Darren Rowse
The Stylephile
30th of October 2004 Darren Rowse 1

The Stylephile

The Stylephile is a new commercial blog from the Variety stable of blogs that is focussing upon Shopping. They’re posting on sales, openings and products/picks of the day. At this stage their income stream is not overly evident – although the topic of the blog will definitely lend itself to ...more
Case Studies
Weblogs Inc. adds top execs
30th of October 2004 Darren Rowse

Weblogs Inc. adds top execs

‘Touting itself now as “the world’s largest blog publisher,” Weblogs Inc. announced it has hired an editorial director and a vice president of sales and marketing. Judith Meskill, a communications consultant who writes a blog about social networking, will oversee the editorial side of the company. “We’re going to have ...more
Pro Blogging News
Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing [MarketingStudies.net]
30th of October 2004 Darren Rowse 1

Shawn Collins on RSS: RSS & Blogs and Affiliate Marketing [MarketingStudies.net]

Here is an interesting interview with Shawn Collins (an affiliate program manager) on the topic of ‘Since it’s increasingly challenging to reach the inbox of affiliates, with Spam filters, ISP black lists, abandoned email addresses, etc., I think RSS will emerge as the preferred tool for communicating with affiliates…. It ...more
Affiliate Programs
Blogs a good buy for Advertisers
30th of October 2004 Darren Rowse

Blogs a good buy for Advertisers

‘Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge ...more
Advertising
Google Sees Brand-Advertising Opportunities
26th of October 2004 Darren Rowse

Google Sees Brand-Advertising Opportunities

Those of you using Adsense might be interested in some of the upcoming changes and directions of the program being talked about by Google executives. ‘ After building its business through direct-response search listings, Google is likely to expand into brand advertising. Speaking to investment analysts on the company’s first-ever ...more
Adsense
The World of Contextual Advertising
26th of October 2004 Darren Rowse 1

The World of Contextual Advertising

Puneet Mehrotra has a good article introducing the The World of Contextual Advertising. He writes – ‘How much? Good question. I know of webpreneurs whose earnings range between $200 to $2,00,000 per month. Of course, it’s not child’s play. But no one said earning big bucks is a child’s play!…’ ...more
Advertising
10 No-Cost Ways to Generate Site Traffic
25th of October 2004 Darren Rowse 4

10 No-Cost Ways to Generate Site Traffic

‘No matter how cool your site or how fabulous your product, you’re not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you’ll go ...more
Blog Promotion
The Impact of Blogs on PR
25th of October 2004 Darren Rowse

The Impact of Blogs on PR

Steve from Micro Persuasion has kindly posted a presentation he did on the Impact of Blogs on PR. It is a well thought out presentation that covers the basics through to some good conclusions on the topic – complete with powerpoint slides and audio. ‘Bloggers are the leading force of ...more
Blog News
BloggerCon – Making Money with Your Blog
20th of October 2004 Darren Rowse 4

BloggerCon – Making Money with Your Blog

Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case… ‘As you can see, I have a position here. I believe ...more
Pro Blogging News