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Most Popular Posts on ProBlogger 2014: Writing Tips

So useful content is king, and we need to provide it consistently. But how? And what if writing isn’t our strong suit? I always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These were the five most-read posts this year.

Problogger best of 2104: Writing Tips

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1. 6 Lessons in Writing Irresistibly Magnetic Blog Post Headlines

We all know headlines are what can make or break your post: if your headline sucks, people just won’t read. This post has six ways to nail it, every time.

Image via Flickr user Dan Patterson

Image via Flickr user Dan Patterson

2. 9 Crucial Tips for Self-Editing Your Blog Posts (That Everybody Can Use)

Tend to waffle? you won’t after reading these super-easy tips.

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3. How to Repurpose Your Content (and Why You Should do it)

Darren gives us a hefty post filled with great ideas on ways to take what you’ve already written and package it anew. A very effective use of resources.

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4. 15 Quick and Easy Productivity Hacks for Busy Bloggers

We all waste time – Pooja shows us how to cut out the crap so we can make the most use of the time we have.

Image via Flickr user Toni Birrer

Image via Flickr user Toni Birrer

5. In a Blog Slump? Here’s what to do

When you’ve lost your writing mojo, everyone is succeeding but you, and you feel like throwing your laptop out the window – these are my top tips to get back in the game and feel the love again.

 

So what about you? I’m willing to bet you’ve slumped at least one time in 2014. What was the best writing tip you picked up this year?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Most Popular Posts on ProBlogger 2014: Social Media

Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found…

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1. 5 Ways to Promote Your Blog Without Relying on Google Traffic

As Darren has said before, putting all your eggs in the Google basket can be risky (and devastating – he almost lost his business). We learned how to boost our traffic without relying on the Google fallback.

2. How to Socialize Your Posts for Maximum Effect

What’s the point of promoting our blogs on social media if nobody is reading it? This Theme Week post had great tips on how to be effective across the board to drive traffic back to your site.

3. Facebook Theme Week: Boost Your Organic Reach with These Tips

2014 made one thing abundantly clear: not everyone wanted to pay to be seen on Facebook. In fact, some bloggers really resented it. We delved into what strategies are effective on Facebook to work with their algorithms instead of against them. We outlined the best ways to organically reach the majority of our audience with what we have to promote.

4. Facebook Theme Week: Case Studies of Popular Pages and What They’re Doing to Get Great Engagement

Another post in our week-long discussion about what the biggest Facebook pages in the world were doing to interact with their fans and drive up engagement. It turns out their strategies are very simple – and they’re all ones we can do, too.

5. A Social Media Etiquette Guide You Might Find Useful

An in-depth infographic that laid it all bare: What’s, right, what’s wrong, and what works? On what platform? You’ll find it very comprehensive.

 

What do you think? Do you struggle with Facebook too? Given up on G+?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Most Popular Posts on ProBlogger 2014: Creating Content

Content is King, as they say (or is it?!) so it’s no wonder that this topic was one of the most popular this year. Write great, useful content and promote it well – it’s the baseline for a successful blog.

Which of these top five posts resonates with you?

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1. How to Consistently Come up with Great Post Ideas for Your Blog

Part of our Creating Content Theme Week, a behemoth post of advice that will mean you will never be stuck for a post idea again.

Create Content To Promote Your Blog

2. How to Promote Your Blog with Content that Will Grow Your Traffic, Links, and Shares

It’s everything you want in one package: how to get traffic, links, and shares. Tips on how to get your content to shine.

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3. Three Ways to Define What Your Blog is About

Do you need a niche? What would you say yours was? Darren gives us the ins and outs of making a stand on your genre.

HOW TO CREATE MASSIVE VALUE CONTENT

4. Create Massive Value Content and Blow Your Readers’ Minds

If you followed the very first link on this page, you’ll find what is actually King – and this post will help you provide it for your readers.

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5. Content Week Case Study: Carly Heitlinger of the College Prepster on Where She Gets Her Ideas

Carly has barely missed a day blogging in six years. Here’s how she keeps content fresh, current, and more importantly – consistent.

 

What do you think? Anything to add on how to create great content? Where do YOU get your ideas?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

Most Popular Posts on ProBlogger 2014: Monetization

We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this chance now to catch up – or pin it for future reference.

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Image via Flickr user Susy Morris

Image via Flickr user Susy Morris

1. Making the Impossible Possible: How I Created a Full-Time Blogging Income with No Qualifications

It seems like Stacey Corrin’s story of turning her passion into profit in just three months was a hit with you guys. And who can blame it – the majority of readers here want to make some kind of income from their blogs, and full-time seems like the jackpot. Some great tips in this post from someone who has been there, done that.

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2. How I Doubled My Unique Visitors in Six Months (and Tripled Them in a Year)

This is a post I wrote after seeing tremendous growth on my personal blog in 2012. Some real, practical take-home strategies you can do today to boost your traffic.

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3. 9 World-Class Bloggers Share Their #1 List-building Tip

A few famous faces gave their top tip for creating the best email list possible. Everything from content to plugins and download incentives is covered.

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4. Partnering with Brands Theme Week: Ways to Collaborate and Earn an Income on Your Blog

Aussie super-blogger Nikki Parkinson of Styling You gives the lowdown on how to make a brand-blog collaboration really shine. Nikki’s advice on ways to work together and how to get brands on side are not to be missed.

The Ultimate Guide to Creating a Media Kit // ProBlogger.net

5. The Ultimate Guide to Creating a Media Kit

Another one from our Working With Brands Theme Week – everything you need to know to create a kickass media kit, all in one place. Remember – less is more!

 

Did you catch these throughout the year? Have you found the tips useful? I’d love to chat!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

New Facebook Changes: Target your Audience Effectively

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If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system.

I see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. Facebook has been experimenting a lot this year with delivering the best, most tailored newsfeed to its users, but at the cost of our readers seeing posts. We dedicated an entire week to decoding Facebook earlier this year – from sticking with organic reach practises to experimenting with paid ads. Both can work, but a complaint I hear often is that it’s getting to be more of a pay-to-play platform.

In both the Facebook Advertising webinar and the post we did on how to effectively target your audience, we covered the gamut of targeting options available. However, with the recent changes to targeting and tools, it is easier than ever to only show your posts to those who are interested, and to save different types of posts for different kinds of audiences.

New Facebook Tools Changes

Facebook has introduced very selective targeting options for you to really drill down and capture the right readership for your blog (or even specific posts or pages on your blog) every time you post.

Available to those who have enabled the Targeting and Privacy setting, you can now use it to provide posts to a subset of your audience.

Have a recipe post? You can now choose to show it to the part of your readership who have indicated to Facebook they like food or cooking. People who aren’t interested in that won’t see the post. But they will see a post they are interested in, based on their likes and dislikes.

Post End Date

Have a time-sensitive post? You can choose a particular date it will stop showing up in newsfeeds… but it will still be visible on your page. Again, only available to those who have enabled Targeting and Privacy, and it’s only available on desktop at the moment.

Smart Publishing

Take the guesswork out of what your audience will resonate with. Can be hard to predict, so Facebook have rolled out to a select few media organizations (for now) the ability to identify and publish stories that are already popular with the folk on Facebook.

Frequently-shared links to your website will appear in the newsfeed of people who like your page. They won’t appear on your page, but you’ll get a whole new dashboard of insights and ability to moderate comments.

Page admins can opt in from the Publisher Tools section within Page Settings.

Insights

While reasonably in-depth, your current insights will now be even more descriptive. With a better overview, you can even more effectively understand and optimize your content for success.

It’s even easier now to see where your content is going with the addition of information about people and pages that share your links.

There are also changes made to the type of insights you have access to, and how your page and plugins drive traffic to sites.

You can find out more information, and keep up with further Facebook announcements here.

So what do you think? Will this make marketing on Facebook easier for you?

 

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).

 

Get Social Media Right: Five Things you Just Can’t Miss

This is a guest contribution from Pratik Dholakiya.

There’s no doubt social media is important for businesses to engage with potential and existing customers. It’s marketing 101. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny.

Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base. Social media allows you to sell (without actually pushing).

At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. There’s also a 30% in unsolicited recommendations.

With more than 500 million tweets a day and over 230 million active users, your customers are on Twitter, which is proving to be a great way to improve customer relationships. Facebook – with a user base over a billion and counting – continues to be the mainstay for B2C companies.

LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors.

On social media conversation, share, and engagement is a direct result of your updates performing. If social media provides amplification for your content assets, the right metrics help you measure that amplification.

However, there are production costs associated with those updates. People, time, tools, resources are all under the anvil. So, how do you finalize your key performance indicators, measure the metrics that are important and determine if they’re the one that can deliver maximum ROI? Here are some of the top indicators every social media marketer should pin to the wall.

Business Assets

Today, content can be classified as a business asset. Assets are built to perform. Analytics help you understand how your assets perform over time in line with your business strategy. But just because something exists doesn’t mean it’s important. With so many metrics out there for a marketer to measure, life just got harder for content marketers.

For contemporary content marketers, metrics are best classified into classes, and then each asset must be measured against the overall performance of the asset class it comes under.

Cyfe is a single tool that helps you aggregate all of your asset classes in one place. You can pull in the numbers from the various sources, channels, campaigns (organic and paid), and maintain a single view for analytics. Chris Abraham of Socialmedia.biz termed it as One Dashboard to Rule Them All.

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Cyfe integrates with social media networks, email marketing tools, and all other major sources for your traffic, revenue, or sales. Cyfe also plugs into campaign data from Google Adwords, Bing Ads, Yahoo Advertising, retargeting networks, and with Facebook paid campaigns.

It helps you mitigate these challenges that metrics carry:

  • Metrics are numbers. But the actual transaction flow – from the time a prospect first knows about your business to the point of sale – isn’t straightforward.
  • One single metric, by itself, doesn’t mean much.
  • Metrics are best understood in clusters.

Time Vs Production

Time has a cost to it – a direct one at that. Although this metric is an internal assessment for your team to ponder on and get better at, it has a direct correlation to the rest of the metrics.

  • If there’s an editorial calendar, planned per day, for the period of time, how are the deadlines being met?
  • For every specific content asset, how long does it take to create and publish/
  • How many different types of content are produced and published for a specific period of time?

Use Excel or any other tool/software you are comfortable with but measure these to get your internal processes in shape.

Retention

Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot.

According to her post,

  • The mean half-life of a link on Twitter is 2.8 hours.
  • The mean half-life of a link on Facebook is 3.2 hours.
  • The mean half-life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours.
  • The mean half-life of a link on YouTube is 7.4 hours.

Given these numbers, you’d have a vested interest in looking at the effectiveness of your social media assets beyond the initial contact. For your social updates, you’d need to look at:

  • Tracking follower or fan growth over a period of time.
  • The ability of each social update to garner interest in the form of likes, Tweets, and interactions with each update.

For Twitter, as an example, here’s a sample snapshot of Twitter growth for the last 28 days:

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You also get to see demographic information, interests of your followers, and gender distribution as follows:

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Engagement and Sharing

Social media is “social”. Unlike any other media, there’s the question of reach, engagement, and sharing that’s critical to this media. Traditional publishing depending on reach alone. Social brings in engagement and sharing too.

The more engagement, reach, and share your social updates can manage to stir up, the better it is for your business for multiple reasons. Tools like HootSuite and Buffer App already provide built in analytics for you to dig into. Each social network, meanwhile, also provides analytics on how your social web properties perform.

Facebook provides insights. LinkedIn has analytics. Twitter just rolled out activity dashboard to let you see how your Tweets perform including link clicks, engagement, retweets, replies, and instances of your Tweets being marked as favorites.

For each social network, the important engagement and sharing metrics will include (but not limited to):

  • Number of impressions or reach per update.
  • Activity level around engagement per update.
  • Retweets, shares, likes, comments, and responses per update.

Lead Metrics

Vanity metrics don’t mean a thing. They really don’t. Except for massaging your ego, there’s nothing else vanity metrics do for you. Jay Baer of Convince and Convert writes:

“The end goal is action, not eyeballs.”

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All the branding, engagement, and sharing later, it’s finally about leads. Kevan Lee of Buffer Blog wrote the ultimate guide on social metrics and gets right to the point with an emphasis on leads.

A conversion is that metric you should hang on to. Defined as the number of leads generated from the sum total of social updates, amplification, engagement, and reach.

If you use a tool like Snip.ly, you can also measure direct metrics like clicks originating through each update. This nifty tool also helps you measure conversions (originating from links within social updates) to specific destinations such as landing pages and website pages.

This is the point where all the talk about social media ROI begins to make sense. Taking it a bit further, these are the metrics social hawks at Moz are looking at. The folks at Moz talk about relative engagement rates. Their point is simple: the conversion rate on Facebook isn’t the same as engagement that comes from your Instagram or Pinterest account.

They recommend a tool like TrueSocialMetrics, which helps calculate the true economic value of your social marketing across specific platforms.

Over to You

With social media, the numbers aren’t hard to get. The only thing that matters is your analytical interpretation of those numbers and how they relate to your business goals.

In short,

  • Ignore vanity metrics.
  • Define your goals, classify your metrics, and measure what matters.
  • Conversions are still the real metrics that matter.

How do you measure your social metrics? What are you on the lookout for? What kind of numbers are you busy crunching?

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M and MoveoApps. He’s passionate about fitness, entrepreneurship, start-ups and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat.

Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews

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If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews.

Plain-language blogging tips, tricks, and tutorials are Amy’s game. And while everyone gets louder and brighter on the internet in order to catch your attention, Amy is whispering. And it works.

Amy covers everything from How to Start a Blog to How to Make Money Blogging, and sends out arguably the most useful newsletter on the planet every Sunday morning.

I wanted to know how the simple life made a difference to her blogging experience – if you’ve been feeling overwhelmed with all we’re supposed to do and use and read and be as bloggers, I hope this is useful to you. Slim down, pare back, focus on your priorities. Amy would want you to!

The Useletter

I asked Amy how she settled on her very different style of newsletter (and was reminded again how important an email list is):

“I wanted to reduce my dependence on other sources of blog traffic, like search, social media and referrals. I also liked the idea of permission-based marketing which gives me the power to go to my readers instead of waiting for them to come to me. In a nutshell, an email list was a more controllable digital asset for me,” she says.

“Once I decided to go in this direction, I knew I needed to stand out. Everyone is building a list these days; my emails had to be super valuable. I chose to leverage the reputation I had already built on my blog, which is the provider of helpful tutorials and in-plain-English content. I decided to focus on quick, bite-sized tips in my emails. I called it The Useletter because they are tips you can use.”

So did this simple template evolve over time, or was it planned from the outset?

“The basic, (mostly) text-only format has always been the same and it suits me well for 3 reasons: I like quick tips, I struggle to write blog posts and I’m lazy when it comes to including images. :)

“It was also somewhat inspired by NextDraft, the wildly popular daily news roundup written by Dave Pell.”

So what gets a coveted spot in The Useletter? How does Amy decide what’s most important? 

“I love to learn and my favorite online pastime is hunting for useful information. The internet is full of impressive people who share amazing tips and tricks. Whenever I come across something that makes me think, “Hey, that’s a great idea!” or “Oh, that’s handy!” I file it away to be included in The Useletter.

“I follow dozens of blogs and newsletters. I read ebooks, magazines, books and anything else I can download or put on my Kindle. I’m a huge fan of podcasts. Videos and webinars are often great sources of information too. Basically, anytime someone is talking about blogging or online business, I take note!

“Most of my reading material is funneled through Feedly where I categorize it according to my main topics. If it makes the cut as I scan through, it gets saved in Evernote, my holding tank for The Useletter tips. (Here’s how I use my editorial calendar.)”

Simplicity Gets Results

I think the simplicity works because it’s a little unexpected for an email. I’ve tried to format it in a way that people can quickly glean what they want. And I do my best to include a variety of actionable tips that doesn’t require reading a whole blog post to get the main nugget.”

It’s not only The Useletter that is frill-free: Amy’s website has been streamlined to make the most important things the focus and set aside all else. How has that worked for her? 

“I’m still experimenting with it, but yes, it did [improve The Useletter signup rates]. However, I’ve debated about switching it back, simply because I frustrate myself when I go to my site to lookup a post and I have to click through the home page first.”

So simplicity is a theme for her. But why?

“I appreciate simplicity in my own life. The more I’m online, the more complicated it feels. There’s just too much – too many graphics, too many apps, too many choices, too many ads, too many social media options. There’s too much vying for our attention. Simplicity makes life breathable.” [Tweet that!]

Simple Advice for Bloggers

Observe, listen and respond – to the people, not the gurus. Over the last few years, one of the clear messages I’ve heard from internet users is they’re suffering from information overload. They can’t keep up. And yet, bloggers and online business owners continue to churn out content at an astounding rate (I’m guilty too!). There’s nothing magical about simplicity, it’s just that simplicity is an antidote to a common pain point.

In Mailouts

Practice the art of empathy. Put yourself in your readers’ shoes. What would they appreciate? How can you help them? When it comes to online communication, email is intimate. Treat your subscribers with respect and they’ll stick with you for the long haul. Do your subscribers really want your email? Would you?” [Tweet that too!]

Simple Advice for Email Signup Rates

You can’t create sign ups, but you can create enticing content. Let the usefulness of your emails speak for themselves and others will eventually start promoting for you. Of course you can make your sign up form clear and conspicuous or offer a great lead magnet (i.e. freebie), but in my experience, word of mouth is a whole lot more effective.

After that, make your subscribers hesitant to unsubscribe, lest they miss out on what you’re going to send next!”

 

Wise words! I know I’ve been yearning for more simplicity in my blogging – I want to get to the heart of sharing something without sacrificing too much time and energy to do so. How about you? Feeling the pull to do more, be more? I’d love to chat in the comments!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more (so much more!) at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome).

 

 

The One Secret You Need to Read to Increase Conversion Rates

This is a guest contribution from Richard Akhmerov of Devore Agency.

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Image via Flickr user Jerry Nihen.

Have you ever thought to yourself: “Why are some internet marketers so successful, while most are just average?

Now, we can come up with a variety of excuses as to why they are more successful: a bigger list, better networking, more time invested… But at the end of the day, those ARE just excuses.

There is, however, one thing that successful internet marketers do that the average internet marketer probably doesn’t think twice about. And while these hall of famers constantly talk about it, for most it just goes in one ear and out the other.

What I’m talking about is split testing. Split testing is what truly differentiates an average marketer from an extraordinary one. You see, they didn’t build a huge list by just firing aimlessly. They are strategic and analytical about the way they find prospects, and sell to customers.

If you’ve ever set up an opt-in page looking to gather prospects to add to a list, did you bother split testing with another opt-in page? Let’s say you did, but where did you draw the line? Did you only split test with one other page? Or did you keep testing with a third, fourth and fifth variation?

Success stories rarely come from luck, rather it is the relentless ability to keep trying new variations when one just doesn’t seem like enough. There really is no secret to it, but few will take the actual step to make it happen. It’s similar to being fit and healthy. You KNOW you should go to the gym and eat better, but how many people actually do?

Split testing is the backbone of all successful copywriting. You need to have a control which you can test against variations. You can have the greatest product in the world, but if your copywriting is only mediocre, how well do you think your product will sell?

Sometimes you write copy which you think is a masterpiece, but how will you know without testing? As an internet marketer, you are not branding yourself through television ads or billboards which have no known way of telling us a return on investment. We are lucky enough to live in an age where everything can be checked through analytics, to tell us how well our marketing is doing.

The truth is, you already know all of this information, just like you know that proper nutrition and exercise is the key to a healthy life. The hard part, the part that takes discipline, is implementing it into your marketing efforts. Take the extra step, and see how it changes your business.

Here’s to your success!

Richard Akhmerov is from Devore Agency, you can learn more great information by paying them a visit online.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

This is a guest contribution from Jerry Low.

 

Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history?

One of his teeth was sold in 1816 at auction for approximately $3,600. In today’s terms, that is about $35,000 – which cost more than a Ford Fusion Titanium car in the United States.

But how is this related to writing a great blogpost? Well, we will talk about it later (if you can’t wait, skip to point #2). But before we dig deeper, here are two more facts for you:

Blogging is practically a given these days, regardless of your title or industry — and for good reason.

Though there are plenty of ingredients required to make it… rather than just write to an abyss, quality blog posts are one that you just can’t overlook.

But what exactly makes a great blog post? Here are eight tips to take your blog from good to great.

1. Make your titles count

Before anyone actually reads your post, they’re going to see your headline — and that headline often is the only consideration you get as to whether they read the post or move on, so make it count.

Coming up with decent headlines isn’t always the easiest thing to do, but by creating a good set of headline templates that you can use later for brainstorming and writing reference, you’ll save yourself time on the back end — not to mention beat out writers’ block when it strikes.

A little more on headlines

Keep in mind the following when it comes to developing headlines for your blog posts:

Don’t under-estimate the value of a good “how to”

Every article seems at least a little bit interesting when you add “how to” into the title. I wouldn’t be surprised to see “How to pour plain water into a glass in 49 ways” go viral one day. And you know what? I’d probably read it. “How to” just inspire curiosity.

Incorporate “How to” in different ways and in different places in your headline. For example, you might do “49 ways to pour water” or “How to pour water: 49 unique ways” or even “49 unique ways to pour water into a glass: the how-to you need to see to believe.”

By placing the “how to” statement at different points in your headline and adding in adjectives or other lead ins, you’re able to adjust your levels of directness or drama.
If it bleeds, it leads

Not all words are created equal, so use them appropriately and carefully. Some words are soft and picturesque, some are impactful, heavy, threatening, and powerful… you get the idea.

Words like “kill,” “bleed,” “scary,” “dark,” “war,” and “secret,” for example, are quite powerful and quickly draw intrigue. They can also drive directly to a point –or, conversely, simply create an interesting play on words. Consider your purpose.

For example, “The war on words” creates a very different headline than “Why are there so many bad blogs?” Frankly, it just sounds more interesting and impactful. Or, take the following — which of these two headlines would you rather read: “Bleeding Blue… Democrats Take All” or “Democrats Win Seats Tuesday”?

3. Ride on the famous

Famous people have pull and persuasion — use that. This isn’t to say that you can start making up quotes or statements supposedly from Sandra Bullock… but you can use what (and who) you know and have access to.

Every industry has its power players — allude to them or incorporate them smartly and relevantly.

For example, “8 Ways to Think Like Warren Buffet — Create a Powerful Rapport With Your Readers,” mentions a well-known industry authority in a non-attributive way that still establishes know-how and intrigue. “Develop a Steve Jobs-quality Vision for your Company” is another example — it includes a well-known, respected persona in a neutral way to gain interest and establish legitimacy. It works for all industries — fashion and beauty? Try something like “5 Fall Outfits Even Anna Wintour Would Approve of.”

2. Open with a bang

When someone reads your blog, you have just a few seconds to hook that reader, so make every word count and make every word interesting. If you can hook visitors to read even just your first two or three sentences, they’ll be more likely to read your whole post.

There are many different types of hooks you can use in your blogpost. To name a few:

  • Shock the readers with interesting facts.
  • Use a quote that meshes up with your topic.
  • Ask a question to spark readers’ curiosity.

Make use of fact sites (example – this, this, and this) to find interesting facts and data. The story about Isaac Newton’s tooth earlier, for example, is a hook I use to attract more reads.

3. Write how you speak

speak

People read when what they’re reading is fun… corporate or formal tones are not fun to read, so loosen it up a bit.

Write your blog in fun, easy-to-understand language that takes a more personal tone. This is what distinguishes your blog from a whitepaper or other corporate communication — and, it’s why people will read your blog. They want to know what you’re up to and they want to know you (assuming you have something to say, that is) — so let them get to know you. Share your thoughts in your writing and let them get to know you by not only what you say, but how you say it.

Nenad Senic says it beautifully:

“Write like you talk. I love English for that. No matter what industry you’re coming from, write the way you talk. Writing blog posts is like giving advice or/and making a point…Your goal is to be understood. You want to get your message across. You can’t do so with cold, bureaucratic-like language.”

4. Use images to your advantage

It’s common sense, but also statistically proven again and again: articles that incorporate images attract more back links and views. Choose images that are not only relevant, but that are actually interesting. Avoid generic clip art, people can smell cheesy a mile away.

Personally, Pixabay and Compfight are my favorite sources for high quality, beautiful, and free photos. I love Pixabay due to its flexibility (no attribution is needed for images found on Pixabay!) and Compfight due to its flawless user-experience (very easy to search images). And, in case you want more, here’s a list of 20+ free image sources for bloggers.

5. Give your post flow and structure

Good blog posts are easy and fun to read not only because of how they say and the tone or language — they’re also easy to read because they’re well structured. Things like sub headlines, bullet points, images, tables, and other visual elements help to guide the reader’s eye and makes it easy for people to follow and read.

Easy reading gets more reading — it’s true.

6. Be social, be friendly

Want to get your blog posts read more frequently? Make it easy for people to share on social media.

When people see something they like, they like to share it with people they know — so making it easy for them to do so will direct more traffic to your blog. Simple share buttons for the major social networks are free and easy to install on your blogs — in fact, 54 percent of the 10,000 largest websites now display social sharing links and, according to a recent study, websites with a Twitter share button get 700% more sharing than their social media unfriendly counterparts.

Not into the buttons or want to draw even more attention? Don’t be shy — use call to actions to better interact with your readers and encourage them to share the post.

7. Have your own voice

You remember in #4 when we talked about writing more in the way you speak? This is your voice — use it.

Your voice is your personality — and it’s what sells your blog and makes it unique. Don’t try to be someone you’re not and never be too shy to show your personality. Your blog is your own — you’re allowed (and supposed to) share your opinions and even stand up to criticism. It’s your opinion… that’s the beauty of it!

In truth, controversial posts often get more links and attention on social media… that isn’t to say that you should write with the intention of picking fights — just don’t be afraid to be yourself, opinions, personality, and all.

8. Ask for what you want

Ever read something and end up thinking something to the extent of, “and….?” Don’t write an “and…?” piece.

Make sure that every blog post has a specific point and a specific objective. That objective might be to gain social media shares, email sign-ups, or traffic to another page — the objective can change, so long as each post has one. Don’t be afraid to ask for what you want — directness is good and clearly communicates to your readers. A solid call to action will accomplish this beautifully — let your readers know exactly what you want them to do.

Not sure what will work?

Do some A/B testing to determine which approach works best with your readers.

Now over to you!

These are my tips above to keep your blog post on the “great” list.

There are lots of things that separate a great blog and great posts from the rest. Do you agree with the points I mentioned in this article? What’s in your must have factors for a great blogpost? I look forward to your input in the comment section.

Jerry Low is a geek dad who enjoys building web assets. You can get his best blogging and growth hacking advice here.

Modern Enterprise Link Building Strategies for 2015

This is a guest contribution from digital marketer Ryan Chester. Screen Shot 2014-12-05 at 11.39.34 am Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. People should have to make changes in their principles as the time changes. Likewise, when you talk about link building and its key principles, you should have to create some distinction from their previous techniques because things are not like what they used to be in the past. Companies, who haven’t modified their strategies, or hired followers of old link building techniques, always suffer. They encounter difficulties in increasing their online presence. However, it does not mean that one cannot mend it or to become successful again. All they have to do is to change their thoughts and make themselves aware of the latest Google’s linking strategies.

Importance of links

I personally own a business, in addition to my current job. I too experienced this situation where my business was about to close – but thanks to Google’s Webmaster Tools, I gained insights about establishing credibility. I’m back to successfully running my business that is getting amazing response from all over the world. Initially, what I came to know is that creating links is an extremely important steps if you want to get quality search engine results.

Matt Cutts, head of the web-spam team in Google, cleared that Google uses sophisticated text-matching strategies to display search results and makes sure that they are both relevant and important for the users. Throughout my learning process, I found that links are not only important for maximizing your online presence, but they are even important for different SEO purposes. This is a possibility of getting traffic from many of your linked websites. Maybe, people visiting other websites are directed towards your site via external links. So, you can say that backlinks are always important for any website who wants to survive in this virtual world, no matter they have zero value. Let’s have a look at some of the most successful link building strategies.

On-Site Content Creation

The Webmaster Guidelines of Google recommend website owners create high quality and unique content that is relevant to their business, so they can naturally gain popularity and help them to develop trusted links. Your website’s traffic depends on the backlinks and links’ ability to cater attention of readers is entirely based on the quality one will be producing. If you have created impressive, flawless and high quality content, chances are higher that it will get better response compared to those that have low quality content. So, your first step in link building should be based on online content marketing with all the quality standards involved.

Tips for Creating Backlinks

Research

When I started, I didn’t know the real importance of research and didn’t have any idea where to begin. But, as soon as I explored the field, I began to realize its importance. My online content strategy was not successful until I came to terms with this. After getting all the information, I reset my techniques and focused on the research. However, I didn’t have to make much effort because I got something useful! Let me explain… since you are not alone in this industry, your competitors (who may have been in this industry for a long time) have done enough legwork that can help you in evaluating what sort of content you should create. You just have to look at their work and find out what type of content attracted most of the readers. This industry establishes credibility by revealing their secrets to gain more clients.

Content Development

After determining the best topics related to your industry, start combining them with content types that best compliment the idea. Below are some of the most famous content kinds that can definitely generate high traffic:

  • Lists

They are considered as the easiest techniques to create content because they can easily provide the desired information. Just like Heartbleed Hit List, you can cater attention of readers by showing more and more list numbers.

  • Videos

The web is making a major shift toward video content, and it’s a good time to get ahead of the curve. There is a lot of opportunity here, and you can make a big splash with YouTube in sending a lot of traffic to your website. There are some tips optimize your YouTube video or channel for better rankings too!

  • In-Depth Guide

If you have knowledge about a certain topic, you should discuss it in depth. Apart from showing how efficient and expert you are, I would recommend you to accept criticism from people because this will help you to get appreciation in the sense that you are ready to learn more- no matter how much experience you have.  It’s always a good idea to build a 101 guide or introduction guide, like we did for email marketing intro for entrepreneurs.

  • Pillar Pages

They actually refer to list of resources present on your website’s page for a certain topic. You can combine many articles on one topic on one pillar page and welcome readers to have a look at them. This will not only help you in showing the extent of your knowledge on that topic but also earn links and shares for you.

  • Industry Reports

You can gather data on your industry in the form of industry reports and allow readers to go through them whenever they want. Be sure not just to ask questions on different aspects but also throw light over demographic details to authenticate your words.

Content Promotion

Don’t think your task is over because content creation is half the battle. Its publication and promotion also need your attention because it is the actual time to attract readers so they can read it. When your goal is to create links, don’t just start sharing on social media platforms or via email marketing. You need to adopt a different approach and try to approach people through other sources. You can use Influencer Outreach, Content Amplification as well as blogging platforms to show your online presence.

More Link Building Strategies to Consider

Apart from the above mentioned tactics, you can follow any of the strategies that I am going to discuss.

Guest Blogging

Guest blogging is not exactly what people think of it. You approach the right people, at the right time , with right concept. In order to create quality links with guest blogging, you need to find top publications in your field, which are also getting good amount of social media shares and traffic. You can apply as a regular contributor instead of only being a guest blogger. Once you start publishing the content, connect them with your Google+ profile to create a satisfactory authorship. This will help in improving your reputation as the industry expert.

Media

You can become a credible source for reputed journalists as they are always in search of interesting finding, quotes or reports. This can help you in earning sufficient links on different online publications.

Sponsorships

Charities and sponsorship is a good idea to feature yourself in front the audience and influencing them to try out the services of your business. This will help you gain quality backlinks.

Ryan Chester is a digital marketing connoisseur. Part of the Enterprise SEO Team at AnnexCore. He has helped many multi-national companies achieve success with their digital marketing endeavors. Chat with him on Twitter here.