in via Google. Whilst the loyal readers were great and added something special to the site they were in the minority and not our main focus. As Scrivs say its the SE readers that most believe click on ads more than loyal readers so this group of readers can be quite rewarding.
This article is good news for those of us who are publishers for pay per click advertising programs like Google’s Adsense with advertisers paying 9% more for keywords than they were earlier in the year.
‘PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today.
The average cost of keywords–which had fallen during the first two months of the year, after rising steadily from September through the holidays–now exceeds last December’s $1.70 by about 3 percent. Matt McMahon, Fathom Online’s executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.
While some industries’ keywords went up in price more than others, none of the categories tracked by Fathom Online fell last month. Telecom/wireless terms gained the most ground, growing by 23 percent to 95 cents a click–although this figure is less than the $1.09 per click that the category garnered last year….’
Read more at Search Advertising Costs Surge In March
Following the links in his posts I found a post at SEOBook (http://www.seobook.com/archives/000776.shtml) which left me feeling disturbed. Aaron writes it with qualifications that comment spam brings ‘negative 1000 karma points’ but he links to sites that sell comment spam technology and in reading his post I can’t help but feel he’s almost promoting it as a viable option for Search Engine Optimization.
I love days like today when it comes to blogging – where a lot of hard work, planning and a bit of luck comes together for a satisfying day’s work. The past 24 hours have been quite satisfying on many levels:
- Last night I spoke at a seminar with a number of business people about my blogging. Some great opportunities have emerged for some consulting.
- On getting home from the seminar I found that one of my smaller blogs that averages around 500 visitors per day got a link from Slashdot which in the past 20 hours has brought 50,000 visitors to it.
- I spent a little time this afternoon with a business person and friend who I am pitching an idea to which I’m really excited about. It’s not just a money making idea which is what particularly excites me – it has the potential to have significant impact upon the lives of many in a sustainable business model. I’ll share more on this as it comes to be (or not).
- With the funeral of the Pope tonight that blog is obviously doing some pretty reasonable traffic and has generated quite a bit of interest from around the world.
So all in all its been a big day. Big in traffic, big in earnings (it was my biggest ever with Adsense) big in dreaming and ideas and big in connections with others. Can’t wait to see what tomorrow brings.
Another good post over at Jason’s Blog particularly this bit:
‘The older I get the more I realize that business is about three very basic things:
You have those things it really doesn’t matter what the idea is… you can change your ideas all day long, in fact evolving is what you’re supposed to do in business. However, you can’t substitute hustle, passion, or resiliency.’