I’ve just passed three years on YouTube and I’m really happy with what I’ve achieved so far.

But over the last few months I’ve become mates with a guy who owns one of the fastest growing channels in the UK—and he started just over a year ago. Dai Ling Ping has gone from zero to over 25,000 subscribers! It’s awesome for an individual to achieve this.

I’m blown away by how quickly his brand is growing and even though you may not be into video games, you will still be able to take some notes from his story and start something of your own. Get your pen and paper ready, here’s what Dai has done!

1. He uploads five videos a week

Most top YouTubers usually produce one video a week. I know that, within the animation industry, the top guys try to get one video live every calendar month, as their work is more time-consuming. But Dai is cranking them out. He’s not dwelling on the fact that some videos get a few hundred views and others are getting thousands, he just keeps on going!

2. He is part of something big

What ever subject you choose, you should always think of yourself as being part of something much bigger than you. For instance, Dai got involved with the Machinima network, which has a database of millions of gamers all over the world. If they like one of Dai’s videos, they can get it in front of hundreds of thousands of people very quickly.

3. He leverages his most popular video

Dai has a video titled “My House”—it even ranks top on the search engines, having racked up over 500,000 views. And his other videos are feeding off the success of this one.

On YouTube, you have two spaces beneath the video to promote your other works. Also, YouTube will line your other videos above and on the right hand side of the displayed video automatically. So, if you have a popular video, be sure to add others—don’t give those valuable spaces away to other YouTubers.

4. He is always looking for the next big thing

Because he’s organized with making videos, if something breaks out on the news, Dai can create a video on that topic within a few hours, and send it straight to his subscribers. Sometimes his videos rank next to the original news story on YouTube!

5. He is original

Many people are getting a bit stuck online now because they don’t know what information to read and what to do.

By keeping it simple, cranking out funny videos and illustrations, and chatting with his fans in the comments, Dai has built something that is growing faster than he could ever control. Because he invented the Dai Ling Ping character, he will eventually be able to make some big profits from original merchandise sales.

You may find some of Dai’s videos offensive, due to bad language. But if I was half as productive as Dai I would be sitting on a lot more subscribers today! Comedian Ricky Gervais once said “always produce more than you hope” and in the online market that has never been more true!

David Edwards is the founder of http://www.asittingduck.com and produces animations over at www.youtube.com/asittingducktv

Originally at: Blog Tips at ProBlogger

5 Reasons Why Dai Ling Ping is Going to Win On YouTube in 2012

Okay, so not everybody is a natural-born Steven Spielberg.

You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers.

Image copyright Rafa Irusta - Fotolia

Can little old you really make a trailer that connects with visitors on such a primal level it throws them into a frenzy to subscribe?

Are you really capable of making a video so jaw-dropping they want to tell their friends, creating a tidal wave of viral traffic for your new project?

Well … I won’t make any promises. For one, you probably wouldn’t believe me, and for two, spellbinding millions of people isn’t something anyone can do at the drop of a hat.

It takes work. It takes thought. It even takes (gasp!) a little bit of talent.

But it’s probably easier than you think.

Here are ten little strategies for making it happen.

1. Beware the technology

When you pop open a site like VideoHive, it’s easy to get hypnotized by all the jaw-dropping special effects, musical nuances, and limitless possibilities of what you can do with the technology.

But beware.

The secret to creating a great trailer isn’t special effects. It’s not music. It’s not even the great and powerful Adobe After Effects.

It’s story.

In my trailer, I told the story that I’m an up and comer respected by some of the biggest names in the industry. In Google’s Super Bowl commercial, they told the story of how Google is an integral part of a beautiful and constantly changing life. In the Lateral Action trailer, they told the story about how creativity is the new secret success.

Yes, the special effects and music and technology were important, but it all started with sitting down and writing the story. The reason we see so many big-budget Hollywood flops is directors routinely forget this fact and try to put the gadgetry first.

But it doesn’t work. Regardless of whether you are creating a video trailer, a book, a radio show, or a blog post, the story comes first. It always has.

2. Put your creativity in a box

Okay, so I’m a pretty creative guy, right? I understand the desire to do something new, to create art that uniquely represents your brand, to drive people to places they never thought they would go.

But you have to fit it inside a box.

With your trailer, for instance, you’ll be tempted to hire an After Effects designer to develop a trailer that better represents your brand. You’ll be tempted to believe you need to take an entirely new approach. You’ll be tempted to invent said approach all by yourself.

But don’t. Stick with a template that’s already created, or at the very least, confine yourself to a style of trailer that’s proven to work. You can still do amazing things; just do them inside of those limits.

Because, you see, real genius isn’t about reinventing the wheel. It’s about doing things with the wheel nobody ever thought of.

PS: Thank you Twyla Tharp for showing me this.

3. Forget about teaching anything

So, in your launch video, you need to give everyone all sorts of useful advice they can put into action right away, right?

Actually, no. Yes, giving away useful advice is an important launch strategy, but in your trailer, you don’t have time. If you use the Hollywood guidelines, you only have 30-210 seconds, and that’s only enough time to do one thing:

Create a bond.

You can’t show off your expertise. You can’t teach them a tip that will improve their life. You can’t give them a sample of what they’ll get inside.

But you can make them care. And if you trailer accomplishes that and only that, you’re off to a good start.

4. Deliberately manipulate people’s emotions

What’s the simplest way to create a bond?

Easy: manipulate people’s emotions.

Yes, there’s a dirty connotation to it, but there doesn’t have to be. Your date or spouse is deliberately manipulating your emotions when they put up candles for a romantic dinner, but we don’t care, because it feels good.

Same idea here. In your trailer, you can use your story, special effects, and music create a state of happiness, curiosity, expectancy, inspiration, or pretty much any other positive, enjoyable emotion.

It’s good for you, because it builds an emotional bond, and it’s good for them because you put them in a positive frame of mind. Everybody wins.

5. Decide who you want to be

When I told everyone how I got 1740 subscribers in only a week from my trailer, the response was both loud and predictable:

But that’s because you have quotes from Darren Rowse and Brian Clark! Not everybody can get endorsements like those!

And, well, that’s kind of the point. If everyone could get endorsements like those, it wouldn’t be as impressive, now would it?

But nobody said you have to take the same approach.

In my trailer, I consciously positioned myself as an authority on blog traffic. Maybe you want to position yourself as the:

• nurturing mommy or daddy type who can help and encourage beginners
• eccentric but creative genius who creates works of art
• reformer fighting heroically for change.

All those positions can make people want to subscribe, and all require a different approach with the trailer. Not everybody has to be an authority, so if you’re not one, don’t worry about the quotes. Choose a style that fits your positioning.

6. Keep it under three minutes

If you’re using a trailer from VideoHive, this one isn’t an issue, because your template will determine how long your trailer is, but if you’re designing one from scratch or substantially modifying a template, here’s the rule of thumb on length:

Keep it under three minutes.

Yes, it’s possible to go longer, but you start to lose viewers, and it affects your subscription rate. Longer videos are fine for sales or training, where it’s necessary you educate the viewer, but in this case, you want to give them just enough to get them excited … and nothing more.

7. Autoplay the video

Okay, so saying this is going to get some people upset, but you’re reading this to learn how to craft an effective trailer, right?

Well, here it is:

Autoplay video works better than making people click play.

When visitors arrive on your trailer page, in other words, the video should begin playing automatically. Yes, it annoys some people, but marketers have tested the socks off this, and it gets a better subscription rate pretty much every time.

8. Eliminate all distractions from the page

If you look at my trailer page, you’ll notice it’s pretty stark. Just the video, a TV-style border, and the subscription box at the bottom.

Here’s why:

It keeps people focused.

If you put your trailer on a page with a sidebar and other blog posts and comments and tweets, your visitors are going to do everything but subscribe. They’ll get distracted, they’ll intend to come back, but then they’ll forget, leave, and you’ve lost them forever.

So eliminate the distractions from the page. If you already have a blog, set up a separate page with its own template, but under no circumstances put it in the body of a regular blog post. It will get a horrible subscription rate.

9. Tell them what to do at the end

This is one area where I disagree with Hollywood.

Normal movie trailers end with a cliffhanger or a quip or a snappy line of dialogue, fading to the logo and the film’s premiere date. They don’t actually expect you to remember the name or the date, of course. You’re just supposed to remember you like it and it’s coming soon.

And that’s fine, if you have $30 million to buy thousands of commercials, reminding people several times a day that your film is coming out, but if you’re a little guy, and you’re getting all of your traffic from word-of-mouth, it’s deadly. For us, it’s absolutely essential we get them to subscribe the first time they see the trailer, and to do that, we have to tell them:

Subscribe.

You can still have the cliffhanger or quips or snappy dialogue, and I do recommend inserting your logo somewhere in the trailer, but the ending must absolutely tell them to subscribe, and you need to do it in the strongest possible way. If there’s one thing I regret about my trailer, it’s having such a soft call to action at the end. It’s probably cost me hundreds of readers.

10. Be worthy of the hype

Now we come to the most important point of all.

The purpose of a trailer is to build buzz. The purpose of a trailer is to raise expectations. The purpose of a trailer is, bluntly, to hype your project.

But are you worthy of it?

All too often, the films we see trailers for are not. The trailer makes it seem uproariously funny, edge-of-your-seat tense, or satisfyingly lovey-dovey, but when you go see the movie, it’s just … terrible.

We feel betrayed. We feel lied to. We feel like marketers are evil scum buckets who will say anything to make a buck.

Many times, it’s true. But here’s the question:

Do you want to be that guy?

I don’t.

I want to go beyond what people could ever imagine. I want to enchant them. I want to create a little sliver of magic they carry with them until the day they die.

And it’s hard work. I’ve been working on my blog launch for … umm … three months, and honestly, it’s just getting started.

But it’s also worth it.

At the end, I’ll have tens of thousands of subscribers. At the end, I’ll have a business that will support me for years to come. At the end, I’ll have changed the lives of countless people.

You can too. You just have to make an uncompromising commitment to being worthy of your hype.

Do that, and you’re not a scam artist. You’re a hero.

And if you ask me, the world needs more of those.

Jon Morrow is also on a mission to help good writers get traffic they deserve. If you’re one of them, check out his upcoming blog about (surprise!) blogging.

Originally at: Blog Tips at ProBlogger

The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

Click to play

Last week at Blog World Expo I had the opportunity to speak with hundreds of bloggers of all topics, backgrounds and levels of experience. One of the things that quickly became evident as I spoke with these bloggers was that collectively the bloggers who had gathered together in Vegas for those few days had a vast amount of knowledge.

I decided to do my best to capture some of this on video and used my new Flip Mino Series Camcorder to interview 15 or so of them. Here are the first 3 interviews – Chris Brogan, Patsi Krakoff and Denise Wakeman and David Peralty.

Thanks to Business Week Exchange for sponsoring this video.

For a larger version of this video see it on YouTube, MySpace, Revver, Blip.tv, Facebook and Viddler.

Get more tips on blogging in our Blog Tips for Beginners series of post.

Originally at: Blog Tips at ProBlogger

Blog Tips from Blog World Expo [VIDEO]