CategoryYahoo Publishing Network
YPN Publishers Experiencing Down Time
16th of May 2006 Darren Rowse 4

YPN Publishers Experiencing Down Time

I’ve had emails from 4 different YPN publishers who tell me that the ads on their blogs are not showing and have not been for most of the day just gone by. Forums like Digital Point’s YPN down? thread seem to confirm that the problem is more widely spread than ...more
Yahoo Publishing Network
YPN’s Ad Placement Advice Compared to AdSense Advice
12th of May 2006 Darren Rowse 17

YPN’s Ad Placement Advice Compared to AdSense Advice

The YPN blog has posted a few ad placement tips based upon eye tracking studies that find that website users view pages in the following pattern: They recommend a leaderboard ad above the fold between content and the top navigation bar. Secondly they suggest using vertical skyscrapers to the right ...more
Adsense
Yahoo’s Advertising Overhaul Officially announced
9th of May 2006 Darren Rowse 5

Yahoo’s Advertising Overhaul Officially announced

Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all ...more
Yahoo Publishing Network
Yahoo unveils ‘overhaul’ of online advertising
8th of May 2006 Darren Rowse 7

Yahoo unveils ‘overhaul’ of online advertising

Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC: ‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of ...more
Yahoo Publishing Network
Yahoo! Publisher Network Responds to Publisher Termination Reports
6th of May 2006 Darren Rowse 5

Yahoo! Publisher Network Responds to Publisher Termination Reports

A few days ago I reported that YPN had had another round of terminating publishers from their network for ‘poor quality traffic’. Today YPN have responded to the attention that their actions got around the web in a statement on their blog – Maintaining a Quality Network. They write: “As ...more
Yahoo Publishing Network
Yahoo Publisher Network Terminates More Publisher Accounts
3rd of May 2006 Darren Rowse 22

Yahoo Publisher Network Terminates More Publisher Accounts

This morning I’ve had an email from a very disgruntled YPN publisher who has received a phone call from YPN saying that their account has been terminated because they have used MySpace to send traffic to their ‘legitimate’ website which has YPN. The thrust of the reason given to them ...more
Yahoo Publishing Network
Yahoo! Publisher Network Blog
21st of April 2006 Darren Rowse

Yahoo! Publisher Network Blog

Another older piece of news that I missed while away last week: YPN have launched a blog for their YPN publishers. Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products. Build a place where you can come and learn about ...more
Yahoo Publishing Network
Interview with YPN Manager
26th of March 2006 Darren Rowse 13

Interview with YPN Manager

Sugarrae has posted an Interview with Josh Siegel of Yahoo Publisher Network (YPN). Rae starts off by asking a good question about ad relevancy – a topic that I’ve heard quite a few YPN publishers complaining about (in fact I’ve done it myself after running YPN here at ProBlogger for ...more
Yahoo Publishing Network
YPN tweaks system
25th of March 2006 Darren Rowse 4

YPN tweaks system

I just logged into b5’s YPN account and noticed a few changes (this must be why I’ve been locked out of it today). The first change is their new ‘messages’ feature (pictured below) which outlines the latest changes at YPN. Click on the ‘subjects’ of one of the messages and ...more
Yahoo Publishing Network