Now that we’ve talked about why a blogger might consider the use of a series of posts I’d like to turn my attention to the way in which I do it.
When it comes to the way I build a series of posts on a blog my workflow is a little different to Eric’s (although there are some real similarities also). Let me outline how it usually works for me (and it does vary from time to time).
1. Identify a topic - this is of course key when it comes to developing a successful series (as it is with single posts also). As I reflect upon most of the series of posts I’ve written here at ProBlogger over the past year it’s interesting to see that in virtually every case the series has started in my mind as a single post. For example – one of my first ever blog series was one I wrote on AdSense for Bloggers. This 8 part series started (in my mind) as a medium sized post. As I started writing I soon realized that there was more that I could write than would comfortably fit in one post and so the series began.
The key of course is to make sure you choose a topic that is large enough to warrant multiple posts (you don’t want to write a series just for the sake of it) but manageable enough not to overwhelm you. Some topics are so large that they could almost be a blog in and of themselves.
The ideas from most of the series that I do generally do come from the themes that I see in the interactions that I have with my readers. Questions that they ask are usually key in triggering my thinking in this way.