One of my wonderful readers, Danger, just emailed this question – ‘I was just looking through my adsense reports and it occurred to me that I’m not using the google search box on my site to serve ads. I’m debating whether to employ it and I kinda wonder if a lot of us beginners aren’t asking the same question. Any chance you could do a post about the performance difference between your regular ads and search box ads?’
I will be a little careful in answering this – as I’m not completely sure what Google allows me to say about it in their changed rules. But I can make some general statements without going into specifics of CTR, impressions and earnings.