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YPN Offer Publishers PayPal Payment Option

YPN (Yahoo’s Publisher Network) have just announced something that I think will make many AdSense publishers quite jealous – they’re now going to give YPN publishers the option to be paid with PayPal.

I’ve been hearing AdSense publishers calling for this for years now but think it unlikely that they’ll do it as a result of them having invested so much into their own Google Checkout system.

YPN Limit maximum number of Ad Units Per Page to 3

YPN have today announced policy changes - the main change being that you are now only allowed to place a maximum of three YPN ad units on any single page at a time. This is the same maximum that AdSense allows on a page at any given time (unless you have special permission to do more).

Earning Money From Contextual Ads

SEO Roundtable has a nice summary of a session at SES Chicago with Jeremy Schomaker and Jennifer Slegg (notice they both have JS initials – could be something in that!) on the topic of Earning Money From Contextual Ads.

There’s not much in it that experienced contextual advertising publishers won’t already know but it’s a good recap of some sound principles of contextual advertising for beginners.

How to Target US Traffic for YPN Ads

If you’re a YPN publisher but are worried about having too much non US traffic (they don’t let YPN be used on sites with too many non US readers) then you might find a tip written by Erik helpful on Saving Your Yahoo Publisher Network (YPN) Account from being BANNED.

In it Erik outlines how to show YPN ads only to US traffic and serve AdSense ads to non US traffic using a WP plugin.

PS: I can’t see similar principles in this tutorial couldn’t be used for using Chitika ads (they don’t pay for Asian traffic at this point).

AdSense, YPN and Chitika Preview Tool

Have you ever wondered what ads are showing in your AdSense, Chitika and YPN units around the world in different locations?

These advertising systems are all geographically targeted advertising systems (Chitika less so but they do to some extent). The ads you see in your part of the world can be quite different to those you see in mine.

AdSense does offer a preview tool but it only works in windows versions of IE. Chitika and YPN don’t offer such tools.

Digital Inspiration has a cool tool that might be useful for you.

The sandbox tool shows you what type of ads your site is likely to show in different geographic locations. It will also give you a comparison between the ads that the three different systems will serve to your sites in different color schemes to help you to choose what ad system might serve the most relevant ads to your blog.

I can’t vouch for the accuracy of it but it seems to work and might be useful for some. Let me know what you think.

Gaining the Second Indented Google Listing

You might wonder how you can get Google to grant you a second indented link underneath a primary result in SERPs on a search phrase. To demonstrate what I’m talking about, I searched for blogs and adsense which conveniently, this blog has the number one ranking on. At the top of the SERPs, there is a primary/indented secondary listing:

adsenseandblogs.png

Addendum: I lost half of my original entry, so I’m rewriting what I wrote though probably not nearly as inspired as I was 4 hours ago when I wrote this. ;)

If you search for a keyphrase that is used on your blog, such as blogs and adsense look for your second entry that is listed in the SERPs. In Darren’s case, the second entry is in the coveted indented second entry. However, if it is not, one way to get that spot is to begin linking to that second entry from within your blog. There are different ways this can be done: deep linking, placing a link in a sidebar, etc. I’d recommend doing this contextually rather than take the appearance of “keyword stuffing”. Google may penalize you if they feel that you are simply keyword stuffing.

After you have done this, it’s time to wait awhile. Hopefully, over time you’ll see your entry migrate into that second and indented position.

YPN launches Publisher Services and New Help Center

YPN have just released a new section for their publishers called ‘publisher services’. (hat tip to Scott for the email headsup).

I’ve included a screen shot of it below but it’s basically a collection of tutorials and tools to help publishers improve three aspects of their site development. Here’s how they define the three areas:

  • Drive Traffic - A number of ways to get more visitors
  • Enhance your Site – Quality Yahoo! tools and features from Yahoo! that differentiate your site
  • Build your Site - Solutions for creating and hosting your site

Each section has it’s own page of developing these areas (screen caps of each below – click to enlarge).

I’m yet to go through each page that they provide in great detail but a lot of it seems to be promoting other Yahoo! services that they offer (cross promotion) – some of it looks useful enough though.

New Help Center

YPN have also announced a newly revamped Help Center for their publishers. This includes:

  • A How-To Guide – Detailed instructions on how to use each area of the Yahoo! Publisher Network account management system
  • Account FAQs – A comprehensive set of FAQs that addresses most publisher questions
  • Account Overview Demo – A step-by-step guide that takes you through the most prominent features of the Yahoo! Publisher Network account management system
  • Implementation Guide – Detailed assistance to help publishers set up and manage their Yahoo! Publisher Network account

[Read more...]

YPN adds RPC (Revenue Per Click) to reports

YPN has made a number of changes in their reports and control panel. One of the main ones that caught my eye was a new column in their reports:

Avg. RPC ($) which stands for ‘Average Revenue Per Click’ which they define as:

This shows the average amount of revenue you earn each time someone clicks an ad on your site. Average RPC is equal to (Revenue)/(Clicks).”

Ypn-Rpc-1

This is something that AdSense publishers have been asking for for a long time (ever since I’ve been in the AdSense program at least) and I’ll be interested to see if AdSense give in as a result of YPN going this way.

In effect the RPC figure is something that publishers could work out for themselves but it is nice to see it, especially in a monthly report so that it can be compared from day to day.

YPN add Payment Features

Jen reports that YPN have launched direct deposit, tax withholding and faster payment turnaround for publishers in their beta test.

update: More official word on this at YPN’s blog.