Posting Less Frequently Can Lead to Higher Reader Engagement

I just read an interesting post by Terry Dean outlining Which 10 RSS Feeds He Actually Reads.

Terry used the ‘Trends’ feature on Google Reader to analyze which blogs had the highest % of posts that he actually read. The list of blogs that he mentioned were all great blogs which would account for the high %’s that each got to some degree – but as I read through the 10 blogs I noticed something else that I think might also account for it and increase the chances of them having their posts actually read….

they post less frequently than many other blogs

This was initially just a hunch – so I decided to do a little research on each of the ten blogs.


Posting Averages of Terry’s Most Read Blogs

Over the last week on these blogs the average posting frequency was 0.8 posts per day. I thought that is probably a little skewed because it’s the new year – so I went back to an early week in December where I found that the posting averages were just on 1 post per day on average per blog.

A couple of them post only on weekdays, a few post once 7 days a week and a couple of others post up to 2 posts a day – but on average the posting frequency wasn’t huge – but it was consistent.

Posting Averages of My Most Read Blogs

I then decided to do the same research on my own most read feeds in Google Reader.

My results were a little different to Terry’s and probably skewed because I have an ‘A-list’ of feeds that I follow more religiously because they break news (this group were all at 100% read) but I noticed a similar trend to what I observed in Terry’s top read blogs – they posted less frequently.

At least in my own reading habits – if you post more than a few times a day my engagement with your posts (or the % of them that I actually read) decreases a little.

I’m not arguing that everyone should cut their posting levels back to a minimalist level (because there are some blogs who post a lot that I do read heavily) – but it does illustrate that sometimes less is more.

Of course there are other factors that will impact the % of posts read by readers and I’m not suggesting that it’s just about post frequency – quality of posts, topics covered, post length, how compelling writing is, the titles of posts, the demographics of readers and many other factors would all play a part.

On the Other Hand….

I was just chatting to another blogger about this (who wanted to remain nameless). He told me that his strategy was quite the opposite and was to post as many posts as possible in the day.

He didn’t mind that this might decrease the % of posts read – his theory was that if he posted 20 posts a day that even if only 20% of his audience actually read those posts that he’d end up with more readers on that day if he wrote 1 post a day and 100% read it.

The result is that he writes a very successful blog with a lot (and I mean ALOT) of short sharp posts per day).

I guess there’s more than one way to build a successful blog and I guess ‘success’ can mean different things to different people.

7 Types of Blog Posts Which Always Seem to Get Links and Traffic

7 Types of Blog Posts Which Always Seem

Here’s a really good question: what kinds of posts should I write to get more links and traffic?

It’s a question every blogger asks themselves. I want to answer it here by outlining 7 content methods that seem to work wonders on social media while also generating a lot of grassroots in-bound links.

Can you bring these powerful post types to your own blog?

1. Resource lists. The useful list of resources requires two ingredients: time and a good eye for quality. If a resource list seems useful many readers will bookmark or vote for it on face-value alone. If your blog is struggling, a useful resource list can be an effective way to spark up your traffic and links. Here’s an example of a well-done resource list:

Productivity Toolbox: 37+ Tools for Taking Action and Getting Things Done

2. Lists of tips. Quantifiable lists of tips are really attractive to readers because they explain in just a few seconds what a visitors stands to receive in return for their attention. You see them everywhere — and that’s because they work. Here’s an example of a good list of tips:

Nine Factors to Consider When Determining Your Price

3. Good advice. A quality advice-post generally sticks to one topic and provides in-depth info on it. In order to maximize the benefits, you’ll need to provide advice people are hungry for. Avoid over-saturated topics and try to work out what your audience wants to do but doesn’t yet know how. A good advice post can bring you a lot of success. Here’s an example of one such post:

A Guide to Creating a Minimalist Home

A taxi in Hong Kong traffic.
Photo by Steve Webel.

4. Arguing a popular point of view. People like to have their world-view affirmed. If you can articulate something a lot of people agree with, those who agree with you will champion your post. Those who disagree will probably still link to you, because their response won’t make sense otherwise.

This method works best when the topic isn’t too divisive. A reader won’t abandon your blog simply because you like Facebook and they like MySpace. They might abandon ship if you argue that capital punishment is necessary and that view is something they strongly disagree with. Make sure you’re not going to lose as many readers as you gain. Here’s an example of this method done well:

Ding Dong, Digg is Dead

5. Anything with a killer headline. When others link to you, it’s usually done in the space of a paragraph or even a single sentence. Bloggers don’t want to have to spend too long explaining what a post is about. Your headline should do most of the work for them. Sometimes a really outstanding headline is all it takes to get traffic and links. Of course, you’ll receive much greater rewards if the headline is matched by a great post. Here’s an example of this method in action:

The Web 2.0 World is Skunk-Drunk on its Own Kool-Aid

6. Q&As with high profile people. Interviews with well-known bloggers always seem to get links, comments and traffic. The nice thing about this method is that the only work involved is writing questions and approaching bloggers. The success rates for getting interviews are pretty high as most bloggers love talking about themselves! Here’s a clever example of this method in action:

Bloggers Face-Off: Darren Rowse vs. Jeremy Schoemaker

7. Best-of lists. At this time of year you’ll see a lot of ‘Best of 2007’ round-ups, though best-of lists seem to work well at all times. They’re effective because people are constantly searching for the ‘best’ of everything. It’s a term that promises high quality. It also generates interest because ‘best’ is subjective — what’s best for you might be mediocre for others. Ranked lists always seem to generate links, traffic and debate. Here’s a good, recent example:

Best Blogs of 2007 That You (Maybe) Aren’t Reading

Can you think of any other types of blog posts which always seem to get links and traffic?

Read more posts like this one at Skellie’s blog, and track her posts here at ProBlogger by subscribing to our RSS Feed.

Give Your Readers Room to Participate in Your Blog

One compositional technique that I teach in Digital Photography is to give your portrait subject space to look into when framing your shot.

You can see it in the image below – but the basic principle is that if your subject is looking to one side of the frame – position their head so there is more space on that side of the frame – giving them ‘space to look into’.

Here’s an example (source image):


OK – now the reason for this ‘rule’ (and remember rules are meant to be broken) is that when you leave space like this you not only give the subject space to look into (which gives an image compositional balance) – but you also give the viewer of the image room to participate in the shot.

When a subject looks out of frame like this the viewer of the image is left wondering what they’re looking at, it adds a little intrigue to the image and it can add an unseen point of interest to the photo. Don’t you just wonder who or what the old guy in the shot above is looking at?

In a sense this technique draws the viewer of an image into it – evoking their imagination – engaging them in the photo.

OK – so what’s this got to do with blogging? Have I finally published a post for his photography blog on the wrong blog?

Leaving ‘space’ in your Blog posts for Readers to ‘look into’

As I pondered the way that including ‘space’ in an image can draw those who see it into that image I realized that a similar principle can apply in writing a blog post.

In my first year or two of blogging I worked under the assumption that the more comprehensive my blog posts were the better they would do. As a result I worked hard on providing my readers with every single piece of information that I could come up with on a topic before I hit publish. This resulted in very comprehensive (and often long) posts.

However in time I began to notice that it wasn’t these longer and comprehensive posts that got the most interaction from readers – sometimes it was the quick, half baked ideas and less comprehensive posts that actually seemed to engage readers the most in terms of generating comments and incoming links from other blogs.

In a sense what I was finding was that more comprehensive posts left less room for readers to add something to the conversation – so they didn’t – whereas posts that left room for others to add from their experience and knowledge drew readers to do so.

How to Add Space for Readers to Participate in Your Blog

Now I’m not suggesting that we all only write posts that are rushed, ‘half baked’, not thought through and second rate simply to get more comments – but I do think that there are ways that you can be more intentional about creating space for readers to participate. Here’s a few methods to try:

Reveal What you Don’t Know – sometimes as a blogger it is easy to fall into the temptation of presenting yourself as someone who knows everything there is to know on your topic. While expertise is a good thing to have – I find that readers actually respect you when you admit what you don’t know on your topic. This makes you more relatable and enables your readers to feel that there’s room for their own experiences and expertise on the areas you’re not so good on.

Ask a Question – the simplest way to create space for readers to interact with your posts is to ask them a direct question. This can be tied to something you don’t know (see above) or be a question that focuses upon their experiences, asking them for examples of what you’re talking about, asking them to add points that you’ve missed etc. We’re all wired to answer questions – so include them regularly in your posts and you’ll find you end up with a more dialogical blog.

Run a Poll – polls are a great way to get reader interaction because they allow readers to respond and participate – without having to really put themselves out there in a public way. I find that the polls here on ProBlogger are responded to by a larger number of people than those who comment and I suspect this is because many readers do want to have a say – but like their anonymity.

Invite a Response – there are other ways that you can engage readers than questions and polls. Call your readers to some other type of action including to write a post on their own blog, submit a guest post or to enter a competition and you involve your readers in the activities of your blog. Every time they participate they become a little more loyal to your blog – having invested something of themselves into it.

Create a Space for Interaction – one of the lessons that I’ve learned over the last year or two at Digital Photography School is that sometimes your readers are just waiting for you to create a space for them to take their participation in your blog to the next level. I discovered this when I added a forum to the blog. In adding it I found that a community sprang up almost overnight. I didn’t need to promote it heavily, people just wanted to connect, share and have a say. They could have done this in comments – but they wanted more and when I gave it to them they responded.

As you’ll see from the above – none of these things mean you can’t write comprehensive posts that show off your expertise. To me it is more of an attitude or an issue of the ‘voice’ that you use in blogging. Some bloggers come across as being more closed and unapproachable than others.

I’d be interested to hear examples of how you’ve worked at creating room for readers to participate in your blog.

How Longer Feature Posts Improved My Blog

Improve-BlogToday Leo Babauta from Zen Habits shares what he did in 2007 that improved his blog the most.

Improvement on Zen Habits has come in many small doses this year, but if I had to pick one thing it would be my transition to longer, less-frequent “feature” posts that go into more depth about a topic.

My readers have responded very well to these types of feature posts, and they seem to do pretty well in social media like Digg and delicious too.

The change actually came in a couple of steps: 1) I moved from shorter, more-frequent posts to longer ones; and 2) I more recently moved from a set schedule to a more relaxed schedule of posting when I feel like it.

The first move came when I realized that the shorter posts weren’t doing as well and weren’t as effective. Often the shorter posts (and these were early in the year) would link to another blog’s post and comment on it, but the feature posts are often much, much more useful and definitely have more depth. They seem to move my readers more, to serve them better in their lives, and in my opinion, if you can accomplish that with a post, you’ve found real success.

The second move came when I began to feel forced to write posts. I had been on a weekly schedule, where I wrote about a certain topic on each day of the week. I actually really liked the schedule, and so did my readers. But on some days, the posts felt forced, and I didn’t have much to talk about on that day’s topic. My readers began to feel that forcedness (forced-ocity?) too, so that was a clear sign that change was needed. Now, instead of doing 5 posts a week, I often do 4, and I write about whatever I feel like writing about. That’s really

transformed my writing, because it allows me to follow my passions, to write about my current interest, and the writing is the better for it.

What I’ve done might not work for every blogger, but it’s something I recommend at least trying. If you’re doing shorter posts, try writing some longer ones, exploring the topic more, linking to other resources, giving lists of tips, making the post truly useful. If you post frequently, consider cutting your schedule back a bit — it’ll give you more time to write great posts, and your readers will probably appreciate having fewer posts to read.

How to Maximize the Benefits of Guest Posting

Keeping You Posted by Skellie.Publishing guest posts on popular blogs is a tried and tested way to get inbound links and traffic. There are certain things you can do to make this experience even more rewarding.

In this post, I want to share a number of methods you can use to maximize the rewards of any guest post you publish.

A note: This post will tell you how to get the most out of guest posting once you’ve got a blogger who’s willing to publish you. If you want more information on getting to that point, I’d suggest you read Darren’s tips on pitching to bloggers.

Do your research

A little bit of research is essential before you submit your guest post to be published. It will help make sure you’re properly rewarded for your work and that you produce something that will be well received by the blog’s audience.

Does the blogger give adequate credit to guest posters? If the blog you’re writing for doesn’t allow an in-post byline for its guest-authors, don’t bother. If you write a post including a byline for this kind of blog, the author will most likely remove the byline and publish your work without it. I’ve had this happen to me before — it’s not fun!

What kind of posts work well on the blog? Take a look at some of the blog’s most popular posts to get an idea of what worked well. Could you create something with similar elements?

Are there any gaps waiting to be filled? I wrote my first guest post for ProBlogger on drawing StumbleUpon visitors into your blog because I noticed it was something that hadn’t been covered much before. It went on to become one of this blog’s most popular posts. Ask yourself: how can I use what I know to bring something unique to the blog?

A stunning albino peacock.
The ideal guest post will show off your skills and impress. Photo by lightgazer.

Optimize your post for greater rewards

What you write and how you present it can influence how rewarding your guest posting experience will be. Here are a few tips to help you optimize your posts.

Link to yourself and others. If you’ve written something that relates to the guest post on your own blog, find a way to work in a link. You can link out to other sources as well if you’d like to take a more democratic approach. A note: if you haven’t written something vitally on topic, don’t link out just for the sake of it. This will look like you’re putting self-promotion above relevance.

Put in a real effort. It’s easier to have social media success with your post on a popular blog because there’s a bigger pool of readers to vote for what you write. More traffic to the post means more click-throughs to your site. In other words, it’s not actually worth it to write the minimum required just to get a link back to your blog. Writing a great guest post will drastically increase the rewards.

Participate in the comments section. One of the metrics whereby bloggers judge the success of a post (as you know) is the comment count. You can raise this and make a good impression on those who’ve commented by responding to questions and feedback on your guest post.

Call in favors. Use your connections to bump along the success of your guest post. You can contact social media users you know, link to the post from your own blog, or pitch the link to other bloggers.

Crafting your byline

The byline is where you’re credited for your writing. You can see an example at the bottom of this post. Most bloggers will give you the freedom to put whatever you like in your byline (within reason) — as long as it’s not too long. The byline is the place where people will decide whether or not to click-through to your own blog, so it’s important to get it right.

Create a byline to suit your goals. If you mainly want feed subscribers, include only a link to your feed. If you want feed subscribers and traffic, include a link to your feed and your site. If you only want traffic, drop the link to your feed. If you want to sell a product, mention it instead.

Appeal to your target audience. If you write for a certain type of people (for example: bloggers, dads, Zen Masters), include that information in your byline. It will capture the attention of the kind of people you want reading your blog.

Explain the benefits. If you want people to visit your site or subscribe to your feed, explain what they’ll get in return. Useful advice? Hints and tips? Free stuff? Give people a reason to do what you want.

Points to review

  • Take the time to research the blog you’d like to write for.
  • Write with the blog’s target audience in mind.
  • A quality post can help you just as much as it helps the blog’s owner.
  • Craft your byline to compliment what you want to get out of guest posting.

Skellie is a regular writer for ProBlogger. Subscribe to her feed for more useful blogging advice.

Stuck Writing a Post? – Change Your Writing Medium

WritingDo you ever have an idea for a post that you just can’t get out? You know the gist of what you want to say – but the words to express it clearly just don’t come. How do you get it out?

LifeClever has a writing tip that I’d not hear before. They write that they write most of their posts as an Email first – particularly those that they get stuck on.

I’ve never sat down to write a post in email before (although I’ve written emails answering questions to readers that do evolve into posts) – but I do get the idea of writing in a different writing environment.

Sometimes when I get a little stuck I start writing in different mediums including:

  • notebook – pen and paper, sometimes you can’t beat them
  • whiteboard – usually just main points – brainstorming
  • out loud – sometimes I find ‘speaking a post’ can be quite helpful in getting my head around what I’m trying to say
  • Twitter – a few times lately I’ve ‘thought out loud’ on Twitter and the ‘thoughts’ then progressed to a full post
  • Text Document – when I’m writing an official post I do it in Ecto (a desktop blog editing tool) but around 50% of my posts start less formally as Text Documents in TextEdit.
  • Instant Messaging – I quite regularly IM one or another of my contacts to run a post idea or opening paragraph by someone else

Sometimes changing things up in one of these ways will help you to find words to describe what you’re trying to say, give you a new perspective or help you stumble upon a killer idea.

How to Develop the Habit of Writing Posts in Advance

Keeping You Posted by Skellie.Do you write and publish your posts in one sitting? Many bloggers do. Unfortunately, this kind of posting habit presents a number of problems. For example:

  • You won’t be able to develop a consistent posting rhythm. Your publish times will vary depending on whether you’re inspired, whether you have writer’s block, or whether you have time to write.
  • It’s difficult to be relaxed as you write when you need to publish your post quickly.
  • You’ll find yourself forced to publish what is really still a rough draft when your post takes longer than expected and you need to go somewhere, meet someone, or do something.

Writing hand-to-mouth can also hurt your blog’s traffic. If your posts appear whenever you’re able to write them, your readers will never be sure when to check your blog for an update. They’ll find it difficult to develop the habit of checking, and those that haven’t subscribed might start to forget you.

In this post, I want to outline a few methods you can use to develop the habit of writing posts in advance. It’s a habit that will save you a lot of stress in the long-run.

Write this week’s posts in one sitting

Instead of writing posts just before you publish them, try setting aside one day to write your posts for the rest of the week. It could be a few hours where the rest of the family is busy and you’re not, or the time and day when you tend to feel most creative.

Once you’ve written one post, you’ll find yourself able to write more smoothly as you tackle the next one. Your writing muscles are already warmed up. As you tick off posts, you’ll grow more confident in your abilities to produce good content, making each post easier to finish than the last.

Writing without the pressure of immediately having to publish what you’ve just written will also help you to be more relaxed as you write.

Once you’ve finished your posts for the week, you don’t have to think about producing content for seven days (unless you want to write for other blogs). You can publish your posts at the same time/day each week, meaning your readers will soon start to develop their own habit of checking your site for updates on those days when you regularly publish a new post.

Write one extra post per week

If writing a bunch of posts in one sitting is something you can’t imagine doing, I’d suggest developing the habit gradually by writing one surplus post each week. If you usually publish 4-5 times a week, you’ll be one week’s worth of posts ahead after a month.

You can use the head-start to write next week’s posts the week before, at whatever time suits you — whether you want to do them all at once or write a post every few days. Once again, you’ll be able to publish your posts in a consistent rhythm when it’s time to debut them for your readership.

Finish your drafts and half-written posts

Another quick way to get a head-start with your content is to finish off all those drafts and half-written posts saved inside your blogging software. If you’ve started them, and you have an idea of what you want to write, the hardest work is already done. You might find it takes very little time to finish off a number of posts that have been sitting in your drafts bin for weeks or months.

A ticking alarm clock.
Photo by Mike9Alive.

Start posting like clockwork

Once you have a week’s worth of posts written in advance, you can publish your posts at the same time and same day each week. Your readers will start to know when to look for an update at your blog, meaning you can expect to receive nice spike of traffic at that time.

How to set your posts for timed release with WordPress

Check to see if your blog software allows you to set posts to future-publish. If you use WordPress, you can auto-post via the ‘Write Post’ screen of the article you want to set for timed release. Expand the ‘Post Timestamp’ sidebar heading, tick the ‘Edit timestamp’ box (important!) and set the time and date for when you want the post to appear on your blog. Then hit ‘Publish’.

Don’t worry — it won’t actually be published until your WordPress account’s clock reaches the time and date you’ve set for it.

A note: make sure your WordPress account’s time is the same as your own. From your Dashboard, go to Options –> General. You can change the settings under the ‘Time & Date’ subheading.

Use the habit to build a safety net

Once you’ve developed the habit of writing in advance, you can use it to start building a safety net of content to use when you’d like to take some time off blogging (or if something keeps you from blogging).

Very few bloggers have a team of guest-posters just rearing to write something as soon as we need them to. If we want to take time away from our blogs — or are forced to — many of us will have to earn it.

I strongly recommend that you have at least one week’s worth of posts saved in case of a blogging emergency. This will allow you to keep your blog running like clockwork for a week, even if things are a little chaotic for you during that time.

Food for thought: if you post four times a week and you write one extra post per week for three months, you’ll have enough content saved up to run your blog on autopilot for three weeks!

If you feel like a blogging holiday would help refresh and inspire you, you can use the habit of writing in advance to earn one. Why not start today?

Skellie is a regular writer for ProBlogger. Subscribe to her feed for more useful blogging advice.

Discover Hundreds of Post Ideas for Your Blog with Mind Mapping

MindmappingYesterday I wrote a post on keeping the momentum going on your blog by building on previous posts.

Today I want to extend that post (you knew I would) with a practical exercise that any blogger with a blog can do. It’s something that can take as little as 10 minutes (or that you could do more comprehensively) and something that I do on those days when I’m struggling to come up with something to write about (we all have them).

It’s an exercise in mind mapping – here’s what you do:

Get a whiteboard, piece of paper, note book, tablet pc or something else to write on (there are also various mind mapping tools and software options out there – but I find a pen and paper can work just fine) and draw five circles across the middle of the page. In each circle write the titles of the last five posts on your blog (if you want to do this more comprehensively go back further and do it with more posts).

mind mapping-1

Now take each post in turn and spend a few minutes brainstorming on ways that the post could be extended. For each idea draw a line out from the circle, draw a square (or use a different color) and write the idea inside of it.

Remember last post where I suggested how you could extend a post in numerous ways including by answering a question that a reader asked about it in comments, taking an opposite view point, writing an opinion piece, doing a followup ‘how to’ etc.

The key at this point is to let yourself be as creative and outside the box as you want. Any idea is allowed at this point.

Let me take a recent post of mine (why you should use AdSense on Your Blog) and show you how it might work:

mind mapping-2

At this point I’ve got 7 potential new posts to write that extend upon my original one – coming up with them took me 2-3 minutes – if I were doing this seriously I’d give it more time and come up with 20 or so posts.

These ideas are logical next steps for readers wanting to explore this topic – some of them based upon actual questions by readers. Do this with the other four posts you’ve written and you’ll have plenty of ideas for new posts to cover in the coming week or two.

You might want to stop this exercise at this point if you feel you’ve got enough topics to keep you going – however while you’re in a brainstorming frame of mind – why not take it a step further and think about how you might extend the topics you’ve come up with. The beauty of thinking forward even further is that you could quickly come up with a further 10 or so posts and be able to map out the next few weeks of blogging.

Lets do it now with the post above – just for fun (click to enlarge).

mind mapping-3

You can see that I found some posts easier to extend than others. This is OK as not every post is in need of a follow up one – while others will have multiple next steps (some will even have a longer series of posts that you could run).

You can take this exercise as far as you’d like into the future (you get the idea I’m sure so I won’t keep going).

You can see that I’ve come up with 15 ideas above (not bad for 5 minutes of brainstorming) – some of them for multiple posts (series and ongoing weekly columns). Do it with more than one post and you will find that you’ll often come up with more posts than you can actually use on your blog.

The key when you do it is to let your creativity run wild (because it can take you in some wonderful directions) but then to be ruthless in culling ideas that don’t actually add anything to your blog. Remember – everything that you post on your blog either adds to or takes away from your blog’s perceived value – so not everything that you come up with should make it through to the front page of your blog.

How to Keep Momentum Going By Building on Previous Posts

You slave over the writing of a great new post for your blog, you’ve researched, hypothesized, edited, spell checked, polished and made it look all pretty….

You Hit Publish….

What happens now? Are you done? Do you move on and push the post idea from your mind – searching for your next killer post?

I’d like to suggest that rather than hitting publish and moving onto your next topic – that a smarter thing to do is to think about how the post you’ve just written might be useful in creating some momentum on your blog.

The problem with many blogs is that they are filled up with posts on similar topics (all within a wider niche) but without any real connection between them. The bloggers feel the pressure to keep producing good content – and in doing so don’t think about the journey that they’re leading readers on.

Here’s my suggestion:

Treat every post you write as an introduction to the next one

What if instead of hitting publish, pushing the post from your mind and then searching for your next post topic – you stopped and asked yourself how that last post you wrote could be extended?

Extend The Life Of An Idea

Here’s a few ways to do it:

  • Take the Opposite Point of View (like I did earlier in the week with my post on why you should use AdSense and why you shouldn’t)
  • Pick up on a Comment left by a reader (answer a question, respond to an idea etc)
  • Write an opinion piece on a previous news piece (if a big story breaks and you write about it – follow the post up with a post on what you think about it, how the news might effect you or your readers etc)
  • Write a followup ‘how to’ post after writing a more theoretical one
  • Explore Alternatives to an idea that you’ve written (for example, next week I’m planning a post following up on the AdSense ones from the last few days that explores alternative networks to AdSense).

I’m sure that there’s a lot more ways to do it – but the key is to look at each post you’ve written as an opportunity to write a stream of posts that build on one another.

Not every post that you write will be suited to this (and that’s OK) and the posts that build upon one another don’t have to be formally tied as a series one after another – but over time if you build upon the things that you’ve previously written you’ll find that readers pick up on the threads that you’re exploring and will feel as though they’ve been taken on a journey with you.

update: I’ve extended this post with a practical example of how I do it using Mind Mapping.