This post was submitted by Chris Garrett from ChrisG.com
Valuable content. Most people know this is the way to be successful in blogging.
Sure there are other important factors too. Traffic, design, usability, community … All the good stuff.
Whatever reason people have for visiting, they stay for the content.
Here is the catch. Have you actually sat down and worked out what “valuable content” means?
- Is it a one-off post that gets to the front page of Digg?
- Articles that get lots of links?
- Posts that attract comments?
- Is it that top 100 list you bookmarked?
- A funny cartoon that gets pinned to a cubicle wall?
- Flash games you just can’t put down?
- All of the above?
Value is tough to pin down. The definition depends entirely on point of view. What is valuable to the creator could be subscribers and AdSense clicks, while the reader could be just looking for a solution to their plumbing leak.
What is valuable depends entirely on your audience. Before you work out what you need to create, you need to get inside your audiences head and have a really good poke around. Solve their problems, motivate, educate and entertain.
While most people would love to have millions of visitors, thousands of subscribers and maybe a top 100 spot in the technorati list, if you are not supplying value then all of these lovely high-scores and stats are hollow at best.