Close
Close

Five Reasons Businesses should Blog

Robert Moskowitz writes an article with Five Reasons to Blog which would be most worth any business thinking about starting a blog looking over. Here are his headings – he writes more on each one.

  • Blog to put a human face on the company
  • Blog to obtain free market research
  • Blog to offer a “Buy In” that increases customer satisfaction
  • Blog to leverage opinion leaders’ influence
  • Blog to gain on the Big Dogs

Random Blog Tips – Make Post Titles Page Titles

Related to the last Random Blog Tip on Titles – Incorporate the title of your post into the title of the page.

Again you’ll notice that I’ve done this here at ProBlogger. If you click on this link on one of my blogs for the Canon Rebel Xt digital camera you’ll find that the title of the post is ‘Canon Rebel Xt’. Then if you look at the top of your browser you’ll find that the page itself is titled ‘Canon Rebel Xt’. The title of the post is the page title.

Why is this important? There are two main reasons.

1. The main reason has to do with how Search Engines like Google rank your page. Your page title is of major importance – if it contains your keywords your page is about then it is more likely to rank well in Google if they are in the title.

2. The secondary reason is how your page will appear in Search Engine results. If someone does a search for ‘Canon Rebel Xt‘ in Google and sees my link with that as a page title (its currently ranked 4th) they are more likely to click it than if they see a page that does not contain the keywords they are searching for. For example, before I made this change to my Digicam blog all my pages were titled ‘Digital Photography Blog’ – not the most inspiring thing to click on if you’re searching for information on a specific digital camera.

You don’t have to get rid of your Blog’s title all together – you’ll see here on ProBlogger I title my pages with ProBlogger and the page title. Its up to you, but I’d highly recommend at least including your post title in your page title.

How you do this will vary depending which blogging tool you use. On most there will be a tag that you need to insert in your ‘title tags to include your post title.

Preople Rank – Is yours bigger than mine?

Preople-Rank-1

Ok – for all of us Ego surfers out there – Preople Rank is just the trick. It will rank your name in comparison to others on the internet. This is how they explain their service.

‘ok, we visit a few search engines, search for your name, get the number of times your name is found online and perform a complicated calculation to extract a ranking. We guard this formula with our lives because it is what makes our service, and your ranking, unique.’

So for me – I get a ranking of 45,700 (although I did it twice again and got another number too) which means there are 2917 names in their database with higher ranking and 36628 with lower. Sounds impressive until you start to compare it with a few others out there.

So this got me thinking about what others might rank. One of the nice features of Preople is that you can compare two names. So I decided to answer an age old Blogging question – who is more powerful – Nick Denton or Jason Calacanis? Ok – so this tool won’t answer that – but it’ll tell us who gets themselves talked about more than the other according to the Search Engines. Ready for the results? Here they are….

[Read more...]

Online Ad spending increased by 21.4% in 2004

Spending on Internet advertising in the US market increased by 21.4% to $7.4 billion in 2004 in comparison to 2003 – a higher increase than any other area. The overall average increase across all mediums was 9.4%. Encouraging signs.

Source U.S. Advertising Market Shows Strong Growth in 2004

via Poynter Online

The Week that Was on ProBlogger

What a wonderful week its been here on ProBlogger for me. Sometimes I just love my job. I’m getting to interact with some wonderful people from all corners of the world. I just got of Skype talking with Will Pate (Canada) a blogger I’ve admired for a while now. Yesterday I chatted with Sho (no blog… yet) a Japanese executive at a large Japanese web hosting company who are also the people behind the blogging service yaplog (with 100,000+ users). This week was also the first time I chatted to Arieanna (Canda) from Blogaholics and started chatting via email to one of the guys I’ve admired most for ages from afar – Chris Pirillo who has been gracious enough to agree to an interview with me (submit your questions for him in comments below if you’d like).

Add to all this the great chats I’ve had via IM and email with people like Bobby Masteria (France), Tris Hussey (Canada), Greg Edwards (US), Nicole Simon (Germany), Mark Jones (Australia), Jeremy Wright (Canada), Susannah Gardener (US), Rachel and Regan Cunliffe (NZ), John Campea (Canada), Cameron Reilly (Aus), Ken Burgin (Australia) and Connected (UK) – just to name a few.

[Read more...]

Random Blog Tips – Permalink Titles

This will be a quick tip – but a good one. Consider the making the titles of your blog posts Permalinks.

You’ll see I’ve done this to my blog here at ProBlogger both on my main page (where you can click the title of each post to go to the individual page) but also in category pages and individual pages themselves. The reason I do this is twofold – one it makes it clear how readers can get to the individual pages, but two its good for the optimization of your blog in Search Engines to not only have a link to the page but to have it with the keywords of that article (which should be in your title). Its the same principle if people on other sites link to you – they are more powerful links in SEO terms if the links contain the words your post is about.

What Software do Pro Bloggers need?

Migs Paraz asked me a question that I thought I’d open up for us all to have a go at answering. He writes:

‘I’m a software developer. What tools can I write to help probloggers to be more successful?’

So there’s a question for you. If you could have some software that would make your professional blogging easier, more profitable, less work, more accessible to the masses etc – what would it be? Leave your comments below in comments and hopefully Migs Paraz or some other enterprising software developer will have a go at making our dreams a reality.

Random Blog Tips – Purple Cow Blogging

PurplecowOne of the common mistakes that I see in many blogs is that they are quite simply unremarkable.

We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for a few seconds without actually seeing anything before you surf on to some other site.

A couple of days ago I told you that blog readers stay on any given blog for an average of 96 seconds. Its not long so you’ve only got just over one and a half minutes to make an impression – to do something remarkable that will rock your reader’s world a little and shake them out of the web surfing zombie like state that they are probably in.

[Read more...]

Comparing Blogs to John Kerry – An issue of recognition

There has been a bit of commentary around the web this week about the statistics that 48% of Americans have never knowingly read a blog and that only 7% are regular readers. Whilst bloggers might be a little disappointed in such statistics I actually think that they are good. It means that 52% of Americans must have some idea what a blog is (they must have some idea to even answer that question).

It reminds me of an article I read a month before the US presidential election last year – in it the author spoke of a study which found that presidential candidate John Kerry had a name recognition rate of 60% of the American public. I was staggered that 40% of the population didn’t seem to recognize the name of the guy who could be their next president!

I know I’m comparing apples and oranges (or Kerry’s with Blogs) and don’t really have a major scientific point here – but I don’t think these studies really need to be taken too seriously other to say that at this point in the history of blogging that perhaps there is still some room for growth of the industry.

Gnomedex 5.0

Does anyone want to sponsor me to go to Gnomedex 5.0? I’d pay the entry fee but I think the flight to Seattle from Melbourne might be a bit of a killer.