Are you a media buyer or seller that wants some work? This might be a good post for you to read to the bottom of.
One of my biggest frustrations as a single practitioner blogger is that I have to get my head around multiple areas of expertise. I’m a writer, an editor, designer (I do outsource a lot of this), PR person, marketer, tech person (I outsource some of this) media seller, search engine optimizer and strategist – all wrapped into one.
I’m becoming more confident in most of these roles but am aware that I have a lot to learn in most of them – particularly in the area of selling advertising space on my blogs.
I now have a blog that is attracting semi-regular requests from large companies, ad agencies and media buying groups about advertising with me. This is both an exciting prospect (the money involved in these transactions is great) but also incredibly frustrating and stressful. You see I have little experience in selling advertising on this scale.
The most recent of these requests was for a two month campaign, the figure I could quote up to was five figures, with a large multinational company. I was dealing with a media buying company who were very encouraging. However the negotiations broke down simply because of my inability to get my head around the complexity of what was require to make the campaign happen – to put it most simply it was out of my league.
It was complex on some of these levels: