Duncan points to a study by Nielsen Netratings that finds that 13% of blog visitors don’t know what a blog is and that 66% didn’t realize that the blog they were on was in fact a blog.
This does not surprise me in the least and connects with my experience of blogging for the last couple of years. It’s amazing how many people ask me what a blog is and then are amazed that they regularly visit a number of them when I point out some of the more popular ones.
Duncan asks – ‘is it really a bad thing that the majority of blog readers don’t actually realize they are reading blogs?’
I have two answers: [Read more…]