Close
Close

5 Advanced Techniques I Use To Make Money On My Blog

 

This is a guest contribution from blogger Erin Bender from Travel With Bender

Similar to the background story of many bloggers, my blog was born into this world because a friend asked me to write one.

In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. A blog was the perfect vehicle to share our stories to everyone I cared about back at home without the need for endless repetition.

Have a blog and are thinking of earning an income with it? Erin Bender of Travel With Bender shares her 5 Advanced techniques to Monetize Your Blog on ProBlogger.net

It wasn’t until I met another blogger a few months later that she revealed to me a secret. A secret so potent that I may be strung up for revealing it now. But I have to. I can’t stay silent.

You can make money from your blog. Gasp!

And so for the past three years I have experimented with multiple strategies all stemming from this one spark. Today I want to share with you a taste of the wealth and knowledge I’ve gained.

So buckle up. This is one ride you are going to want to bookmark.

Before I get started: my blog is focused on travel, but these same strategies can work for most industries: technology, fashion, food, finance, kids and more.

These particular strategies I’m sharing are not the typical steps most newbies read about, such as monetizing with AdSense, or the Amazon affiliate program. You really need a lot of traffic to make a decent income from AdSense. I’m talking about making a full-time income without needing hundreds of thousands of visitors each month.

The starting point to monetizing your blog is your audience. Few people will give you money just because you’re awesome (wouldn’t that be cool!). They will do it because you have a decent sized (and relevant) audience and you know how to wield your influence. So once you have built your followers on social media, newsletters subscribers and regular visitors, how do you turn those into an income stream month after month?

5 Advanced Techniques I Use To Make Money On My Blog

1. Content Creation: When A Brand Asks You To Write For Them

Content creation takes place in many forms from freelance article writing, to video blogging, to expert guides, and more. Perhaps you didn’t think about reaching out to those promotion partners you’re working with. Take travel for example – a free press trip as a source of fresh new content on your own blog is great, but when you can also create valuable content for the brand’s blog or magazine, then that’s when you can ask for payment.

Sometimes the brand may be hard to convince up front. However once they see your own blog post, go back to them again. If they’ve loved your work and you’ve developed a strong rapport, often they will be want you to write for their publication.

2. Photography: Offering A Brand Your Images

So this may not be for everyone, but if you are taking killer shots then you should be working it. Offer the brand you’re working a fixed package upfront, which includes 5 or 10 royalty-free images. If you have examples of photos other people have already purchased from you then the sales pitch is much easier.

Most brands are in constant need of high quality photography of their product, service or destination, and your offer can make their life easier. If your forte is in video, then this same approach applies to video editing too.

3. Product Reviews: When A Brand Wants You To Be Honest

Payment for product reviews is not about buying a good review.

So let me start with a few cautions – to make your life easier, choose products you already know or think you will love. Keep reviews honest. Let the brand know of any complications or negatives upfront to see if they have a response and offer to publish those responses alongside the negatives you’re highlighting. Then ask for payment.

You are not being paid for your gushing assessment; you are asking payment for the exposure you are providing to their product or service.

We generally maintain a minimum value threshold for product reviews, and if there is an item value under that amount then we require payment. Think about all the work it took to grow your social media following and now you are receiving delayed payment for that hard work.

Have a blog and are thinking of earning an income with it? Erin Bender of Travel With Bender shares her 5 Advanced techniques to Monetize Your Blog on ProBlogger.net

4. Competitions: When A Brand Wants To Give Stuff Away

Running a competition is a smart technique for generating new social followers and making your readers feel great, but it takes a lot of time. Time to set it up, promote it each day, and pick a winner. Time you could be paid for.

Similar to the product reviews, there may be a minimum payment threshold of items to give away, but if that is not met, ask for payment. The brand has approached you, because they want to reach your audience that you have worked so hard to build. Don’t feel like it’s worth anything less than what you are asking.

If you’re not sure where to start, take a look at Gleam, it makes setting up a competition a breeze.

5. Brand Ambassador: When Long Term Relationships Take The Next Step

When we started our nomadic journey I purchased travel insurance. I then reached out to them after a year and suggested writing for their website. We worked like that for another year. After two years they approached me to expand the relationship, which we built into a brand ambassadorship.

A brand ambassador role can encompass many tasks, but the main task is to promote the brand you’ve partnered with so you want to make sure it’s a product or service you believe in, and one that is a tight fit for your audience.

Tasks might include writing about them occasionally within your regular blog posts, writing for their blog, social media promotion, competitions, event attendance and more. Some ambassadorships are in exchange for products, others may generate a monetary compensation. Each arrangement is unique and requires negotiation to achieve a win-win situation.

I sincerely hope I am still alive after revealing these secrets of the trade. If you dare to share, what ways are you make money from your blog?

Erin has been travelling with her husband and two children since May 2012. It’s an open-ended, unplanned, round-the-world trip discovering amazing places for families. They have stayed in hostels and 5 star luxury resorts, travelled on scooters and cruise liners, danced with leprechauns and cuddled tigers. Nothing is out of bounds or out of reach for this remarkable Australian family. You can find unique family travel insights at her award-winning travel blog, follow her on Facebook, Pinterest or catch her tweeting on Twitter.

Blog Post Idea: Answer a Beginner Question

Stuck for content ideas for your blog? Here is a type of blog post that might spark an idea or two for you – it could even spark ideas for a whole series.

It is something that should be relevant to most niches and topics of blog so pick one, write it up, and when you’re done I’d love to see it in comments below.

A question I had when I started out

NewImage

Sometimes the best received posts are the ones for beginners on topics that help them really get started out in whatever pursuit you are writing about.

This is one of my favourite techniques for coming up with ideas to write about is to simply think back a year, two or ten and think about the questions and challenges that I had at that time.

Then I write the answer that I’ve since discovered to that question.

It might seem a bit silly writing about something so beginner or basic but you’ll if you were asking it you can bet others are still asking it today.

Beginners are often an ignored reader in many niches so paying them attention can be a powerful technique.

It’s also great for creating content that will potentially rank well in search engines as Google is a place many people go to ask the questions they’re too embarrassed to ask their friends.

Examples

Beginner photography question

On dPS some of our most popular posts of all time are answering really simple beginner questions. For example my How to Hold a Camera post was inspired by my own mistakes as a kid taking blurry photos.

As I’ve previously written on ProBlogger – that How to hold a camera post was something so basic I nearly didn’t publish it. But to this day it’s had over 600,000 visitors to it (with more arriving every day).

Beginner blogging question

A similar example here on ProBlogger is my ‘what is a blog?’ post. I wrote the post in 2005 and to this day it still gets traffic!

Exercise

So think back – what questions did you used to ask about the topic or topics you write about? Come up with a list and start working through them.

You might even come up with enough to start a weekly or monthly series of posts for those just starting out.

Once you’ve brainstormed get to work and write your post. Once it is published feel free to share a link below so we can see what you wrote!

5 Psychological Blocks that Stop Bloggers Going from Good to Great

This is a guest contribution from Dr Alice Boyes.

5020401605_5540b52b37_z

Image via Flickr user Alessandra

 

Blogging is a world of infinite opportunity, but sometimes what’s holding you back is you. Check out these common problems and some suggested solutions to help you kick it up to the next level.

1. Imposter syndrome. 

Imposter syndrome is when, despite your accomplishments, you still feel like a fraud.

As a consequence, you might: avoid networking with people who objectively are at or slightly above your level, avoid reaching for certain opportunities, and avoid pitching yourself. You might imagine other people thinking “Who does s/he think she is?” if you were to approach them.

When you don’t see yourself as a successful, professional blogger you’re less likely to act that way. For example, you may find you’re not regularly stepping up to larger and larger opportunities as your blogging career progresses. Therefore, imposter syndrome can sometimes become a self-fulfilling prophecy.

Solutions:

  • Evaluate the objective evidence of your accomplishments.
  • Remind yourself that even if you feel like an imposter, it’s just a thought and having a thought doesn’t make it true. Even if the thought doesn’t go away, if you recognize it as just a thought, you can remove any negative impact.
  • Give yourself self-compassion for how you feel.
  • Ask yourself what you’d be doing differently with your blogging if you didn’t have a sense of imposter syndrome, and do that.

 2. Avoidance coping

Avoidance coping is when you avoid doing the things that objectively should be your highest priority. For example, you avoid writing a pitch to speak at an important industry conference, even though you see it as your best, current opportunity to make a big break through.

Avoidance is usually driven by anxiety, and/or feeling overwhelmed by the prospect of doing something for the first time. You might notice yourself keeping busy doing lower priority tasks but avoiding the tasks you feel intimidated by that could really help you level up with your blogging career.

Solutions:

  • Be mindful of when you’re doing less important tasks too often (e.g., checking stats) and put some limits in place for how often you do these tasks. You can use apps like Stayfocusd to help you.
  • Keep your to-do list simple. Make a point to clearly identify what your number #1 task is so that you have no excuses for not getting it done.
  • Keep a balance between working on everyday tasks like pumping out new articles, and the the types of tasks that could dramatically advance your blogging career.

 3. All-or-nothing thinking

An example of all or nothing thinking might be that you think you need to create witty, Pinterest quote-pics for every single one of your 500 past blog posts. A more achievable option might be that you do this for 10 of your most popular posts.

Sometimes we fail to see decent, middle ground options and get overwhelmed by the “perfect” but unacheivable option.

Solutions:

  • If you feel overwhelmed by something you know you “should” be doing, then scale the task back to the point it doesn’t feel overwhelming. Choose only the part of the task that you think will give you the highest ROI.

4. Running your willpower tank to empty

With blogging, there are a virtually unlimited amount of things you *could* be doing to enhance your success. In reality, it’s impossible to do all of these things. If you find yourself trying to do too much, you’re likely to get caught in the trap of not seeing the big picture and therefore focussing on the wrong things. For example, you’ve committed to blogging everyday and it’s so time consuming that you don’t step back to analyze whether that frequency is actually the most effective.

Solutions:

  • Take micro-breaks throughout the day. Part of the allure of being a blogger is being able to take 5 minutes to sit outside in the sun, anytime you want. Use that opportunity!
  • Take some longer breaks away from the computer e.g., an overnight trip away. Physically getting out of your home environment will help you interrupt your pattern of being constantly attached to your computer, and help you step back and refresh your perspective.

 5. Unwillingness to tolerate knock backs

No matter how well prepared you are, or what great pitch emails you write, there will be times when people say “No” to you, give you critical feedback, or flat out don’t respond.

You don’t need to turn yourself into a robot who is insensitive to these things, but you do need to be willing to tolerate the resulting uncomfortable feelings. You might find yourself ruminating (overthinking) about criticism you receive or mentally rehashing what you could have done differently. If you are prone to rumination, then learn some strategies for dealing with it (my book has a whole chapter full of them).

Solutions:

  • Expect a 50% success rate rather than a 100% success rate. If your success rate when you try new things is much higher than 50%, you’re probably aiming too low.
  • Accept your sensitivity rather than fighting against it. Allowing yourself to experience your natural reactions and using simple strategies like quick mindfulness meditations, helps negative feelings pass quickly.

For many more practical tips like these, check out my book (and the endorsement from Chris Guillebeau).

What are your best tips for dealing with those times when you are holding yourself back from doing things you know you should?

Dr Alice Boyes is author of The Anxiety Toolkit: Strategies for fine-tuning your mind and moving past your stuck points (Perigee), emotions expert for Women’s Health magazine (AU), and a popular blogger for PsychologyToday.com. You can get the first chapter of her book for free by subscribing to her blog updates here.

 

 

How to Get Top Bloggers to Share Your Content and Boost Your Traffic.

This is a guest contribution from copywriter Robin Geuens.

Can I ask you a question?

When you published your first post, did you think youíd get lots of traffic? Did you think that everybody couldn’t wait to comment on a job well done? Did you?

I know I sure did.

But then reality kicked in.

In reality, you publish your first article and nobody reads it. Instead of receiving floods of traffic, you look around and realize your blog is located in a desert with not a single drop of traffic in sight.

The thing is, you’re not alone.

That desert is littered with abandoned blogging dreams. You’re surrounded by people who started out excited, but gave up because there was no one to appreciate their hard work.

Now Imagine this

Imagine what would happen to your motivation if you saw people sharing your articles and discussing what you said right off the bat.

Do you think you’d keep going?

I’m pretty sure you would. It would make things a lot more fun.

Most blogs die because people don’t know how to get that initial piece of feedback. They’re so busy writing, that they forget to do the one thing that matters most as a beginner:

Putting your content in front of people that can make a difference.

You see, when you create good content and you put it in front of the right people, it could get the initial burst of publicity it needs to become popular.

But reaching out to big bloggers can be pretty scary when you start out. You’re opening yourself up to being rejected by the people you admire.

Not fun.

So how do we overcome this?

Simple: you include them in the process.

When you include them, you both get something out of it. You help them position themselves as an authority, and they help you promote your post.

You help them, they help you. Networking 101.

Now, one thing I want to make clear before we get into the tactics is that you have to make sure it’s a win for both of you. Don’t just reach out to influencers because you need someone to promote your content. Make them look good, promote them, and they’ll gladly help you.

Also, don’t try to apply all these techniques all at once. Pick one and apply it. I’ll provide a cheatsheet at the end so you can look at the other techniques whenever you want to.

5 techniques you can apply right now

There are a couple of ways you can get influencers to share your content. The first and easiest one is:

1)Include them in a roundup

Roundups are great because they’re fairly easy to make and they’re really popular. You can make a roundup of the best bloggers, the best articles, or even the best quotes.

They’re great for a promotional point of view as well because they give you a ton of opportunities to reach out.

Here’s a good example: In his post, Robbie Richards made a list of 80 online marketing experts you should keep an eye on in 2015.

He put a lot of time and effort into making sure the reader and the expert got a lot out of it.

Roundup Example

A couple of things to note

  1. He added a link to their site.
  2. He picked three articles you should read.
  3. He added a link to their twitter accounts

All these things make it easier for readers to get to know these bloggers.

The next thing you do is contact every single expert on your list and let them know you included them in your roundup. You’ve got a really high chance of getting your content shared if you do.

Shared by influencers

2) Ask for a quote

Another way you can include influencers in your post is by asking them for a quote.

I love this technique because:

  • You’re building relationships with people you admire
  • You learn something
  • The credibility of your article goes through the roof
  • The experts get to position themselves as an authority and share their knowledge with a new audience

The key to making this technique work is to be very clear with what you want to ask. Asking a marketing expert “how do you become good at marketing?” isn’t going to cut it. It’s a vague question that will get you a vague (or no) answer.

A while ago I was writing a post about why people don’t trust landing pages. To make the article better, I asked experts what their best tip was. Here’s the email I sent them.

“Hi (blogger)

I know youíre busy so I’ll keep it brief.

I’m writing an article about 10 reasons why people don’t trust landing pages ( too much hype, pop-ups, cringe worthy stock images,…) and wanted to show my readers how the pros do it.

If you could give someone one tip to improve the trustworthiness of their landing pages, what would it be?

Of course, I’ll include a link to (blog).

Thanks in advance and have a nice day!
Robin”

One of the people I emailed was marketing legend Neil Patel. He got back to me within a day with some great advice.

Neil Patel Advice

Once the article was done I emailed him to check if I there was anything about his quote that he wanted to see changed (after all, it’s his advice).

Later that day he tweeted the article to his 110k+ followers on twitter, which resulted in a nice spike of traffic to my new blog.

Traffic results from one tweet

One important thing to note is that you need to have systems in place to convert that traffic into subscribers. I dropped the ball on that one and lost out on a couple of them. Lesson learned.

3) Apply an influencer’s advice and show them the results

The best way you can make an influencer look good is to take their advice, apply it, and show them the results (preferably good ones).

It’s a great feeling when someone takes your advice and has success with it.

To do this, go to your favorite blog and look for any “how-to” content you can apply. Here are some examples from Problogger:

You could read that last article, apply it, and show Darren how applying his advice got you more comments. You could even turn it into a guest post.

Let me give you a real example. A couple of months ago I read a post by Brian Dean from backlinko. His article was about how to create content that gets a lot of traffic. I thought it was great so I tried it out.

When my article was done and I did everything Brian had explained, I sent him a quick email showing him the result. Hereís the email and his reply.

Email Brian Dean

4) Interview them

Interviews can be a good way to get your name out, but there can be a bit of a barrier to start doing it. Not everyone is comfortable interviewing people, let alone the people they look up to.

If you’re a little uncertain about it, I’d suggest starting out with just asking for advice like I talked about earlier. It’s a smaller, less intimidating form of interviewing.

A good example of someone who used interviews to build up his following is Andrew Warner from mixergy. He interviewed a ton of people, from marketing legend Seth Godin, to Tim Ferriss, to Wikipedia founder Jimmy Wales.

He’s become one of the most connected people on the internet. He learned a ton from talking to all these people and we get to learn with him.

A great way to get big names on your interview is to ask them right before they launch a new product or course. This gives them the chance to promote their new project and you get to ask them questions.

5) Reach out to people who liked similar content

Sometimes the simple and straightforward ways are the best. Just reaching out to people is one of those things. It might not be an exiting technique (it’s a bit boring to be honest), but it works.

Here’s how

Go to Buzzsumo and look for highly-shared articles around your topic. Make sure the articles are closely related to yours. Once you’ve found an article, look at who shared it.

For example, let’s say you created an article about landing page tips.

Finding sharers on Buzzsumo

Next thing you do is email or tweet the people who shared it and let them know that you’ve written an article they might like. You can send them something like this:

“Hey (name)

I noticed you tweeted about (name of the article).

I really like that article (thank you for sharing!). I actually created a more in-depth article about the same topic. I’d love to hear what you think of it. Here it is (link)

Again, thank you for sharing cool stuff

All the best

Robin”

I used this technique with my very first article. I sent about 30 emails and nine people shared it, which is not too shabby. Keep in mind that you’re emailing people out of the blue. Not everybody is going to respond or share your post.

What you should do next

The time where you could build a blog all by yourself is gone. You either have to find a way to work together with people bigger than you, or you’re going to have to spend a lot of time promoting your content.

I know all these techniques can be pretty overwhelming, so here’s what I want you to do

  1. Pick one technique you like and try it out.
  2. Let me know in the comments how it went.
  3. Keep this cheatsheet close so you can quickly check out the other techniques.

Good luck!

Robin Geuens is a copywriter who likes to help you write better emails, create better copy, and make awesome landing pages. You can find him at his blog, Conversionbase.

Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships

Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to.

3

Louisa Claire has been blogging for nine years and runs Brand Meets Blog, where she connect brands with bloggers and trains bloggers on how to work professionally with brands. Having worked with leading brands including Qantas, Kellogg’s, and The Heart Foundation among many, she is passionate about helping brands and bloggers make authentic connections that deliver great value for bloggers, readers, and brands alike.

She’s been around since the early days of brand work on Australian blogs, and has seen the struggles and wins on both sides of the fence – where brands were tentatively taking this leap into new advertising waters, and bloggers realised they had platforms that could become careers.

I recently spoke at the ProBlogger Perth Training Day about the various ways you can monetise your blog (slides and links here, for those interested), and picked Louisa’s very knowledgeable brain about how to get your blog brand-ready. The topic was so large, and her advice so useful, I asked if  we could go into more detail here on ProBlogger. Thanks Louisa!

If you’ve just started moving toward this income stream (or even if you’ve got some experience under your belt), then read on – there’s plenty of tips for you to implement today to get the most out of collaborating with brands (read on for a discounted rate on her brand/blog ecourse!).

*Further reading: Make Money on Your Blog by Partnering With Brands 

3

Working with Brands on Your Blog: What You Need to Know

What are the benefits of working with brands on blogs as an income source?

Speaking personally, the positives for me have been huge – I have travelled interstate and overseas as a result of brand partnerships, been paid to write for brands, judge brand competitions and so much more. Just in terms of the experiences and opportunities I’ve had, it’s been fun! For me, fun is huge!

It’s also given me great flexibility as a Mum to be able to juggle little people and school drop offs, upset tummies and all the things that come with parenthood and I’m so grateful for that flexibility. And it helps pay the mortgage, so that’s good too! When I speak to fellow bloggers a lot of these reasons also resonate for them and drive their desire to find a way to make it work for them.

Why do you think it’s such a popular way of monetising?

Because it’s a natural extension of who we are as people! I think that we all love to share the things we love with the people we care about and what better way for bloggers to do this than to partner up with the brands they love and bring them to their readers? It just makes sense!

What are brands looking for when working with bloggers?

Sometimes what brands are looking for at a big picture level is different to what they actually want.

What I mean by that, is that often brands start out looking for reach – this means how many unique views a blog has or more plainly, how many people will see a blog post. What they mostly (really) want is for readers to be moved to act – whether that’s clicking on a link, commenting, visiting their site or more directly, making a purchase – they almost always have a goal that goes beyond simply “how many people will see this blog post.”

The job of the blogger is to help brands see how working with them will lead to that second activity – by showing them that whatever your audience size is, you are able to connect with you readers on a personal level and encourage them to act. For example, you might have a blog with 10,000 monthly uniques, but 85% of those are Australian (or American or UK) readers who have a direct interest in your blog topic. Another blogger might have 50,000 monthly uniques but 50% of their traffic is international and they blog on 3-4 topics so of the Australian (or US or UK – wherever you live) audience maybe only 25% are going to be interested in the topic.

Your job is to be able to explain to brand why your 10,000 uniques are just as useful and relevant to them. (My point isn’t that blogs with big traffic don’t have the same deep relevance as smaller, niche blogs but that the smaller blogs sometimes don’t know how to demonstrate to a brand why their smaller number is actually really good.) Because your goal is to move readers to action, it’s essential to only work with brands that you can truly, authentically endorse and who your readers would genuinely be interested in. It can also be a good idea to consider longer term brand partnerships or a clear focus in the type of brands you work with.

How important are media kits and what would brands like to see on them?

Media Kits are a great way to showcase the best things about your blog in a short, concise way to any interested brand or agency. That makes them an incredibly useful tool for bloggers!

That said, I’d hate for a blogger to be put off responding to a pitch or not initiating a conversation with a brand because they don’t have one – if you can put your key information into an email then that works too. The biggest mistake I see bloggers making with their media kids is making it too long and too hard to find that key information like audience profile and stats.

Related: The Ultimate Guide to Creating a Media Kit.

What are the best ways to make contact with brands?

Bloggers are in such a great position to do this right now because of their experience and comfort level with social media. With more and more brands trying to carve out their own space in social media, bloggers can get in front of them through simple things like sharing their content, commenting, engaging and striking up a conversation. I think if bloggers can keep in mind how they connect with each other then they are on the right track!

Are there particular niches you think work better than others with brands?

At certain times different niches will be “hot” and that will make it easier – health and wellness has been huge recently and it definitely helps if you’re in that niche at the right time.

That said, I don’t think it’s necessarily easier if you blog on a particular niche other than it might be more immediately obvious to you which brands suit your blog. What I think makes a bigger difference is if you have a really clear understanding of who your readers are and what they are looking for because even if you blog on a niche you’re going to have a few core angles that you take on that niche that will impact who you should work with. Your best opportunities lie in working that stuff out.

How can someone who isn’t in an “easy” or “hot right now” niche work with brands?

Gosh, so many ways! Don’t get put off if you don’t have a niche, because in fact you do. Your passion is your niche! And your passion is what your readers resonate with.

Done carefully, your passion can tie beautifully in to working with brands in ways that benefit you and your readers. One of the participants from our course Brandlicious: Your Step By Step Guide To Making Brands Fall In Love With Your Blog, Danielle from Keeping Up With The Holsbys actually identified this for me recently when she said “Brandlicious made me analyse my blog, and who my readers are to best ascertain who I should be working with. It was less about me, and more about my readers. It made me look at things in an entirely different way!

I get really excited when I see bloggers uncovering this and then seeing what it means for them and the brands they could work with and brands pick up on it too!

What mistakes do you see bloggers making who would like to work with brands?

A couple of obvious ones stand out. The first is making it hard for brands to get in touch with them – sometimes I will find a blogger I’m keen to involve in a campaign but am on a tight timeframe and because I can’t find their name/email/other relevant contact information I have to skip them over. It’s always a shame when a blogger misses out on something that could have been great for them for a simple reason like an email address.

The second is when bloggers inflate their stats or don’t look closely at what their stats mean. If you tell brands that your stats are something more than they are then the brand will almost certainly be disappointed by the results. You’re much better off being upfront about your stats and giving examples of how readers engage with your blog and with other sponsored content so that they can have realistic expectations and end up thrilled with the result!

Where do you see the blog/brand relationship headed in the future?

I don’t think there is going to be one path for brand/blogger relationships but some of the things I expect is that brands will look at long term blogger partnerships and ambassadorships.

I also think that bloggers who know how to present like a business and consider the brand objectives and ROI as part of their approach will be in a better position to seriously monetise.

Already we are seeing that brands are interested in Facebook and Instagram as part of a blogger’s community, and that they are also looking at users who are influential on those platforms even if they don’t have a blog. These will be things bloggers need to consider in terms of what they focus on and how they could partner with brands in future.

Louisa has offered ProBlogger readers a discount on her new online course Brandlicious. Head here for the reduced price, and to read more about how to get your blog brand-ready.

______________

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

How Compassion International Uses Blogging to Save Lives

This is a guest contribution from Caitlin Gustafson.problogger - caitlin gustafsonI imagine a dirt road with boys playing with a lonely old soccer ball in the warm sunshine. A little boy with dark brown curls chases the ball, his worn sneakers kicking up dust from the street.

I don’t know if that’s what life is really like for Janair, my sponsor child from Honduras. But every time I get a hand-written letter in crayon, or I see a new picture of him, it’s what I imagine.

Compassion International is a non-profit organization that works in 26 countries around the world and is one of the few organizations that holds a 4-star rating from CharityNavigator.

Compassion was doing content marketing before it was in vogue and they consistently outperform other similar non-profits in their efforts. Though Compassion International uses many methods of content marketing, including video, Pinterest, direct mail, and email, a huge part of their success is tied to blogging.

According to Content Marketing Institute, 61% of Non-Profit marketers use content marketing, but only 35% say their efforts are effective. I’d venture a guess that the marketing team at Compassion International is within that 35%.

Company Blog

Every few days, Compassion International posts new stories to their blog. Some are communicated from field specialists, those who work directly with sponsored children and world relief projects. These are stories of heartbreak and hope for a brighter future. Some are inspirational pieces written to encourage sponsors to have more involved relationships with their sponsored children. Other stories are written by sponsored children who have overcome poverty through Compassion programs. Occasionally you will hear from a sponsor who tells how their involvement in Compassion has changed their life.

What makes the blog so engaging is how they manage to tell a story in each update. All of these are all personalized stories from people directly involved in their relief programs. They aren’t lists of ways to alleviate poverty, and individual blog posts aren’t likely to rank for any keywords in a Google search.

Somehow I doubt ranking for specific keywords is the intent with this blog. Instead, it’s a compelling collection of stories that keeps readers coming back, engaged, and committed to Compassion’s relief efforts.

 

A Network of Bloggers

Not only does Compassion keep an active blog that gets great engagement on social media and more, they have a network of over 350 affiliate bloggers to amplify their message to new audiences. Some of these bloggers are big names with lots of followers, such as author Ann Voskamp, or popular musical artist Shaun Groves. Compassion offers monthly assignments or writing prompts that bloggers can incorporate into their content calendars if they so choose.

Through this program each blogger is given a sponsor affiliate code and they can track how many children are sponsored through the links they use on their website. It’s a different rewards program than many affiliate networks, which reward bloggers with commissions or free product based on sales. Instead, this rewards program directly benefits the blogger’s sponsor child through family gifts that help impoverished families buy extra food, clothes, chickens, etc.

 

International Blogger Trips

Every so often, Compassion takes groups of sponsors overseas to meet the children they support. Bloggers often come on these trips and write about their experiences and encourage others to sign up and sponsor their own children using affiliate links. Myquillyn Smith from Nesting Place and Christy Jordan from Southern Plate are two popular bloggers that have taken part in such trips. Their stories have inspired many readers to sponsor their own children through Compassion International.

 

What Does This Mean For Me?

As a blogger, your website might not be dedicated to AIDS relief or ending poverty. So if you’re wondering how you can translate Compassion’s blogging success to your financial planning site, here’s my suggestion: readers want stories. It’s never been clearer that the most successful brands, advertisements, and blogs are the ones that tell a story. Ikea Spain’s Holiday commercial last year wasn’t about their furniture. It was about families and togetherness over the Holidays, and told as a story.

Lifestyle bloggers like Joy Cho, Joanna Goddard, and Kendi Skeen are popular because they connect with their readers through stories. KendiEveryday is a style blog – but readers love when she talks about her business ventures into opening her own clothing boutique. OhJoy is a mommy blogger that connects with readers by incorporating her recent pregnancy story into her regular blog content, like her “how to dress the bump” in each month of her pregnancy.

A blog about financial planning can be exciting if you can use it to tell readers how you got into the business of stocks and IRAs. Could you tell a client’s success story? Incorporating these stories into your regular blog content can only benefit your blog in the long run as it builds that personal relationship with your readers.

Caitlin Gustafson is an Online PR Specialist for Web Talent Marketing with a focus on content marketing and social media. You can find her blogging and tweeting about her two favorite things: digital marketing and travel.

Are You a Full Time Blogger with Small to Medium Traffic? Let’s Chat

One of the biggest misconceptions that many bloggers have is that you need MASSIVE traffic to become a full time blogger.

We often hear how many hundreds of thousands or even millions of visitors this or that blog has but the reality is that I’ve met many bloggers over the years who don’t have massive traffic – yet who are still making a healthy income from their blogging.

The problem is that these bloggers don’t always have the platform to tell their stories and so the myth that you need massive traffic goes on without being busted.

This year I want to smash that myth and want to tell the stories of smaller to medium sized bloggers who are making a living from their blogs.

Are you a Full Time Blogger-
If you’re a full time (or close to full time) blogger and would consider yourself to be in the small to medium category – I’ve love to hear a little about you and your blog and have set up a form to help gather your stories.

I can’t guarantee to tell everyone’s story (I’ve already had 80 responses) but I would love to hear it.

I’m looking for as many models of making money blogging as I can find. So whether you’re doing it through some kind of advertising or sponsorship or by selling an eProduct or membership or even if you’re using a blog to sell your services or to promote a brick and mortar business – I’d love to hear from you.

Note: I’m particularly looking for blogs that are NOT about making money online. While that’s a legit niche I got a load of those in previous submissions. I’d much prefer to hear from blogs who blog about fashion, travel, food, business, health, fitness, parenting, life… not making money. Sorry if that excludes you but looking for other niches right now.

Here’s the form for you to submit your details

PS: a few people have asked what I would classify ‘small to medium traffic’ as. While I’m open to your interpretation on that the examples that I’ve got so far that interest me the most are from people who have traffic from as little as 600 visitors a month (really, there are a couple of great examples) up to 20,000 to 30,000 per month (or 1000 or so per day).

Having said that – I’m open to hearing all kinds of stories!

Top 15 FREE Internet Marketing Tools To Boost Your Online Business

This is a guest contribution from Kulwant Nagi.

Today, Internet marketing is evolving at a greater pace than ever.

Companies are pulling out all the stops to get more online exposure and, eventually, more customers. Using premium services for all the tools necessary for Internet marketing is not feasible for every business – that’s when free options come into play.

When I started my career two years ago, I was not aware of these tools, so I kept looking for the best and easiest ways to boost my business. I continued to add all the tools to my browser’s bookmarks for quick & easy access.

If you are one of the Internet marketers who is still banging their head against a brick wall to find free tools that can help you save your time, boost your productivity and ultimately bring some favorable results, then stay tuned for another 5–10 minutes. 

Here I am going to reveal 15 Internet marketing tools which I am personally using and getting huge benefits from.

15 Free Tools to Help Your Online Business

1. Content Idea Generator 

Being an Internet marketer, I can understand how difficult it is to come up with a great idea. Having writer’s block is one of the biggest enemies for all the Internet marketers.

When that’s the case, you can use this idea generator tool, which offers tons of creative ideas.

Screen Shot 2015-02-13 at 10.13.35 am2. Pocket

I am deeply in love with this tool :)

Such a killer innovation that makes it possible to enjoy articles anywhere in the world.

Pocket can be added as an extension on any browser or downloaded as an app for all smart phones. You can install this app in your browser and save articles for future reading. All the saved articles can be accessed at a later time.

The app not only enables you to read articles, but also makes a great repository for all the best articles in the world. The articles you save using the Pocket app will be logged in your account and you can access them anytime you want.

Here is a screenshot of my pocket app:

Screen Shot 2015-02-13 at 10.14.16 am3. BufferApp

This is great service for sharing your content on various social media websites. You can easily schedule your content on various social media and site and populate your content very simply, all from one dashboard.

Screen Shot 2015-02-13 at 10.15.08 am4. HootSuite

If we talk about social media management, HootSuite grabs the top position on the list. This little tool helps you manage all your social media activities from one dashboard. 

You can schedule your tweets, Facebook status updates, Google+ shares and various other awesome things which are only limited by your imagination!

Screen Shot 2015-02-13 at 10.16.19 am5. Backlinks Checker

Moz and SEMRush are the best tools to use to check backlinks for any website. Although they offer only a few searches for free members, you can still find your competitors’ backlinks very easily.

6. Keyword Niche Finder 

Keyword Niche Finder is an awesome and easy-to-use software. It will let you come up with most profitable keyword(s) in your niche.

The tool will categorise your keywords according to different niches and will provide you with keyword suggestions for different niches of your keyword.

Screen Shot 2015-02-13 at 10.17.30 am7. After the Deadline

This is a Chrome extension which will let you check spelling, style and grammar. It will check your spelling in real time, so you’ll never make the same mistakes again.

Screen Shot 2015-02-13 at 10.18.30 am

Note: If you are a WordPress user, you can download this plugin here. 

8. Loading Speed Testing Tools

I love Google page speed and GTMetrix.

Both tools analyse websites to determine the loading time on your blog. Google gives priority to fast-loading blogs, so these tools will show opportunity areas on your blog to improve the loading time. After following suggestions given by these tools, you can improve your blog’s loading time dramatically.

See my blog’s speed here:

Screen Shot 2015-02-13 at 10.19.09 am

Small SEO Tools

Screen Shot 2015-02-13 at 10.20.02 am

Small SEO Tools is the best site I’ve come across in my blogging career.

They have included some of the best tools, free of cost. I personally use this site daily for different tasks.

They have tools like: 

  1. Plagiarism checker
  2. Article rewriter
  3. Keyword position
  4. Google PageRank checker
  5. Backlink checker
  6. Online ping tool
  7. Alexa rank checker
  8. Domain IP lookup
  9. Keyword suggestion tool
  10. Page speed checker tool

and at least 30 more tools to make your life easier.

10. Google Drive and Dropbox

I cannot imagine blogging without the help of Google Drive and Dropbox (As a matter of fact, I wrote this article on Google docs). Both are easy-to-use online tools where you can save your most important files and access them in any part of the world.

Google Drive continuously saves your data while you are still preparing a document so there is no need to worry if there is any interruption, like computer hangs or shutdown.

Screen Shot 2015-02-13 at 10.20.42 am

Dropbox gives you 2GB space when you join. By referring your online buddies, you can get an additional 20GB of space at no cost.

11. Audacity

If you love to create podcasts on your blog or are thinking about starting to create them, then this is one of the must-have tools for you. 

Audacity comes with a fantastic interface which helps you to mix your audio files, cut down little portions, adjust volume and many other little tweaks to make your audio file more professional.

Screen Shot 2015-02-13 at 10.21.26 am12. Email marketing software

MailChimp, MadMimi and Ininbox are three free tools which you can use to build subscribers on your blog.

They allow you to add a good number of subscribers, free of cost. They each have different tools that you can customise to your needs.

Screen Shot 2015-02-13 at 10.22.22 am

13. PhotoPin

More than 60 percent of images on my blog have been downloaded from PhotoPin.

Photopin fetches free images from Flickr, which makes a great collection. In the search results, the first 10-15 images will be sponsored images, so you can skip those images and choose the appropriate images from the rest of the collection for your blog post.

Screen Shot 2015-02-13 at 10.23.17 am

14. StatCounter

A killer alternative to Google Analytics, StatCounter will track each and every activity on your blog, like the source of recent visits, recent keywords, visitor’s location, visitor’s country, exit links, visit length, returning visits and many more awesome features that allow you to keep close tabs on your visitors.

You will get few lines of code which you can add to your blog and start tracking your visitors right away.

Screen Shot 2015-02-13 at 10.23.51 am15. Asana

Asana is a teamwork management software which was primarily designed for internal email circulation at Facebook headquarters. But soon after that, they launched it to the open market and made it free to use.

Asana lets you assign tasks to your team members and keeps you informed about their activities. As soon as they finish the task assigned to them, you will get an email notification. This will not only help you to track your progress, but you will also be able to manage your team’s tasks very efficiently. 

Kulwant Nagi is an Internet marketing expert. He writes at BloggingCage.com where he shares blogging and SEO tips to help you make your blogging career awesome.

 

Why You Should Join us at the next ProBlogger Training Event

Have you ever considered coming to a ProBlogger training event?

We hear from a lot of bloggers around Australia (and internationally) that they’ve thought about it but were a little unsure if it was for them.

So at last year’s event we filmed this little video with the help of our mate Mick Russell to give you a feel for the event, our attendees and why they think you should join us at our 2015 event.

In the lead up to tickets being launched on 19 March we’ve begun to make announcements about what is happening at this year’s event. Here’s what you need to know:

Dates: 14-15 August
Venue: RACV Royal Pines Resort on the Gold Coast (Queensland Australia)
Cost: $399 AUD (that’s currently $311 USD)
Includes: two full days of training, recordings/slides of all sessions, lunch and refreshments both days and entry to our Friday night networking event.

Problogger event venue

We’ve also started announcing some of our speakers.

Heather and pamela

So far there’s Heather B Armstrong from Dooce, and Pamela Wilson from Copyblogger and Big Brand Systems. Of course as usual I’ll also be speaking and we’ll be announcing more speakers as we get closer to tickets going on sale on 19 March.

There are a few more details over on our event page (including information on accommodation and flights).

If you’re interested in coming along make sure you’re signed up to receive our email alerts:



What does the ‘Pro’ in ProBlogger Stand for?

Startup Stock PhotoI overheard an interesting debate on Twitter recently about what the ‘Pro’ in ProBlogger stands for.

Is it to signify professional behaviour, or is it about the profession of blogging?

The answer is both – but in my mind it’s more.

Here’s what the Pro in ProBlogger means to me

I’m Pro Bloggers – I love bloggers

As a 16-year-old I took a short course in public speaking.

This was an unusual move for me because I was a very shy kid who had a small group of friends. The idea of speaking in front of a room of people terrified me, but as I wanted to conquer that fear I took the class.

At the end of the course I had to stand up in front of a room of 60 or so people and talk for five minutes. I’d never felt such a rush of exhilaration and I saw people in the audience respond positively to my words and it triggered in me the beginning of a passion for communication.

I’ve explored many forms of communication over the years but when I stumbled across blogs for the first time in 2002 I knew I’d found something special. What other tool could amplify the voice of an ordinar guy like me around the world to millions of people?

I love blogging and I love bloggers and what they do day in and day out with their blogs. This blog is written by bloggers for bloggers and my hope is that it’ll help them to step closer to their potential.

It’s about the Profession of Blogging

For the first 18 or so months of my blogging, I didn’t consider the idea that it could be anything but a hobby. That changed through a series of events including starting a little digital camera review blog and stumbling across the brand new Google AdSense ad network.

To cut a long story short I began to experiment with making a little money from my blogs with the hope of covering my server costs and with the dream of one day being able to make enough money to get off dial-up internet and onto broadband.

Gradually I made enough to do both those things and the income grew into the equivalent of a part time income. At this point I created a category on my personal blog for ‘blog tips’ and began sharing what I was learning.

My income continued to grow until I reached a point in late 2004 where I realised I was going to have a full time income from blogging and that it had the potential to be my career or profession.

I began to search for other full time bloggers and found very few writing about their experience so decided to start a blog on my journey to ‘go pro’ as a blogger. ProBlogger.net was born and I imported all my previously written blog tips from my personal blog over to start it in September 2004.

I can’t lay claim to inventing the term as someone had already registered ProBlogger.com (which I later bought). They were not really using the domain (but seemed to have plans to develop a blogging platform) and as far as I know, I was the first person to use the term to describe someone making a living from blogging.

The early days of the blog were simply me sharing my journey of making a living from blogging. I wrote more general blog tips but the focus was always upon helping bloggers to sustain writing about their passions by building profitable blogs.

It’s about Positive Blogging

I’m a glass half full kind of guy (most of the time) and was brought up by parents who taught me to always look for the positives in situations I face, and in the people around me. Similarly, a phrase that was often heard in our house was ‘if you don’t have anything nice to say, don’t say anything at all’.

This has all rubbed off on me and the way that I blog and I’m a big believer in spending 99% of my time doing things that are constructive and positive rather than focusing upon negativity, controversy, or picking out the fault in others.

I’ve seen many blogs about blogging come and go over the years but have noticed one type of blog tips blog ‘go’ (or die) more often than others – that being the type that dwells of the negative more often than the positive.

A number of examples come to mind (that I won’t name) but all of which either focused upon critiquing the approach of others, causing division, stirring up controversy, and basically attempting to get traffic by causing trouble.

While in some cases the negative tactic worked in getting eyeballs, each of these blogs is inactive today, and conversations with several of the bloggers concerned revealed that they couldn’t sustain the negativity and ended up burning out.

They also reflected to me that because they blogged negatively that they drew around them negative readers, and while traffic often rose so did a brand that they didn’t really want to be associated with in the long term.

In my experience, a blogger sets the tone for their blog. If you blog with a negative stance you tend to create a culture of negativity that others pick up on and join in on.

This is why some blogs end with with a cesspool of negativity in their comments.

On the flip side if a blogger models constructive and positive blogging this can help with building a strong positive and constructive community of readers.

While there will may be times to call out bad behaviour, write a justified rant, or offer a critique, my hope for ProBlogger is that it is a place for positive and constructive advice that brings about lasting change for those who read it.

It’s about blogging Professionally

My hope with ProBlogger is that it is not only a blog that helps others to ‘Go Pro’ as bloggers, but that it inspires them to do so in a professional and ethical manner.

A few years ago at a business conference I met a small group of attendees at a networking session, and on mentioning what I did, one of the members of the group burst out with the statement “but all you bloggers are scammers and sleaze bags!”

I’ll never forget that moment and the anger that the gentleman spoke with.

After an awkward silence for a few seconds, he shared his story. It wasn’t a pleasant one.

Sadly he’d been ripped off by a blogger who claimed to be able to teach him how to make a fortune from blogging with his $3000 ‘program’. The program turned out to be a poorly curated collection of posts from ProBlogger and several other blogging tips blogs and the promised coaching and support never eventuated.

Unfortunately this is not an isolated story, and one of the difficult parts about blogging about making money blogging is that the unprofessional and unethical actions of a small few bloggers in this niche hurt the reputation of the rest of us.

ProBlogger has no $3000 programs and makes no promises of overnight riches from blogging. Making money from blogs generally takes a long term approach and a lot of good, old-fashioned hard work.

While the temptation to take short cuts through unethical ‘black hat’ behaviour exist, the reality is that doing so puts you at the risk of being caught out and having your reputation hurt.

My goal with ProBlogger is to create a site that helps bloggers to blog well about what they’re passionate about, to build business models around their blogs to help them sustain what they do, and to do it in a professional and ethical way.