Last week, I told the story of how I achieved my best month ever on DPS.
While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site.
We could take that a step or two further—a post like that could give you the expectation that you should be selling products, or even that you should be monetizing your blog. Neither of those ideas is necessarily appropriate for every blog, or every blogger.
The blogosphere is usually a friendly place, but it’s also a place where there’s a lot of comparison. The old idea of keeping up with the Joneses can be a strong, if subtle influence in a space where we’re all learning from each other’s experiences.
Is your blog doing okay?
It’s only natural for most of us to want to know how our blogs are tracking, and to do that we naturally feel the need to compare them to something. I think the best comparison is your own previous performance, as I did with my 12 Days of Christmas promotion. But early in your blogging career, when you may not have a lot of previous results to look at, you’re probably more likely to compare yourself to other bloggers.
You might compare your blog with others in the same niche (competitors and peers), or blogs in different niches that are of a similar size and age to yours. You might compare the results you got from a particular tactic with the results someone else got by using that same tactic, but in a completely different field.
All of these attempts to benchmark are common, and there’s no doubt that they can be helpful at times. But benchmarking your blog against others, or your performance against others, ignores one very important factor: you.
Are you doing okay?
As I said earlier, I tend to benchmark against my own progress, but that’s not what I’m talking about here.
True “success” isn’t a matter of graphs and stats, nor is it a “point” that’s “achieved.” When we ask if our blog’s doing okay, what I think most of us are asking is if we’re performing as we should be. But this assumes that there’s one objective standard that we should meet.
Every one of us is different, each blog is unique, our reader audiences are comprised of different people, and our blogging fits into our personal lives in myriad different ways. So how could there be an objective yardstick for “success” or “progress”? The better question, I think, is more personal: are we achieving all that we’re capable of achieving—and all that we want to achieve?
Within the realm of blogging, I try to improve on my past performance. But that doesn’t happen in a vacuum. If the way I went about improving that performance were detrimental to some other part of my life, then it wouldn’t matter how well my 2011 12 Days of Christmas promotion went—I wouldn’t be enjoying “success” or possibly even overall “progress.”
I know, for example, that as a part-time blogger, it’s easy to look at full-time bloggers’ “progress” or “success” and try to push yourself to achieve something similar. But unless you have 48 hours in every day, that’s probably not a) possible b) practical or c) enjoyable.
When you’re wondering how your blog’s tracking, my advice is to look at how your blog’s tracking both in its own right, but also, in terms of how it’s fitting in with the other priorities and things of value in your life.
Tomorrow, I’ll talk more specifically about this, and explain a few of the ways I think my blogging’s going well—and they have nothing to do with sales or stats or marketing. In the meantime, how’s your blog tracking? I’d love to hear your thoughts in the comments.