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One Activity You Should Do On Your Blog Every Day

Every DayWhat’s the one thing that you should do on your blog every day (or at least regularly)?

“Create new content!”

Good answer! Without regular new content your blog isn’t really a blog is it?

Another Great Daily Exercise for Your Blog

But other than creating new content – what else should you be paying attention to every day?

I want to suggest a simple activity that I think can be almost as important as creating new content for your blog.

It’s still content related but it’s about paying some attention to OLD posts.

Lately, I’ve been paying as much attention to my archives as I have to writing new content. And it’s paying off driving more traffic to old posts, finding new readers and importantly, improving the quality of content on the blog as a whole.

Here’s what I do:

1. Select a Post

I choose a post each day that is at least a year old. I usually choose one that is 2-3 years old and one that could do with some attention.

My criteria for selection is that it is a post with one or more of the following criteria:

  • It has performed well in the past, in terms of traffic or comment numbers
  • It has dated and needs updating to make it relevant for today
  • It was a good post but for one reason or another didn’t perform to its potential

I usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast.

2. Update It

By updating the post I mean numerous things, depending upon the post itself. These might include:

Update Content

This can be anything from a proof read through to a larger ‘rewrite’ of the post (or sections of it). I might add updates to make the post relevant to today or even add images/diagrams etc. Ultimately, it is about improving the content to make it more useful for readers.

Search Engine Optimisation

I don’t spend a heap of time on SEO but as I read back through the post, I will tweak it to better optimise for search engines. I use Yoast’s plugin for this and it helps by suggesting areas the post can be improved (heading, titles, alt tags, meta descriptions etc).

I also add links to other relevant posts on the blog. This is not only good for SEO, it’s good for readers too.

Social Optimisation

Posts published 3 or more years ago were published into a very different internet. Since then we’ve seen people sharing different types of content through new social media sites like Pinterest and G+.

One update I like to make is to make posts more shareable. For example adding a good visual or a collage of images can make a post more shareable on Pinterest. Also adding calls to action to share can be beneficial.

Calls to Action

In the same way that the web has changed over the last 3 years, so too have my own blogging goals and monetisation model. As a result, I take a critical look at old posts and what ‘calls to action‘ I’m giving to readers.

For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14. If a post I’m updating is relevant to one of these eBooks I’ll add a call to action to buy it. Other new calls to action might be to share a post on social media, to subscribe to our newsletter, to read another post, to join our forum etc.

3. Share and/or Republish

With the post updated, I then consider how it might be appropriate to give it some more exposure.

Again – there are a range of options available here including:

Republish

I don’t republish every updated post but 1-2 times per week, I will. I usually choose posts that have a proven track record of being well received and the type of content that has been shared in the past on social.

These posts go up on the blog as new posts simply by changing the publishing date to a recent one (note: on dPS I can do this easily as our link structure does not have dates in it).

Social

I also share every updated post on social media, in some way or another. I will tweet links to it but also add it into our Facebook and Pinterest sharing schedule.

Newsletter

At times I’ll also link to these updated posts in our weekly newsletter. I don’t do this for every post but often will add them with a note saying that they’re a hot post in the archives.

New/Followup Posts

The last thing I occasionally do with updated posts is to write new followup posts. This usually happens when I’m doing an update of an old post and realise that there is now scope to extend the idea considerably with a second part to the series. This new post will link back to the old – driving traffic back into the archives.

The Benefits of Paying Attention to Your Archives

The archives of your blog are in many ways just as important as the new posts on your blog.

On dPS we have over 4000 posts in the archives and it’s on these posts that the majority of our readers land thanks to search engine referrals. Updating those posts, in the way I’ve described above, not only helps their search rankings but makes the posts more useful , which means you’re more likely to see the posts shared by readers and more likely to create a good first impression on the readers who find them.

The result is more traffic, more subscribers and followers and hopefully more revenue as a consequence.

Do you update old posts on your blog? What other ‘updates’ would you add to my list above?

Call-to-Action 101: Why they’re important and how to use them

This is guest contribution from Michael Kuhlmann.

Would you like to increase your readership? How about boosting downloads for your latest white paper or newly-launched digital product?

The secret to success sometimes lies in the obvious.

While you may have placed a sign-up field for your newsletter or added a new product to your e-commerce site, your job as a content marketer doesn’t end there. You need a CTA, a call-to-action!

The easiest way to start is by answering the “why” question. Why should somebody subscribe to your blog? Or, why should I buy this new product? The answer can be anything from “Buy 1, Get 2 Free!” to “Sign up today and never miss another post!”

A sleepy reader without a call to action

Finish the race

When you’re ramping up a marketing campaign through an email, landing page or any other asset, it’s easy to get lost in the offer and messaging. You’ll talk about all the amazing things your customers will want and maybe even include a bulleted list of why your goods and/or services are so awesome. You might even throw in the “time-limited offer” verbiage to incentivise your customers.

After you add your button that reads “click here” somewhere in your content, you might be inclined to call it day. Don’t! You’ll just have wasted a lot of time and effort on what’s, really, your first draft.

Let’s backtrack a little.

Every form of communication with your customer should begin and/or end with a call to action. While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email:

Scenario

Unilever announced it will sell a new body spray this December called Squirrel-Off, which is intended to repel food-begging squirrels.

Call to action: Example A

Ward off those pesky squirrels this holiday season with Squirrel-Off!

Call to action: Example B

Keep squirrels away this holiday season with Squirrel-Off, the amazing scented body spray that protects you from those unwanted critters.

Example A sounds abrupt, lacks any type of interaction with the reader and isn’t warm or fuzzy. Example B, on the other hand, is more descriptive and increases the click-through rate (CTR) by linking the bolded call to action in addition to the advertised product.

Split testing your call to action

Split test

To calculate the effectiveness of the marketing copy with and without a call to action, we can refer to what’s called an A/B split-test.

A lot of email service providers (ESPs) have a built-in functionality to measure this, but for the sake of keeping things simple, let’s assume we have a database of 200 contacts. If we also assume that our ESP is fairly basic without a simple or automated A/B split-testing functionality, then we can halve our contacts and send them the marketing copy with the contents from Example A and the other 100 people receive the contents from Example B. The CTR from the latter email should yield higher.

Calculating the effectiveness of CTAs doesn’t hinge solely on the email copy nor on the medium in which you use it, and it doesn’t have to be time-consuming or complicated.

For example, if you’re not too keen on fiddling with Google Analytics and have a fair marketing budget, you can use Optimize.ly or Visual Website Optimizer on your landing pages. You can perform split-tests on your hero shot and call to action buttons, as well.

Does a red pill button outperform a blue pill button? How about button with a chevron or triangle? The possibilities to what you can measure are endless, but the common denominator will always be your content, your call to action.

To hone down on your CTA, you’ll want to answer five questions.

1. Does your first sentence grab your attention enough to continue reading?

An easy way to figure this out is to think of your favourite product or service and substitute it for the actual product or service you’re promoting. If you’re thinking, “Sure, this sentence is still good enough” stop right there and revise it, because your first sentence needs to be excellent!

When it’s excellent, the road is paved for your customers to keep reading your content, which will increase the chances for them to perform an action – starting a trial, getting a discount, downloading a document, etc.

used-car-salesman.jpg

2. Do you have emphatic CTAs sprinkled throughout your content?

If you think your call to actions might be a bit weak and you’re worried about making them sound too “sales-y”, don’t worry. Make them sound “sales-y”.  Obviously, you don’t want every sentence to have a link pointing to your product or service, but your call to action should be noticeable throughout your content.

The worst thing you can do is have a boring call to act

ion that nobody cares enough to click on, which brings up the next question.

3. Have you linked your CTAs?

Sure, you can expect people to read your entire content and scroll down to click on your awesome call to action button, but let’s not be so lazy. Your customers need a bit of hand-holding and that requires you to give them more than one way to click on things. For example, if you’re prompting them to “discover new music”, then make sure to link your CTA to the appropriate page.

4. Are you tracking your CTAs?

Hopefully, the answer is always “Yes”. If you’re shrugging your shoulders, link-tracking simply means you’re counting how many times people have clicked on your linked call to action.

You can use tools like Google URL Builder or Bit.ly or any other tracking method for that matter. You’ll want to get into the habit of continuously measuring your marketing efforts, as that will help you promote your products and/or services more efficiently. It takes a bit more time, but you’ll make much more informed decisions for your next campaign.

5. Are you using a pill-shaped “Click Here” button?

Yes? Shame on you!

That type of marketing belongs next to the blinking text from the late 90s. If you want people to start a trial, your pill-shaped call to action button should read “Start Your Trial” … and, yes, make that title-case, because it stands out more. Don’t be vague! People should be able to look at your CTA button and figure out what happens before they click on it.

Once you’ve tweaked your content, give yourself a pat on the shoulder and a quick breather, because you’ve just scratched the surface on optimising your marketing effort starting from your call to action.

Michael Kuhlmann is a highly-caffeinated content creator at Quote Roller. When he’s not writing stuff, he spends time with his shutterbug wife, teeny toddler and West Highland White Terrier named Beary White who has a Napoleon complex. 

How to Beat Amazon eBook Competition

This is a guest contribution from The Blogger, Greg Narayan.

If you’ve tested your luck in the eBook industry you probably have noticed one thing: the scene is a total mess.

While it takes years to publish a hard cover novel, we can now whip off a PDF eBook in the time it takes to make a PBJ sandwich, then start selling it online.

This presents a real problem to both producers, and consumers as competition rises to the extremes.

Aside: If there ARE good eBooks out there, they are here at ProBlogger.net. I’ve bought a few and even at my current stage in blogging I’ll admit that even the beginner content has taught me a ton!

Back to the whole ebook mess… how do we know which eBooks to buy, which ones will sell, and what topics need coverage?

Well, let’s take a look.

Learning how Amazon works

market an ebook on Amazon

Source: Goodereader.com

This short story  begins with Amazon, who frequently sends me eBook suggestions which I often delete.

But the other morning I decided to give Amazon’s suggestions a shot. Maybe it was my refreshed feeling with the new fall season or the strong cup of coffee that sat in front of me.

Either way, I was ready to learn.

And what I saw in this email proved worth it.

Gregory J. Narayan,

Are you looking for something in our Business & Investing Books department? If so, you might be interested in these items.

Typical introduction…but I kept reading.

Side note 1: If you’re a blogger or anyone bent on learning online marketing, clicking Amazon emails, ads, and even Facebook ads can be really informative. It costs you nothing and you can then take notes on the persuasive copy and landing pages that others have invested money in.

At the top of the list was the new book called “Let Go by Pat Flynn” and below it were books that were also awesome, but just lacked the pop that Pat’s had.

Here are five things I noticed from observing Pat’s book, which to date has already sold thousands of copies and receives ways more reviews than other books in his niche.

Best Practice Tips from Published Amazon eBooks

kindling

Source: Alvaro Gonzalez http://www.alvarogonzalezalorda.com/

These are some tips I sort of “stole” from Pat’s eBook launch.

Tip #1: Create a title that resonates

Make your title brief and powerful with simple words. The idea is not to use fluffy words like “world class, expert, millionaire, unique, or empire” because that’s what everyone else is doing!

These words look great upfront but will only cloud your objectives.

Instead, pick a unique yet simple combination of words that people will remember. Ideally, you want the title to be both memorable and relatable – reflecting the kind of activities a lot of people want to pursue.

Activities? Yep, eBooks are about doing.

⇨ Best practice: Keep the title short and include your name (even though Amazon sometimes discourages this)

Tip #2: Pay for a respectable logo

Pay a starving logo-designer a couple hundred bucks to create something memorable, instead of using some played out image like an open road or top of a mountain. It will make their day and they’ll put good hours into your design which will be reflect for months or even years to come, depending on how your niche evolves.

A good, respectable image can dominate your whole cover (which is a good thing) and create a lasting impression in peoples’ mind. Again, think memorable and relatable.

⇨ Best practice: Think up a story to go along with the image.

Tip #3: Recruit other known authors for social proof

Bring in 2-4 other niche names and you’ll really add value to your end result. I know it’s nice to do everything on your own – I’ve been guilty of trying to write, design, and even code my entire blog – but honestly outsourcing some of the work is a really smart tactic.

Firstly, this shows folks you have a network of like-minded thinkers.

Second, this will instantly multiply the organic marketing base you have (with things like more personal Facebooks and Twitters to share from). Lastly, more authors means more people to critique your own work before you publish to Amazon!

The value of another set of eyes is overwhelmingly high, yet most of us take this for granted.

⇨ Best practice: Don’t email your contributors until you have the ball-rolling, a sales page drafted, an image, etc. Once you do, give folks a concrete assignment and deadlines (people are just too busy otherwise).

Tip #4: Don’t get greedy with your price

Don’t set your eBook to hardcover prices. Unless you’re already established, no one is going to pay your rate of $15-30. Common sense economics tell us it’s more valuable to get more sales even if it means at a lesser price, duh.

But common sense economics also tells us that we often overvalue things we create. This part might be less intuitive. So, maybe ask someone (like ehem, one of your awesome readers?) how much they would pay.

Do a survey or a poll, and tailor your price around the higher end of what people say they would pay.

⇨ Best practice: Research prices of other eBooks already dominating your niche, and price yours competitively. Watch “The Price is Right” for a shrewd strategy or two :)

Tip #5: Jockey for positioning

The order in which we see thing really matters. So if your new eBook does start to gain some popularity and rise the ranks on Amazon or wherever it’s listed, you should deliberately keep increasing it’s rankings.

You could achieve the ‘snowball effect’. Sometimes, more people noticing your book and noticing that others are noticing it can really launch it into the limelight. And your window for success in this department may be slim.

In the next section, I’ll show you what I mean.

Time to contact Mr. Flynn

PatFlynn

Source: PatFlynn http://patflynn.me/

In my excitement seeing Pat’s book blast apart the others (seriously, hundreds more reviews than the next guy) I instantly reached out to him. What ensued was a ridiculous fun Twitter conversation/forum that you may want to join in on if you have a moment.

What I learned from Pat, as I prepare my own eBook for it’s sale (on the to-do list after I finish this post), was priceless.

The main message? You can enter even the most saturated niche – just do it with style, confidence, and originality.

Bonus Tip: Create an offsite promotions page

Now, I don’t mean to bombard you with so much here that you wont’ be able to stammer out a comment (which you know I love) but I needed to include this too.

Sure, your blog is a good place to promote your new eBook or any product you come up with. But you could go the next step.

Domain names go for as cheap as $2 bucks a pop (Google Search for discounts!) nowadays, so why not setup a promotions site and nest your eBook download right in there?

Advantages of offsite promo:

⇨ More websites = more trafic potential = more clout

⇨ Your announcments won’t get burried by newer articles as they would on a blog format

⇨ Leverage new domain name to build PageRank around keywords closely related to your book

And if it’s building PageRank you’d like to do…well, let’s just say the topic of eBooks and PageRank will be like peanut butter to jelly soon!

Conclusion

If you want your new eBook to launch well you have to research your niche and find out how to be different. While this boils down to price, style, and content there are lots more criteria to take advantage of.

Get creative, click ads, and send pipe dream emails to those you admire. The biggest flaw would be assuming you’ll get rich (or make anything) just because you make it to Amazon.

I know this has gotten your ideas flowing. If you have any stories from your own eBooks or personal businesses, I’d love to hear about them in the comments.

The Blogger runs a blogging answers community out of Manhattan but really considers his home online. He just finished the launch page for his new PageRank eBook, make sure to hop on that list and read up before the next update passes you! As usual, get more on .

The Do’s and Don’ts of Conducting Interviews For Your Blog

This is a guest contribution by Kelly Gregorio.

As an active blog owner, chances are you strive to produce content that is engaging, relevant and most important, fresh. Right?

Switching up your content’s style and delivery can keep readers’ interest and may even make the experience of producing content more exciting.

One way to engage your audience is with a stellar interview. Not only can a successful interview provide some great promotion to your brand and credibility within your field, but it also can get audiences more invested in your blog’s content.

Unfortunately not every blogger knows the keys to great interviewing.

Missteps and mistakes can turn your endeavour into a flop while running the risk of staining your online reputation. Follow these quality do’s and don’ts and make the process work for you, your interviewer and your blog audience.

Do Prepare

If there is one thing an interviewee hates it is a repetitive, unprepared interviewer. If you want stagnant answers and shallow insights, then by all means don’t do your homework. However if you want them to open up…

Get prepared. Know your subject’s biography and background better that he/she does. Read every interview about them that’s ever been published. Your interviewee will not only appreciate not needing to fill in the well-known blanks about their past, but they may even get invested in the interview itself.

By reading past interviews, you’ll know not to ask those same old questions that they’ve heard before. Take on the task of striving to ask something they’ve never publicly explored before; try to get them not just to answer, but also to reflect and really think.

Don’t Serve Your Own Curiosities

Of course you will come to the interview with your questions already prepared –this goes without saying. However pre-interview be sure to formulate each question with your eventual readers in mind. 

The formulated questions you collect should serve as a great skeleton for where you see the article going. The interviewee will either fill in the meat or break the mould completely; you have to be willing and open to things going either way.

Whatever you do be sure not to abuse your power and ask questions that solely serve your curiosity. Do not ask things that you have no intention of writing about but are instead, are just nosey; it’s so unprofessional. Everything you say and do should be in representation of your reader’s interest while being both polite and politically correct.

Do Set The Tone

It is your job to ease your interviewee’s mind. Despite their public persona, people get nervous during interviews. And a clammed up subject will make for some boring interactions.

This is why you should make the interview more of a conversation.

Be willing to work with your interviewee as they formulate his/her thoughts. If you rigidly plan to quote them verbatim you are going to find yourself with a tight lipped and hesitant participant. Instead, encourage them to just be themselves and go off and explore together. Get clarification before quoting anything, to make sure that their intended message gets across.

Don’t Forget To Show Thanks

Post-interview be sure to follow up with a formal thank you for their time. If you have an online following, promote your interviewee (and any upcoming projects they have going on) by providing teasers to your readers about the upcoming interview.

Be sure to let your interviewee know when their post will be live. Not only is informing them the polite thing to do, it might even open your interviewee up to participating and interacting with questions and comments from your readers.

Have you had any success conducting interviews for your blog? What tips can you add?

Kelly Gregorio is a journalist that reports on small business trends while working at Advantage Capital Funds, a company that provides businesses working capital. You can connect with her through the comments section of her daily business blog here.

 

30 Lessons from Selling $30 Million Worth of eBooks

This is a guest contribution from our very own Shayne Tilley.

class snapshots

Before you hit me up for a loan, let me preface this post. That number represents eBooks sold in for various masters and partners in the last decade. Yes there are a couple of mine in there, but it’s a tiny fraction of a % of the total.

Okay, with that out of the way, a big part of my digital life has revolved around eBooks. I’ve been trying to sell eBooks before anyone really knew what they were. I’ve tried just about every approach, channel, launch strategy there is, and made pretty much every mistake in the eBook. I’ll admit, a lot of the time I was making it up as I went along. There were no rules to this eBook game.

If you’re about to start your own journey with eBooks here are 30 lessons I learnt along the way…

1. Good eBooks sell eBooks

When it comes to selling eBooks, there are lots of techniques and tactics that will people motivated to buy, but there is none more powerful that a great eBook.

True word of mouth will sell more copies than your marketing copy ever will.

2. Page count doesn’t matter (when it comes to pricing)

People are happy to spend a $100 on an eBook that solves a problem they put a high value on. Higher than the eBook price anyway. The length of your eBook should be as long at it needs to be to deliver the value you promise.

Don’t pad for price.

3. Some people are great at explaining things, some are not

I read and listen to people like Darren and my friend Kevin Yank and I know they are better at explaining things than I am.  It’s the truth but it didn’t stop me writing two eBooks. It did teach me that I needed to focus on the skills I wanted to improve on.

4. Momentum early pays off immediately and in the long run

Every eBook I’ve launched that has gained great early momentum (and was evergreen) has always delivered the most over a long period of time.

Don’t think about what you’ll earn from great launch now; think of the impact momentum will carry over the life of the eBook.

5. You’re not actually selling content

I’m talking about practical eBooks here. You can read / listen / watch for free on the web a how-to on any topic.  EBooks organise things for us into a nice little bundle and often have a higher editorial standard. That convenience and quality is what we buy, not the content. There are exceptions to this I’ll admit, but it’s something to think about

6. The story matters

People care about why you wrote the eBook just as much as what’s inside. When you tell a story and share emotions, people will be a lot more inclined to listen to what you have to say.

7. Marketplaces find buyers but screw with your pricing

If you want to play in the sub $10 eBook market then getting your eBook into places like iEBookstore and Amazon are a no brainer.  But they’ll work against you if you want to aim higher than that.

Used well, these marketplaces can reach millions of readers but if you have your own audience you might not need to bend to their will.

8. Reviews matter

Bad reviews can kill eBooks – legitimate or not. Sometimes there’s not much you can do about a bad review but you should know what people are saying. Don’t just look at Amazon reviews, Google ‘[your eBook] review’ and see what comes up.

Chances are your potential customers already are.

9. Print is still prestige

Whilst this is perhaps fading, printed books carry more prestige than an eEBook. You might consider printing a small batch of books so you can give them to your clients (and your mom).  This is even more important if your eBook is the bait not the fish (we’ll talk about that later).

10. Evergreen lives longer, relevant launches bigger

If you want your eBook to live a long life then evergreen content is the way to go. If you want a big win now, a timely eBook is an option as long as you remember that the clock on the longevity of your sales is already ticking.

11. You’ll sell more than anyone else will

You just stick your eBook on Amazon and let Amazon work it’s magic, right?  Wrong. Don’t expect to create an eBook and just magically sell your way to retirement.

You’ve got to continue to sell you and the eBook at every moment, if you want it to pay the bills.

12. If there are 100 of the same eBooks on your topic, you need an audience

The amount of times people talk to me about their social media eBook does my head in. Honestly. There are so many eBooks on this topic already – why would someone buy yours?

If you’re going to plonk your eBook into an open marketplace with a bunch of similar eBooks that already have history, sales and reviews, you might be wasting your time. But if you already have your own audience and can launch it to them, you might just get some instant momentum.

13. Invest in an editor, and or a proofreader

People expect quality in eBooks. I don’t care how good a word nerd you think you are. Get a second opinion.

14. There’s not such thing as a perfect eBook

Don’t expect to create the perfect eBook. It doesn’t exist and probably never will.  For the perfectionists, call it done and ship!  You won’t make any money with it in draft.

15. Even the niche of a niche can be profitable

Don’t think you need to create the next 50 Shades of Grey to make good money.  Even the super niches are large enough to create a volume of buyers and well worth your while.

The wider the niche the more potential customers but the more competitive it will be, so it’s a balancing act.

16. Write your blog post / press release first

This is a technique I use to understand who my readers are and what they want.  Your sales page should be full of benefits and promises. Write those promises first, then make sure your eBook delivers on them as you create it.

17. You might have an eBook and you don’t even know it

Two of the most successful eBook publishers I’ve worked with created their first eBook as a collection of posts – with a few extra bits wrapped up in a nice design.

Remember what you’re selling, then look at what you’ve created already and you just might find an eBook in there.

18. Think in launch month, not launch day

I’m not going to talk much more about launches, as there’s another 30 lessons in there.  But if your launch plan is only one day – you really need to talk to me!

19. Get someone else to review or write your sales copy

Of the hundreds of eBooks I’ve launched, the only sales pages I didn’t write were for my own two eBooks. Why? Because I just couldn’t be objective.

You’re likely to focus on the hard parts to write, which probably are not the part your readers care about. You’ll infer and miss stuff — it’ll get messy. Get someone else to do it, or, at a minimum get someone else to pick it to pieces for you.

20. Sometimes you just can’t pick ‘em

I’ll guarantee you this, there’s no guarantee or sure fire success when it comes to eBooks. Sometimes you can pick ‘em and other times, they’ll come out of left field.

But you’ll never know if you don’t try.

21. You’ll be surprised who doesn’t help spread the word

When you launch you eBook, there will be a bunch of people who you’re convinced will help you spread the word. You’ll learn a lot about the people who do and who don’t.

22. Your perfect launch day was probably yesterday

I’ve spoken about this before, there is no one size fits all perfect launch day (or every single eBook would launch on the same day!). So just get it done and stop worrying about when.

23. Your eBook can be the bait, or the fish

You can write eBooks, charge money and that’s your income. You can write eBooks, charge money and open doors. Or you can give away eBooks to sell other products and services.

There’s nothing wrong with any of these plans however, you need to understand your objectives and focus on them – rather than trying to get the best of every world.

24. Lots of people will tell you it’s easy

Creating an eBook isn’t easy. There are lots of things to think about and anyone who tells you it is easy probably has a product to lead you to. That said, it’s hard work done once and can be extremely valuable. At a minimum, it’s something to be really proud of.

25. It’s not a forever investment

There is a time-limit on every eBook. Well, maybe not all eBooks – but most. Don’t expect that in a decade, you’ll still be selling the same eBook in the thousands.

If you want to keep the revenue flowing, think about new editions and new titles.

26. Procrastinators need a stick

My stick is my partner Justine, and Problogger’s stick is Jasmine, our eBook creator (she’s a wonderful person!). If you procrastinate, you need help. Find it in any way you can, or you’ll never ship.

27. Titles and cover images matter (even digitally)

Think about what your title means to a reader, now and tomorrow. Think about how they will remember your title and how they will describe it to others.

Coming up with a great eBook title is a bit of an art form like email subject lines and headlines but you don’t have as much chance of running A/B tests to get it right!

28. Split your selling and your writing

This is really a tip about your mindset. When you’re writing, you’re delivering a message to your reader and you need to focus on doing the best possible job. Immerse yourself and be narrow-minded.

When it comes to selling, you need to approach it as objectively as you can. Try to think like your selling someone else eBook not your own — or get some help

29. What worked for them, won’t always work for you

If enough people try something, eventually someone will get it right but that doesn’t mean it will work for you.

Someone else’s success is probably during a different time, on a different topic with different readers – and you’re a different writer.

Your perfect launch story is your own.

30. Just go with it

Of all the things that scare you about putting an eBook out on show, the reward (even if it’s just a personal one) will be worth it.  I’m a two-time author who got D’s in English.  If I can do it then you can!

So there you have it, 30 things I learned selling a crap load of eBooks.  I’m sure there are more so I’d love to hear about some in the comments!

A 10 Step Guide to Becoming a Better Blogger – Starting Today

This is a guest contribution by Adam Smith.

If you are reading this post, I am guessing that you have a blog and at least a few social media accounts or you are just starting out and have a interest in blogging. Right?

Instead of trying things out at first, guessing, hitting a wall and then becoming discouraged, this post is a ten step guide to becoming a better blogger than you are right now.

This guide will get you at the top of your blogging game faster than you ever thought possible.

Here are the ten habits that I have created with my blogging to get noticed and they will work for you, too…

1. Prepare a plan

Is your blog development planned? A plan works for anything that is important to you.

What do you want to achieve with your blog? Include what you want to communicate through your posts to your readers and create the daily steps to get to those goals. List every important thing down to the smallest detail.

Taking the time for this kind of planning will help keep you on track and doing the necessary work to get to where you want to go. It will also inspire you to keep going through the difficult time.

Action: Make a detailed plan for your blog and look at it when you need motivation.

2. Focus on your content

It seems that everyone has a blog these days and each person is adding to the ‘noise’.

The best way to fight for the attention of an audience is to produce quality content over and over again. Content that helps get your readers where they want to be. An easy way to find what content your readers love is to install Google Analytics and research what people are actually reading. You can stop taking a shot in the dark and become more intentional with your content.

Realize that the time you put in is a reflection of what you will get back. You should also know your strengths. There is no possible way that you can be good at everything and people know that, too. Build a blog that people know they can get great advice on a particular topic and they will come back for more. It works for Darren here on Problogger, On Twitip and dPS and it will work for you.

Action: Put in the time to deliver high quality content to your readers. 

3. SEO matters

Besides your content, search engine optimisation will help increase your traffic. SEO or “Search Engine Optimization” includes, but is not limited to factors such as: backlinks, quality of your blog posts, your social networking, unique visitors and the keywords that you focus on throughout your blog.
Google Adwords - keyword planner – is a great tool to assist you in finding the most popular keywords to use in your writing.
When it comes to themes, most WordPress themes have some SEO built in and when you’re using WordPress you’ll be able to access SEO plugins that can be installed to make life easier for you.
In a world where it is really hard to stand out in a big crowd, pairing great SEO with writing for your specific audience will grow your readership quickly and effectively. 

4. Be concise

People’s attention spans and time allotted to read is getting smaller and smaller these days. There is too much to do and so little time.

Write your posts so they share what is needed to get your point across, without rambling. You make a bigger impact when you share your thoughts in a concise way.

Action: Don’t lose your readers with long, drawn-out posts. Get to the point without all of the excess.

5. Be quotable

Being quotable is a really effective way to gain the attention of new readers; it’s more important than who you know.

Clear, clever quotes are easy to share on Facebook, more retweets on Twitter and more repins on Pinterest and when you include a link to your post, you can reach more people than you ever could on your own.

Action: You will get the traffic that you have always wanted from being quotable. Pick out the best quotes from your posts and share them across social media.

6. Grab their attention with new ideas

Light bulb with a great idea

The first step to having more success with fresh ideas is to be quiet and think.

That’s right.

Carve out time in your day to focus on creating fresh ideas. Don’t repeat what everyone else is saying. Push yourself to find greatness with your writing and then push yourself even more. It is time to find your unique voice and once you do this, stick with it.

Action: Be quiet and write down the ideas that come to you. Take time to do this on a daily basis and you’ll find yourself with lots of great ideas to choose from.

7. Speak with authority

Nobody takes advice from a book that starts every sentence with, “Maybe”.

Learn to speak with confidence in your area of expertise. Become a source of knowledge by becoming confident. Show readers that you take your work seriously by putting your time into conducting research. When you do this, you’ll begin to share your knowledge with a new found familiarity and confidence.

Action: Become familiar with the topic you are writing about with further researc. Learn to repeat these steps even when you don’t feel like it. That is what separates the amateurs from the pros.

8. Don’t have an outdated look

 

Mess

Image courtesy stock.xchng user shelead

Maybe your content is decent, but if your blog theme makes it difficult to find and your font is hard on the eyes, your readers won’t stick around.

It useful to find a group of people you can have look at your site and give you honest feedback. Sometimes you just need a fresh set of eyes to see things differently and make changes that are better in the end.

Action: Ask yourself, “Is my blog theme up to date?”

9. Don’t forget your marketing

Marketing your blog is essential if you want to attract new readers. After all, how will they know about you if you don’t tell them?

You can entice new readers to subscribe by giving something away for free. In my case, it was a free ebook that began drawing new readers in, but for you it could be something different. This gives you a way to capture reader’s email addresses and it allows you to begin forming your team.

Action: Incentives entice readers to commit. Give free,valuable information away to others and then do it some more.

10. Build a team

Create relationships. Be reachable. Help others. Don’t be afraid to introduce yourself to others, too. People usually won’t know about you unless you take the time to meet others.

After writing great content for a short time, people will begin to know you for helpful content and your community will naturally form by them coming back for more.

Action: Word of mouth is the best type of press. Find and connect with your core group of followers and encourage them to share your best posts with others.

It doesn’t matter what subjects you write about on your blog, these ten steps will help you develop your blogging plan and propel you forward to finding your “sweet spot” in the blogging world.

My challenge to you is to find those things that work for you and take note of the items that create growth.

Once you create traction with an audience, it can be repeated.

What steps have you used to see a great reaction with your posts online?

Adam Smith resides in the Boulder, Colorado area with his wife and daughter. He is the author of the ebook, Discipline: The Art of Achieving Greatness and also an editor/ blogger at asmithblog.com. You can read more about Adam at http://asmithblog.com/about/.

7 Unique Ways to Find Content Ideas for the Most Boring Topics

This is a guest contribution from Ellis McGrath, digital marketing strategist at VITEB.

A blank sheet of paper (oops writers don’t use it a lot anymore) well in that case a blank computer screen is the most frightening thing a writer could ever possibly encounter.

Sitting in front of a computer screen, rolling up sleeves, and ready to write. But nothing happens other than going in circles.

For many of us, the most difficult part in writing is to get the ball rolling. The life of a content writer could be challenging who often stumbles upon a creative roadblock when ideas for content just don’t come. Churning out blog post ideas for clients from diverse (and boring) industries could turn out to be a daunting task. But as professional writers, we have to find out various ways to overcome the challenge of turning out empty screen to an informative and unique article almost consistently.

I am going to share with you innovative ways to overcome the problem of creating content for boring topics, so you too can always come up with blog post ideas at your own sweet will.

#1 Knock the Door of Social Media

Knock the door of social media

You have knocked Google’s door and gleaned through all search results. What next?

You follow the standard operating procedure of checking your competitor’s website/blog but still no success. Well, ever thought of social media? Social media tools are information gold mine. And what better way to get ideas from real people.

Here is how you should go about it:

Twitter

Twitter logo

The blue bird can come to the rescue of writer going through a dry spell of ideation. With 400,000+ million tweets from Twitterati each day, Twitter contains dynamic ideas for any writer out there. There is something in it for every industry.

However, you have to know where to look for information, instead of just browsing through thousands and thousands of random tweets.

But you are idea starved writer  not sure what you are looking for. In such case how do you search information?

Twitter Search

Twitter allows user to search tweets by hashtags and keywords. Of course, you will not get results like Google as results might not appear in a specific order. You can add hashtag and eliminate spaces for more targeted search of your keywords.

Twitter search results

Trending Topics

One of the best way to create engaging content is writing about topics that are trending and popular. Twitter trending topics allows you to do just that. It is a fab way to keep your content fresh.

Once you find right hashtag on your relevant industry/event you will be able to instantly connect with everyone tuned to the event and know what they are talking about. This will definitely spark new ideas.

Twitter trending topics

StumbleUpon

Just like Twitter, you can look for at StumbleUpon tags for most popular and unique topics. It is a giant collection of the best pages on the Internet which recommends websites, photos as well as videos of your interest. You can also check out Stumblers following topics of particular interest by looking under the Discover tab.

YouTube

You Tube logo

But how? YouTube is not just about watching movies or funny home videos.

YouTube is second largest search engine with more than 800 million monthly unique visitors. There are loads of tutorials or videos of subject matter experts from all industries. Just watch YouTube videos related to your niche and you have tons of topics ready.

Facebook

How can we forget the mighty Facebook!

There are tons of groups covering each and every industry/specialty imaginable on Facebook, as well as several guest blogging groups where you will find some unique ideas for your content. Select topics that suitable for your audience and go ahead.

LinkedIn Groups

You can become member of relevant LinkedIn groups. LinkedIn allows you to questions fellow members. Discussion thread in LinkedIn is one of the best sources to find topics for your content. You can also get to know views of thought leaders of your industry.

#2 Play around with keyword tools

Übersuggest.com: With this free keyword tool you can instantly get thousands of keyword ideas from real user queries.

Übersuggest get suggestions from web search and search verticals like shopping, news or video. This amazing keyword tool takes your base term, adds a letter and/or a digit next to it, and extracts suggestions. You would be surprised to see the long list of keywords instantly triggering ideas for content and acting as a source of inspiration.

#3  Don’t shy from asking your audience

 

Content is king. Cliched it may sound but very true.

While there is lot of buzz about unique content, let’s not forget that content has to be informative. Is there any better way of finding out what is useful to your audience other than directly asking your audience.

Trust me you will get best ideas from your audience. Go ahead and write articles on topics requested by your audience and see the results. You can also use your Facebook fan page to ask your fans on which topic they would like you to cover on your blog.

#4 Stay inspired, from anything and everything

As a writer, you need to take inspiration from nature and people you meet. You need to be a observer and start getting inspired from your environment.

I know it is not as easy as it sounds, but you need to work on it. You need to think beyond your office walls or cubicles and take the time to see the world around you. The more inspiration you take from life the better. It will reflect in your writing, trust me. This will give a new dimension towards life in general and add a different perspective to your writing.

#5 Look for answers

Start religiously browsing Q&A sites like Quora to find out what people want to know about your industry.

Don’t simply dismiss this list as ordinary or boring questions for amateurs, keep in mind, people are asking these question on public forum. It means that these topics are important to them. So why not provide answers to the questions on your own site? There is no better way to create engaging content. Still not clear how it works.

We searched the term BYOD on Quora and these are the questions people are asking:

  • Should startups go BYOD?
  • What are the key mobile security policies for your BYOD program?
  • What are the biggest challenges facing organizations in the midst of the BYOD trend?
  • What are some best practices for managing a Bring Your Own Device (BYOD)corporate IT ecosystem?

#6 Newsjacking

The more you let your creative juices flow and think out of the box; the more likely you are to come up with a new angel in your writing. If some interesting news is creating buzz, it’s because it has  generated interest among people. So look for a way to relate with the news and weave a story to capitalise on the popularity of the news story.

For instance, you own a blog for music lovers. It is the time for you to capitalise on the news of Apple’s iOS 7 release. But how? iTunes radio. Sounds interesting? Go ahead and try to connect.

#7 Interview industry stalwarts

Interview a particular subject matter expert and you’ll have more eyeballs rolling. We have used this tactic with much success. It is mainly due to the fact that audience likes to hear from people who know things that we don’t. So, does your industry have a star who could help you add a touch of panache to your content?

I would like to hear from you that if you find these methods effective. Now it’s your turn. Do you have any innovative ideas for spicing up content? Share with us. We would love to hear from you.

Ellis is a digital marketing strategist at VITEB. He is passionate about online marketing & web usability. He is associated with leading web & development company having experts web developers in India. Follow us on Twitter @viteb.

How to Write a Professional E-mail that Gets a Reply

This is a guest contribution by Jackson Nwachukwu, freelance blogger and content writer.

email

Copyright Tommi – Fotolia.com

Who doesn’t know how to write an email? Everyone emails, don’t they? Well, let me start by telling you that there are emails and then there are professional emails.

As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it?

It’s no-brainer e-mails are becoming the primary objects of online marketing.

Tell me one thing we do today online that does not involve writing an e-mail and you can stop reading this article right now!

Call it promotional emails, follow up emails, sells emails, update emails, mention them… they are all professional emails and factors in what we do today online. Hence, calling this a factoid is clearly an understatement; but a reality to reckon with.

Every single day that passes by bloggers, content marketers, freelance writers and so on write and send e-mails to their targeted audience but very few of these people have taken their time to look into the “how to” in e-mail writing.

In this article on USA Today, we can read about how the today’s tech savvy individuals and companies carry technology like an egg but often lose their professional touch and reputation because of one e-mail that went wrong. E-mails exchanges are going viral and have seen to be a much faster and efficient way to correspond to today’s business.

This simple mindset is critical to understanding what professional image or reputation you portray on the other side of the world each time you push that send button on your email composer.

Now I want you to do this right when you write your next email which is why I’ve listed some simple tips to writing a professional e-mail that gets replies and action plans to take. Let’s see them:

Email Writing Tip #1: Avoid the Robot Greeting

It shouldn’t be news to learn that the very first thing you should do, when writing an email, is to greet the recipient. You would be surprised how many folks get this wrong, all the time.

I’ve read a couple of emails that started off with robot greeting (a programmed and non-human greeting) and guess what, I never get to finish reading them. Emails that start off with the following greetings annoy me and it’s not just me…. They annoy every other person who may have discovered the importance of email writing:

  • Hey Webmaster,
  • Dear Admin,
  • Hi Blog Owner (one of recent greetings I received of lately),
  • Hello Admin and so on.

These are what I call the “robot greetings” and believe me they will never get you anywhere.

Action Plan: Start Off with Friendly Greetings

Study your to-be recipient and get to know what name he or she likes to be called. Start off the greeting with that name.

Greetings like “Dear Jackson” “Hello Kim” “Hi John” and so on are a much friendlier and more natural way to greet someone.

Email marketing companies like Aweber, Get Response and their likes have been huge fans of many freelance writers and internet marketers at large. A friendlier greeting is enough to get your attention reading the e-mail because you feel the e-mail is specifically meant for you.

Email Writing Tip #2: Don’t Rush into Writing

Now just because you’ve greeted the recipient does not mean you should rush into writing. Take some time to think before writing. Always remember that every e-mail sent out in your name counts and reflects the professional backbone of your business.

It’s always tempting to start writing how much you feel or care but all that may be crap so here is the thing…

Action Plan: A Proper Introduction is Sticky!

Before rushing into unveiling your objective for writing the email, take some time to think of how best to introduce yourself. If you’re writing for the first time to a client or recipient, then words like:

Hi Adam,

I am Jackson Nwachukwu, a freelance writer and professional blogger at the-name-of-your-blog or company, and then take it from there…

If you are writing to a repeat client or subscriber, pause and check the last mail you sent him. Check if there were things needed to be mentioned first before writing the new one. Chances are that, you get more attention when you follow up from the onset. Something like this can be handy:

Hello Jane,

The last mail I sent you was an intro to what you are reading today. I have just finished working on my first ebook which answers the problem we discussed and the blah blah blah …

Some people will start off by writing:

Hello John,

How are you today? Hope you are doing great in your business and then blah blah blah…

This last opening is rubbish!

When it comes to business matters treat it as one, you are not writing to your family members who need to know you care about their health or business. You’re writing to a professionally minded fellows, clients or subscribers who wants nothing but answers or solutions to their problems.

Email Writing Tip #3: Present the Meat of the E-mail

Now is the right time to present the meat of the email.

Remember you have greeted the recipient and have introduced yourself or have written a follow up line to your last email to the recipient, so go ahead and present the meat which you wish to offer. The meat is the primary purpose of writing the email.

Action Plan: Make it Clear and Concise, but not Precipitous

One thing you must always understand is that people have less time than you can imagine. It’s paramount that you make your email clear and concise because these people (including me) see time as no luxury.

Internet users are always in a hurry to read and get over it, so always have this mindset when writing an email. However, try not to be so concise or over-careful to the extent of sending emails that are broken, rough or rugged (precipitous).

If you must write an exhaustive email, then inform them at the beginning that the email will be a long one. However, to achieve results with this, you will have to make sure you offer them something meaty to keep reading.

Also be sure to use polite words like “Please” to drive home your point. A word like this means a lot and can make a huge difference.

Email Writing Tip #4: Use a Case Study or Testimonial Where Necessary

Smart bloggers, writers and marketers start marketing from the onset. There is no special time for this, after all the whole thing about writing professional emails is to solidify deals, drive sells, generate leads, build more audience and familiarity.

Case studies and testimonials have over the years proven to be driving forces that get people doing what you demand of them. It’s often said that “seeing is believing” and so use this to your advantage when writing an email that requires rapid response or reply from the recipient(s).

Action Plan: Make the Case Studies or Testimonials to Rhyme with the Tone of the Email

If you have a testimonial or case study that is subject to the email you are sending, incorporate it to rhyme with the tone of the email. This simple practice gets you results and naturally, an average reader would like to read to the end to be sure he or she learns how to benefit from the BIG picture.

Email Writing Tip #5: Close with Appealing and Polite Words

In tip #3, I mentioned “writing with polite words” to get results. You also need to do that when closing your emails.

I’ve read couple of emails where the sender closed his email on a point and blank note without considering the fact that someone took out time to read his email.

The last part of the email is always the part where you show how concerned you are about the time the reader invested in reading your email, and there is no other way to prove this other than closing the email with appealing and polite words.

This can also be your call to action if properly written…

Action Plan: Thank them for Reading

All these I’ve been saying may sound too common to some people, but believe me not everybody gets it (to their detriment)!

Always make sure to use a “Thank you” note to close your emails. This practice shows the recipient that you value the time he or she invested in reading what you sent them knowing too well they may not have asked you to send it at first. Their time is highly valuable, so thank them for it.

To add up to the “Thank you” note, you can use any of these professional and polite words to supercharge their emotions:

For Bloggers and average emails: Best regards, Sincerely, All the Best, To your Blogging Success

For freelance writers: To your Writing Success

For Content Marketers: To your Content Marketing Success

Email Writing Tip #6: Don’t Rush to Push the Send Button

Alright, you feel you’ve written a great email that will get you that anticipated replies! While you believe so much in your writing, there is still more to it.

Remember I mentioned that the emails you send out reflects your professional stand in niche where you operate, so why the rush to push the send button?

Each time you finish writing your email, let this saying come to your head “what is worth doing is worth doing well” so here is the thing…

Action Plan: Edit, Format and Proofread Before Sending

This is very important and it goes in that order.

Check for grammatical errors, wrong spellings, lines in the email that needs the reader’s eyes, links that needs to be added etc.

Also take a second look at the subject of your email to make sure it delivers at first hand the content of your email. Know that the best time to know if the subject of an email delivers on the content is when you are done with the writing.

Most times you make a promise of attaching a file but forget to do so. This is when you check all these to make sure you deliver. It’s unprofessional to send an email twice just because you forgot to attach a file or failed to proofread the email before sending.

Over to You!

Was this simple enough for you or did you learn something new today? I can’t claim to be an island of knowledge or a know-it-all which is why I gladly welcome your own tips to writing a professional email that gets reply…

Jackson Nwachukwu is an entrepreneur, a freelance writer and the founder of Content Practical Media. Are you looking for a creative web content writer or copywriter to help grow your business website/blog’s traffic and increase sales? Hire Jackson to write for you.

How Jon Morrow Crafted the Most Popular Post on Problogger

This guest contribution from Ahmed Safwan.

Writing viral posts.

That’s what we all dream of.

We hope that we can write the next popular post on our blog.

But what if you make it on one of the most influential blogs on the Internet (like Problogger) and get a lot of visits out of it?

Well, Jon Morrow did that with his post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. The post attracted over 70,000 visits in the first 24 hours and it’s on track to get nearly 1 million visits.

Darren was astonished. That’s why he called Jon the best writer on the web.

He was able to attract over 9,000 subscribers to his guest blogging course solely on the strength of this post. Many of them had signed up to the premium program because of that one post, and he was able to make a great amount of money.

It’s pretty amazing, right?

But how did he do it? That’s what we will cover in this post.

You need compelling content

… not just another 5-tip post that’s generic.

Compelling content is essential to get traffic, engage your readers and turn them into paid customers.

It’s the dream that most bloggers have. We all want to quit our job and move to paradise. Not only that, he shows you how to get paid to change the world.

The content is compelling and he crafted the post well. But a lot of us could do this. It’s true. So why aren’t our posts going viral?

Well, it’s not just about the content.

Jon Morrow included some ingredients that made his post spread like wildfire.

Hundreds of posts are created about how to quit your job and move to paradise, but this post has some ingredients that other posts don’t have.

happy_time

Image courtesy stock.xchng user lusi

1. Evoking Explosive Emotions

Jonah Berger co-authored a research paper with Katy Milkman called “What Makes Online Content Go Viral?”  In this paper, there are some insights that you need to care about.

One of these insights is that content that evokes high explosive emotions is more viral than content that doesn’t. Basically, you need to evoke emotions in your content to make it spread online.

After you readJon Morrow’s post, you feel inspired and that you have the power to do anything.

Another key insight Jonah Berger found is that positive content is more viral than negative content.

That’s why Jon’s Problogger post spread more than his Copyblogger post, On Dying, Mothers, and Fighting for Your Ideas. In his Copyblogger post, he intended to make people cry and he evoked that emotion explosively. With his Problogger post, he wanted to inspire people.

The difference is that the emotion he tried to evoke in his Copyblogger post was negative but in his Problogger post, the emotion was positive. That’s why the Problogger post spread like wildfire.

But how to evoke that emotion?

Jon Morrow has a great answer to this question.

In his post How to Be Unforgettable, he explains how you can connect emotionally with your readers.

“Instead of sitting down and writing cold, imagine the emotion you want to create in your reader, and deliberately cultivate that emotion in yourself. Cry, laugh, get so mad you nearly beat your keyboard to death.” Jon says. “Then let it loose. Let it flow through you and into your words.”

“Your readers will feel it. They’ll wake up. It’ll make them feel alive.” Jon explained. “And they’ll remember you forever.”

It’s simple but really effective answer. It’s worth reading the post word-by-word to learn more about how to evoke emotions and how to be unforgettable.

2. Telling a Story

This is one of the most effective ingredients Jon added in his post.

He shared a story that was incredible. It inspired a lot of people to continue facing their difficulties. It made people connect with Jon.

He shocked us with his story.

That’s exactly what you need when you craft a compelling story. If it’s something usual and people will predict what will happen next, then it’s boring.

You don’t need to create specific posts to share your story as Jon did. You could add a story in the opening of your blog, to start it with a bang, as he did in his “How To Be Unforgettable” post. Thanks to Brian Clark for this awesome tip.

To prove that telling stories is an effective way to make your posts spread more, check out James Chartrand’s story on how he is a she. It got over 540 comments and was one of the most popular posts on Copyblogger.

3. Having Irresistible Magnetic Headlines

“8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.” ~ Brian Clark

John Wisely from Pick the Brain wrote a post that got him only 100 visits. The post itself was great; that’s why he was disappointed. He thought that the problem may be in the headline. He deleted the post, changed the headline and published it again with the same content.

It got 5,000 visits.

(You can check the case study here)

Jon Morrow knew that headlines are really important. He started to learn the art of creating magnetic headlines for years until he was able to master it. He is now the master of creating headlines online. His headlines are always irresistible.

Luckily, he created a cheat sheet that contains the top 52 headline formulas that always outperform when they’re used right. I really recommend you to check this cheat sheet before you choose any headline.Choose one of these formulas, and then fill in the blanks carefully to create your irresistible magnetic headline.

Try to include power words and you’ll have better results. Jon also created a list of 317 power words you can use not only in your headlines, but also in your content.

His headline was very specific and it has power words like “paradise” and “paid.” This headline is really effective to capture your attention, even at 2am!

Grow your value

Copyright Gorilla – Fotolia.com

4. Picking an Established Platform To Go Viral

To make your post spread like wildfire, you need to seed the traffic at the beginning. Then, if it has some of the ingredients shared above, your visitors will do the rest.

Jon Morrow had the platform ready for him to share his astonishing content and to make it go viral. He made use of it to create the most popular post in the blogosphere.

That’s why you need to share your best stuff on other blogs as a guest post.

It’s true that Jon would have seen a spike in traffic if he posted it on a new blog, but it wouldn’t have reached such a large audience of people.

So, when you’ve got something amazing that you think should deserve to get 100,000 visits, post it on other blogs. Your mission will be easier after that.

guest posting secrets

Image courtesy guigo.eu, licensed under Creative Commons

The truth about writing viral posts

You need compelling content to go viral. But it’s not enough.

You need to add some other ingredients to the post to make it engaging so that people can’t help but share it with their audience.

Yes, you can actually do it.

If your blog is small or you don’t even have a blog launched yet, find a bigger blog that has 10,000+ subscribers and share your brilliant idea there.

Craft it well, add some of the above ingredients, and you’re set to go and have your viral post.

It may not happen every single time, but you can still make it.

Jon Morrow did it on Penelope Trunk’s blog when he was still a beginner blogger, and created one of the most popular posts there to this day.

You can do it too!

So, get out there and write something amazing!

Try it and see what happens.

 

Ahmed Safwan is a blogger and marketer that teaches how you can get your posts shared, tweeted, and talked about. If you want more people to read and interact with your content, check out his free Blogger’s Handbook for Writing Viral Posts!