Close
Close

Dreaming of a ‘Blog Market’

Paul is looking for bloggers that are looking for work. He’s hoping to build a stable of writers that he can match with potential clients, publishers and companies looking for bloggers. Nice idea really.

I was actually dreaming (day dreaming) last night and wondering if a time is coming where there is some kind of ‘Blog Market’ – where those looking for bloggers to write for them and bloggers looking for work come together in a virtual sense to bid and pitch for work. I envisage a wall street stock market floor where there are people with content to be written and blogs to be maintained who are vying for the attention of the best bloggers in their industry (and visa versa). Similar in a way to this one for programmers or this one for web designers or this one for freelancers.

I suspect that at this point there is probably an oversupply of bloggers for the amount of work that people are willing to hire for, but I’m hoping for a day where the demand and supply for bloggers in this kind of work evens out a little.

Blogging Creates ‘Experts’

I was speaking at a conference earlier today and was introduced by the host as:

‘Darren is one of the most famous bloggers on the internet and an expert in his field…’

As I listened to this introduction (and wondered how I’d be able to live up to it) two things struck me:

  1. How little the guy doing the introductions knew about the blogosphere and my little bit of it.
  2. How writing a blog on a topic has the potential to give you real credibility and legitimacy in a field.

Two years ago I was just an ordinary guy who liked to research and think about his personal hobbies. Today I’m still an ordinary guy who likes to research and think on the same topics, however I do it out loud and in a public way – and suddenly people call me things like ‘expert’ and ‘famous’. What’s more they ask me to come and talk to and teach them about the things I write about.

[Read more...]

Entrepreneurial Blog Consultant for Hire

Update: Due to a very high level of demand and other projects – I’m currently not taking on new consulting clients. Please feel free to ask after reading what I offer below – but please don’t be offended if I’m unable to take on your work at this point. I’m working to clear some time for more of this type of work – but it could be some time before I can do so.

Since starting ProBlogger back in September I’ve had an increasing number of requests from Bloggers and potential bloggers to help them think through how they might generate an income through their blogging. To this point I have been happy to offer some basic free advice or to point these people to appropriate articles and/or resources that might help them.

On a handful of occasions I’ve given bloggers more specific and advanced advice and have assisted them in putting into action a money making strategy for their sites. In one of these cases the blogger in question increased their earnings from $5 to $55 per day within 48 hours!

I get a lot of satisfaction from helping bloggers move towards their goals of earning an income from blogging and have decided to make more time available in my schedule over the coming months to work with a small number of bloggers as a consultant.

The areas of experience that I can offer potential clients advice and consultation in include:
- Adsense Publishing Program
- Amazon Affiliate Program
- Other Advertising and Affiliate Streams
- Search Engine Optimisation
- Sourcing Content on Niche Topics

I’m also open to approaches to write on different blogs as an editor or contributor.

If you would like to engage my services in any of these or other related areas please do not hesitate to contact me with your requirements or ideas. If they meet with my areas of experience I would be happy to speak further with you and prepare a proposal that would be mutually beneficial for us both.

Search Engine Friendly URLs

I just stumbled upon this useful article on Search Engine Friendly URLs which is filled with wonderful tips on choosing the right URLs for your website. It isn’t written specifically for blogs but the information is useful to keep in mind when setting up the way in which your blog comes up with URLs. It has a good section explain the pros and cons of ‘Dirty URLs’ or those URLs that tend to be filled with numbers and punctuation marks rather than words.

This article will be more helpful of course for blog users using systems like WordPress and MoveableTyle that allow you to customize the way in which your URLs work. Here’s a taster:

‘The first path to better URLs is to design them properly from the start. Try to make the site directories and file names short but meaningful. Obviously, /products is better than /p, but resist the urge to get too descriptive. Having www.xyz.com/productcatalog doesn’t add much meaning (if a user looks for a product catalog, they might well expect to find it at or near the top-level products page), but it does needlessly restrict what the page can reasonably contain in the future. It’s also harder to remember or guess at. Shoot for the shortest identifiers consistent with a general description of the page’s (or directory’s) contents or function.’

Read more at URL Rewriting – Search Engine Friendly URLs

NY Times Buys into Blogging

The New York Times now own the largest blog network in the world. They have just agreed to pay $410 million for About.com from Primedia Inc. in an all cash deal. Primedia bought About.com in October of 2000 for $690 million in stock but had trouble in capitalizing upon the purchase.

‘The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose digital properties include NYTimes.com and Boston.com, has a current base of 13 million users, while About.com has 22 million monthly users.’

Read more at Crain’s New York Business news, lists, rankings, directory and more

Adsense in Newsletters are Coming – Eventually

Jensense has some good news for bloggers who also use newsletters to keep in touch with their readers – sources within Google say that Google is looking to extend its offering of newsletter ads to smaller publishers as well as the larger ones that it currently is testing the program with:

‘Google plans to eventually expand the newsletter option beyond its direct AdSense partners to include the smaller publishers who use AdSense’s online self-service program.

“It’s a goal, but we haven’t put any dates around it,” Axe said.’

Why Adsense Doesn’t Work…For Everyone

Jim at BlogKits has a good article on why Google Adsense Doesn’t Work for all Bloggers. His argument is sound and his figures are good. He does a case study whereby he comes to the conclusion that a blog with 200 visitors per day with 1000 page views would earn $2 per day if the click through rate were 10% and the value per click were 2 cents each.

His thinking is similar to a post I did a few months ago asking ‘is contextual advertising Viable on a Blog?‘ I gave some tables there that showed a range of different potential earning levels depending upon:

1. Click through rate
2. Traffic levels
3. Value of Clicks

Earnings varied vastly with different combinations of the above ranging from 10 cents to $6250 per day!
[Read more...]

Last In Text Link Auction

Paul has an interesting article on Harvesting his High Page Rank. He has a travel site with a page rank of 5 that he sells text links on. However he has a novel approach to how to determine which link is first in the list – he auctions the top spot off using a ‘last in auction’. If you want to be on top spot you simply bid another $1 and you get top spot – til someone else bids another $1. Interesting system which appears to be working if you check out the long list of sponsors he’s got (currently 38). You can sign up for a link here. Paul explains the system:

‘My solution? A last-in auction. Whoever is willing to pay to be number 1 gets the slot — everyone else gets moved down. If someone doesn’t like being #2, they can pay again to be #1. The price doesn’t change, just $1 — It’s determination, not finances, that keeps a link at the top. And, as an added incentive, the #1 link is guaranteed to be on every page, #2 on down may or may not show, depending on how long the article is. How long does a dollar keep an advertiser on top? Five minutes or five days, depending on how long it takes for someone else to pay a dollar.’

I just bought a $1 link – interested to see if it brings any traffic.

Surfing the Wave after a Scoop

I love days like today. You get out of bed after a nice night’s sleep and the sun is shining, the birds are singing and you have a gem of a scoop waiting for you in your inbox from a reader of your blog giving you the story of the month (maybe year) exclusively.

I had to do a little background work but the story was right, a new DSLR camera from Canon – the Canon Rebel XT, and no one else had posted about it yet (most other sites are bound by agreements with the manufacturers and can’t post til tonight), so I posted it a couple of hours ago and am now enjoying watching the traffic flood in.

It’s quite exhilarating to see your traffic graph come alive – it just jumped from 350 visitors per hour to over 2000. This is going to be a fun day.

WordPress 1.5 – Latest Stable Release

World Press users might like to upgrade to the latest stable release of WP 1.5.