This guest post is by Jeevan Jacob John of Blog Networking 101.
You have traffic.
You have a great number of people reading your blog posts daily.
What do you want to do with these people?
Have them subscribe? Comment? Read?
Simply put, you want them to take action, right?
And how are we going to do that?
Yes, of course: through different strategies. In this blog post, we will take a look at some strategies to “awe” your readers to take action—to subscribe, to comment, or to do whatever.
Why should you “awe” your readers?
If you look up the definition of the word “awe”, you will get something like this:
Awe: A feeling of reverential respect mixed with fear or wonder.
Notice that I highlighted the words, respect and wonder. These are the feelings that we need to take care of. In other words, you want to create a feeling or emotion of respect and wonder within your readers’ minds.
And how exactly can we do that?
How to create “awe” in your readers
Think about this from a normal-life perspective. Do you read fiction? How do fiction authors create a feeling of wonder within your mind? Through twists, dramas and wonders within the story.
In other words, they give you something unexpected.
The same thing goes for your blog. You can awe your readers by giving them something that they don’t expect from you. Now, the action you need to take depends upon you, your blog, and where your blog is in the popularity race.
What do your readers expect?
The best way to answer this question is to ask your readers through surveys and polls. But there’s something else you can do: analyze your competitors. Take a look at your competitors’ blogs. What do they have that’s different from your blog? Is it the quality of content, design, layout, writing style?
You can also analyze the blogs that you read outside your niche. What is it that makes you want to read those posts? Is it about the creativity used by the author? Identify what makes those blogs popular, and decide to do the same thing for your blog. But, when it comes to doing, do better.
In other words, aim for similar success, but strive for something bigger.
We all know about the standard ways to get your readers to comment on your blog posts: write high-quality content, include calls to action, and conduct giveaways. The trick in doing this with success is to do it differently.
Conduct random giveaways
The first reason why I love surprise giveaways is because you can get more out of less. Here is how it works:
To encourage comments, tell your readers that for the next 5 months, you’ll offer two or three giveaways for the best comment.
Now, here comes the best part: you don’t have to conduct giveaways every month. Choose the months you’ll award your giveaways at random, but don’t tell your readers. You’ll encourage comments and you’ll surprise readers when you do award the giveaway.
The giveaway should inspire awe in itself—make it extremely generous and valuable to your readers. The comments themselves, and your responses to them, should also help to create a sense of awe if you approach them the right way.
Conduct surprise giveaways
This works similarly to random giveaways; the only difference is that you don’t tell your readers that you are going to conduct a giveaway at all—until you announce the winners of the first one.
When your readers see the announcement post, they will have a stronger motivation to leave “better” comments more frequently (compared to the random giveaways technique). Again, this helps to foster a sense of awe in your readership—and prompt them to act.
Okay, admit it: you want subscribers. You want subscribers who are loyal and are willing to buy your products and those you recommend.
Here are several techniques that can help:
- On your landing page, include beautiful screenshots that depict your subscription offer: Include the screenshot of the email’s design, the first page and Table Of Contents of your ebook, or screenshots of weekly tips emails and autoresponders—whatever your subscription provides, show images of it. The goal is to awe your readers so that they feel that they’ll be missing out great things if they don’t subscribe. Just don’t tell them, show them!
- Conduct exclusive giveaways for existing and new subscribers: Here, you want to do two things: conduct giveaways for existing subscribers and for new subscribers, separately. This will be easier for you to do if you can sort out your subscribers by subscription date (Aweber is a great tool that you can use here). And if you do conduct giveaways, include screenshots of that in your landing page!
- Make your landing page beautiful: On your landing page, you want to amaze your readers with design and words. Experiment, analyze, learn, and tweak your landing pages. Make them stand out from the rest of your blog.
- Include testimonials and comments: These could be from your clients, subscribers, friends, and even the popular people from your niche. You want to showcase all these things—create awe by making your readers feel that you’re an authority.
- Give something, even if they don’t subscribe: Don’t hate readers for not subscribing; instead, share and care. Here is something else you can do. All of us have seen exit pop-ups. Use those for your own good. Let’s imagine that one of your prospective subscribers wasn’t awed enough to click the Subscribe button. What can we do? Give them something useful. For instance, if you are offering your ebook to subscribers, then give a handful of chapters to prospective subscribers. Keep one thing in mind: you want your prospective subscriber to read it, be amazed by it, and then subscribe to your list. So, include the subscription link in that giveaway.
Inspire, awe, and encourage
Having great content is important. So is marketing and networking. But, that’s not all. You need to invest time in every little step. You want your blog and brand to stand out from others, in content, design, layout, and every possible elements. Play with it. Experimentation is the best possible way to find out how you can create a feeling of awe within your readers’ minds. And that’s what you want to do. Inspire, awe, encourage, and gain action.
Editor’s note: later today, we’ll showcase another approach to increasing conversions on your blog—this time, through your About page.
Jeevan Jacob John is a young blogger who blogs about everything that is related to building a better blog. If you like what you are reading here, then you should probably check out his Why You Should Give A Damn Page.
You can also find him at his blog – Blog Networking 101.