Don’t Miss Seasonal Opportunities on Your Blog for Spectacular Traffic. Read to the bottom of this post for an example of how I’ve used the same content three times in 18 months to generate 50,000 page views on one post.
One of the skills that I encourage bloggers to develop is to think ahead about what events might be coming up that will impact the niche that you’re writing about.
The web is a fairly rhythmic place and every year there are waves of activity across search engines and other websites that are quite predictable.
- In November and December every year millions of people go online searching for gifts in the lead up to Christmas.
- At Superbowl time people go online looking for the ads that were featured during the game.
- Every Thanksgiving the numbers of searches for Turkey recipes go through the roof
- During the Olympic games (every 2 years for Winter and Summer games) people go online searching for results and medal tallies.
- At the end of American Idol’s season (and other localized versions) people head online searching for results, inside gossip and related information
- Everytime a blockbuster movie is released people hit the seach engines looking for reviews
The list could go on… and on.
One tool for looking at what people are searching for at any given point in time is Google’s Hot Trends page which shows the latest popular searches.
However as bloggers wanting to capitalize on these mini frenzies of online activity around different topics a tool like Google Trends is limited in how useful it is. The problem with it is that it gives information on what people are searching for today and not what they’ll be searching for in a few weeks or months time.
You see, with 4th of July upon us, one of the keywords people are searching for online today is ‘fireworks’. It comes up 17 times in the top 100 list as I’m writing this (update – a few hours later fireworks appear in 38 of the top 100 terms). The term spikes on July 4 and at the end of the year (just before New Years) every year. Here’s Google’s Trends graph on the term ‘fireworks’ (click to enlarge in a new window).