I really enjoyed reading Pete Blackshaw’s Marketing Through the Tsunami Lens article today where he examines some of the lessons learned and trends that have emerged as a result of the mass of blogging that happened around the Tsunami tragedy late last year and in the weeks that followed. He observes 6 key points and then gives key takeaways from each one. Here are some snippets of what he had to say on each point.
The rise of citizen’s media – Our world is becoming more transparent, and the blog-enabled “Web recorder” is archiving real-time consumer/citizen experiences and narratives. This includes experiences with products and services.
Rich media by default – We live in a rich-media, consumer-controlled surveillance culture. Rich media is changing the game. The same factors that historically made TV so persuasive and emotionally engaging are the core building blocks of the blogosphere.