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Generating High Quanitities of Blog Content – Break Posts Down

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Break your longer articles down into smaller bite sized posts on more targeted topics. When I first started blogging I used to write very long rants and reflections on topics. These days I still do occasionally but as I do I always now ask myself – ‘can I break this into a series?’ There are multiple reasons to write a series of posts rather than a long article including:

1. You’re more likely to keep your readers attention with some short sharp bursts of writing than a really long diatribe. I rarely get all the way through reading a long post of someone else unless its compelling reading.
2. You might generate some repeat visits to your site if you post on the same topic over a few days telling your reader to come back tomorrow for the next installment.
3. You’ll generate more page views this way which is good if you’re running impression based ads on your site and link from one post to the next in the series.
4. You individual pages will rank higher in Google usually with a more targeted post than a long one that has many themes. ie a post with one point is more likely to rank well on that point than an article with ten points.
5. You will probably get better and more relevant ads from contextual advertising like Google.

Of course this is partly personal preference – a lot of people like the long rant and are frustrated by having to navigate numerous pages of a series. Your choice. Let us know what you think in comments below.

Generating High Quanitities of Blog Content – Start a New Blog

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the other posts in this series at Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Start a new blog – Many of the successful professional bloggers that I’ve observed over the past few months have highly targeted topics and themes for their blogs (for example Weblogs Inc’s stable of blogs). There are many benefits of having a niche blog both in terms of getting ranked in Google and getting quality contextual ads. However there is only so much that you can blog about each day on most topics.

I realized a few months ago that most days I could find quality material for at least 5-10 posts on my Digital Camera blog but that unless there was a trade show on that I generally had a lot more time to blog each day than it took for those posts. As a result I’ve diversified my blogs and have started another four blogs (including this one) in the past fortnight. Now rather than just posting 5-10 posts on Digicams each day I can post 5-10 posts on four subjects. I’ve just quadrupled the amount of content that I could post each day.

Of course you need to be careful that you don’t bite off more than you can chew – add a blog and see how it goes. If you find you’ve still got time to post more add more until you hit a level that doesn’t burn you out but that gets you generating an optimum quantity of content each day.

Generating High Quanitities of Blog Content – News Sites and Aggregators

This is the third post in a series of tips on how to generate higher quantities of content for your blog. Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Use News Aggregators (like Bloglines), News Services (like Google News, Daily Yahoo News or Topix) or other Blog tools (like Technorati) to follow subjects that you like to write about. The majority of posts on my commercial blogs are links to articles, blog posts and other sites around the web that write on the topics I’m interested in.

Using the above tools I generally know if someone has written something of interest about one of these topics in a newspaper or blog around the world pretty quickly after its been written and then its not too hard to link up to it with a few comments attached or maybe a quote from the relevant article. It’s great to be able to follow specific blogs of interest using News Aggregators or to be able to have more general alerts on specific keywords.

The great thing about some of the news services is that they are quite automated and will email you any relevant articles – what could be easier!

What tools do you use to find content for your blog?

Generating High Quanitities of Blog Content – Set a Target

Check out the previous posts at Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

Set yourself a target of how many pages you’ll add to your blog per day or week. I aim for a minimum of 10 pages of good content across my blogs every day including weekends – I see it as a discipline and set time (usually an hour or two) aside most mornings and evenings to complete my task. Some days I set myself bonus targets of 20 or more in a day like yesterday when I did 50 because of the release of some new products on one of my blogs.

10 pages of content per day is 3650 pages in a year! If for instance each page posted were to generate you 2 cents per day 3650 pages would make you $73 per day (7 days a week). 20 posts per day is 7300 pages….you do the sums. Of course some blogs won’t generate 2 cents per page per day – others will generate significantly more – the principle remains however. Also its worth remembering that you don’t suddenly have 3650 or 7300 pages – it takes time. But if you’re willing to take a long term project and see each post as like a deposit in the bank you might just find that down the track you’ll have built yourself a nice little earner.

Setting yourself a target and making it a discipline you stick to is just one way of generating quantities of content. How do you do it? I’ll share more of my tips shortly.

Blog Tip – Generate a high Quantity of Content

Do you want to generate good traffic on your blog and therefore give yourself a chance at earning an income from it? Quality Content is an essential first step – but it is not always enough – you need to work on Quantity also.

On virtually every Blog tips article I’ve ever read I’ve seen advice about ‘Quality Content’. The theory is that if you write interesting, well informed, insightful posts – people will come to your blog. I’ve written this advice in numerous places on this blog already – and let me say I stand by it as solid advice. I work hard at providing quality content on my sites. After all without it you’ve got little chance of a repeat visitor to your site.

Having said this I also am a big believer in providing Quantities of Content also.

Someone emailed me recently asking me to take a look at their blog. They had worked very hard on writing some great articles, they’d paid for a designer to design a beautiful site, they had added adsense and affiliate ads and had optimized their pages well for Google (they were in the top 3 for a number of search terms). The only problem was that they were only generating a handful of daily visitors and their revenue was just a few cents (if that) each week.

One of the main reasons I feel that their site was only going to ever go so far was that they spent so much time writing quality content that they only ever posted one post per day at the most (and none on weekends). After over three months of blogging their whole site was only 60 posts/pages. They were good pages but there just wasn’t very many of them. Now I’m not wanting to say that a 60 page blog can’t earn revenue – if those 60 pages all rank highly in Google on some popular and high paying keywords they could do ok – but at that rate I doubt this blogger will make more than a dollar a week for at least a year or two. They just don’t have enough pages.

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Creating Content: The Easy Way

There is little doubt that quality content has a number of real benefits for your web site, not least increasing levels of repeat visitors, and valuable revenue streams such as advertising and the sale of products or services related to the content you provide.

The only difficulty is that creating such content can be costly, taking up valuable time and resources. This article examines different ways you can add content to your web site quickly, giving you maximum benefit for the minimum cost.

Syndicated Content Streams
Syndicated content is content provided by others for use on your web site. Certain sites provide ‘content streams’, where you can simply place a few lines of code on your web page, and forget about it. The content provider then regularly updates the content it provides. The end result is that your site remains fresh and dynamic, at virtually no cost to you.

The content provider either charges a fee for the privilege of using their content, or they prefer to benefit through traffic, such as by placing a link adjacent to or within the content. One provider at interestalert.com even offers to pay you for adding a news feed to your site.

Here are a few examples of some content providers you may wish to try:

1. Free Content for your Site – provides a range of different content types such as news headlines or jokes.

2. Submit your Article – a number of different content feeds you can add to your site, displaying articles relating to internet marketing and online business.

3. Brainy Quote – adds ‘quote of the day’ to your web site, from a range of different topics and authors.

4. Freeky Stiky – an index of resources you can use to quickly add content to your site, with a wide range of content areas to choose from.

Free Reprint Articles
Free reprint articles are a type of syndicated content, and they are widely available.

The benefit for you is the provision of quality content on your web site, attracting targeted visitors via inbound links from the search engines. The benefit for the author of the article is their name and URL in the resource box (or ‘author bylines’), which builds up targeted traffic to their web site, and builds up their ‘brand’ and online credibility.

Here are just some places where you can find articles to quickly put up at your web site:

1. Article Central
2. Go Articles
3. Idea Marketers

Update – since writing this post I’ve begun to suspect that free articles perhaps are not the best way of finding content for your blog. Many believe that Google and other search engines actually penalise such content as duplicate content. Proceed with it as a strategy with caution.

Invite Content
Add a page to your web site where you invite your visitors to submit their content, in return for a link back to their own web sites. This will give you a steady stream of content you can choose from, and save you time in searching for it elsewhere.

As a twist on this, if you create original content on your own site, make it easy for visitors to use it on their own sites – remember, many of your visitors will be actively or passively looking for content for their own web sites. Just make sure they always include a link back to your site in return, so that you stand to benefit too.

Over time, as well as increasing the amount of content on your own site, providing your content to others will gradually but significantly increase your traffic levels, and is far more effective than the more popular ‘link swapping’ craze, that usually just leaves your link sitting unclicked in an unvisited links page.

The common phrase is that ‘content is king’ – the Internet is a content-driven medium, and the more successful web sites are those with the best content. By using some of the techniques above, you can increase the amount of quality content on your site with the minimum amount of effort and expense.

About the author:
Steve Shaw creates systems and software for effective e-marketing. His powerful PopUpMaster Pro software creates popups that beat the popup blockers and can significantly increase your conversion rates. For more information: http://www.popupmaster.com

Blog Post Formats

Amy at Contentious is writing a series on different types of blog posts which might be of interest to some readers. She’s broken blog posts down into 7 formats and is working through each post (only 3 completed so far.)

1. Link-only

2. Link blurb

3. Brief remark

4. List

5. Short article

6. Long article

7. Series

Why should bloggers understand and care about posting format?…

Bloggers who clearly understand posting formats and consider them consciously are more likely to choose the best format for each posting they publish – one that suits the content as well as the audience and the blogger’s own resources.

Before you start blogging, it helps to envision what your final posting will look like. Remember: your ultimate goal is communication, so it helps to publish in ways that effectively support communication. For text-based blogs, selecting the right format for each posting is a big part of achieving that goal.” Read more – Found via Weblogg-ed

Moveable Type – Individual Archives Titles

This week’s Blogger Idol topic was one dear to my heart – Blog Tips. Some of the tips there are excellent (its never too late to submit yours). One in particular has been valuable to me as a Moveable Type user. In fact just one of his tips might have doubled the number of visitors of my blog today. Nicholas submitted Optimizing your MovableType blog for Google.

His post is longish and a tad technical but it is well worth a look if you’re using MT. (If you don’t use MT you might not find the following that helpful) Most of it I’ve already incorporated into this blog previously (a lot of it by fluke) but of particular use to me was this short paragraph:

‘While I’m on the subject, my recollection is that, by default, the title of an individual entry archive with MovableType is the name of the blog, followed by the name of the entry. Get rid of the blog name part of this – it’s dead weight that will drag down your relevancy quotient with Google.’
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Blogging for Change (6) – Fear to Commitment

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This is the last installment of a 6 part series on blogging that brings about lasting change. Before reading on you might like to Read the introduction here.

Stage 5 – Fear to Commitment

Depending upon the gravity of the topic you’re talking about, fear can play a part in asking people to take some action to bring about lasting change. Real and sustained change can be a scary thing for many people.

I even found when I invited people to engage in blogger idol (not really that scary a thing) that a few people emailed me to say that they’d like to participate, but they were worried about implications of doing so.

Your last task in bringing about lasting change is to help your reader move from fear of the change to commitment to it. It is time to ‘seal the deal’.

Towards the end of your post you might want to reinforce the positives of what you’re asking people to consider. Give them a picture of what ‘might be’ if they take your words seriously. Reinforce the steps people can to follow to do what you’re asking, keep any processes as simple as possible and give people options to opt in a little bit or a lot. Give them a tangible way to respond – don’t just ask for change without giving a way forward.

When people do respond – follow them up with some encouraging words and support – keep them accountable to their decision but do so in a gracious and supportive way. If someone leaves a comment on your site for the first time or shoots you an email in response to a post, try to acknowledge them in some way – even if it is small acknowledgement. It is amazing how just a small acknowledgement of a first time reader can make them into a committed regular reader.

Concluding Words – So there you have it. Five tasks that bloggers might face if they desire to see their blogging bring about lasting change in their readers. As I said at the beginning of the series – this is a process I was taught as a public speaker. I’ve seen it’s effectiveness in that medium but I guess the jury is still out when it comes to blogging. I’m interested in your thoughts, comments, feedback and ideas. I’d like to adapt this if it needs it.

The steps in this process are:
1. Rejection to Attention
2. Indifference to Interest
3. Skepticism to Conviction
4. Procrastination to Desire
5. Fear to Commitment