Has Yahoo Publishing Network led to Higher Adsense Click Values?

Jason has a theory that click values in Adsense have increased since the introduction of the Yahoo Publishing Network and writes:

‘Just got that comment from a Adsense publisher. I can tell you we did see an up tick the last two days. I can’t get into exact details because of Adsense TOS. However, last week we set a single day record with ~$2,450. The last two days we did $2,913.23 and $3,070.11 with just a couple of more clicks (yes, that puts us way above the $1M yearly run rate… yahooooo!!! I mean… Yeah!!!).

This is not scientific, but it looks like a 10-15% boost when I take out the added clicks.’

I’m not so sure about this. I’ve done a quick survey of a few publishers via IM and they report mixed results this past week. Some are up – but I wonder whether it might be more to do with the change to vary the number of ads they are now showing per ad unit which they explain should lead to an increase in earnings:

‘To increase monetization on your site and improve the relevance of ads, AdSense now varies the number of text ads that appear in a given ad unit. In cases where we determine that increasing the size of the most relevant ads will improve performance, we’ll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Google AdSense technology will automatically determine the optimal number of ads to display on any page and will only show fewer ads when doing so will make you more money!’

Read more at AdSense Update – August 4 2005

Inside the Yahoo! Publisher Network Beta with Jen

I thought Jen at Jensense was very quiet about Yahoo’s Publishing Network Launch and suspected she must have had the inside word and now it’s clear she did as she’s announced she’s part of YPN’s beta test. I’ll say right up front I’m very jealous as I’ve been trying to get on the beta test group too (I’ve been chatting today with a couple of different Yahoo people) – but to no avail due to not living in the land of opportunity (USA) :-). I guess I’m just geographically challenged.

Jen shares a few of her initial observations of the program. Here are the things that I like the look of:

‘All the obsessive stat checkers will love a feature that YPN has implemented into their control panel. When you login, under the daily balance, it states “* Estimated as of Aug 2, 2005 at 7:45 PM PST” This will give publishers a very definitive look as to what time the stats are current until.’


‘Something that is very cool about payment options is that it appears publishers have the option of transfering their YPN earnings over to their Yahoo search marketing account, if they use the same login username for both accounts. This is something AdSense/AdWords customers have requested since the launch of AdSense, so it is nice to see this as a feature YPN is implementing for their publishers.’

Overall YPN doesn’t look as remarkable feature wise as what some had been building it up to be. I guess it’s early days and they don’t want to reveal all their cards to Adsense before it goes live with a wider group later in the year. They will also have some bugs to weed out I guess – it’ll be interesting to watch Jen and other’s experiences.

If you’re in the US you can sign up for the beta here (be quick). Once you do let us all know how you find it!

Yahoo to launch blog ad network Wednesday

It looks like Wednesday is the day that Yahoo will launch its Publishing Network if this article at CNET is right.

‘Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET’

Looks like we (and numerous other sites) were right.

Update – looks like it’s official now with the New York Times featuring an article about YPN. Initially it will be just 2000 sites that beta test the network with this being opened up at the end of the year to others. Looks like those of us not in the beta have another 5 months of Adsense and need not get so excited about YPN after all. No prizes for where the 2000 blogs will be from I’ll bet.

Yahoo Publishing Network – Coming Soon

The rumors that the new Yahoo Publishing Network (a competitor to Google’s Adsense program) have been circulating the web of the past few days on a number of blogs and forums including Webmaster World, Thread Watch and at Jensense. It looks like an announcement could be imminent.

Fueling my own speculation is a comment left here at ProBlogger by Yahoo’s Josh Stomel a few minutes ago on an older post on YPN. Josh wrote:

I will tell you what..

YPN is going to be real real hot..

Get ready…

Now maybe I’m reading a bit much into it – but I wonder if Josh is just REALLY excited about something – something that perhaps is just days, if not hours away from being announced.

Hold onto your seats contextual advertisers publishers – you might just be in for some big news.