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Build Keyword Density the Right Way

This guest post is by Bill Achola of SeoArticleWriteService.com.

It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them.

Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Using the topic of baby food, in this post we will look at a few ways to include keywords in your copy.

Keep it natural

The key to successful keyword optimizing in your copy is to keep it natural. As Greg McFarlane points out in his post Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft, people often make the mistake of overloading the text with keywords, and replacing every generic key term with the keyword or phrase. This will not give you high-quality persuasive copy, as you can see in the following example.

Keyword = baby foods

As new mothers we all want our babies to have the best baby foods; we spend a lot of time researching good baby foods recipes and making sure we buy high-quality baby foods. Giving your child a good start in life with healthy baby foods ad not giving them baby foods that they are not ready for, is one of the major concerns of new parents.

The above example is not only annoying to read, parts of it have been made grammatically incorrect in an attempt to use the keyword as often as possible. While you might get a lot of traffic to your website from parents searching for the keyword “baby foods,” they will quickly move onto another site when they start reading.

Make sure you select your keywords carefully so that they fit in easily with the subject of your copywriting. This will improve the flow of your copy, increasing your sales conversions.

Here are three ways to include keywords naturally.

1. Break up keywords phrases

It can be hard to fit a long keyword phrase into your copywriting. I was once asked to use the key phrase “baby food recipes 6 months.” This is an awkward phrase to use altogether, but it works well when split up by punctuation. Search engines read straight punctuation marks such as full stops, commas and colons so think how you can use these to split your keyword phrase.

Keyword phrase = baby food recipes 6 months

Look no further for tasty and healthy baby food recipes. 6 months is the perfect time to start introducing your bay to new tastes and textures.

The above example keeps the keyword phrase intact so it will be recognized by the search engines, but does not seem out of place or awkward.

2. Lengthen the keyword phrase

Some phrases are difficult to include because they are singular when you would usually use a plural or vice versa. Adding words to the end of the phrase can help you overcome this problem as well as giving you inspiration for your writing.

Keyword = food for baby

  • Food for bay weaning
  • Food for baby meals
  • Food for baby taste buds

Adding a word or two to the end of this phrase makes it less grammatically awkward and helps you to fit it into your copy writing sounding repetitive.

3. Use a keyword phrase that describes what your product is not

Take the example of the keyword “cheap baby food.” When a parent enters this search term they are looking for good value, high-quality baby food that they do not have to pay very much for.

However, if you describe your product as cheap baby food, it will give the impression that it is poor quality, and therefore not great for their precious child. Avoid this by using the keyword to describe what your product is not.

Keyword = cheap baby food

Try out one of our healthy, easy-to-make recipes as an alternative cheap baby food. Once you’ve tasted one of these nutritious homemade meals, you’ll never want to feed your little one cheap baby food again.

Using the above techniques will ensure your copywriting remains natural and that you don’t have to sacrifice quality to keyword density.

A final tip: write your copy first and then go back with your keywords in mind and place them where appropriate. This will make your copy flow more naturally, and will appeal both to your readers and the search engines.

Visit the blog at SeoArticleWriteService.com to learn how Bill Achola can write high conventional marketing content for bloggers and affiliate marketers.

25 Reasons Why Google Hates Your Blog

This guest post is by Belinda of The Copy Detective.

Your blog is a good read. Everyone says so.

Although “everyone” is really just people you already know. Like your Mum.

So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?

The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.

Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.

1. You don’t know which keywords your readers are using

The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. When you use the same words and phrases that your audience members use, your blog posts can be matched to online searches. If you don’t? Well, you may as well be blogging in another language.

2. You don’t know how to find the right keywords

Google has a free keyword tool that will show you different phrases being searched on, the amount of traffic they get, and how many other sites are also trying to rank for those phrases. Spend a few moments before writing each blog post to find the most popular phrases for your blog topic, or use keyword analysis to think of new topics!

3. You don’t use your keywords frequently enough

Using your keywords as frequently as is natural will help Google understand what your blog post is about. Use an online tool such as wordle.net to produce a word cloud from your blog post. Your most frequently used words will be the largest ones you see and you can quickly see if you’re using the right phrases often enough. But beware of over-using your keywords and being labelled a spammer.

4. You are trying to rank for too many keywords in every post

Keeping it simple is definitely the best approach when you are optimizing your blog posts. Focus on a single theme and choose one main keyword to avoid diluting your SEO efforts.

5. Your blog headlines don’t even mention your main keyword

Strategic marketing aims your message like a laser rather than spraying it into the wind, and the same applies to SEO. Your headlines (h1 text) and subheadings (h2 text) are given more weight than regular text, so they’re prime candidates for your keywords and phrases.

6. You don’t bother putting descriptions on your images

You might include images to catch your readers’ eyes, or to help balance your text, but Google can’t see your images and unless you attach a description of some sort, your image will be ignored. Attach an image description using the ALT tag or caption, and don’t forget to use those keywords.

7. You never link to your old blog posts

Creating links between your blog posts makes it easy for your readers to discover other content, which naturally keeps them hanging around for longer. From an SEO point of view, Google pays particular attention to links, making them the ideal location for your keywords.

8. You never link to other bloggers

Although it sounds contrary, you will also get some SEO benefit from sending your readers away from your blog by linking to other blogs. You might do this with a “best-of” list post or with a blogroll—however you do it, but Google sees you sharing high-quality content with your audience, and rewards you for it.

9. You don’t fill out your page title and description fields

Meta data is the code name for the information you can use to advertise your blog post to Google. When you search on Google, the results are displayed as a post headline in bold and a brief description underneath. Search engines can work this information out but you are better off writing these yourself and popping those keywords in.

10. You don’t make your URLs search engine friendly

Using recognizable words, especially your keywords, in your blog post URL will help Google to make sense of your blog posts. The bonus, of course, is that your blog posts will be easier to remember for everyone else. So take a minute to edit your blog URL before you publish.

11. Your blog has broken links all over the place

Broken links occur when a URL points to a page that no longer exists. It might be that you changed the URL slightly or you deleted the blog post, but broken links give the impression that you aren’t maintaining your blog. Broken links also stop Google from crawling your blog posts and when you put the two together you get a big SEO cross against your name.

12. Your blog doesn’t have a sitemap

A sitemap is a website page that has all the links and pages of your blog mapped out. Sitemaps make it easy for Google to index every page on your blog, which can affect how quickly you appear in search engine results. Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process.

13. You copy your content from other bloggers

Smart people don’t try to reinvent the wheel. They draw inspiration from the world around them. Google rewards original content but “original” refers to the wording rather than the concept. If you lift large amounts of content from external sources, and Google will mark it down as duplicate content and give you no SEO points. Adapt or attribute. Always.

14. You don’t publish blog posts often enough

Google loves fresh content and new posts on your blog are a great incentive for Google to come back and visit. Some bloggers publish when they are inspired. Some bloggers write every day. The question you need to answer is how often can you publish valuable and relevant posts to your readers.

15. You never use bullet lists in your blog posts

Google loves bullet lists. Not quite as much as headlines, subheadings and links, but a lot more than regular text. That, of course, means you should use lists to break up long passages of text and pop your keywords in, especially in the first couple of words of each list item.

16. You don’t have a presence on any social media platforms

Google is always looking for ways to return search results that are valuable and relevant. Social recommendations are becoming a huge influence on how search engines view your content and that’s exactly what active social media pages are. So go and get social, and build a community around your blog.

17. You don’t share your blog posts on your social media pages

Social media pages are fantastic for building a community—see above. They are also the perfect vehicles to share and promote your blog posts! Don’t be afraid to share your new blog posts across social media and ask your community to share the love. You are building social currency that Google loves to see.

18. You don’t invite blog readers to leave comments

Comments give your blog the kind of freshness that search engines just love. Comments also show that your blog posts are still relevant to readers. Invite readers to leave their thoughts and continue the conversation or blog about something a bit controversial to get the discussion started!

19.You don’t know where your biggest referrers live

Google Analytics will show you where you have the greatest numbers of people sending traffic to your blog. It’s worth knowing who they are so you can give them the attention they deserve. Your analytics will also show you the keywords that led people to your blog, how many times they visited, and which other pages they clicked on.

20. Your blog content will age like a b-grade actress: badly

Blogging about topical subjects is a great way to start a conversation but it might also date your blog posts into irrelevancy. Creating helpful, educational content, instead of editorial content, is just one way you can create a library of blog posts that will be relevant again at a later date. Mixing different types of blog posts will also keep your readers interested.

21. You don’t write about topics people are interested in

If you ever ask yourself if your blog posts are interesting enough, you’re asking the wrong person. If your blog isn’t getting much attention from readers then Google isn’t going to give it a second look. You can discover a wealth of potential topics from comments on other people’s blog, surveys, keyword analysis, trending Twitter topics, and simply asking your current readers. Don’t be shy!

22. You have advertising that is irrelevant to your blog topic

Paid advertising is more than ok but if you have a lot of advertising that is irrelevant to your blog topic then it kind of makes you look bad. Google is getting really good at picking out poor poor-quality websites and lots of irrelevant advertising can give off all the wrong signals.

23. You don’t have share buttons so people can’t spread the word

Social share buttons let your readers promote your words of wisdom without ever having to leave your blog. Apart from the extended reach, the more often your blog posts are tweeted, liked and commented on, the more value they have … and the more Google will notice you.

24.Your guest posts are replicated on other sites, word for word

Opening your blog up to guest bloggers is a fantastic way to add depth and variety to your own blog topics—not to mention giving yourself a break from writing! But if your guest bloggers publish the same content, word for word, on their own blog, then you don’t get the kudos from Google for original information. Ask your guest bloggers to give you exclusivity or at least a few weeks’ head start.

25. You write about too many topics and Google is just plain confused

If you have a lot of different passions, that’s wonderful, but blogging about them all on the same blog will get you nowhere. In fact, from an SEO point of view, your blog will look like a big pile of books on the floor: too hard to categorize. Keep it simple and Google won’t get so baffled.

Remember that Google’s ultimate mission is to match online searches with the most relevant and reputable content. You will be rewarded when you create content that focuses on your readers’ needs and you build a strong network around your blog. It won’t happen overnight nor is it a one-off process but if you keep at it, people will find you (and it will be Google that shows them).

Belinda is a professional marketing copywriter confidently walking the line between writing effective copy and creating an engaging brand personality. You don’t have to choose between them! Read her copywriting blog, The Copy Detective, and improve the way you write about your business.

Your Social Media and SEO Game Plan for 2012

This guest post is by Herman Dias of SEOsoeasy.com.

Unless you’ve been living under a rock, you will have heard about the Google Panda update and what it did to many low-quality websites last year. It was more like a Google sniper attack on all the spam and rubbish sites. Honestly, this does not seem to be the end of the Panda: there is more to come, and we need to watch out.

The whole reason Google made these changes was to give Google users a good experience when they use Google search, and why not? When I look for something on Google the last thing I would want to see is rubbish information.

That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are.

  • choosing the right keywords
  • building a well optimized site with good content
  • building quality backlinks.

These are the core principles of SEO, and they may get you on page one of Google, but you won’t stay there for very long. You have to do more and more of what the big G wants.

Google has started giving social media a lot of importance. It rewards sites that incorporate the core SEO principles and social media strategies by ranking them on page one and keeping them there. In fact, I think last year was the start of the cleanup process by Google. So if you think you got away without incorporating social media to rank on Google, you’d better make the change now or you may be surprised.

Incorporating social media into SEO

In the near future, you won’t be able to just pick keywords, optimize your site, and build links, and expect to rank on page one and stay there. Your site probably will rank on page one, but it won’t be there very long.

You really have to incorporate social media into your SEO efforts to rank and stay on page one. Here’s how you need do it.

  1. Select keywords with good commercial intent and good search volume, and build your main site and sub-pages around these keywords.
  2. Have the best content on your site, and optimize your site as per Google’s requirements.
  3. Make sure your subpages are interlinked with one another to create a strong internal linking structure.
  4. Create a Google Plus page and give your visitors something free to subscribe to your page. Make sure this page has a link to your main site.
  5. Create a Facebook page and give your visitors something free to become a fan of your page. Make sure this page has a link to your site.
  6. Create a Twitter page and link it to your site as well.
  7. Create Youtube channel with a link to your site.
  8. Bookmark your main site, and sub-pages at social bookmarking sites.
  9. Choose between three and five blogs in your niche to write good articles and submit a guest post to them, these posts will have a link to your blog and sub page.
  10. Get links from authority sites like .edu and .gov sites, news sites, or high-PR sites.
  11. Submit press releases to top press release distribution sites. Make sure your releases include links to your main site and relevant sub-pages.
  12. Submit articles to at least five article directories. Make sure these articles include links to your main site and relevant sub-pages.
  13. Share your content through sites like Tumblr, Livejournal, Weebly, Squidoo, and so on. Make sure the content contains links to your main site and relevant sub-pages.
  14. Tweet interesting, relevant links your main home page and sub-pages on Twitter.
  15. Share your blog entries on your Facebook wall and Google Plus page.
  16. Prepare videos and post them to your YouTube channel.

These steps will not only help your rank on the search engines fast—and get traffic from them—but they’ll also help you attract traffic from social media sites. These visitors will then have the option of liking your page on Facebook, tweeting your post, giving your page a +1 on Google, subscribing to your YouTube channel, and commenting on your blog post.

This process plays a very important role in ranking on the first page of Google, fast. It will not only create extra traffic and user-generated content, but it will also create backlinks naturally, as well as a community of people who will visit your site often.

This is exactly what Google is looking for. It wants to see activity on your sites; it wants interaction between people; it wants to see fresh, good-quality content; it wants to see quality sites backlinking to your site; it wants to see how long people spend on your site.

Your three-month plan

For this entire process to work successfully you need to create a three-month plan and execute it carefully.

  1. You need to have a three-month (90-day) content strategy. For example, you need to have about 45 good quality blog post ready and set up in WordPress to be posted every other day.
  2. You need to have content ready to submit to article directories, press release sites, those social sharing sites, and as guest posts. You should do these tasks at least twice a month if not more often.
  3. You need to prepare at least one video every week for 90 days and post it on your YouTube channel. If you haven’t tried this tactic before, you’ll be surprised to see the traffic you get from YouTube.
  4. You need to publish each blog post to your Google Plus page, Facebook page, and Twitter page, over a period of time. Slowly will start to get links and visitors from each of these sources.
  5. You need to bookmark all the pages on your site at a steady pace over a period of time using social bookmarking sites.
  6. You need to follow steps 8 to 16 consistently for at least three months. Then you can lower the pace—or increase it—depending on the results you see.

Please note there are many more backlinking sources you can use to build backlinks—consider directory links, blog contextual links, blog comments, and video directory links, for example. You don’t need to stick to the ones I’ve mentioned above.

But make sure whatever method of backlinking you choose, you use it consistently. That’s why I prefer picking a few sources that have worked for me and using them for about three months. Then I introduce the other back-link sources.

Now’s the time to integrate social media into your SEO plans. If you follow this process, you will see some good ranking in Google and other search engines—as well as decent traffic from Twitter, Facebook, Google Plus, and YouTube.

Here is a live free case study were Herman Dias shares the exact same method of How to Rank on Page One of Google in 15 days . He also likes writing on topics related to SEO Tips, blogging, list building, traffic strategies and other Internet Marketing Topics.

What Has Blog SEO Got to Do With How Your Readers Feel?

This guest post is by Dr. Mani of Internet infopreneur.

My blogging has evolved. Since 2003, when I first started blogging, the style and nature of my writing has changed to match trends, experience, and personal growth.

One thing however has remained constant. I write for my audience—and about things that matter to them. Or at least, I try to.

And, from what I’ve seen shared by many successful bloggers, that’s one of the keys to enjoying rich rewards from blogging. I read this snippet in an article about gaining social media influence by Haydn Shaughnessy:

“Writing stopped being a megaphone a long time ago and is now a journey where you meet a few of the same people regularly and a whole lot of new people all the time.”—Haydn Shaughnessy

So the key to blogging success is to attract a relevant, clearly defined, and in some way ultimately profitable (to you) readership—and this begins by knowing what to share with them in order that you may reach out meaningfully.

Listen, no one cares about you. Not in the beginning. Maybe never. They only care about how much you care for them—and how you can help them.

It helps when you genuinely care about them, because then your blogging will automatically align with ways you can help them meet their most pressing needs, get rid of their most worrying problems, and take them closer to their most desired dreams.

In order to reach the largest possible audience of such prospects, you need to rely upon tactical approaches like blog SEO. For many years, I blithely ignored that and wrote ad lib. In the early days, it worked because a. there was little, if any, competition, and b. the writing still appealed to readers, who then helped amplify the signal to others like them.

This last point is still in effect, except that the playing field has grown unbelievably more crowded. Everyone is an author. Everyone has a blog. Everyone is out to find more readers. Everyone is clamoring for your attention. Everyone is getting frustrated at not finding it.

Everyone wants a magic wand to wave at their computer screen and attract blog visitors.

Blog SEO can become yours.

Search engine optimization is partly the art of weaving into your content specific keywords and phrases which are used by people seeking information on search engines. Google and Bing get a humongous number of visitors every day, all of them in pursuit of more information. By positioning yourself in front of this crowd, you can funnel a few folks to your blog.

But you’ve got to know the right words to use.

Blog SEO is, in that respect, unique and special, because it speaks to the way your audience thinks and feels. When you’re in synch with your viewers, you already know intuitively what keeps them awake late into the night. You sense what things might get them bounding out of bed each morning, eager and excited.

You know because you care.

You care enough to ask people in your niche. You care enough to monitor your blog metrics and follow trends. You care enough to engage in conversations with your loyal readers. You care enough to take time to read other blogs, network with other bloggers, and keep up with industry developments that fuel these fears and dreams.

And then, you care enough to write (or speak or record a video) about these things—things which speak deeply, intimately, personally to each individual member of your tribe who favors you with their attention and time.

Blog SEO involves using that insight about your audience, matching it to time-tested principles like keyword density and anchor text for links, and optimizing each of your blog posts in such a way that they not only rank high on search engines, but also resonate with those who visit and read them.

Your keywords aren’t always those with the highest search volume—they are the ones closest to your readers’ hearts. Your on-site optimization isn’t all about seeding the text of your blog with the right density of phrases, but sharing value that your market craves.

Because blog SEO is no longer influenced by purely on-page factors, but also depends heavily on social sharing, this approach maximizes your impact. Your blog readers will happily share things they find helpful and interesting with their friends and contacts, growing your blog’s ranking ability and attracting new readers into your fold.

That’s why the craft of SEO for bloggers has morphed into a fine art that hinges more upon how your special people feel—and why. Understand that, apply it intelligently, and you’ll crack the secret code to blogging success—even in this over-crowded and cluttered marketplace.

Dr. Mani is a heart surgeon and Internet infopreneur. His information business helps fund treatment for under-privileged children. He has taught thousands of entrepreneurs “how to earn a steady online income doing what you love”. Learn more about information marketing at his blog, or get his book Think, Write & Retire!

Why Fresh Blog Content is Now 35% More Important

This guest post is by Oz of OzSoapbox.

I like to think of SEO in general as one giant cauldron of murky soup that’s never quite just right.

The cauldron has been simmering on the fire for so long that we’ve kind of lost track of exactly what we’ve put in there. All we can do now is tweak the broth by adding different ingredients in a continual effort that will hopefully improve its taste.

Taste, of course, being the positive effects good SEO brings to our blogs.

One of the gazillion factors that makes up SEO, and one we’re going to explore today, is content freshness. Gone are the days of static websites and even the seemingly most mundane of web pages usually had some sort of dynamic element to them.

Whether it’s a Twitter feed, Facebook integration, reader comments, or just a good old-fashioned constant stream of new articles, these days there’s a good chance even a website dedicated to your grandma’s cats is dynamically updated with some form of fresh content.

And as far as SEO goes, that’s now indisputably a good thing.

Measuring the impact of content freshness on our blogs

Previously, content freshness was something we knew was a good thing to do because SEO spiders loved new and updated content. Much like adding salt to a cauldron of soup, quantifying the exact impact content freshness had on our blogs has always been somewhat problematic.

Whilst we still don’t have a definitive answer on this (coughcough trade secrets coughcough), Google recently announced a major change to their search algorithm “that would impact roughly 35% of searches”.

That change? The quantification of the effect that freshness has on search results.

Google handle roughly three billion search queries a day, and 35% of that is one billion and fifty million searches a day affected in some way by content freshness.

That’s 1,050,000,000 daily search results … do I have your attention yet?

Google’s freshness algorithm change and your blog

Now obviously content freshness doesn’t mean that if you go berserk updating your content all of a sudden you’re going to be outranking Wikipedia. Yet this is a change to Google’s search results worth taking stock of.

That said, note that even at 35% of searches, this change simply might not really apply to your blog. Let’s face it, some blog niches are timeless.

For others, such as Digital Photography School, with digital camera models and new gear coming out all the time, Google’s algorithm change likely has huge potential.

If you don’t do anything about it though, that potential could easily swing from positive to negative.

Keeping your blog fresh

Even if you think your blog’s niche isn’t really impacted by time, it’s still worth keeping your blog fresh. In the vastness that is the Internet, the last thing you want is readers tuning out because they think you’re no longer relevant.

If you’re serious about keeping your blog stocked with fresh content, these would be the first three things I’d focus on.

Publish, publish, publish!

You don’t have to publish every day, but a strongly maintained publishing schedule is easily your best bet for fresh fresh content. What better way to show the search engines you’re full of fresh content than providing them with new pages to crawl every time they visit?

Comments

Why do all the work yourself? Although some bloggers prefer to turn comments off, as far as SEO goes, comments on your articles most definitely count towards freshness.

I’ve got some articles on my blog that I wrote a few years back, and to this day, they still receive the odd comment. This not only keeps the discussion going but keeps a page relevant, which is what Google’s latest algorithm change is all about.

Update your old articles

Even if you think nothing’s changed since you last wrote about a particular area of interest, it can’t hurt to go back and visit the topic.

I write a fair bit about current events in Taiwan. Often, a news snippet comes out that’s relevant to a story I’ve previously written about, but not significant enough to craft a new article around.

In these cases I simply go back to the article I originally wrote and provide an update. You can see this principle in action in my post on the DEHP scandal in Taiwan earlier this year.

I originally wrote the story in June. Since then I’ve updated the page no less than 19 times, with the last update on the 28th October.

The end result is a page that combines both age authority and content freshness. In the eyes of search engine crawlers this translates to relevance, because the page has been constantly updated with fresh content that is strongly on-topic.

Darren has previously written in more depth on keeping fresh content flowing on your blog, and it’s a great reference for some further fresh content ideas.

35% of over a billion searches a day are now quantifiably impacted by content freshness, and even a tiny percentage of this traffic is worth optimizing for. Fire up your favorite blogging platform and let’s get those blogs updated!

Updated daily, OzSoapbox is an English language blog about Taiwan cataloguing life in Taiwan, the good times and the bad. Interrupted only by social commentary on current events facing Taiwan, feel free to drop on by and join Oz on his journey through this beautiful island.

Infographic: Is it Time to Consider SEO Automation?

This guest post is by William Tyree of SEO for Salesforce.

Is it safe for bloggers to stop caring about SEO yet? Can we all just install an SEO plugin for WordPress and focus on creating quality content?

If you read some of the problogger.net articles this year about how Google’s Panda updates sent some bloggers looking for a life boat, the answer is unfortunately no.

In terms of risk mitigation, we all need to be savvier about the way search engines perceive and rank our sites.

We also need better strategies to maintain a competitive edge. For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities. When companies send out invitations to lucrative industry blogger events, they have to choose between you and other bloggers.

Relationships play a factor, but so do the sizes of your web traffic and social media reach. Increasingly, advertisers are using independent measurement sites like Compete.com and Klout to verify the size of your impact.

We all know our audiences intimately. But what few of us have is the luxury of time, or the budget, to hire an SEO agency. That’s why experimenting with good SEO automation tools may be a wise bet. SEO automation can’t create great sharable content for you, or define business objectives. But it can help with a lot of other things that you would need to clone yourself or pay someone to do.

For example, a good automation tool can identify problems with your site in a few minutes that an SEO firm might charge thousands to find for you. They can also auto-generate solutions and monitor the impact of your efforts. If you use a CRM to track your sales or contact lists, a few automation tools can even automatically correlate specific keywords to leads coming in from your blog contact form and eventual revenue.

That kind of information makes it possible for you to make smart choices about what niche topics to blog about. For example, if you’re a tech blogger, and you find that every time you blog about 3D TVs you get above average numbers of page views, and many more leads from advertisers, then that might have a strong impact on your content strategy.

This infographic illustrates how using automation tools to handle time-intensive SEO chores helps free up time for web publishers to focus on strategy and content.

William Tyree is VP of Marketing for DemandResults, an evidence-based marketing company and creator of cloud marketing products SEO for Salesforce and RingDNA. He has contributed his stories and thought leadership to Harvard Review, The Atlantic, Japan Inc, YouMoz and elsewhere. He blogs regularly for EvidenceBasedMarketing.net.

On the First Page of Google? Now What?

This guest post is by Keith Bishop of Online Digital Junkie.

If your goal is to publish a lot of meaningless content that doesn’t get read, then you’re in the wrong place. On the other hand, if you desire your pages to engage and help the reader take some type of action based upon what they were searching for when they found your site, read on.

With time and proper SEO practices, visitors will likely show up on your site through search by using keywords that relate in some way to your page. With that said, it only makes sense that you should optimize your off-page content in a way that promises to alleviate whatever issue led the searcher to your door.

All you have to do is consider the impact of your keywords before you use them. This is very important because the keyword you choose is actually your first promise to your potential visitor. If I were going to rank something like “why is the sky blue,” I would want to make sure my page does a couple things right away so that they click my link.

Proper meta data

A good way to digest meta data is to view it as a miniature representation of your real page, sort of like a business card. It includes a title, description, and tags. Tags are not as important to search anymore so I will focus this article on just the title and description.

Meta title

The first thing that has to be done is to come up with your title. Meta titles are the text you see at the very top of the page, on the tabs, and beside the little logos known as favicons.

They are also the linkable text that you see in the search engine results page (SERP). This means that it is the first thing your potential visitor sees in regards to organic search traffic.

You might use something like; “have you ever wondered why the sky is blue?” Did you notice that the keyword is in the page title? This is important for search engines and visitors alike. Search engines and visitors use it to help determine what your page is about. It can push you rank higher and get more clicks because it is directly relevant to your chosen keyword.

Meta description

Another must-do is to clearly let the reader know that your page will solve their problem by explicitly stating that it will do so in the description.

This is the text portion that shows up in the search results. For those of you that are not familiar with this, it is the snippet or short paragraph you see directly under each link after you search for something in Google (or other engine).

If you do not manually set a meta description for your page, Google will just use some of the text from the first paragraph of your article and go with that. This is not advisable, because it technically qualifies as duplicate content.

It also does not convert as well, since your description is the second promise you are making to your potential visitor, and there is no need to have them read the first couple of sentences twice. Instead, you might use something like the following:

“This article is in response to people like you and Bob who want to know why the sky is blue. After much research and contemplation, you can now find the answer in this article by visiting my page.”

A description like this says, “hey you … yes, you in the green shirt. You have been wondering why the sky is blue, right? Awesome! You’re not alone. And I have spent a good deal of time finding the answer for you. Come on inside and instantly solve your problem right here on my site.”

Now you have clearly set the stage with some direct promises that show confidence in your ability to deliver a solution. It can help make a difference when your content is sitting in the fifth to eighth spot on page one of Google Search, which is where many of your articles will hover at.

Don’t just rank: close the deal

There is a definite difference between ranking a keyword and closing the deal on one.

Just make sure you don’t ask for anything until you have provided the reader with something valuable first. And what you are providing is always the answer to whatever problems the reader is facing, which led them to search with your keywords in the first place.

Keith Bishop is the founder/designer at Online Digital Junkie. He also co-manages an up and coming travel nurse blog with his wife Melissa.

Social Engagement is the Way Forward for SEO

This guest post is by Sanjeev Mohindra of Makewebworld.

SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.

Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.

A change in tack

Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google.

You can see that two articles from my site, Makewebworld, are featured on the first page of results for this very competitive term. Is it actually true?

Well, if you do the search you will not get the same result. My domain name contains the term “web world, nut other than that, I’m not optimizing my content for that term. So how would my site end up on the first page of Google results?

It happened because I was logged in my Google account while doing the search. I have shared these posts with my circles in Google+. So Google showed me results based on my user account, rather than general rank system.

Now take a look at the result below, which I saw when I logged out of my Google Account.

If I am not logged into my Google Account, I don’t see Makewebworld on the first page. It only shows when I am logged in.

Social engagement and SEO

Social Engagement is the new shift in SEO.

The search engines are moving toward a non-static ranking system, which will be based on a user and their groups. Google is trying to create a more personal and refined search in which a user has more chance of finding the required information (always a goal for Google).

I’m not saying that on-page SEO and off-page SEO techniques are useless, and only social is in. But the social element has started playing its part in SEO. Google has started mixing social recommendations and their ranked pages in the search results.

Social recommendations were there earlier, but they merely played a part in the rank system. Now it can take you to first page of Google for at least some users or groups.

Why social engagement is important

Why are the search engines making this social transformation? To understand the answers, we need to dig into some stats. If you are using Google Analytics for your blog, you can check the details under the Social tab.

The stats show that people who are socially engaged have much higher page visits and average times on your blog. They also have much lower bounce rates—in fact for Makewebworld I have bounce rates as low as zero.

Go check your stats and see if they’re similar. I expect they are. Google has started taking notice of these stats, since they say that these people like your blog and they want to interact with your blog.

Why wouldn’t their friends like your blog? Why wouldn’t they want to come back in future?

You can check how many social activities happen on your blog, and which content has attracted social activity, from your Google Analytics account.

How can you increase social engagement?

There are many way you can try to increase social engagement on your blog. Main aim is to have readers share your content across the social networks.

Install the Google+ button

If you have not done it yet, you should do it now. Google has already indicated that they are going to use Google+ button for many purposes, and that they’re moving to single account structure.

Google has started using Google+ recommendations in their search results, so if you don’t have the button installed on your blog, you are likely losing some traffic.

It is easy to install Google+ button: check the official page or look up some free plugins to do the job. I’d suggest you treat the Google+ button as a backlink for your blog, because it can rank your blog higher for some people or groups of searchers.

As an author, you should also look for and verify your Google profile. Darren was one of the first few people who verified his account and shared the importance of it on Google+. If you’re looking for a how-to guide, check the Google Webmaster page help.

Install Sharebar

This is another good way to get a few extra social engagements. A basic rule of thumb is that people take action when they’re invited to. Sharebar is a great way to show social buttons all the time.

I know that this is not used on problogger.net, but do they need it? Each post on Problogger gets the required social attention. But if you’re not getting that kind of attention, do some split testing with Sharebar, or install it for a trial period on your blog.

Also, because it floats along the page movement it catches the attention. There are many plugins available like sharebar and you can use any of them.

Use Tweet Old Post and Twitter @Anywhere Plus

These plugins are good for Twitter activities. They really provide a nice and easy way to share your content.

Twitter @Anywhere plus enables the @Anywhere feature to allow readers to share your content easily on Twitter. This plugin utilizes includes easy tweet options for your readers.

Tweet Old Post is a plugin which will tweet your old posts randomly. It has options that allow you to avoid tweeting some content categories or posts, and it’s a really easy way to get some attention to your old content.

One other thing which I would like to point out here is your Twitter handle. Twitter provides a very nice and easy way to remind people to follow you if they tweet your content.

So if you use tweet buttons on your blog, you wanted to make sure that your Twitter handle is included in your tweets. If you have any issues, you can generate the Tweet button code here.

Utilize the Facebook Send button

Almost all blogs have Facebook Like buttons, but do you have Facebook Send button on your blog? Facebook Send is not similar to Facebook Like: Send has more visibility than Like on Facebook. I know that Google does not count Facebook shares in its ranking system, but Google does collect the data—you can see that in your analytics account.

They have started using the Google+ Shares and you never know when they will decide to start using the Facebook Shares. Shares have their own benefits in providing links and traffic to your blog, but they might have other benefits later on.

So what are you doing for Social Engagement on your blog? Let’s share and see how we can benefit from this shift.

Sanjeev currently writes at Make Web World and offers his latest ebook “5 steps to WordPress Blog” for free, you can get the ebook by subscribing here or can connect with him at Google Plus.

What About Google -1?

This guest post is by Sriram Reddy of BloggingTipster.com.

Allen: Billy, Why are you looking so gloomy? Did your Twitter follower count halve overnight? Hehe…

Billy: No, I just had such a cheesy experience Googling for material for Prof. Dwyer’s assignment. There was an unusual amount of spam in the search results. I had such a hard time scanning through all those search results, but I finally found what I was really looking for.

I wish there was a way I could shield others in the Internet community from visiting some of those sites I just visited—trust me, they were a sham. If only there was a way I could bury some of those results in Google’s SERPs. Tough luck that Google doesn’t give me an option to discourage my friends from clicking through such results. Black-hat SEOs slowly seem to be getting the better of Google search.

Allen: Ahh, I agree Google’s hasn’t wiped out spam completely, but don’t you worry: Google’s Panda algorithm is quite efficient in dealing with spammers. Even better, the recently launched Google +1 button is definitely going to add the human factor that Google’s page rank algorithm so gravely needs. It’s a huge step towards removing spam.

Billy: Hmm, yeah I must admit I love the idea of +1′ing something. It makes me feel more in control. I can’t help but think of large outfits that are going to abuse the +1 by recommending their members to +1 their own site through personal profiles.

While the +1 button will guide SERPs in the right direction, I wish Google would introduce a -1 button too, to neutralize the effect of gaming the +1 button by some publishers. The first thing I would do if Google released a -1 button, is -1 all the spammers on my research for Prof. Dwyer’s assignment. Trust me, I am so disheartened with my searches today.

Allen: Whoa! A Google -1 button! Don’t you think we have enough social buttons to deal with already?

Billy: I firmly believe that if you had a bad encounter with a search result, then you need to tip off your friends and the world about it, so that they don’t need to make the same mistake you made—if they choose to go by your recommendation, that is.

You know what else I would love to see on a Google -1 button? Wen people -1 something, it would be good to see their -1 displayed publicly across Google’s search results as annotations on the content they -1’ed—just like the +1s show up in results.

Let’s take the example of the assignment that Prof. Dwyer gave us today. Everyone in the class will be searching for the same information on Google, and we will definitely all be coming across websites that are spam. If I wasn’t satisfied with a search result, I could simply click the -1 button. It would then show up on my friends’ search results that Billy -1′ed this. How cool would that be?! Since I had not liked the link, I’m sure most in our class wouldn’t waste their time on it.

Allen: Ah, that reminds me, I’d better finish up with Prof. Dwyer’s assignment soon, or I’ll be looking at my second grounding in a week.

Billy: Bah! For commonly searched terms the results by and large aren’t too bad. But for niche terms, I’ve noticed that I have to spend quite some time searching through affiliate links and aimless blogs before I find what I want.

I’ve heard that one third of all search queries are first-time searches. Since Google is still improving its search algorithm for first-time queries, it would be their advantage to use the help of people like us to vote out spam. This makes a strong case for a Google -1 button.

Allen: Maybe you’re pressing the Panic button a little too soon here. A -1 button would be worse than unleashing a fire-breathing dragon.

It would open up websites to social attacks. Organizations will go berserk -1ing their rivals out of competition. This would have much more serious consequences than organizations just gaming the +1 button. This would be abused far more than the +1. No wonder Facebook hasn’t rolled out a Dislike option!

Billy: I’m not sure if I would be too worried about publishers -1ing their rivals. Google is smart enough to handle such a situation. I’m sure it’s not out of their reach.

Just the way a +1ers identity will be tagged to his +1 recommendation, -1s could also be tagged to people’s profiles as well. An algorithm from Google to give higher relevance to -1s from certain profiles than others which have had a history of gaming buttons would definitely turn the tables in Google’s favor.

Also, if a publisher has made a brand for himself online, even if a rival manages to mass -1 his content, how can we discount the publisher’s followers? They wouldn’t want their favorite brand to be mass -1ed, would they? They wouldn’t hesitate to +1 to salvage their favorite brand.

Reddit, Digg, and Google’s very own Youtube work on similar models. They pull the best content to the top of the pile through a mixture of positive and negative feedback, and they are pretty competent at it. We know Google’s capable of taking this to the next level.

Allen: You are making sense, but I’m sure there are many companies out there that wouldn’t be comfortable with such a model. Especially small publishers.

Billy: Yeah, there might be some resistance initially, but a -1 button will really do wonders for the Web. Imagine a universe where there is no spam at all in Google’s search results. What won’t we do to see a day like that!

Most importantly, Google would be empowering people to choose what they want to see. If Google’s given me the option to decide what’s useful for my friends and the Web, then it should definitely give me an option to decide what’s bad as well.

Allen: Hmm.. You are making sense now … but I’m still not so sure yet. Anyway, it’s getting late, I gotta go. Catch’ya tomorrow.

…While the Google -1 button is still an idea that most of us fancy, this conversation between Billy and Allen was an attempt at seriously contemplating the Google -1 button.

Who are Allen and Billy? Allen and Billy (and Prof. Dwyer) are characters that landed from my imagination, as I needed two characters through which I could put forth my views and counterviews on the Google -1 button.

What do you think about the idea of a -1 button? I’d be interested to hear your thoughts in the comments.

Sriram Reddy writes lock stock and barrel about sharpening blogging skills at www.BloggingTipster.com. Follow him on Twitter.