CategoryWriting Content
Smart Online Marketing
12th of October 2005 Darren Rowse 21

Smart Online Marketing

Yaro has a good post on his experiment to buy a 100×100 pixel ad on the Million Dollar Homepage. The results were disappointing for the investment of $100 – especially when he compares the results of the ad to the results of writing a quality post on his blog that ...more
Advertising
Blogger Routines
8th of October 2005 Darren Rowse 15

Blogger Routines

BJ has decided that with the start of October comes the start of a new routine for her as a working blogger. It’s got me thinking about the time in my own blogging journey that I made similar decisions to put a routine together in order to become more productive ...more
Writing Content
Do Shorter Posts = Better Posts?
5th of October 2005 Darren Rowse 17

Do Shorter Posts = Better Posts?

Steve at Micro Persuasion asks his readers whether Shorter Posts = Better Posts? ‘Would you rather have fewer posts with more depth or frequent short posts with high value information? It’s hard to combine them (and maintain a life).’ My answer is that it depends upon a number of factors ...more
Writing Content
8 Reasons Why Lists are Good for Getting Traffic to your Blog
15th of September 2005 Darren Rowse 91

8 Reasons Why Lists are Good for Getting Traffic to your Blog

Here’s a tip for how to get people to link to your blog. Write lists! I’ve been reminded by this again today by seeing just how many people are linking up to Piaras Kelly’s list of Tips on writing content for your blog. I must have seen 10 or 15 ...more
Writing Content
12 Tips on Writing Content for your Blog
14th of September 2005 Darren Rowse 17

12 Tips on Writing Content for your Blog

Piaras Kelly PR has 12 tips for writing content for your blog which has been linked to by a few people today. I’d actually agree with most of it – but would also recommend a little caution with a few of them. Let me make a comment on each one. ...more
Writing Content
Using Other People’s Content
14th of September 2005 Darren Rowse 56

Using Other People’s Content

Here is a free tip. If you’re going to IM me and ask me to look at your blog – don’t fill it with stolen content. I’m going to make this as clear as possible. If you are going to use other people’s content to your site: – ALWAYS reveal ...more
Writing Content
Tell me a Story
8th of September 2005 Darren Rowse 7

Tell me a Story

Dave Taylor has written an interesting piece today on story telling and blogs that has resonated with me. It’s at “Don’t sell me a product, tell me a story!”: ‘What stuck in my head, however, was that his background gave him a unique ability to tell an interesting story. After ...more
Writing Content
Writing Blog Content – Make it Scannable
19th of August 2005 Darren Rowse 43

Writing Blog Content – Make it Scannable

Only 16% of people read web sites word for word. Source The average person only comprehends 60% of what they read. Source Knowing this – how should bloggers who want to communicate effectively write? Is your Blog Scannable ? Most people read online by scanning the page for individual words ...more
31 Days to Building a Better Blog
More on Posting Schedules
7th of August 2005 Darren Rowse 18

More on Posting Schedules

Peter at Almost Cool comments on my series on Blog Apathy – particularly picking up on some of the comments on posting goals and schedules. He rightly observes that with RSS subscribers you’re likely to get readers look at your posts whether you post regularly or irregularly and argues against ...more
31 Days to Building a Better Blog