Close
Close

Online Ad spending increased by 21.4% in 2004

Spending on Internet advertising in the US market increased by 21.4% to $7.4 billion in 2004 in comparison to 2003 – a higher increase than any other area. The overall average increase across all mediums was 9.4%. Encouraging signs.

Source U.S. Advertising Market Shows Strong Growth in 2004

via Poynter Online

The Week that Was on ProBlogger

What a wonderful week its been here on ProBlogger for me. Sometimes I just love my job. I’m getting to interact with some wonderful people from all corners of the world. I just got of Skype talking with Will Pate (Canada) a blogger I’ve admired for a while now. Yesterday I chatted with Sho (no blog… yet) a Japanese executive at a large Japanese web hosting company who are also the people behind the blogging service yaplog (with 100,000+ users). This week was also the first time I chatted to Arieanna (Canda) from Blogaholics and started chatting via email to one of the guys I’ve admired most for ages from afar – Chris Pirillo who has been gracious enough to agree to an interview with me (submit your questions for him in comments below if you’d like).

Add to all this the great chats I’ve had via IM and email with people like Bobby Masteria (France), Tris Hussey (Canada), Greg Edwards (US), Nicole Simon (Germany), Mark Jones (Australia), Jeremy Wright (Canada), Susannah Gardener (US), Rachel and Regan Cunliffe (NZ), John Campea (Canada), Cameron Reilly (Aus), Ken Burgin (Australia) and Connected (UK) – just to name a few.

[Read more...]

Random Blog Tips – Permalink Titles

This will be a quick tip – but a good one. Consider the making the titles of your blog posts Permalinks.

You’ll see I’ve done this to my blog here at ProBlogger both on my main page (where you can click the title of each post to go to the individual page) but also in category pages and individual pages themselves. The reason I do this is twofold – one it makes it clear how readers can get to the individual pages, but two its good for the optimization of your blog in Search Engines to not only have a link to the page but to have it with the keywords of that article (which should be in your title). Its the same principle if people on other sites link to you – they are more powerful links in SEO terms if the links contain the words your post is about.

What Software do Pro Bloggers need?

Migs Paraz asked me a question that I thought I’d open up for us all to have a go at answering. He writes:

‘I’m a software developer. What tools can I write to help probloggers to be more successful?’

So there’s a question for you. If you could have some software that would make your professional blogging easier, more profitable, less work, more accessible to the masses etc – what would it be? Leave your comments below in comments and hopefully Migs Paraz or some other enterprising software developer will have a go at making our dreams a reality.

Random Blog Tips – Purple Cow Blogging

PurplecowOne of the common mistakes that I see in many blogs is that they are quite simply unremarkable.

We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for a few seconds without actually seeing anything before you surf on to some other site.

A couple of days ago I told you that blog readers stay on any given blog for an average of 96 seconds. Its not long so you’ve only got just over one and a half minutes to make an impression – to do something remarkable that will rock your reader’s world a little and shake them out of the web surfing zombie like state that they are probably in.

[Read more...]

Comparing Blogs to John Kerry – An issue of recognition

There has been a bit of commentary around the web this week about the statistics that 48% of Americans have never knowingly read a blog and that only 7% are regular readers. Whilst bloggers might be a little disappointed in such statistics I actually think that they are good. It means that 52% of Americans must have some idea what a blog is (they must have some idea to even answer that question).

It reminds me of an article I read a month before the US presidential election last year – in it the author spoke of a study which found that presidential candidate John Kerry had a name recognition rate of 60% of the American public. I was staggered that 40% of the population didn’t seem to recognize the name of the guy who could be their next president!

I know I’m comparing apples and oranges (or Kerry’s with Blogs) and don’t really have a major scientific point here – but I don’t think these studies really need to be taken too seriously other to say that at this point in the history of blogging that perhaps there is still some room for growth of the industry.

Gnomedex 5.0

Does anyone want to sponsor me to go to Gnomedex 5.0? I’d pay the entry fee but I think the flight to Seattle from Melbourne might be a bit of a killer.

Adsense Publishers Meet with Google

Jen from Jensense writes a great post on an event that she was invited to speak at by Google about the Adsense program. The post is full of all kinds of great information not only on the event but on Adsense itself. I highly recommend you check it out for bits of information like:

  • Many of the people who work on Adsense are also Adsense publishers! (I wonder what their sites are – it would actually be worth finding them to observe how they use the program in their own sites as I suspect they’d be right on the money with its use).
  • One presenter (Dr Cheng Wu of Efunda) suggested blending ads into content is the best way to place ads
  • French Adsense publishers had threatened to boycott the program unless Adsense made changes to payment systems (ie sending cheques in local currency or having direct deposit payments as they’ve just announced).
  • Attendees were given a heatmap showing them where Google had found best placement of ads to be (wouldn’t mind getting my hands on one of those – anyone got one they want to share?)

Sounds like a fascinating event to be at and one that I’d love to see more reporting on with details of what was presented if anyone who was there feels that they’d like to let the rest of us know about. Lets hope they do more of these sorts of meetings.

Random Blog Tips – Big Fish, Small Pond Blogging

I just checked my email and found three requests from readers to have a look over their blogs and offer some tips. I’m happy to do this from time to time for free – but am unable to do it individually for everyone in depth without having to charge a bit of a consulting fee (mainly due to the numbers of requests I get. So I thought without mentioning the blogs who’ve asked for help (I don’t want to cause any offence or embarrassment) I thought over the next few days I’d write a few random tips that come to mind as I’ve surfed each of them.

Define Your Niche

The temptation when you first get into blogging is to write everything that comes into your head whether its about the movies you’re seeing, what you’re reading in the newspaper, your work, your latest techy toy etc. Whilst this might interest you and give you plenty of posting ideas it actually can make it difficult to write a profitable blog for a number of reasons. These include:
[Read more...]

UCC blogads attracting widespread attention

One of the more interesting and controversial uses of the BlogAds system of blog advertising has been a campaign by the United Church of Christ. Today they’ve come out with some statistics that reveal the success of this campaign. One of the keys to their success is that they created an ad that was not only visually stimulating (it is animated) but also one that was controversial and that stimulated the bloggers that ran the ad to comment on it themselves – thereby stimulating even further attention for the ad. We’re starting to see more and more of these types of ads using the BlogAds system as marketers begin to see the potential of ads that become part of the conversation on a blog.

‘After only one week of utilizing online blogads (shown at right) to promote the UCC’s Stillspeaking Initiative, more than 25,000 internet users have clicked through one of 50 purchased blogads to view the church’s online 30-second “bouncer” commercial….

The UCC’s new blogad utilizes a series of still photos from the denomination’s 30-second television commercial – rejected twice as “too controversial” by the major broadcast television networks – to entice blog visitors to “see the ad the networks didn’t want you to see.”‘

Read more at United Church of Christ News: UCC blogads attracting widespread attention