Archive for Yahoo Publishing Network
Written on May 16th, 2006 at 08:05 am by Darren Rowse
YPN Publishers Experiencing Down Time
I’ve had emails from 4 different YPN publishers who tell me that the ads on their blogs are not showing and have not been for most of the day just gone by. Forums like Digital Point’s YPN down? thread seem to confirm that the problem is more widely spread than just a few isolated cases.
I [...]
Written on May 12th, 2006 at 12:05 am by Darren Rowse
YPN’s Ad Placement Advice Compared to AdSense Advice
The YPN blog has posted a few ad placement tips based upon eye tracking studies that find that website users view pages in the following pattern:
They recommend a leaderboard ad above the fold between content and the top navigation bar.
Secondly they suggest using vertical skyscrapers to the right of content.
Thirdly they suggest rectangle ads in [...]
Written on May 9th, 2006 at 01:05 pm by Darren Rowse
Yahoo’s Advertising Overhaul Officially announced
Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all this built into their system [...]
Written on May 8th, 2006 at 06:05 pm by Darren Rowse
Yahoo unveils ‘overhaul’ of online advertising
Yahoo will today announce an overhaul of their online advertising system which will change the way they rank which ads to show says MSNBC:
‘A new ranking formula, to be adopted later this year, will also take into account the “click-through rate” of an advert, along with a number of other secret factors, said Mr Cadogan [...]
Written on May 6th, 2006 at 04:05 pm by Darren Rowse
Yahoo! Publisher Network Responds to Publisher Termination Reports
A few days ago I reported that YPN had had another round of terminating publishers from their network for ‘poor quality traffic’.
Today YPN have responded to the attention that their actions got around the web in a statement on their blog – Maintaining a Quality Network. They write:
“As noted on certain message boards, some publisher [...]
Written on May 3rd, 2006 at 10:05 am by Darren Rowse
Yahoo Publisher Network Terminates More Publisher Accounts
This morning I’ve had an email from a very disgruntled YPN publisher who has received a phone call from YPN saying that their account has been terminated because they have used MySpace to send traffic to their ‘legitimate’ website which has YPN. The thrust of the reason given to them for the termination was that [...]
Written on April 21st, 2006 at 03:04 pm by Darren Rowse
Yahoo! Publisher Network Blog
Another older piece of news that I missed while away last week:
YPN have launched a blog for their YPN publishers.
Give publishers – you folks – a voice in the evolution of the Yahoo! Publisher Network and its products.
Build a place where you can come and learn about the latest updates and enhancements to the Network
Showcase [...]
Written on March 26th, 2006 at 09:03 am by Darren Rowse
Interview with YPN Manager
Sugarrae has posted an Interview with Josh Siegel of Yahoo Publisher Network (YPN).
Rae starts off by asking a good question about ad relevancy – a topic that I’ve heard quite a few YPN publishers complaining about (in fact I’ve done it myself after running YPN here at ProBlogger for a month or so and seeing [...]
Written on March 25th, 2006 at 10:03 pm by Darren Rowse
YPN tweaks system
I just logged into b5’s YPN account and noticed a few changes (this must be why I’ve been locked out of it today).
The first change is their new ‘messages’ feature (pictured below) which outlines the latest changes at YPN.
Click on the ’subjects’ of one of the messages and you get a nice little popup message [...]
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