CategoryYahoo Publishing Network

I’ve had emails from 4 different YPN publishers who tell me that the ads on their blogs are not showing and have not been for most of the day just gone by. Forums like Digital Point’s YPN down? thread seem to confirm that the problem is more widely spread than ...more

The YPN blog has posted a few ad placement tips based upon eye tracking studies that find that website users view pages in the following pattern: They recommend a leaderboard ad above the fold between content and the top navigation bar. Secondly they suggest using vertical skyscrapers to the right ...more

Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all ...more

Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC: ‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of ...more

A few days ago I reported that YPN had had another round of terminating publishers from their network for ‘poor quality traffic’. Today YPN have responded to the attention that their actions got around the web in a statement on their blog – Maintaining a Quality Network. They write: “As ...more

This morning I’ve had an email from a very disgruntled YPN publisher who has received a phone call from YPN saying that their account has been terminated because they have used MySpace to send traffic to their ‘legitimate’ website which has YPN. The thrust of the reason given to them ...more

Another older piece of news that I missed while away last week: YPN have launched a blog for their YPN publishers. Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products. Build a place where you can come and learn about ...more

Sugarrae has posted an Interview with Josh Siegel of Yahoo Publisher Network (YPN). Rae starts off by asking a good question about ad relevancy – a topic that I’ve heard quite a few YPN publishers complaining about (in fact I’ve done it myself after running YPN here at ProBlogger for ...more

I just logged into b5’s YPN account and noticed a few changes (this must be why I’ve been locked out of it today). The first change is their new ‘messages’ feature (pictured below) which outlines the latest changes at YPN. Click on the ‘subjects’ of one of the messages and ...more