Ten Tips for writing a blog post

The following post on tips for writing a blog was submitted by Lyndon from Flockblog who in his email to me with it described it as a simple ‘back to basics’ kind of post. Thanks Lyndon.

Get more Blog tips from our Blog Tips for Beginners series.

Here are ten tips that help me with my blog writing.

  1. Make your opinion known
  2. Link like crazy
  3. Write less
  4. 250 Words is enough
  5. Make Headlines snappy
  6. Write with passion
  7. Include Bullet point lists
  8. Edit your post
  9. Make your posts easy to scan
  10. Be consistent with your style
  11. Litter the post with keywords

1. Make your opinion known
People like blogs, they like blogs because they are written by people and not corporations. People want to know what people think, crazy as it sounds they want to know what you think. Tell them exactly what you think using the least amount of words possible.
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Overcoming Intimidation Over English Skills in Blogging

 Wp-Content Uploads GaylaThe next tip in the b5media’s 12 Days of Christmas is from Gayla Baer – one of b5’s celebrity bloggers at Celebamour. She’s got 7 blogs (last time I counted) is a stay at home/work at home mom (twin 12 year old boys) and writes also at Single-Again. Her topic is something I’ve actually helped a few bloggers with myself – the fear of blogging when your English skills are lacking. Here’s what Gayla has to say:

The one tip I’d like to submit and hope that many will listen is to forget those fears. I’ve found that so many people are intimidated by their lack of ‘proper English’ skills and let that stand in their way. Rather than allowing it to be a hindrance, they could even turn it into a niche. I’ve seen a few blogs that play on those faults rather than allow them to detour them from fulfilling a dream of writing.

Regardless of a persons education level, I believe everyone has an opinion that’s valuable or a story to share that others would be interested in. It doesn’t take the fame behind those on Pajamas Media to mean their views are valuable.

If they can’t overcome that fear, I recommend creating their entries in a word processing program so they can do spell and grammar check. It may not be 100% full proof, but at least it will ease the intimidating factors enough to open doors for possibility and to never be afraid to ask for help!

I’m helping a girl now who has struggled with her writing skills and let them keep her from writing and blogging. We’ve finally gotten her to the point where she’s ready to take the chance and she’s off to a flying start.

Darren here again – I thought I’d kick off the comments on this one here by saying I think Gayla is onto something that should be talked about more. I am often approached by new or potential bloggers who are very very nervous about their English skills but who wish to write in English. Sometimes their concerns come out of the fact that English is their 2nd language and other times they’ve just struggled with it through the years (like I struggle with arithmetic).

While I have written here from time to time about making your blog as professional as possible and working on issues of spelling and grammar I would advise someone who struggles in this area to not let it stop them. In fact I know of a couple of different bloggers that I’ve encouraged to blog to help them improve their language skills.

While from time to time they do get a hard time about it I think the exercise of blogging in and of itself both gives them new skills and practice in their language but also gives them confidence to have a voice in ways they may never have discovered in other mediums.

I also think the rest of us who sometimes get picky about grammar sometimes need to loosen up a bit and rather than getting too condemning need to remind ourselves that others come at blogging from different backgrounds and perspectives. Anyway – that’s just my two cents worth – nice post Gayla – sorry for hijacking it, didn’t mean to write this much but you triggered something.

Tips for Writing Hardworking Posts – Part 2

JohnevansHere’s part 2 of Tips for Writing Hardworking Posts by b5 blogger John Evans.

I’m John Evans and I write Windows Vista and Microsoft Weblog for b5media. My personal blog is SYNTAGMA.

In Part 1, I looked at how a blogger’s “backlist” could be made to work harder by interlinking posts within a blog archive.

Here I’d like to give some thought to why certain posts become “hardworking” in the first place, and how this quality can be replicated in new posts.

I used the case of a post I did on Blogsmith, Weblogs Inc’s in-house blogging tool, a post that generated a continual stream of search traffic months after it was written. I believe this became a hardworking, much-searched post because it contained unique information.

Remember, I’d actually asked Jason for this info, so all other posts written on it referred back to mine. The post also ranked highly for the keyword “Blogsmith” which apparently interested a lot more people than I’d imagined.

Another “unique” post which generated lots of traffic for months, was one on the mysterious Google browser. Rumours had been going round for ages that they were working on this at the Googleplex. But you know how secretive those guys are … no hard news leaked.

Then one day, my stats (good old SiteMeter) showed a visitor who used a browser called Google 4.0. I wrote a kind of fantasy post about a mythical monster landing on Syntagma’s shores. From that moment until I closed down the Blogspot site, there was constant search traffic to the post. Again, it was unique information, not just commentary on another blogger’s post. So uniqueness makes for hardworking entries. And interlinking within the archive makes them more hardworking still.

What other qualities create hardworking posts? If we look at the way we read our newspapers, we might get a few clues.

Generally, we turn to the hard news first, especially in our interest groups. So it might be the sports section. We’ll skim down looking for our team by name and digest the facts. The same with politics and general news. We’ll look for hard facts and create an image in our minds of the shape of the day.

Then we’ll turn to the op-ed pages and search out our favourite columns, usually written by a big-name journalist. We will, at this stage, be seeking a pre-digested version of the news, with special insights from somebody in the know.

Thus, we want hard facts first, then additional commentary to make sense of them from a trusted source. These are the basic elements of a hardworking post.

1. Hard facts.
2. Unique information, wherever possible. You’ll need to seek this out or it won’t be unique.
3. Your take on the facts. This is your op-ed moment, when you add value to the baseline information you’ve assembled for the post. If readers begin to trust your opinions, they’ll come back for more.

The electronic marketplace is flooded with content, to the extent that the price of it as a raw commodity is next to zero. However, your content will rise in value when it attains a permalink which is indexed by the search engines. Now your post is not just a transient bit of fluff blowing away in the wind. It becomes a stable part of the Internet conversation, accessible by anyone over time, and a store of value for the blogger or blog owner.
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How pictures can sell your post (and your product)

ArieannafoleyNext up in the 12 Days of Christmas Series is a blog tip from Pro Blogger Arieanna Foley – a (blogger who has at last count) involvement in over 16 blogs (actually it’s probably more than that now she’s a channel editor at b5) on a wide range of topics. She blogs for herself at Blogaholics and for b5 at the popular Cooking Gadgets and She Knows Best. She’s also our Entertainment Channel editor. Here’s her tip on using images in posts.

Although I give due credit to the amazing Rhys Alexander on the importance of “Writing Gooder“, but a blog post is not all about what you say or how you say it. Face it, there are hundreds of things that just slip past us, well written or not.

Here’s the problem: your reader has a very very short attention span. You might get just a portion of a second of their attention, in which you need to grab hold of them to keep reading. I have honestly unsubscribed from some blogs not because I was bored of them, but I honestly didn’t have the time to read their posts. They were long and unscannable – I’m sorry – I love them, but I read 400 blogs, and I need shortcuts.

We all know of certain techniques to improve these Attention Techniques. Good blog design, catchy titles, shorter posts, text techniques, and breaking up long paragraphs.

Well, I’m here to tell you another trick that can not only smack your readers across the face to get their attention, but also help you make money. [Read more…]

Tips for Writing Hardworking Posts – Part 1

JohnevansNext in the 12 Days of Christmas Blog Tip Series is a post from hard working blogger (I keep losing track of how many blogs he writes on) John Evans who will write about Writing Hard Working Posts. This will be a 2 part mini-series with his second post coming next week.

Merry Christmas! I’m John Evans and I write Windows Vista and Microsoft Weblog for b5media. My personal blog is SYNTAGMA.

Most book publishers who have been around for a while will tell you that more than half their income comes from the backlist. These are older books no longer found on bookshop shelves but which are listed at the back of every publisher’s catalogue (catalog). It’s classic Long Tail stuff, because buyers usually order by post and sales are typically small and steady rather than spiky, as with new books. The high profit margin comes from the obvious fact that reprinting old titles is much cheaper than setting up a new book.

Bloggers too have their backlists. These are archived posts which have been indexed by the search engines and continue to draw search traffic months and even years after they were written. Many bloggers will have forgotten all about them. Some will be unaware that all manner of folk are still poking around in their archives. These posts cost you nothing in effort, but continue working for you long after they’re done. They are the hardworking posts : the carthorses of your trade.

One example from my own experience was a post I wrote on Blogsmith, which is the in-house blogging software developed by Weblogs Inc for all its blogs. I noticed it was still in beta and asked Jason Calacanis if the blogware would ever be put on the market. He replied that an announcement would be made in the autumn (fall). I wrote a very simple post about this tiny scrap of information.

Months later I was still getting scores of visits each day to this post, particularly from Technorati and Google. I could never quite work out why it was so popular (See Part 2). Then Jason announced that the blogware was being offered to businesses. Naturally, I did a short follow-up post.

But the endless stream of traffic to the old post continued, and one day it occurred to me that if I inserted a link to the new post in the old one, visitors would get two for the price of one. Almost all of the visitors clicked the link onto the new post.

It’s good to have a stats package which gives you this information and allows you to follow the pathways of search traffic to your blog. Sitemeter is particularly good as it includes all the details of a visit on a single page.

So to turn a post into a hardworking one look at the interconnectivity of your old posts and link them in a network of clickables. A good blogger’s backlist could then be as valuable as it is to an established print publisher.

Part 2 will look at why the Blogsmith post was “hardworking” in the first place

Writing Gooder

The first submission in the b5media 12 (or so) days of Christmas series is from Rhys Alexander one of b5’s many bloggers with more blogs than she really knows what to do with. She’s the blogger behind Screamstress (a horror blog) and Literally Blogging at b5. And has other personal blogs that include: Proud White Trash, Online Universities, TV Envy, and Universities. Rhys is also a college professor who teaches writing and literature and has more energy and ideas than I’ve seen bundled in one person for a long time! I hope you enjoy her post on Writing Gooder – she certainly seems qualified for it.

Do you have dreams of striking it rich through blogging? Want to sell your own products, or make revenue off a company’s products? Want to be the king or queen of blogging networks, an online ad expert, an Internet force? Great. But before you can accomplish any of this, before you can even begin to have a hope of success, you must possess one crucial skill. And it has nothing to do with business savvy. It’s good writing.

As a blogger, writing is your main product. It’s the only way your reader or potential consumer has to know you and to gauge what you’re selling, whether it’s a physical product or simply your thoughts. Your writing is what a car is to the car sales person, what the colorful consoles and games are to Nintendo, what the rousing beat and catchy lyrics are to a musician. In blogging, your writing is you.

Unlike stories and novels, where the reader has the luxury of flipping through pages to get to the ‘good part,’ you must capture the reader’s attention immediately. Because something else is always a click away. There’s a reason they’re called ‘hyper links.’

I teach writing and literature courses at the university level, and regardless of the class, we always spend the first three weeks discussing the three crucial elements of all good writing. We don’t have three weeks here, of course, but we’ll cover the important highlights.

All good writing can be reduced to three essential parts: [Read more…]

Mind Mapping – Battling Bloggers Block

This will be the last post in the Battling Bloggers Block series of posts. You can read the full series all in the one place at Battling Bloggers Block.

Blog Tip 25. Mind Maps

I think I’ve talked briefly about Mind Mapping here at ProBlogger before – but have never really expanded upon what I do. I should say up front that I’ve never really had any training in Mind Maps and probably do it all wrong – but I do find what I do to be very helpful in coming up with outside the square kind of ideas.

In short – what I do is get a piece of paper or my trusted white board out and in the centre of it write a word that relates to the post/series/blog that I want to write. I usually put a box or circle around the word – it’s my central idea.

Sprouting out from the central word I begin to write other words that relate to it. Each one is joined to the first word with a line and has it’s own circle around it. These words could relate to the first word in any number of ways. They might be fanciful crazy ideas or thoughts with tenuous links or they might be concrete and predictable ones. At this point I don’t stop long on any word but stay in brainstorming mode.

From these second words come other words that link to them with lines – the process continues. Some threads of thought might end up being 7 or 8 words long, others might stop after 1 idea.

What ends up happening is that the page fills up with words that all link to one another. It can end up looking very chaotic and unordered but amidst the messiness is often a few gems of ideas that I come back to once my ability to brainstorm comes to an end.

At this point I note down some of the key ideas and enter into a phase of exploring each in turn in a slightly deeper and more critical way. I won’t bore you with the rest of the process – but want to leave the first part with you as a great way to get your mind working and coming up with ideas.

Pick a broad topic for your first word and then do this exercise and you might just end up with a plethora (always wanted to use that word in a post) of ideas for posts. You might find a number of series of posts emerge – or even a new blog or two.

I try to do this sort of exercise at least every month (although lately I’ve let it slip). It’s especially useful after you’ve done a bit of a blog review and are looking for fresh direction.

Verbalize your Blog Posts – Battling Bloggers Block

Blog Tip 24. Say it Out Loud

Sometimes I think a lot clearer and come up with better content when I say it out loud before I write it. I wrote about this briefly in Tip 3 but I realized after writing that just how useful the technique has been for me over the years and decided that it deserves a post of it’s own.

As I mentioned in Tip 3, this is a technique I quite often use in my public speaking. If I’ve got a topic but don’t know how to say it I find verbalizing it (usually to myself) can be a brilliant way of bringing clarity and to explore the different options that might come.

As I speak I usually have a whiteboard that I scribble on to record where my one sided conversation leads me. When I use this technique I often pretend that I’m speaking to another person, trying to explain the topic that I’m exploring.

It took me a while to get used to the idea of talking to myself (they say it’s the first sign of madness don’t they?) but once I got over the fear of someone walking in I got used to it and quite enjoy the process. I find I’m often at my most creative in these times and it can lead me to some surprising results.

Of course you don’t have to do it to an empty room – you can find a real person to have a two sided conversation with – just make sure you take a pen and paper and take a few notes along the way.

You might even like to try recording yourself in these times – it could turn into a podcast if you find you’ve got a knack for it.

Read the rest of the Battling Bloggers Block series

Reward Yourself – Battling Bloggers Block

Blog Tip 23. Reward Yourself

Tangent Time: When I was a kid my parents used to use a ‘star system’ where they’d have a piece of paper on the fridge with a table on it with the names of us three kids and the days of the week. Each day we had the potential to earn up to three ‘gold stars’ (little stickers). Stars were awarded for good behavior, doing chores, not doing certain bad habbits etc (basically it was a behavior modification technique). When we got to 50 gold stars we were allowed to trade in our stars for a reward of some kind (usually food or toys).

In a sense it was an incentive program that taught us how to work toward a goal and learn a bit of discipline along the way (either that or it was a twisted child labor type of thing).

It’s actually a technique that I still use on myself to this day. While I don’t have a little table with gold stars on it – I do have certain blogging goals in my mind and I give myself rewards and treats to mark occasions along the way.

It needn’t be a big reward but setting targets to aim for in this way can be a good motivation to keep your blogging moving. I do this both on a micro level (ie at the end of big posts or for reaching a daily posting schedule goal) but also on a macro level (ie for reaching monthly and even quarterly goals).

What goals do you have and what rewards might you put in place for when you achieve them?

Read more about Battling Bloggers Block