I finally got around to listening to the last third of the Business Blog Roundtable and was struck with one of the comments that Stephan Spencer (I think it was his voice) said about evergreen versus time related posts.
I’d not actually thought of my blogs and the posts in them in these terms before but on reflection find the classification very helpful.
Evergreen posts are ones that don’t lose their relevancy over time. You write them today and they will be as helpful to readers in a few months (or even years) time – for example my Adsense for Bloggers series is one of these – the first incarnation of these posts was over 12 months ago but they remain among the most popular posts on this site.
Time related posts tend to be more news related – or are often tied to an event in time. For example a couple of days ago I posted that Weblogs Inc. are testing Google’s RSS ads in their feeds. This post was relevant the day I wrote it and generated a little traffic, however in a week it will be ‘old news’.
So which is best? The obvious answer to this question is that it depends upon the topic or strategy of your blog. Both types of posts (and a combination of them) can be very powerful (and profitable) in different contexts and there are different pros and cons of each one.
Let’s tease this out a little more and make a few observations about each type of post: