Thanks to those who’ve emailed and commented to let me know they’ve had problems with my feedburner RSS feed. I know that so many of you access this site via RSS that it concerns me that some of you are missing my many daily posts. Whilst feedburner provides me with great stats and other options it is a bit useless if you’re missing every few posts.
I’ve used it on two of my blogs for a few months now and have not really had any big problems with it. I love the stats feature which shows how many of your are accessing this site via RSS and am interested in how they seek to give those with feeds an income stream using Amazon (and for some Overture).
In terms of the Amazon ads that appear in my RSS feed – a number of you have asked how it performs – I can honestly say I have no idea. The weakness of this system is that there is no way of determining where Amazon sales come from or how many people even click on these ads. I’ve not noticed any real increase in Amazon sales since making the move.
Some people on Scriv’s post comment that they have timing out issues with Feedburner – I’m interested to hear if that is an issue with any of my readers. Feel free to add your experience of Feedburner below – either as a publisher or a feed reader.
Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs.
The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.
One of the potential fraudulent activities if obviously from publishers clicking on their own advertisements (a big no no). Many publishers have been banned from Adsense for this. However another emerging problem is coming from Advertisers themselves – some of whom are developing systematic program for clicking on other advertisers ads to drive up their bills. Google are currently taking legal action against at least one advertiser for this reason. The Washington Post reports:
”The problem, according to a lawsuit filed last year by Google, is that Auctions Expert began clicking on the ads itself, artificially inflating the number of clicks and driving up the bills sent to advertisers.
Auctions Expert allegedly recruited as many as 50 people to click on online advertising, generating about $50,000 in ad revenue. The self-clicking was “worthless to advertisers, but generated significant and unjust revenue for defendants,” the Google lawsuit said.’
The problem of Click Fraud will become a bigger and bigger problem despite PPC programs instituting more sophisticated methods to monitor it.
‘Jessie Stricchiola, a click fraud expert who frequently represents advertisers seeking refunds from Google and Yahoo, estimates that click fraud accounts for as much as 20 percent of the clicks in some industry sectors. The president of AlchemistMedia.com, Stricchiola said tens of thousands of advertisers, who pay Google and Yahoo by credit card, are being overcharged daily, adding that neither search engine has a large enough staff devoted to monitoring the problem or fielding complaints.’
How will Click Fraud impact us as honest publishers? It is really yet to be seen – however one could speculate that there will be a number of flow on effects including:
This afternoon I’ve been spending a little time thinking about how to brand ProBlogger – ‘Helping bloggers earn Money’ is probably the most descriptive catch cry I can think of but I thought I’d throw it over to you my wonderful readers to see if you can come up with anything better.
Any ideas? What is ProBlogger to you? How would you describe it to another blogger?
It needs to be short, sharp and descriptive. I’m hoping to use it in some advertising as well as here on the site.
Feel free to have a bit of fun with it if you like.
I’ve just emailed out the inaugural ProBlogger.net Newsletter. If you signed up for it and didn’t receive anything it either means that you:
- subscribed with the wrong email address (spelling mistake)
- are blogging email from my server for some reason
- havn’t yet confirmed your willingness to receive it (after you subscribed you would have been sent an email asking you to confirm your desire to receive it – a double opt in program).
If you didn’t get it simply re-subscribe and you’ll get the next one. If you want to see the first one contact me and I’ll send it to you.
For those unsure if they want to get it the first email included:
- a summary of the hot posts on ProBlogger this week
- an earnings update (readers have asked for updates on how my own blogging is going – I give an indication of how I’m going)
- a ProBlogger tip (that won’t appear on the site)
- a note about some recent posts and a mini preview of a post that will go up later today
If you are one of the hundred or so subscribers let me know how you found the first newsletter in comments below. I wanted to keep it simple (ie its not a html email), reasonably short and as helpful as possible. Your feedback on how well I did will be received with thanks.
PS – sorry about the spelling mistake – I really don’t want readers to ‘bare’ anything….
In a great example of thinking ahead – Rogers Cadenhead registered the domain name BenedictXVI.com a couple of weeks ago.
‘Cadenhead, an author of 20 technology “how-to” books with titles like “Movable Type 3 Bible Desktop Edition” and “Teach Yourself Java in 21 Days,” said he registered the names for $12 each from Internet address seller Bulkregister.com.
“I couldn’t resist the chance to have some skin in the game. Someone else already has JohnPaulIII.com and JohnXXIV.com, but otherwise I put a chip down on every name of the past three centuries,” Cadenhead wrote on his Web log at Cadenhead.org.’
In fact Rogers secured six domain names which that all could have corresponded with a new pope’s new chosen name.
This is a wonderful illustration of my previous advice to think ahead about not only what people are searching for now – but what they’ll be looking for in a few weeks or months time. This is what I was doing when I started Pope Watch – but Rogers certainly trumped us all with his move! Congratulations to him.
Jeremy Wright has a good post answering the question – Why I Don’t Have a Donate Button? His answer:
‘Because: my users already donate to my well being by simply reading this blog and clicking on various ads. I already trade against my reader’s goodwill by displaying ads. To me, having a donate button on top of that is very … ucky. I’m already making money off of your attention, so making money off of your goodwill seems to be “double dipping” to me.’
Donate buttons are definitely a way of monetizing your blog that many bloggers utilize (to different levels of success – see Andrew Sullivan and Jason Kottke for two who have had some success with it). In my experience this approach only works in one of two situation (or a combination of both):
Arieanna asks her readers if they are influenced by pictures in posts? She writes:
‘I notice quite often that I scan blog posts quite quickly to pick up on one of two things: keywords in the title or pictures. One or the other has to catch my eye to stop my scroll down the page.’
I’m a big believer in catching the attention of readers by whatever means is needed – picture, keyword, intriguing title, promise of free gifts (ok – not that one – yet).
I got to look at some Eyetools results for one of my blogs recently and was intrigued to see how pictures inside a longer article can actually help to draw readers eyes down the page. Very useful strategy.
Do you use photos in posts? What’s your strategy? Do you think it works?
PS – why did I pick the above photo for this post? It was the first one I found in iPhoto – of a few of my mates who watch me blog all day.
I think I might need to learn Dutch and German because some days I think this site is read (and linked to) by more bloggers speaking those languages than English.
It is actually a wonderful thing about blogging – forging relationships with people on the other side of the globe – now if only I knew what they were saying about me!