After my earlier post about linkbaiting I’ve been thinking a lot about ‘hooks’. The idea of a developing a ‘hook’ (or hooks) for your blog is brilliant advice.
I remember talking to a successful song writer a few years ago and he said the same thing – all good songs have some ‘hook’ to them – whether it’s a guitar riff, a memorable lyrical line or one of those melodies that you can’t get out of your head – a hook is what gets people both into the song when they hear it but that also draws them back to it over time.
This is what all successful blogs have also. They have something about them that stands out, that draws you into them in the moment but that also draws you back to them over time.
We are blogging in a context where there are literally millions of blogs, in some niches there are hundreds (if not thousands) of alternatives for people to read. Successful blogs do something that makes them distinct from the rest.
They are not ‘just another blog on ((insert topic here))’ – they are ‘the blog that….((insert ‘hook’ here))’
Blog Hooks can come in all shapes and sizes – they can happen on both a micro level (ie hooks within posts as discussed in the linkbaiting article at performancing) but also on a macro level.
Some of the hooks that draw me into blogs include: