Blog Tip 16. Macro and Micro Posts
Most niches have both big and little picture aspects to them. Good bloggers have a grasp of both and are able to expand upon them in the one blog. For instance in the Pro Blogging niche some big picture issues include topics like How Bloggers Make Money from Blogs (a broad sweeping overview of the blogging for money ‘industry’) where as a micro post might be something like How to Use Keywords in Titles (very focused upon a minute (yet important) aspect of the whole niche).
It’s a worthwhile exercise to surf back through your past few months archives and to analyze what type of posts you predominately focus on. Are you a Macro or Micro posting blogger or something in between?
Don’t beat yourself up about being one or the other – we each have our own personality types and are drawn to different aspects of our niches – it’s OK to be one or the other – all I’m arguing is that to switch over to the area that you don’t normally focus upon can be one way to get past bloggers block.
If you predominantly focus on broad sweeping topics try breaking it down and examining one small part of it at a time – perhaps you could do this as a series of posts over a week or so.
Conversely if you always blog about the details take a step back and consider a post that talks about the whole industry that you are involved with. What is the state of your niche? What are the issues that it is currently facing? Where is it heading as it moves into a new year?
Diversifying your posts in this way can not only help you find new topics to blog about – but it can give your blogging a new dimension and help to show your own diversity of expertise on the field in which you blog as people see you have a broad handle on the topic.