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	<title>@ProBlogger&#187; marketing</title>
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		<title>How I Got 18 Times More &#8216;Likes&#8217; on a Facebook Update</title>
		<link>http://www.problogger.net/archives/2011/12/09/how-i-got-18-times-more-likes-on-a-facebook-update/</link>
		<comments>http://www.problogger.net/archives/2011/12/09/how-i-got-18-times-more-likes-on-a-facebook-update/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 00:22:09 +0000</pubDate>
		<dc:creator>Darren Rowse</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[amy porterfield]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.problogger.net/?p=18825</guid>
		<description><![CDATA[Yesterday I hosted a free webinar for ProBlogger readers on the topic of using Facebook to help you grow your blog. In the webinar (attended by 1000 people) Amy Porterfield packed in over an hour&#8217;s worth of rich content. I learned a lot from it myself (I&#8217;ll share one thing that instantly had results for [...]<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a><br />

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<p><a href="http://www.problogger.net/archives/2011/12/09/how-i-got-18-times-more-likes-on-a-facebook-update/">How I Got 18 Times More &#8216;Likes&#8217; on a Facebook Update</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Yesterday I hosted a free webinar for ProBlogger readers on the topic of using Facebook to help you grow your blog. In the webinar (attended by 1000 people) Amy Porterfield packed in over an hour&#8217;s worth of rich content.</p>
<p>I learned a lot from it myself (I&#8217;ll share one thing that instantly had results for me below) and we had literally <a href="http://www.facebook.com/problogger/posts/418394104944">hundreds of comments</a> from those attending saying how worthwhile it was. Here&#8217;s just a few of over 250 comments:</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2011/12/Screen-Shot-2011-12-09-at-10.47.50-AM.png" width="508" height="556" alt="Screen Shot 2011-12-09 at 10.47.50 AM.png" /></p>
<p>Based upon the amazing feedback and the fact that over 2000 people registered for the webinar but we could only fit in 1000 &#8211; we&#8217;ve decided to release the recording to those who missed out.</p>
<p>We&#8217;ll leave this recording up for a week or so so don&#8217;t miss out on listening in by doing it today.</p>
<p><b><a href="http://fbinfluence.com/proreplay">You can listen to the hour of teaching and 20 minutes of Q&amp;A (which was great too) here</a>.</b></p>
<p>You will need a notepad and pen or a word doc to make some notes with because there is a heap of rich information to take in.</p>
<h2>One Tip I learned that Instantly Increased My Facebook Results</h2>
<p>As I said at the end of the call &#8211; there&#8217;s so much to learn when it comes to using Facebook to market your blog. I myself am taking a course that Amy is running to learn more. As I listened to her yesterday I jotted down a number of action items.</p>
<p>One was around the use of images. Amy mentioned in the webinar that images are the number 1 thing that people are sharing on Facebook. While I knew this I hadn&#8217;t really acted on the information. So this morning here&#8217;s a little experiment that I did:</p>
<p>Normally when a new post goes up on my <a href="http://www.digital-photography-school.com/">photography</a> blog I post an update like this:</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2011/12/facebook-for-bloggers-webinar-case-study-1.png" width="476" height="301" alt="facebook-for-bloggers-webinar-case-study-1" /></p>
<p>What you see there is the status update on our page as it happens if you simply add a link to the status update box. It automatically pulls in an image from the post, the title of the post and the first line or two. I do these updates manually each day and they drive some pretty nice traffic. You can see in this case that after 25 minutes of being live that update was &#8216;liked&#8217; 3 times and shared once. I&#8217;d estimate that around 100 people came and looked at the post in that 25 minute period.</p>
<p>Taking Amy&#8217;s teaching on board today I decided to do a followup status update with the same post a little while later &#8211; this time I decided to upload the same photo that you see above and to write something about the photo (including the link).</p>
<p>Here&#8217;s how it looked:</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2011/12/facebook-for-bloggers-webinar-case-study-2.png" width="498" height="511" alt="facebook-for-bloggers-webinar-case-study-2.png" /></p>
<p>The photo is bigger and more eye catching and you can immediately see what happened as a result. 18 times as many people &#8216;liked it&#8217;. 7 people commented. While there were no shares I&#8217;ll bet that this type of update will typically get shared more than the other type. Interestingly since adding this update I saw a spike in traffic coming to that post that I&#8217;d estimate was around 400 people.</p>
<p><b>Update</b>: the &#8216;likes&#8217; and &#8216;comments&#8217; are continuing to come in one this one.</p>
<p><b>Key take home lesson?</b> If you have an visually interesting image in your post consider uploading it and adding the link in the description of your image rather than just sharing the link and letting Facebook pull in the image. I&#8217;m certainly going to experiment some more with this technique.</p>
<h2>Listen to the Full Webinar for Free Here</h2>
<p>This is just one action item I picked up from Amy in the above webinar. I&#8217;ve got another 10 action items that I&#8217;m going to implement in the coming week. </p>
<p><a href="http://fbinfluence.com/proreplay">Enjoy the full webinar for yourself here</a> and learn how to tap into the billion plus people on Facebook.</p>
<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a><br />

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<p><a href="http://www.problogger.net/archives/2011/12/09/how-i-got-18-times-more-likes-on-a-facebook-update/">How I Got 18 Times More &#8216;Likes&#8217; on a Facebook Update</a></p>
]]></content:encoded>
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		<slash:comments>60</slash:comments>
		</item>
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		<title>Tell A Friend Through A Widget</title>
		<link>http://www.problogger.net/archives/2008/11/21/tell-a-friend-through-a-widget/</link>
		<comments>http://www.problogger.net/archives/2008/11/21/tell-a-friend-through-a-widget/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 14:09:53 +0000</pubDate>
		<dc:creator>Jeff Chandler</dc:creator>
				<category><![CDATA[Blogging Tools and Services]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[wordofmouth]]></category>

		<guid isPermaLink="false">http://www.problogger.net/archives/2008/11/21/tell-a-friend-through-a-widget/</guid>
		<description><![CDATA[In this guest post Jeff Chandler reviews the TellaFriend Widget. In the ever increasing socialness of the web, everything from news to photos to videos are being shared. Outside of  ShareThis, I&#8217;m not to familiar with other sites or services that are exclusively centered around sharing items across the web. During the past week, I [...]<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a><br />

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<p><a href="http://www.problogger.net/archives/2008/11/21/tell-a-friend-through-a-widget/">Tell A Friend Through A Widget</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>In this guest post <a href="http://www.jeffro2pt0.com/">Jeff Chandler </a>reviews the <a href="http://tellafriend.socialtwist.com/index.jsp">TellaFriend</a> Widget.</em></p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/tellafriendlogo.png" alt="TellAFriendLogo" align="right" />In the ever increasing socialness of the web, everything from news to photos to videos are being shared. Outside of  <a href="http://sharethis.com/" title="http://sharethis.com/">ShareThis</a>, I&#8217;m not to familiar with other sites or services that are exclusively centered around sharing items across the web. During the past week, I was tipped off to a new service that has launched called <a href="http://tellafriend.socialtwist.com/index.jsp" title="http://tellafriend.socialtwist.com/index.jsp">Tell A Friend</a>. Tell A Friend is a widget that is displayed on a page that enables visitors to essentially, tell a friend about a particular item.</p>
<h2>Company Info:</h2>
<p>Tell A Friend was created by SocialTwist. SocialTwist is a company that specializes in building widgets to the point where they almost become applications. Tell A Friend is the first widget application from the company with Widget Applications soon to be developed for internal corporate use. The company has two offices, one in the U.S. (<strong>Sunnyvale, CA</strong>) and India ( <strong>Begumpet Hyderabad, AP</strong>)</p>
<h2>The Signup Process:</h2>
<p>In order to use the widget, you&#8217;ll have to sign up first. The sign up process contains the typical email and password fields with an additional field to configure your Site URL and then confirm whether you operate a website or a blog. The difference between the two is that if you choose the blog option, you&#8217;ll be able to select from a list of popular blogging platforms to make installation of the widget easier. For this review, I selected blog and from the dropdown menu, I selected the <strong>WordPress Engine Plugin</strong>.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/signupprocess.png" alt="TheSignUpProcess" align="center"></p>
<p>After signing up, you&#8217;ll be sent an activation email. Once you agree to their terms of service, you&#8217;ll be able to login to the site.</p>
<h2>Using Tell A Friend:</h2>
<p>Once logged in, you&#8217;ll gain access to your <strong>Widget Code</strong> which is the same thing as your account id number. Installation instructions for using the widget with <strong>TypePad, WordPress, Blogger, and Textpattern</strong> can also be found in this location.  If you&#8217;re using a self installed version of WordPress, download and install the <strong>Tell A Friend plugin</strong>. I can&#8217;t link to the plugin because it is dynamically generated with your user account ID number. Once the plugin is activated on your blog, the widget will automatically be placed at the end of your content. For example:</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/tellafriendwidget.png" alt="TellAFriendWidget" /></p>
<h2>Configuring The Widget:</h2>
<p>If you&#8217;re worried about the Widget not blending in with your blog design, don&#8217;t be. Tell A Friend provides options to change the widgets design. You can even configure the design of the button to be a large, small, or medium sized graphic. There is sure to be an option that looks good with your design.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/widgetdesign.png" alt="Widget Design" /></p>
<p>When configuring the widget, you&#8217;ll come across something called <strong>Channels</strong>. These channels are labeled as email, IM, blog, and social. When a visitor hovers their mouse cursor over one of these particular channels on the widget, a row of services will popup enabling visitors to share a particular piece of content with their friends which of course is the basis behind the entire service. If you&#8217;re looking for even more customization, you can customize the message that is displayed when someone shares content through a particular channel.</p>
<p><img src="http://www.problogger.net/wp-content/uploads/2008/11/customizechannelmessage.png" alt="Customize Channel Message" /></p>
<p>Keeping tabs on who is using the widget is made simple since Tell A Friend provides a usage stats page that is tied to your account. The stats showcase channel usage, widget views, widget uses, and more.</p>
<h2>Conclusion:</h2>
<p>All in all, Tell A Friend enables exactly that. The ability for visitors to tell their friends about something cool they&#8217;ve found. However, it is difficult for me to recommend using this widget versus something like <a href="http://sharethis.com/" title="http://sharethis.com/">ShareThis</a> which is established and performs exactly the same functions as Tell A Friend. However, competition is a good thing and if ShareThis doesn&#8217;t suit your fancy, Tell A Friend makes a nice alternative.</p>
<p>Originally at: <a href="http://www.problogger.net">Blog Tips at ProBlogger</a><br />

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<p><a href="http://www.problogger.net/archives/2008/11/21/tell-a-friend-through-a-widget/">Tell A Friend Through A Widget</a></p>
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		<slash:comments>39</slash:comments>
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