Over the weekend I asked ProBlogger readers to tell us how many posts they’d written on each of their blogs last week.
142 comments were left referring to a total of 181 blogs. Here are a few of the figures:
- The average number of posts that bloggers posted to each blog was 8.9 for the week.
- The most common response was 5 posts for the week (27 blogs had this number of posts – or 15%).
- 50% of blogs had 6 or less posts posted to them (and 50% had 7 or more posts over the week – or 1 post per day)
Here’s how things look when we graph them. The bottom axis is the number of posts written and the left axis is how many blogs had this many posts.
Note: I’ve excluded a couple of the responses because they didn’t give enough detail on a blog by blog basis.
My initial reaction to the figures was that it fit pretty closely with what I’d expected. The average blogger is able to get around 1 post out per day (or at least per weekday).
However my curious little mind automatically wonders what would happen if we did a similar survey on a list of more prominent and successful blogs? On previous occasions I’ve spent time surfing through the Technorati Top 100 to find out how often they post per day. On one occasion I found that the top 50 posted around 20 times per day (140 times per week) and on another found that the top 10 posted an average of 30 posts per day (210 times per week).
If someone’s got time to do a more recent survey of how many times they post I’d love to see it – but I suspect that the graph would look quite different to the one above – with a much higher average and a shape that had a higher proportion of blogs at the right hand end of the graph.
What is the optimal number of posts per week?
By no means am I suggesting that post frequency is the key to successful blogging. There are many factors that come into play when we analyze successful blogs.