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The 4 Secrets to an Effective E-Newsletter

One of the good blogs that I’ve started reading a bit more of lately is Search engine optimization and Online marketing, a group blog written about Affiliate programs, B2B Marketing, Business Blogging, SEO and more. They write an article today that might be helpful to bloggers wanting to explore developing an E-Newsletter to add to their blog and keep readers in touch with their blogging. They write 4 secrets – the first of which is:

Make it Useful. With a business to business newsletter in particular, it’s difficult to get any traction with readers if you don’t give them some kind of actionable “aha” with every issue you send. They are barraged with emails, and eager to click the delete button as often as possible.

Your goal therefore, is to give them pause. To make them live in fear that if they delete your newsletter, they will miss some insight that would have made a significant impact on their success. Useful information rises to the top of the pile, and when your newsletter is on top, you need not worry about how big the pile is….’

Read more of this article at The 4 Secrets to an Effective E-Newsletter

I would recommend starting an Email Newsletter for your blog if you’re interested in developing a more loyal readership. Last year I started one on my Digicam blog that has now been signed up for by 3000 or so readers that have opted into the newsletter which lets me promote my latest posts to them every week. Its really added a new dimension to what I do. Of course if you’re wanting to start such a newsletter make sure you’re willing to actually deliver what you promise to your readership.

How Long Do Your Readers Stay at Your Blog – Length of Stay Statistics

One of the very first investigations that I ever did on blogging was into the idea of ‘length of stay’ on blogs. It was 18 months ago that I began to dig into the topic and got a bit of attention with the following post. I thought I’d repost what I found here on ProBlogger as its been buried away in the archives on one of my other blogs.

Warning – the following ‘research’ is not intended as anything too serious – the statistics generated are pretty loose and there are some serious problems with how I collected them (see below for the shortcomings of these stats) – but they might be helpful in thinking about your blog. Here’s my original post:

How long does the average blog reader stay on a blog on any given visit?

I searched for the statistic on Google but couldn’t find it so I decided to do some of my own investigations.

I headed over to The Truth Laid Bear: Traffic Ranking Page. It lists blogs in order of how much traffic they attract. It is limited to blogs using the Site Meter stats package that have made their statistic public.
I surveyed 350 blogs – 25% of the blogs listed (it took me a few days on my dial up connection) and found the following results.

[Read more...]

Adsense – How much do you earn?

Ever wondered how much people earn using Google Adsense? Can I recommend you head over to the forums at Webmaster World and check out a thread by the name of Adsense – How much do you earn? It’s worth noting that no one that shares their figures say they are bloggers – keep that in mind as you read.

Yes it is a bit of a ‘mine’s bigger than yours’ type thread at times – but it could just be the inspiration that some of you need as to the types of figures that some are earning from the program. The numbers range widely from ‘loose change’ to $78,000 per month from one webmaster (Marcus007) who runs 11 major sites, outlays nothing on advertising and earns another ‘few grand a day from PPC/affiliate stuff). He later hints that industries worth getting into are finance, travel, poker and web cams but understandably doesn’t reveal too many details.

I’d like to extend an invitation to Marcus007 to do an interview with us here on ProBlogger (have emailed him). Lets hope he’s in a mood to share a few tips with some of us.

State of The Blogosphere – Volume of posting Up

Sifry continues his State of The Blogosphere series of posts and looks at volume of posting.

‘On average, Technorati is tracking about 500,000 posts per day, which is about 5.8 posts per second. In October 2004, we were seeing about 400,000 posts per day.’

7 Practical Tactics to Turn Your Blog Into a Sales Machine

Marketing Sherpa has an article with 7 Practical Tactics to Turn Your Blog Into a Sales Machine that might be useful to business bloggers wanting to increase the effectiveness of their blog to drive sales.

‘Call us cynics. Blogs may be hip and trendy, but they don’t do diddly-squat for most people’s businesses. After four years of research, MarketingSherpa reporters estimate only .03% of the 34.5 million existing blogs are driving sales or prospective customers to their bloggers. (That’s less than 1,000 that we’ve been able to find.) Want your blog to be the one that works? Discover seven practical secrets from a real estate blog that gets prospects to raise their hands and beg to be contacted.’

  • Tactic #1. Seed your blog posts with keywords
  • Tactic #2. Report exclusive news and insight
  • Tactic #3. You don’t need to blog daily
  • Tactic #4. Add easy contact links to every single post
  • Tactic #5. Jump on incoming leads super-swiftly
  • Tactic #6. Measure by qualified prospects, not total traffic
  • Tactic #7. Blog elsewhere

Read more details of this article at 7 Practical Tactics to Turn Your Blog Into a Sales Machine

ProBlogger Interview??

A few of your have emailed to ask where this week’s ProBlogger interview is. Good question friends – and one I’m asking to. Hopefully some of those who I’ve sent questions to will get something back to me shortly and we’ll keep learning from the Pros! Til then you’ll have to put up with my ramblings I guess.

By the way – who do you want to see me interview? Nominate the names of those ProBloggers or Web entrepreneurs that you’d like to see interviewed (with any questions you might have for them if you like) below in comments – I’ll see what I can do.

Seven Tips for Blogging Your Way to a New Job

Debbie Weil over at Marketing Profs writes a good article on Seven Tips for Blogging Your Way to a New Job. She writes quite an extensive aricle – but her main points are:

1. Start with a topic you’re passionate about
2. Concentrate on shorter, more frequent entries in your blog
3. Let your authentic voice emerge
4. Use correct grammar and syntax (no misspellings allowed)
5. Purposefully organize the content of your blog
6. Post a new entry at least once a week, preferably two or three times a week
7. Include your key contact information on your blog

Its a good list not only for bloggers looking for a job out of their blog – but for other bloggers whether they are blogging for money or not.

I’d especially echo her call for shorter and more frequent entries. Long rambling entries are a mistake that I see many beginner bloggers making the mistake of going with.

Of course this will depend upon the topic you choose – but in most cases people are not looking for major essays when they surf the internet – rather they are looking for specific information on a specific problem, opportunity or question. Often this can be provided very quickly in a short post. Keep it punchy, on a single topic and to the point.

Read Debbie’s full article at Seven Tips for Blogging Your Way to a New Job

Yahoo 360 – Blending Blogging and social networking

It looks like Yahoo! is getting further into the Blogging Business with their new venture to be released later this monty – Yahoo 360 – a service that combines a number of functions including blogging and social networking. Here’s how its explained at Yahoo News.

‘Yahoo Inc. is preparing to introduce a new service that blends several of its Web site’s popular features with two of the Internet’s fastest growing activities — blogging and social networking.

The hybrid service, called “Yahoo 360,” won’t be available until March 29, but the Sunnyvale-based company decided to announce the product late Tuesday after details were leaked to The Associated Press and other news outlets.

Yahoo is testing the service with a small group of employees, some of whom have been working on the project since last year when the product was operating under the code name “Mingle.”

The service is designed to enable Yahoo’s 165 million registered users to pull content from the Web site’s discussion groups, online photo albums and review section to plug into their own Web logs, or blogs, the Internet shorthand used to describe online personal journals….’

Read more at Yahoo! News – Yahoo Tests Blend of Blogging, Networking

Yahoo 360 sounds very much like Google’s attempt at social networking – Orkut which was an invitation only service only whereby members could invite others in a virus like manner.

Update: You can see the Yahoo 360 website here

What Could Yahoo! do to make you Switch?

The announcements today by Google Adsense of new features (see last three posts) seem to have been strategically timed to preempt the launch of Yahoo!’s new contextual ads for small publishers. It seems that Google might be trying to strengthen their relationship with publishers by giving them new payment options and revenue streams (things they’ve been asking for for some time now) in the hope of stopping them switching to whatever Yahoo! offers in the coming weeks and months.

This has got me thinking about what Yahoo! could offer to make Adsense publishers switch to their system and give it a try.

I thought I’d open it up for some discussion. Those of you who use Adsense – what would it take to get you to switch over to Yahoo!’s contextual ad system when its released? What features would you like to see that Adsense doesn’t have? Is it just about earning capacity or are other features important to you? Will you give it a go temporarily to see how it works or would you wait to see what others say about it? interested in your thoughts and ideas.

Adsense allows revealing of total income earned

Just looking over the new Adsense rules of use which were also released today and I noticed this in the confidentiality statement which SEEMS to indicate that we can now talk about the total of what we earn. It might be worth checking with Adsense before you do this publicly – but it seems to be a change.

‘Confidentiality. You agree not to disclose … (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as “Confidential” or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program.Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.’