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Verbalize your Blog Posts – Battling Bloggers Block

Blog Tip 24. Say it Out Loud

Sometimes I think a lot clearer and come up with better content when I say it out loud before I write it. I wrote about this briefly in Tip 3 but I realized after writing that just how useful the technique has been for me over the years and decided that it deserves a post of it’s own.

As I mentioned in Tip 3, this is a technique I quite often use in my public speaking. If I’ve got a topic but don’t know how to say it I find verbalizing it (usually to myself) can be a brilliant way of bringing clarity and to explore the different options that might come.

As I speak I usually have a whiteboard that I scribble on to record where my one sided conversation leads me. When I use this technique I often pretend that I’m speaking to another person, trying to explain the topic that I’m exploring.

It took me a while to get used to the idea of talking to myself (they say it’s the first sign of madness don’t they?) but once I got over the fear of someone walking in I got used to it and quite enjoy the process. I find I’m often at my most creative in these times and it can lead me to some surprising results.

Of course you don’t have to do it to an empty room – you can find a real person to have a two sided conversation with – just make sure you take a pen and paper and take a few notes along the way.

You might even like to try recording yourself in these times – it could turn into a podcast if you find you’ve got a knack for it.

Read the rest of the Battling Bloggers Block series

Reward Yourself – Battling Bloggers Block

Blog Tip 23. Reward Yourself

Tangent Time: When I was a kid my parents used to use a ‘star system’ where they’d have a piece of paper on the fridge with a table on it with the names of us three kids and the days of the week. Each day we had the potential to earn up to three ‘gold stars’ (little stickers). Stars were awarded for good behavior, doing chores, not doing certain bad habbits etc (basically it was a behavior modification technique). When we got to 50 gold stars we were allowed to trade in our stars for a reward of some kind (usually food or toys).

In a sense it was an incentive program that taught us how to work toward a goal and learn a bit of discipline along the way (either that or it was a twisted child labor type of thing).

It’s actually a technique that I still use on myself to this day. While I don’t have a little table with gold stars on it – I do have certain blogging goals in my mind and I give myself rewards and treats to mark occasions along the way.

It needn’t be a big reward but setting targets to aim for in this way can be a good motivation to keep your blogging moving. I do this both on a micro level (ie at the end of big posts or for reaching a daily posting schedule goal) but also on a macro level (ie for reaching monthly and even quarterly goals).

What goals do you have and what rewards might you put in place for when you achieve them?

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Use Other Communications as a Base for Posts – Battling Bloggers Block

Blog Tip 22. Mine your other Communications – A couple of months ago I stumbled upon a podcast that really impacted the way in which I thought about creating content. It was an interview with online entrepreneur James Maduk by Michael Pollock.

James has created many online resources and in the interview he spoke about many things (some of which I didn’t completely connect with but other parts that were excellent). The main message that come out of it for me was the idea of not just creating content when you sit down to create content but to look at ways of creating content of different kinds while you did other things.

He used the example of answering questions from others in email. Instead of responding to questions via email (which can be a lengthy process) and at the end hitting send and forgetting about it – James suggests capturing the content of that email and using it in some way that is bigger than the email itself. For bloggers this might simply be using it fully (or part of it) as a post on your blog. For James it meant using it as some other digital asset – potentially an e-book or sellable article.

James talked about doing the same thing with phone-calls and conversations by recording them and turning them into a podcast – ie mining your other communications to use in your online entrepreneurial activities.

The beauty of this approach is that you end using time more effectively as you kill two birds with one stone by answering the email and also writing a post for your blog. It’s also good because your blog post emerges out of a real life need that someone has that has prompted them to contact you in the first place.

Of course you’ll want to pick and choose the times when this is appropriate. Your readers won’t want to have an insight into every email you send and you’ll need to get permission of the other person if you record a conversation or are revealing any information about them.

Read more of the Bloggers Block Series

Side Stepping your Bloggers Block

Blog Tip 21. Side step Blogging Blockages

Sometimes bloggers block can get completely on top of you and start to get you down – I often get to this point midway through posts. You might known the scenario too – you start off so well and then you get to this midway point where you begin to lose your way. Clarity goes out the window and you start to meander around that succinct and profound point you had so clear in your mind when you started.

While persisting and pushing through can be an option at this point – sometimes I find it best to simply save the post as a draft to come back to at a later point in time.

I quite often sit on posts like this for a few days (and sometimes quite a bit more) before coming back to them. Of course this all depends how time dependent the topic at hand is. If you’re breaking a story you might want to try the ‘pushing through it’ option!

Putting posts aside enables me to clear my mind and work on something else (or have a sleep) before coming back to it with a fresh approach.

The metaphor that comes to mind as I write this is that a good post can be like a good wine that gets put away in a cool dark place for a while once the elements of the post are mixed together to ferment. Some of my best posts went through a very similar process and I suspect are much the better for it.

Take home lessons – don’t rush your posts, give them time to develop and consider taking a break mid post.

Read more of the Bloggers Block Series.

Short Posts – Battling Bloggers Block

Blog Tip 20. Short Posts

If you don’t have much to say, don’t say much.

Resist the pressure to have to fully unpack every aspect of every topic – instead let your readers unpack a topic for you with an invitation at the end of your post.

Web readers are notorious for having short attention spans and staying on websites for very short periods of time – so a short post can be just as effective (if not more so) than a longer one.

They can also give bloggers block a good hiding also as they take the pressure of having to have massive depth in every post you write off a little.

Start Writing the Middles of your Post – Battling Bloggers Block

Blog Tip 19. Start writing the Middle of your Post

If you’re anything like me, one of the hardest parts of writing a post is starting it. Introductions can be easy to get stuck on and so I often simply skip them completely and write the meat of the post first before going back to write the introduction. In a sense your introduction then becomes a conclusion…. at the start of your post.

This is how I was taught to write essays at school and think it applies quite nicely to longer blog posts. It’s especially good when you start out writing one thing and end up writing another!

Read the full bloggers block series

20 Types of Blog Posts – Battling Bloggers Block

Blog Tip 18 - Change up your posting form – find new blog topics – In the same way that it’s easy to get ‘stuck’ in always posting in the same voice – it’s also possible to get stuck in always writing in the same form or genre.

Yesterday I decided to look through a the 500 blogs entered in Australia’s Best Blog Competition (I didn’t view them all but looked over at least 200). I was amazed by the talent out there. I also came away from the exercise struck by variety of different approaches that people take to blogging – especially with the form of posts that they write.

As I surfed I jotted down some of the different types of posts that I came across. Experiment with some of these and you might find it helps you in your battle with Bloggers Block. I came up with 20 types of posts – but am sure there are more. Feel free to suggest your own in comments below:

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Change your Blogging Voice – Battling Bloggers Block

Blog Tip 17. Write in a different voice

It’s easy to get bored and stale with one tone of writing so it might be worth mixing it up occasionally and experimenting with a new voice.

While you don’t want to do this all the time (it’s important to establish a voice and develop some consistency in a blog) – it can be refreshing to do from time to time.

Write something in the third person, write a rant, inject some humor, write a fictional scenario etc. Change your voice or tone a little and you might just find it creates a bit of a spark in you (and your readers) that spawns a whole new aspect to your blog.

I noticed the impact of changing your voice a while back when I let loose with a little bit of a rant post – I got email from a couple of readers saying that they saw a different side of me when I did it – a bit of a change from the ‘nice/goodie goodie’ label I seem to get from time to time. I also found that it got me thinking in a different way – something that brought a bit of energy back into my blogging.

Read the rest of the battling bloggers block series

Macro and Micro Posting – Battling Bloggers Block

Blog Tip 16. Macro and Micro Posts

Most niches have both big and little picture aspects to them. Good bloggers have a grasp of both and are able to expand upon them in the one blog. For instance in the Pro Blogging niche some big picture issues include topics like How Bloggers Make Money from Blogs (a broad sweeping overview of the blogging for money ‘industry’) where as a micro post might be something like How to Use Keywords in Titles (very focused upon a minute (yet important) aspect of the whole niche).

It’s a worthwhile exercise to surf back through your past few months archives and to analyze what type of posts you predominately focus on. Are you a Macro or Micro posting blogger or something in between?

Don’t beat yourself up about being one or the other – we each have our own personality types and are drawn to different aspects of our niches – it’s OK to be one or the other – all I’m arguing is that to switch over to the area that you don’t normally focus upon can be one way to get past bloggers block.

If you predominantly focus on broad sweeping topics try breaking it down and examining one small part of it at a time – perhaps you could do this as a series of posts over a week or so.

Conversely if you always blog about the details take a step back and consider a post that talks about the whole industry that you are involved with. What is the state of your niche? What are the issues that it is currently facing? Where is it heading as it moves into a new year?

Diversifying your posts in this way can not only help you find new topics to blog about – but it can give your blogging a new dimension and help to show your own diversity of expertise on the field in which you blog as people see you have a broad handle on the topic.

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