The New York Times Article on Nick Denton and Gawker has an array of interesting titbits in it that will make a good weekend read for any aspiring ProBloggers. Here are a few tasters that peaked my interest:
On Editors and their daily goals:
‘Each editor is under contract to post 12 times a day for a flat fee, Mr. Steele said. (Gawker has two editors and now posts 24 times a day.) It is best to have eight posts up before noon, if possible, to keep readers coming back, he said….
12 posts per day is a pretty high posting rate for a blog. We’ve had the ‘how frequently should you post‘ debate here from time to time and I’ve been interested by the fact that most people seem to argue for a ‘less is best’ approach for fear of overwhelming readers. Obviously there are multiple posting rhythms. Gawker does well in this because it generally posts shorter posts – so 12 isn’t as overwhelming as one might initially think.