Jacob has an interesting critique on Weblogs Inc – taking a close look at the topic and posting frequency of some of their blogs. He particularly takes aim at two factors:
1. Lack of Updating - Jacob notes that the Digital Radio blog Droxy has only one post in the past month and that the outsourcing blog has one post so far this year. There are others that I’ve noticed over the past few months have had some pretty irregular bursts of posting (and not posting). Whilst I’ve had similar thoughts to Jacob about the inactivity of some of their blogs (I guess it doesn’t look good for the network to have something inactive?) I can also see why it may have happened. There are a number of factors that could have come into play:
- Author Issues: WIN’s blogs rely upon a large stable of authors to keep their blogs running. In my limited experience with network blogging I know that authors being humans (well most are) means they will often bite off more than they can chew. You just have to look around the wider blogging community and you’ll quickly find that a large percentage of blogs that start out with passionate, excited, confident, wide eyed bloggers don’t make it past a few months of blogging (sometimes its only days before they die). In a stable of 70+ blogs there are sure to be a few authors who pull the pin on their blogging (or at least pull back to a trickle of posts) as a result of disillusionment, busyness, life situation (sickness, babies or other changes), distractions or even laziness. This leaves the WIN team in a sticky position of either having to find another author, let the blog remain inactive but live or killing it off.
- Lack of Content: I’ve started a number of blogs over the past year or so that I thought would be a breeze to write – but soon found that there just wasn’t enough content or news around to sustain them. In these cases I actually don’t have a problem with less frequent posting. After all there are no ‘rules’ on how often blogs should be updated – the posting rhythm of each blog will differ depending upon a number of factors – some are daily, some weekly and perhaps its ok for some to be monthly. Of course a blog with a date showing the last post is months old doesn’t exude freshness or authority to readers.
- Lack of Return on investment: Some blogs just don’t perform. They don’t get indexed by search engines, readers don’t click with the author, ad values are poor, Adsense doesn’t have ads to serve – whatever the case – sometimes they just don’t work. This can breed disillusionment. It can also take you to a place after giving it a real go of giving up which is probably a smart decision in many cases as there might be other projects that would be a better return on investment.