This guest post is by Neil Patel of KISSmetrics.
It happens every minute. About six thousand new blog posts are published. That’s a lot.
Blogs have given enormous power to people. It’s given them a chance to have a voice in a world that used to be controlled by gatekeepers like traditional media. While I’m happy about this, this makes it very hard to get attention in the online world.
Do you want attention for your blog? What about super-sized attention—the kind you get when someone likes Drudge or Time magazine links to your blog because of your work? Well, here are some tips on how to do that.
Super-cool user-generated sites
One of the most popular sites on the web is a user-generated site: I can has cheez burger. Sure, it’s silly, but it’s a valuable lesson: people want to laugh and share stuff for an audience, no matter what it is.
Another site that does this really well is Dear Blank Please Blank. This user generated site is simple. All you do is fill out a short form, click if you want to be notified when it’s published and then submit. That’s it.
While I think this site is genius for the simplicity of the idea and ease of execution, I think it’s simply beyond genius when it comes to the way readers can interact. For instance, after reading the entry, you can choose five options that describe what you feel about it. “How Dare They,” “You’re a Douche,” “Hilarious,” “Like This,” and “Umm, WTF?!”
Of course, you can also comment. The point for you is to think of outrageously different and unique ways of generating user content, because sites like Dear Blank Please Blank show that people want to contribute a lot.
According to the 2011 Technorati State of the Blog report, 90 percent of bloggers use some kind of multimedia on their site. This shouldn’t surprise you, but the most popular form is photos:
With this in mind, just putting photos on your blog or website postings isn’t going to get you a lot of attention. The Boston Globe’s Photoblog is one of the most unique blogs in 2011 because of its use of photos. At over 990 pixels wide, these photos are big and bold and are hard to ignore. They look good when they show up in my RSS reader.
A lesser known but equally powerful blog, Fiked, peppers each post with dozens of powerful photos. The copy is lean, so you move very quickly through each post, but the posts are also very long. Think of it as a list post on steroids.
Another fantastic site is Cabin Porn. They take it even further than The Boston Globe and each photograph fills just about the entire screen.
One of the things I try to do over at Quick Sprout is give readers a very technical and detailed understanding of my topic. This is the best way to go about it, especially since the Panda and Farmer updates, which essentially targeted sites and blogs with lots of low-quality content.
Besides, because of the glut of blogs and post, people are not going to pay attention to half-page, half-baked posts. They are not going to bookmark or share them either.
You need to create high-quality, interesting content if you want people to read, comment and bookmark. Here’s a short list of questions you can ask yourself that will help you create technical and detailed blog posts:
- Is what you wrote original?
- Can you provide practical advice or relevant research?
- Did you correct any spelling, grammar or factual errors?
- Is the topic of interest to a reader or a machine?
- Is the article well edited?
- Does your site have authority?
- Are you providing insightful or interesting information beyond the obvious?
- Would you bookmark your article?
- Is your article cluttered with call-to-actions, ads or promotions?
- Would a magazine or journal print your article?
- Is your article short, weak and useless?
- How much time and attention did you give to detail?
- Would someone complain if they saw this article?
Writing high-quality content takes time. But if you ask yourself those 13 questions each time before you write your chances of creating great content will improve.
Cut back your blogging frequency
It used to be that everyone would tell you to blog every day to get the attention you need. Believe me, it’s not easy to keep up that kind of production. Eventually you’ll wear out of ideas and produce crap.
But it also has an effect on your readers. One of the things I learned over the years is that the frequency of blog posts affects interaction. In some of the tests I’ve done, when you deliver long posts that are detailed on a less than frequent basis, like once a week, my readership and number of comments rise. I think it’s because you give space for readers to read, comment and absorb what you wrote.
You do have to keep in mind that this flies in the face of research by Hubspot in their 2011 State of Inbound Marketing. According to their report, bloggers who blog daily will get five times as much traffic than those who blog once a week or less.
Personally, this hasn’t been my experience, so I recommend you test what frequency works best for you.
Wage war against an enemy
Whatever you’re feelings for Wikileaks founder Julian Assange, you have to admit that he was a genius when it came to drawing battle lines.
There were enough people in the world who felt like their government was keeping secrets from them, especially in the U.S, and Assange used that anxiety to create an information empire and become an international celebrity.
That tactic is also a common theme when it comes to copywriting. In his “Influential Writing” course, copywriting legend Dan Kennedy used to talk about the “rally against a common enemy” strategy. If you can identify a person, industry, organization or thing (like a disease, for instance) that enough people feel threatened by, you can create a following by waging war against that person or thing.
Think of the story of David and Goliath. We root for the small guy. A consumer advocate blog like The Consumerist is a good example of going after a common enemy. You can even think of Drudge as being an advocate against a common enemy, namely traditional media.
If you want to get a lot of attention for your blog, then you need to start ignoring the traditional ways of blogging and embrace some more outrageous, out-of-the-box ideas. Hopefully the above examples and tips will help you do that.
What other outrageous ideas can you share about getting massive attention for your blog?