One topic per post – We’ve already spoken in this series about choosing a niche topic for your blog, but another strategy of many successful blogs is that in addition to having an over arching niche topic they tend to have each post focus upon a more tightly targetted topic.
On some levels this is a fairly natural and logical thing that most bloggers naturally do – but occasionally I come across a blog post that seems to want to answer every question known to humankind in a single post. The result can be a long, unfocused, rambling post that doesn’t really go anywhere.
Instead of feeling you need to stuff everything into one post – a strategy that often works better is to be more ‘granular’ in the way you post (ie break it down into grains).
In effect you end up with a blog that can be visually show like this (click to enlarge):