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WOMMA Measuring Word of Mouth Conference

The Word of Mouth Marketing Association is holding a conference July 13 called “Measuring Word of Mouth.” Targeted to those interested in marketing metrics, WOMMA says the conference is the first-ever on measurement, metrics, and standards in word-of-mouth marketing.

It will be held in Chicago. Cost is $295 for WOMMA members, $545 for non-members. I’m happily able to pass on a $50 discount code WOMMA gave me to share with my readers. When you register, use the case-sensitive discount code “Blogsareawesome”

WOMMA Measuring Word of Mouth Conference Web site

WordPress vs Movable Type

Its a matter of history that I was a member of the Movable Type diaspora when the house that Mena built decided for better or worse to alienate a large number of their loyal user base with MT 3. Its been 12 months, and a lot of the old MT gang are writing WordPress plugins and helping out whilst Six Apart continues to chase the corporate dollar whilst protesting that it’s really a good corporate citizen at heart (eg: we support Open Source because we bought Live Journal).

But enough of my purposeful provocation in a blatant attempt to drive up poor Darren’s stats here whilst he is in Europe. Seriously, 12 months later, what’s better: WP or MT? Both have moved forward in terms of development. I’ll start the ball rolling, I prefer WP, and there is one gigantically large reason why: ITS FREE and no matter what happens the source code will be free for me to tweak and customise for ever more…and naturally it works a treat as well, quicker in my experience than Movable Bloat, sorry Type, and I reckon Matt’s a much nicer person than Mena as well :-)

You might use another piece of blogware that you’d prefer, and there is some great development happening there (Nucleus, Serendipity to name but a few) so if its something else for you let us know. Please though, share your thoughts on blogware (self installed scripts if you like) not hosted blogs.

Fire away!!!

Making the most of ecto

At first sight, ecto seems to be a simple desktop client that allows you to author content for your blog. There are a couple of advantages desktop blog tools offer over control panels: You can write entries while offline, keep a local searchable cache of published entries and drafts, use spell-check, manipulate images and movies before uploading, to name just a few.

But ecto for MacOSX (and soon also the Windows version) does even more than that, it can help you to raise your blog’s visibility in the blogosphere and even make a bit of profit. This blog entry will show you how to make the most of ecto.

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What do those Alexa rankings mean …

Have you ever showed off your Alexa rank? Or looked down at someone because their rank was not high enough from your point of view? Unless you really know what those numbers mean, you might want to think again, especially when you plan on acquiring a blog or a web page.

Recently, I have seen more and more bloggers arguing about their Alexa rank, and through that the value of their page. For those of you who don’t know what it is, just visit the site, enter your domain(s) in the search box, and see what you get. [Read more…]

List of Blog Networks

I’ve just finalised a revised list of blog networks and posted it here at The Blog Herald for those interested, but I thought I might share a few more thoughts on the subject.

Blog networks are growing. I originally wrote the first version of the list on the fly because I’d noticed that there seemed to be more networks emerging lately, and thought it would be an interesting thing to do. I didn’t realise however just quite how many there were, and the amazing diversity available on them.

People talk about the power of blogging but its only (if you’re like me) start seeing numbers that the influence of blogs, even in this case corporate and network blogs, can and are having.

Let me guess a figure: combined traffic for all the blog networks on the list..at least 50-100 million page views per day, if not higher again. If every blog network on this list combined you’d deliver a media company that would potentially have enough long tail influence to be a major, multi-billion dollar company spanning 4 continents, employing hundreds (if not thousands) of people and reaching directly and indirectly to at least half of all internet users on the planet every single day. Hype? look at some of the figures in Alexa for the blogs on WeblogsInc, Gawker and the Ist network for example. Take a look at some of the other networks; Shiny is making big inroads in the UK, some of the non-English speaking blog networks are trailblazers in Europe and making big inroads. And here’s my next prediction: Jason Calacanis is potentially the next Rupert Murdoch of the blogosphere (sure without the famous war correspondent father and without being born in Adelaide but you get the drift…). The blog networks keep getting bigger and bigger and Calacanis is at the top of the pack. I can feel a flame war coming on with this, but none the less as a reader I challenge you with these facts, take out the hype in the blogosphere and look at the figures, blog networks continue to grow, continue to become more and more influential, and as a consequence blogging will change the world as we know it.

Looking For Online Revenue Bloggers – ReveNews

ReveNews is a trusted, unbiased source focusing on Internet related industries such as online marketing, SEM, affiliate marketing, retail (e-commerce), analytics, spyware, blogging and much more. ReveNews authors consist of highly respected thinkers, commentators and business people who have real experience and insight. ReveNews readers include industry gurus, top-level executives and CEO’s, plus many of the industry’s top net-repreneurs; all coming together to create a global Internet community to distribute, discuss and analyze the industry at hand.

Interested in writing for us? Applications are being accepted now.

“I was standing in line at an industry show when someone grabbed my arm and introduced themselves saying they read my blog at ReveNews all the time and wanted to ask a question. Turns out it was a senior developer from Google. He couldn’t say enough about the good things he reads on our site. Pretty cool. And a nice contact to have in the future.” – Wayne Porter, ReveNews Blogger

Blog Fund-raising

The following post has been kindly submitted by a reader of ProBlogger – Bruce Allen. I’ll let him introduce himself – but I asked him to share a little about how he brings an income to his blog Boston Sports Media – you see made a comment on my blog a while back talking about how he raises and income on that blog via fundraising. I thought it’d make an interesting post – so here it is. Thanks Bruce:

My name is Bruce Allen, and I run several different blogs. The biggest one that I have is a niche site located at http://www.bostonsportsmedia.com. On the site, I examine the coverage by the local media of the professional sports teams in the city of Boston. The city is like no other in its passion for its teams and thirst for coverage. Because of this, there is a cut throat media atmosphere in the city, and my site breaks down the coverage, encapsulates all the local papers into one place, and offers commentary and opinion on the coverage. The site has gotten me some attention in the area, as I have made a few TV and radio appearances as a result of it.

I’ve had it up and running for three years now. It’s not really something I can sell products from, so I was stumped as to how I could make money from it. I decided in the end, one of the best ways to make money from the page was to do it the old fashioned way.

I asked for it. [Read more…]

FeedBurner Stats PRO–It’s a great value and valuable!

FeedBurner chartIt’s been over a week since I turned FeedBurner’s Stats PRO on for View from the Isle’s feed.  The chart at the right shows the data for the post about trying Stats PRO on View from the Isle.  So, what do I think?  Well, it isn’t perfect, but it is a keeper and worth the $5/mo.  Since without it you can’t tell what content is most popular from your feed only gross circulation numbers, this add-on is required.  Oh course you don’t really get your maximum value unless you are at the maximum feeds per cost unit.  So I’m tracking three feeds for $5, which is better than 1 feed for $5.
 
There are limitations to this data set.  It doesn’t, it can’t, include direct links to your post from other sites.  It only tracks that pass through the feed (like Technorati).  So you still need your Blogware or TypePad stats as well.  Also you’ll notice the steep drop-off in this article’s data.  I’ve found this pattern repeated for all my other articles, but if I look at my Blogware stats there is a stronger baseline persistence.  This is the direct link gap.
 
Which brings me to my concluding point.  There is a real market here for holistic blog stats.  Something that really pulls these two data sets together.  Frankly, I think leaders like TypePad and Blogware should be licensing the API and providing this service to their subscribers.  I’d really like to only have one place to check stats every day.
 
FeedBurner Stats PRO.  I like it, I’m going to pay for it, but it has room to grow.  There needs to be some better connectors to my blog’s data and a little more detail in the link data.  Still it is a nice improvement.
 

Tris Hussey is a professional blogger and blog consultant, the Chief Blogging Officer for Qumana Software, and Managing Director of Qumana Services.  He can be reached at tris AT qumana DOT com or tris AT trishussey DOT com.
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What If No One Answered The Call?

Last week I published a post on moving the discussion to conversion. Thinking about that post and associated comments a bit earlier, a related thought crossed my mind – What is no one answered your call to action?

What if no one ever bought, no one ever registered, no one ever clicked? What if all you ever got from your blogging was the satisfaction of knowing an audience of readers thought your blog was interesting – interesting enough to read and comment occasionally, but not interesting enough to heed your call to action.

Would you still post? Why?

More thoughts on defining blog (but much more intelligently put!)

It seems my “I goofed” post, or rather my attempt to explain the difference between a web site and a blog has got some folks thinking. Taughnee at endeavor creative (do you have any idea how hard it is for a Canadian to spell endeavor? I spell in endeavOUr every time!) has a very interesting, totally relevant story to share. It’s a fun read too.

EDIT: URI is fixed.