The previous episode of the ProBlogger podcast asked you a very simple question that I think is the basis of all that we do: “how are you?”. How are you physically, emotionally, with your health? Are you blogging from a solid foundation of wellness? Are you taking care of your personal needs?
I shared a very personal story about what happened when I realised I wasn’t doing that any more – and the steps I took to get back on track. Once I re-cemented my foundation of wellness, it had a noticeable impact on my blogs.
Wellness is usually considered to encompass diet, exercise, rest, relationships, spirituality, but also purpose. Having a purpose impacts positively every aspect of your life and health, and it even helps increase productivity – and this is all going to impact your blog.
When my blogs have been firing on all cylinders, it usually correlates with those times in my life when I’m really working from the core of my “why” – my purpose.
Over the years, sometimes your purpose gets a little lost by the wayside. You get distracted from your why. Sometimes the blog runs away on its own and you feel as though in the machine of content creation, internet marketing, fulfilling reader expectations, and you get further and further away from the nucleus of what you wanted to create, why you started blogging in the first place.
In today’s episode, I talk about why you need to drill down and encapsulate your “why”, and how it then impacts your what and your how. How reconnecting with your why can help guide you back to a positive frame of mind about blogging when the inevitable blog slump or burnout happens. How it can raise your productivity and how you can harness it for successful blogging.
I talk about what happened earlier this year when I realised I needed to shut down a profitable part of my business, and how it ultimately set me on the right path, although it isn’t an easy decision to turn off a successful income stream. But it wasn’t furthering me on the path of my why, and I knew that I could be more useful elsewhere (and I discuss what I did instead that has been even more successful than I hoped!).
Click here to listen to episode 39 of the ProBlogger Podcast: What is Your Why?, read the show notes and leave a comment about what you think your why might be.